HomeMy WebLinkAbout5. 2017 Funding Allocations Survey Recommendations 12.6.2016 2017 Special Event Survey Recommendations
2017 Funding Allocations Survey Recommendations 12.5.2016 12/6/2016 - 3:37 PM PAGE 1 of 1
#Cultural, Recreation & Community Events
Funding Available: $837,290 Producing Entity:Start Date:2017 Funding
Allocated Notes/Conditions from CSE Surveys Survey Type Survey Notes
1 Vail Yeti Hockey Club Vail Yeti Hockey Club 6-Jan 10,000.00$
1 Web Survey
Survey multiple games during the year
Provide spectators cards with URL to survey
One game in Jan, Feb, March
2 U16 Rocky/Central Junior Championships Ski and Snowboard Club Vail 11-Mar 4,790.00$
3 Pink Vail Vail Valley Medical Center 25-Mar 10,000.00$ 1 Web Survey
4 Taste of Vail Taste of Vail 5-Apr 40,000.00$
Growth of Rose event 2 Intercept - 2 Debut of Rosé: Intercept
Lamb Cookoff: Intercept
*Two dashboards + one aggregrate
5 Spring Back to Vail HIGHLINE 14-Apr 30,000.00$ Use 2016 data
6 Skate Vail's "Melee in the Mountains"
The 10th Mountain Roller
Dolls 29-Apr 12,000.00$
One day at Dobson Arena rental will be
provided in kind 1 Web Survey Use Team Lists for Web Survey
Provide spectators cards with URL to survey
7 Vail Whitewater Race Series Vail Recreation District 9-May 6,000.00$
8 GoPro Mountain Games Vail Valley Foundation 8-Jun 90,000.00$
Focus on waste removal, environmental
sustainability, continued expansion into
Lionshead
1 Intercept
9 Vail Craft Beer Classic Team Player Productions 16-Jun 60,000.00$
June 16-18 or back up date - December
2-4 1 Intercept
10 King of the Mountain Volleyball
King of the Mountain
Volleyball 16-Jun 15,000.00$ 1 Web Survey
11 Vail Farmers' Market & Art Show
Vail Farmers' Market & Art
Show 18-Jun 35,000.00$ Use 2016 data
12 Vail Arts Festival
EAGLE VALLEY EVENTS,
INC.23-Jun 8,000.00$
13 Vail Family Fun Fest Blue Creek Productions, Inc.24-Jun 20,000.00$ Use 2016 data
14 Vail Lacrosse Shootout
Colorado Lacrosse
Promotions, Inc. dba 25-Jun 15,000.00$ 1 Web Survey
15 Vail Summer Bluegrass Concert Series Lakeside Stride 28-Jun 50,000.00$ 1 Intercept
16 Vail Farmers' Market Farm to Table Dinners
Vail Farmers' Market & Art
Show 30-Jun 9,000.00$ 1 Web Survey
17 Vail America Days™Highline 4-Jul 65,000.00$ Fireworks: $33,810
18
Prep Baseball Reports
West Championships
PBR Colorado and 5280
Tournaments 20-Jul 10,000.00$
Cover field costs and umpire related-
costs 1 Web Survey Use Team Lists for Web Survey
19 Kick It 3v3 World Championships
North American Sports
Group 28-Jul 40,000.00$
Producing the event, get NPS up, get
quality refs, procure more sponsors.
Elevate quality of event
1 Web Survey
20 Vail Kids Adventure Games Kids Adventure Games, LLC 9-Aug 42,500.00$ 1 Web Survey
21 Crazy Mountain Brewery's Edfest
Crazy Mountain Brewing
Company, LLC 19-Aug 10,000.00$
recommendation to move to August 26 -
funding to be used for marketing &
talent
1 Intercept Location: Gerald R. Ford Amphitheater
22 Gourmet on Gore Highline 8-Sep 60,000.00$ Expand to Gore Creek Promenade 1 Intercept
23 Vail Oktoberfest™ (LH & VV)Highline 8-Sep 60,000.00$ Expand to Gore Creek Promenade Use 2016 data
24 Vail Automotive Classic | Vail Village Car Show Vail Valley Concours, LLC 10-Sep 6,000.00$
25 Taste of Vail South America Fall Tasting Taste of Vail 21-Sep 14,000.00$ Survey this event 1 Web Survey Ticket purchasers/email list
26 Slow Fashion Vail Baily Rose & Blair Law 22-Sep 5,000.00$ 1 Intercept
27 Vail Beaver Creek Restaurant Week GROUP970 Restaurants 29-Sep 10,000.00$ No survey
28 Vail Outlier Offroad Festival - presented by SRAM The Greenspeed Project Inc 30-Sep 25,000.00$ 1 Web Survey
29 Vail Valley Soccer Cup The Vail Valley Soccer Club 6-Oct 10,000.00$ 1 Web Survey
30 Vail Snowdaze Highline 8-Dec 40,000.00$ Use 2016 data
31 Vail Holidaze Ren Productions 10-Dec 25,000.00$ Fireworks: $18,2015
TOTAL: $ 837,290.00 TOTAL SURVEYS:20
#
EDUCATION & ENRICHMENT EVENTS
Funding Available:$151,500 $151,500
2017 Start Date:2017 Funding
Allocated Notes Surveys Survey Type Survey Notes
1 Vail Symposium Vail Symposium 6-Jan 35,000.00$ 1 Web Survey
2 Vail Veterans Program
Vail Veterans Foundation,
Inc. (DBA Vail Veterans 22-Jan 18,000.00$ Use 2016 data
3 Starting Hearts: All You Need is Heart Starting Hearts 1-Feb 6,000.00$
4
Vertical Express for MS - A Jimmie Heuga Memorial
Event Can Do Multiple Sclerosis 18-Feb 4,000.00$
5 Betty Ford Alpine Gardens Programming Betty Ford Alpine Gardens 1-Apr 15,000.00$ 1 Web Survey
6 Vail Centre Programming Vail Centre 5-May 58,500.00$ 1 Web Survey
7 Community Art Events for the Town of Vail Alpine Arts Center 1-Jun 10,000.00$ 1 Web Survey Email List of attendees
8 Global Solutions Forum
Students Shoulder-to-
Shoulder 1-Oct 5,000.00$
Would like to see more awareness for
public session, make it more accessible,
engaging to local community.Use 2016 data
TOTAL: $ 151,500.00 TOTAL SURVEYS:4
#Council Funded Events 2017 Start Date:2017 Funding
Allocated Notes Surveys Survey Type Survey Notes
1 Burton US Open 27-Feb 404,000.00$ 1 Intercept And Web - check with Burton
2 Hot Summer Nights 20-Jun 27,500.00$ Use 2016 data
3 Bravo! Vail 22-Jun 258,661.00$ Use 2016 data
4 Vail Jazz Festival 23-Jun 74,902.00$ Use 2016 data
5 Vail Dance Festival 29-Jul 48,962.00$ Use 2016 data
TOTAL SURVEYS:1
Budget: $52,800 Notes:
2016 Survey Totals
Intercept - 15
Web Survey - 19
Total - 34
Budget: $53,328
2017 Survey Totals
Intercept - 9
Web Survey - 16
Total - 25
The overall approach is agreed to by RRC and the Town but we are still evaluating best methods and some things we learned from this past season
*2016 Survey Program was under-funded and many surveys were customized, resulting in higher costs absorbed by RRC
*The same data is seen year over year for some events.
*Established events don't have massive fluctuations in data.
*Not surveying council events, as they are not included in the CSE budget, with the exception of Burton.
*Revisit survey questions for EE events to have a qualitative focus with some adjustments to the economic measures (not tracking heads in beds).