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HomeMy WebLinkAbout5. 2017 Funding Allocations Survey Recommendations 12.6.2016 2017 Special Event Survey Recommendations 2017 Funding Allocations Survey Recommendations 12.5.2016 12/6/2016 - 3:37 PM PAGE 1 of 1 #Cultural, Recreation & Community Events Funding Available: $837,290 Producing Entity:Start Date:2017 Funding Allocated Notes/Conditions from CSE Surveys Survey Type Survey Notes 1 Vail Yeti Hockey Club Vail Yeti Hockey Club 6-Jan 10,000.00$ 1 Web Survey Survey multiple games during the year Provide spectators cards with URL to survey One game in Jan, Feb, March 2 U16 Rocky/Central Junior Championships Ski and Snowboard Club Vail 11-Mar 4,790.00$ 3 Pink Vail Vail Valley Medical Center 25-Mar 10,000.00$ 1 Web Survey 4 Taste of Vail Taste of Vail 5-Apr 40,000.00$ Growth of Rose event 2 Intercept - 2 Debut of Rosé: Intercept Lamb Cookoff: Intercept *Two dashboards + one aggregrate 5 Spring Back to Vail HIGHLINE 14-Apr 30,000.00$ Use 2016 data 6 Skate Vail's "Melee in the Mountains" The 10th Mountain Roller Dolls 29-Apr 12,000.00$ One day at Dobson Arena rental will be provided in kind 1 Web Survey Use Team Lists for Web Survey Provide spectators cards with URL to survey 7 Vail Whitewater Race Series Vail Recreation District 9-May 6,000.00$ 8 GoPro Mountain Games Vail Valley Foundation 8-Jun 90,000.00$ Focus on waste removal, environmental sustainability, continued expansion into Lionshead 1 Intercept 9 Vail Craft Beer Classic Team Player Productions 16-Jun 60,000.00$ June 16-18 or back up date - December 2-4 1 Intercept 10 King of the Mountain Volleyball King of the Mountain Volleyball 16-Jun 15,000.00$ 1 Web Survey 11 Vail Farmers' Market & Art Show Vail Farmers' Market & Art Show 18-Jun 35,000.00$ Use 2016 data 12 Vail Arts Festival EAGLE VALLEY EVENTS, INC.23-Jun 8,000.00$ 13 Vail Family Fun Fest Blue Creek Productions, Inc.24-Jun 20,000.00$ Use 2016 data 14 Vail Lacrosse Shootout Colorado Lacrosse Promotions, Inc. dba 25-Jun 15,000.00$ 1 Web Survey 15 Vail Summer Bluegrass Concert Series Lakeside Stride 28-Jun 50,000.00$ 1 Intercept 16 Vail Farmers' Market Farm to Table Dinners Vail Farmers' Market & Art Show 30-Jun 9,000.00$ 1 Web Survey 17 Vail America Days™Highline 4-Jul 65,000.00$ Fireworks: $33,810 18 Prep Baseball Reports West Championships PBR Colorado and 5280 Tournaments 20-Jul 10,000.00$ Cover field costs and umpire related- costs 1 Web Survey Use Team Lists for Web Survey 19 Kick It 3v3 World Championships North American Sports Group 28-Jul 40,000.00$ Producing the event, get NPS up, get quality refs, procure more sponsors. Elevate quality of event 1 Web Survey 20 Vail Kids Adventure Games Kids Adventure Games, LLC 9-Aug 42,500.00$ 1 Web Survey 21 Crazy Mountain Brewery's Edfest Crazy Mountain Brewing Company, LLC 19-Aug 10,000.00$ recommendation to move to August 26 - funding to be used for marketing & talent 1 Intercept Location: Gerald R. Ford Amphitheater 22 Gourmet on Gore Highline 8-Sep 60,000.00$ Expand to Gore Creek Promenade 1 Intercept 23 Vail Oktoberfest™ (LH & VV)Highline 8-Sep 60,000.00$ Expand to Gore Creek Promenade Use 2016 data 24 Vail Automotive Classic | Vail Village Car Show Vail Valley Concours, LLC 10-Sep 6,000.00$ 25 Taste of Vail South America Fall Tasting Taste of Vail 21-Sep 14,000.00$ Survey this event 1 Web Survey Ticket purchasers/email list 26 Slow Fashion Vail Baily Rose & Blair Law 22-Sep 5,000.00$ 1 Intercept 27 Vail Beaver Creek Restaurant Week GROUP970 Restaurants 29-Sep 10,000.00$ No survey 28 Vail Outlier Offroad Festival - presented by SRAM The Greenspeed Project Inc 30-Sep 25,000.00$ 1 Web Survey 29 Vail Valley Soccer Cup The Vail Valley Soccer Club 6-Oct 10,000.00$ 1 Web Survey 30 Vail Snowdaze Highline 8-Dec 40,000.00$ Use 2016 data 31 Vail Holidaze Ren Productions 10-Dec 25,000.00$ Fireworks: $18,2015 TOTAL: $ 837,290.00 TOTAL SURVEYS:20 # EDUCATION & ENRICHMENT EVENTS Funding Available:$151,500 $151,500 2017 Start Date:2017 Funding Allocated Notes Surveys Survey Type Survey Notes 1 Vail Symposium Vail Symposium 6-Jan 35,000.00$ 1 Web Survey 2 Vail Veterans Program Vail Veterans Foundation, Inc. (DBA Vail Veterans 22-Jan 18,000.00$ Use 2016 data 3 Starting Hearts: All You Need is Heart Starting Hearts 1-Feb 6,000.00$ 4 Vertical Express for MS - A Jimmie Heuga Memorial Event Can Do Multiple Sclerosis 18-Feb 4,000.00$ 5 Betty Ford Alpine Gardens Programming Betty Ford Alpine Gardens 1-Apr 15,000.00$ 1 Web Survey 6 Vail Centre Programming Vail Centre 5-May 58,500.00$ 1 Web Survey 7 Community Art Events for the Town of Vail Alpine Arts Center 1-Jun 10,000.00$ 1 Web Survey Email List of attendees 8 Global Solutions Forum Students Shoulder-to- Shoulder 1-Oct 5,000.00$ Would like to see more awareness for public session, make it more accessible, engaging to local community.Use 2016 data TOTAL: $ 151,500.00 TOTAL SURVEYS:4 #Council Funded Events 2017 Start Date:2017 Funding Allocated Notes Surveys Survey Type Survey Notes 1 Burton US Open 27-Feb 404,000.00$ 1 Intercept And Web - check with Burton 2 Hot Summer Nights 20-Jun 27,500.00$ Use 2016 data 3 Bravo! Vail 22-Jun 258,661.00$ Use 2016 data 4 Vail Jazz Festival 23-Jun 74,902.00$ Use 2016 data 5 Vail Dance Festival 29-Jul 48,962.00$ Use 2016 data TOTAL SURVEYS:1 Budget: $52,800 Notes: 2016 Survey Totals Intercept - 15 Web Survey - 19 Total - 34 Budget: $53,328 2017 Survey Totals Intercept - 9 Web Survey - 16 Total - 25 The overall approach is agreed to by RRC and the Town but we are still evaluating best methods and some things we learned from this past season *2016 Survey Program was under-funded and many surveys were customized, resulting in higher costs absorbed by RRC *The same data is seen year over year for some events. *Established events don't have massive fluctuations in data. *Not surveying council events, as they are not included in the CSE budget, with the exception of Burton. *Revisit survey questions for EE events to have a qualitative focus with some adjustments to the economic measures (not tracking heads in beds).