HomeMy WebLinkAbout3.c. CSE_ Lantern Walk AIPP_RECAP_FEB_2017Event Recap: Winter Solstice Lantern Walk &
10th Annual Vail Winterfest Ice Theater
February 1, 2017
Winter Solstice Lantern Walk & 10th Annual Vail
Winterfest Ice Theater: December 21, 2016
Art in Public Places, Town of Vail
Office: 970.479.2344
meppard@vailgov.com
Vail Paper Lantern Project / Winter Solstice Lantern Walk sponsored by Doe Browning
10th Annual Vail Winterfest Ice Theater sponsored by Vicki & Kent Logan
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Lantern Workshops
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•Libations & Lantern Making – Tues., Dec. 20th, 4:00 – 6:00 p.m.
•Instruction by Alpine Arts Center
•AIPP sponsored with Vail Recreation District & Vail Public Library
•VRD Community Programming Room – 2nd fl. Lionshead Welcome Ctr.
•50 participants both guests and residents
•Cost $10 per person (costs subsidized by event sponsor)
•Paper Lantern Workshop – Wed., Dec. 21st, 1:30 – 4:30 p.m.
•Instruction by Helen Hiebert
•AIPP sponsored – free of charge (costs subsidized by event sponsor)
•Community Room Vail Library – AIPP board member volunteers
•Estimated 200 participants both guests & residents. The artist ran out
of paper!
•Significant increase in participation in both workshops from 2015.
•400% increase in the Tuesday evening workshop!
Demographic of Participants
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•Participants were from the Vail Valley, second homeowners & seasonal
holiday guests.
•Participating international guests were primarily from Mexico.
•All ages were represented.
•Great multi-generational family participation.
•Many repeat participants, especially at the library workshop.
•Local school children and young teens participated in the library
workshop, as it was the first vacation day of the holiday for many area
schools.
•VRD After School Programming created their own lanterns and gathered
40 children for the event.
•Small Champions were highlighted participants and given red star lanterns
with 20 families participating.
LANTERN WORKSHOPS
The Premier International Mountain Resort Community
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LANTERN WORKSHOPS
The Premier International Mountain Resort Community
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LANTERN WORKSHOPS
The Premier International Mountain Resort Community
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LANTERN WORKSHOPS
The Premier International Mountain Resort Community
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Importance of Event - Intent
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Creating a Memorable Holiday Experience through the Visual Arts.
The Vail Paper Lantern Project & 10th Annual Vail Winterfest Ice Theater
showcase the spirit of Vail through art with a celebration of light during the
holiday season. AIPPs commitment is to create and organize an entertaining
participatory event which engages both residents and guests. Ultimately, the
program connects the community through a hands-on visual art experience.
“Upscale, yet kid friendly – Letting kids be kids!” – Chad Young, VRD
The Numbers:
•AIPP distributed 350 LED lights for lanterns & approximately 175 pre-made
lanterns to drop-ins on-site at Slifer Square…along with blinking
headbands!
•Approximately 500 attendees in the Winter Solstice Lantern Walk.
Winter Solstice Lantern Walk
The Premier International Mountain Resort Community
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Winter Solstice Lantern Walk
The Premier International Mountain Resort Community
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Winter Solstice Lantern Walk
The Premier International Mountain Resort Community
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Winter Solstice Lantern Walk
The Premier International Mountain Resort Community
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Winter Solstice Lantern Walk
The Premier International Mountain Resort Community
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Winter Solstice Lantern Walk
The Premier International Mountain Resort Community
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Winter Solstice Lantern Walk
The Premier International Mountain Resort Community
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Winter Solstice Lantern Walk
The Premier International Mountain Resort Community
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10th Annual Vail Winterfest Ice Theater
The Premier International Mountain Resort Community
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10th Annual Vail Winterfest Ice Theater
The Premier International Mountain Resort Community
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10th Annual Vail Winterfest Ice Theater
The Premier International Mountain Resort Community
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Topline Marketing Efforts
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•Publicity and Marketing for events:
•AIPP press releases sent to local, state & national outlets
beginning in September. Several additional releases followed
leading up to events. Concierges also received these releases.
•AIPP winter brochures, roundabout & street banners.
•AIPP Vail Daily, Vail Weekly & ART advertising.
•Several AIPP “Town Talks” & fliers posted in town.
•AIPP online marketing via artinvail.com and artinvail/mail chimps.
•General marketing efforts also by TOV, Vail Rec, Vail Library &
Holidaze.
•Marketing efforts directly to local schools by Holidaze.
Topline Marketing Efforts
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Event Budget
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•Total Lantern Workshops and Winter Solstice Lantern Walk expenses:
•$3,474.50 ($3,000 contribution made by Doe Browning)
•10th Annual Winterfest Ice Theater expenses:
•$24,331.91 ($15,000 contribution made by Vicki & Kent Logan)
•AIPP Winter Programs advertising & brochure expenses: $4,165.73
•AIPP Winter Programs balance of incurred expenses: $13,972.14
•A festive TOV event with assistance from several departments including:
Public Works, Vail Library, Vail Rec, Police, Fire, Transit, Communications,
IT, Econ. Dev./Special Events!
•Utilized TOV facilities – Vail Library & Vail Rec. Community Programming
for workshops.
Thank you. See you December 21, 2017!
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Vail Paper Lantern Project Expenses:
Vail PediCab (Santa Cab 1 hr & 2 pedi cabs ½ hour for Small Champions) $200.00
Townsend Bessent (workshop & event photographer) $300.00
Granger Batteries (lantern lights – bus shelter) $16.83
Tricia Swenson (emcee) $150.00
Helen Hiebert Studio (materials/instruction - library workshop) $1,000.00
Alpine Arts Center (instruction fee – Vail Rec workshop) $350.00
Rocky Mountain Repro fliers (35 fliers to post) $30.80
Walmart/Citimarket (supplies, decorations, costumes, treats) $280.28
Home Depot (decorations – pedicab) $67.68
100candles lights (LED submersible lights for lanterns) $313.25
Paper Lantern Store (lanterns for giveaway & bus shelter) $265.66
Santa (& world’s tallest Elf) $200.00
Franz Zarda photography (2nd event shooter) $300.00
TOTAL (2 workshops and walk): $3,474.50
Donation – Doe Browning ($3,000.00)
*Blinking antlers & headbands also donated by sponsor on top of monetary donation.
Ice Theater Expenses:
Paul Wertin Alpine Ice (installation) $20,000.00
Lone Star Security (Dec. 20 – NYD 10pm-2am) $1,800.00
Swank Motion Pictures (film rights & usage) $1,460.00
Rocky Mountain Repro (laminates) $4.74
Image Craft (6 sandwich board signs & 1 street banner) $783.70
Overstock (outdoor cushions) $283.47
TOTAL: $24,331.91
Donation - Vicki & Kent Logan ($15,000.00)
Winter Vail Paper Lantern Project, Walk, Ice Theater Advertising:
Winter AIPP Brochure $530.25
ART Magazine full page $1,850.00
Weekly Full pg - 12/9 $225.00
Weekly Full pg - 12/16 $225.00
Daily ½ pg - 12/18 $277.62
Daily ½ pg - 12/21 FREE (error on earlier ad)
Daily ½ pg - 12/24 $277.62
Weekly Full pg - 12/30 $225.00
Daily Full pg - 12/31 $555.24
TOTAL ADVERTISING: $4,165.73
AIPP Balance of funding for winter programs: $13,972.14