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Home My WebLink About2017 Recap Global Solutions ForumGlobal Solutions Forum Education & Enrichment Category (December 6, 2017) Global Solutions Forum: October 27, 2017 Robert Bandoni Phone: 970-471-6277 rbandoni@shouldertoshoulder.com 2 Feel free to replace this photo with one of your event QuickTime™ and a decompressorare needed to see this picture. QuickTime™ and a decompressorare needed to see this picture. Overall Event or Program Highlights & Successes 3 •List the top 4-6 successes you want to share with the CSE (consider this a snapshot for your recap). •Included NGO directors from four countries across three continents (Peru, Bolivia, Peru, Kenya) •Increased attendance by about 20% •Increased range of schools represented: 10 schools from USA; 3 schools from outside the USA; included two college professors as presenters; •Dynamic Keynote speaker (Mike Johnston); addressed general audience; also addressed smaller audience related to Colorado business and its role in promoting social impact •Created open dialogue about the transformative power of schools and their role in advancing global citizenship education. Program Impact, Testimonials & Observations 4 •Provide insight into personal impact on attendees of the event/program, how were people affected by the program? I liked the people at the Forum! I think the Forum worked as a brilliant nexus for like- minded educators and NGO leaders to share a variety of experiences and formulate new strategies for addressing service education, ethical leadership and beyond. the opportunity to share ideas with folks from around the country and to meet and partner with like-minded schools/programs. I like the amount of time we were given to share with one another. I learn a lot from presenters, but find my favorite conversations and learning come when I speak to my fellow participants. The opportunity to have a lot of amazing and inspiring people in one place. The energy is rejuvenating and the camaraderie around a worthy cause is exciting. I liked the gathering of brilliant minds, pushing for social justice in education. Estimated Attendance Results 5 •Estimated attendance: 375 •If non-ticketed event/program, what method did you use to estimate attendees?: The VMS Theater holds about 385. There were a few seats empty, though many were standing. •Number/percentage of people who came specifically for event/program: •100% •Number/percentage of people who attended the event last year: •75% Estimated Attendee Profile Results 6 •Where did attendees come from? (local, regional, out of state, international): •International: Kenya, Peru, Bolivia, Nepal, France, Mexico, Argentina •Local: Vail Valley and Denver •National: Portland (ME); Boston, NYC, Asheville (NC); Austin (TX); Dallas; Milwaukee, San Diego Estimated Spending Results 7 •Estimated average spending per person: •Dining: $355 •Shopping: $50 •Lodging: $489 •Other Activities: •Total average spending per person: $894 •Town of Vail spending the event/program generated: Formula: # of attendees x total average spending = $ NPS (Net Promoter Score) 8 Attendee Response: How likely is it that you would recommend this event/program to a friend or colleague? The NPS Calculation Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would recommend [brand] to a friend or colleague? Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. Event Strengths & Weaknesses 9 •How did the event/program exceed expectations? Number and diversity of attendees was bigger/broader than we anticipated during our planning phase. •What are areas for event/program improvement? •As we grow, we most likely need to consider more space for meetings, presentations, and lodging. We included two local schools; would like to include more; Would like to attract more locals (Valley). •How did this year’s event/program compare to last year? Larger and more diverse audience. Clearly focused topics. Palpable excitement from participants. Vail Brand Compatibility The Premier International Mountain Resort Community 10 •How did the event /program support the Vail Brand? The many guests loved the Vail atmosphere in terms of community and physical environment. There is a sense of being “removed” and “inspired” by Vail’s location and general ethos. We are an international organization – with a mission and method “like nothing on earth” (really) Brand Positioning: •Town of Vail: The Premier International Mountain Resort Community •Vail Mountain: Like nothing on earth Community Contribution 11 •How did the event/program impact Vail’s sense of community? We had more community members than the past two years. The central topics of global citizenship education and ethical leadership were meant to resonate with the Vail community’s balance between maintaining a healthy social/physical environment “at home” while being connected to a bigger world. Additionally, we help a lunch session at Antlers for local business leaders on the topic of Colorado business and social responsibility. Topline Marketing Efforts 12 •What are the top 3 successful marketing tactics, executions or results from your event/program? •Our online presence – both globally and locally – is the easiest and most cost effective way for us to advertise. We also used the Vail Daily. •Please attach complete marketing plan to end of presentation. Potential for Growth & Sponsorships/Media Exposure 13 •How do you see the event/program evolving next year? •It’s clear to us that we are developing a global event. Next year’s theme will most likely be related to the role of technology (e.g. VR) in educating for global citizenship and ethical leadership. We are already exploring keynote speakers from corporations known for their attention to social responsibility. •What sponsors do you plan to target next year? (Including existing and potential sponsors_ •Currently we hope to include Antlers Hotel, another Vail based hotel, and local and international businesses. •How will you leverage media exposure and extend the marketing reach next year? •This is getting robust and more layered as our local and international brand grows. Sustainability Efforts 14 •What measures were taken at your event/program to support the environmentally-friendly goals of the Town of Vail? •It’s in the very nature of what we do to be environmentally conscious in our practice. •What waste reduction methods were used during your event/program? We have attendees water/coffee mugs and eliminated paper/plastic. •How could you improve on sustainability efforts for next year’s event? That will be a topic for our continued debriefing and planning. The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget Snapshot 15 *Event producer to attach detailed budget for recap Item $ Total Event/Program Budget: $30,000 CSE Funds: $5000 Cash Sponsorship (not CSE): $25,000 In-kind Sponsorship: $8100 Marketing Budget: $2000 Profit & Loss: +8,000 (based on budget) How did you use the CSE funds? (marketing, operations, staff, venue, etc.) Operations Additional Information/Appendix 16 •Provide detailed budget in the Appendix •Provide final marketing plan in the Appendix •Provide any additional information or marketing materials you think the CSE would benefit from