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Home My WebLink About19. 2017 Event Recap Kick ItKick It 3v3 Soccer World Championships Cultural, Recreational & Community Category CSE Presentation Date: October 9th 2017 Kick It 3v3 Soccer World Championships July 28-30th 2017 Grand Sports Management 720-458-0263 3v3soccer.com Brandonl@grandsportsmgmt.com 2 Overall Event Highlights & Successes 3 •This year we had an amazing title sponsor in Milk Life (Milk Pep)! Their footprint was colorful and very interactive, fun for the kids while sampling all kinds of milk. Our participants and their families enjoyed this a lot. •We were able to welcome back Odor Eaters who hosted the “Rotten Sneaker contest” on Saturday. This was bigger in year two as folks wanted to win the grand prize of airfare to New York City plus $2000 in prize money for the most stinky shoes in America. Plus, $250 cash prize for the winner in the Vail 3v3! •We had Entercom Media onboard here in Colorado providing radio spots on various stations. Entercom Media also had a presence onsite at Kick It 3v3 local Denver events, promoting the road to Vail 3v3 World Championships. •2017 was one of the smoothest events ran in recent history. This comes from a participants and spectators view. No severe weather, all games ran on time, good referees and the usual spectacular setting of Vail, CO. We also have seen more spectators coming to experience Vail than ever before. Estimated Attendance Results 4 •Estimated attendance: 9,513 Attendees •If non-ticketed event, what method did you use to estimate attendees: 151 Teams x 6 players per x 3.5 for family x 3 days •Number/percentage of people who came specifically for event: 99% •Number/percentage of people who attended the event last year: 75% Estimated Attendee Profile Results 5 Attendees came from (local, regional, out of state, international): •Local Teams: 10% •In State Teams: 75% •Out of State Teams: 15% •Median household Income: $85,000 - $110,000 55% 45% Player Gender Female Male 38% 33% 17% 12% Ages Ages 5-9 Ages 10-14 Ages 15-19 Ages 19+ Estimated Spending Results 6 •Estimated average spending per person: •Dining: $50 /person/day 3,171 * 3 Days = $475,650 •Shopping: Average of $20 per person/day = $190,260 •Lodging: 151 teams * 6 rooms @ an average of $249 a night * 2.5 nights = $563,985 •Other Activities: Gondola, Bike rentals, Golf, Rafting, Bowling, Concert….etc. Average of $25 per person/day = $237,825 •Total average spending per person: $1,467,720 divided by 3,171 attendees = $463 total or $154 per day •Town of Vail spending the event/program generated: Formula: # of attendees x total average spending = $1,468,173 Event Strengths & Weaknesses 7 •How did the event exceed expectations? As we continue to promote this event nationally, we have seen an increase of out of state teams year after year. •What are areas for event improvement? We can improve on our local marketing and sponsors. We have national tour sponsors but nothing local. Continually add complimentary entertainment to the event as well as additional qualifying events to create more travelers and participation in Vail. •How did this year’s event compare to last year? Since we have changed the Vail 3v3 to a National World Championships from a Rocky Mountain Regional we have seen an influx of out of state teams As anticipated. All the while maintaining our Colorado teams due to the local Vail and Vail valley participation. Vail Brand Compatibility The Premier International Mountain Resort Community 8 •How did the event /program support the Vail Brand? Kick It 3v3 and Grand Sports Managements compatibility with the Vail Brand is ideal. Our demographic fits right in line with The Premier International Mountain Resort Community that the Town of Vail is. Our clients are middle to upper class which allows them to not only visit Vail during our tournament but some of them have second homes or ski passes on and for Vail Mountain once the snow starts to fly. There also is a sense of class with most of our cliental, this translates perfectly when we speak about Vail. They expect it and Vail delivers! We as a company realize this and want to continue to provide more options across the board to deliver excellence. Every year we receive multiple comments from new employees to participants about how much they love all of the options in the Villages (Vail & Lionshead) and how beautiful the setting is. Community Contribution 9 •How did the event impact Vail’s sense of community? •Each and every year we try to elevate our community contribution. Our event currently impacts it in various different ways, anything from working with the Vail Valley Soccer Club to renting out Solaris Plaza. With the soccer club we give them free teams to put into the tournament each year for those who are not able to afford it or have earned it. Solaris Plaza continues to allow us to spread the word about our event and educate those who are not familiar. We also use local companies and staff for onsite logistical items. Vail Valley Team: Topline Marketing Efforts 10 •Media Partner in our biggest market and backyard Denver, CO. We partnered with Entercom Media who ran multiple radio spots on a couple different stations. •Multiple email campaigns across the entire country informing and creating buzz about this years tour. We also had with the help of Leverage Agency a social media campaign on a few different platforms. It allowed us to geo target viewers for the most LIKE demographics to click through to register for one of 50+ tournaments nationwide. •The one we think was most valuable was our partnership with Milk Life (Milk Pep). New to the tour this year Milk Life integrated a nationwide roll out of sampling, education, onsite interaction and cobranding of Milk and Kick It 3v3 Soccer. https://milklife.com/articles/nutrition/kick-it-grand-prize-contest-official-rules Potential for Growth & Sponsorships/Media Exposure 11 •How do you see the event evolving next year? In 2018 we are looking at doing a local tournament in June to further educate and create buzz and awareness about our World Championships in late July. We also are being backed now by an amazing new company in Grand Sports Management. There connections are going to spring us to the next level with sponsors and marketing. We are currently acquiring the assistance of two major companies LeadDog Marketing and Leverage Agency. •What sponsors do you plan to target next year? With Leverage Agency on board our sales and negotiations of sponsors will be in the hands of true professionals. There will not be anything that won’t be sought out. Of course with the fact in mind it has to compliment our demographic and be in line with our soccer tour as well as kid friendly. Sustainability Efforts 12 •What measures were taken at your event/program to support the environmentally-friendly goals of the Town of Vail? We encourage folks to carpool as well as the use of bikes or walking when in the Town of Vail. This is sent out to all of our contacts a couple times as reminders before the tournament. •What waste reduction methods were used during your event/program? We always make sure to have recycling bins out all over both the upper and lower fields. •How could you improve on sustainability efforts for next year’s event? Next year we also are going to have water filling stations and promote bringing reusable bottles. This will include both Gatorade and Water. The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education.