HomeMy WebLinkAbout6. CRC 2017 Event Recap No SurveyPlease read first – tips for completing your recap
1.During your recap, the slide “Overall Event Highlights & Successes” will be
shown on screen. The CSE will already have had a chance to review your
entire recap.
2.You will have 10 minutes: 5 minutes for your presentation and 5 minutes for
CSE to ask questions.
3.Please change the date on the front page
4.Add a few photos or marketing images to the presentation to break up the
text.
5.Remove blank bullets from the document.
6.If you want feedback on your presentation send it to Laura a week in
advance of when the final recap is due, which is the Wednesday before the
CSE meeting
7.Convert your PPT to ONE PDF before you email it to Laura, we cannot receive
.zip files or files larger than 5MB. You may also send it via DROPBOX.
8.Include all your documentation in ONE PDF – this includes P&L’s, budgets,
etc.
9.If you have questions, don’t hesitate to email or call. lwaniuk@vailgov.com
PS: Delete this slide
Feel free to
replace this
photo with
one of your
event
Event Recap: Event Name
Cultural, Recreational & Community Category
(Insert Your CSE Meeting Presentation Date HERE)
Event Name: Date of event
First Name Last Name
Phone: 000.000.0000
clastname@hiscompname.com
3
Feel free to
replace this
photo with
one of your
event
Overall Event Highlights & Successes
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•List the top 4-6 successes you want to share with the CSE (consider this a snapshot for
your recap).
•Example: Net Promoter Score (NPS) was higher than 50
•Example: Increased attendance by 15% over previous year
•Example: Successfully expanded event footprint resulting in enhanced guest
experience
•Example: Signed 2 new sponsors which translated to $5K in additional sponsorship
dollars
•Example: Received coverage in local and Front Range
media/websites/magazines/tv
Estimated Attendance Results
5
•Estimated attendance:
•If non-ticketed event, what method did you use to estimate attendees:
•Number/percentage of people who came specifically for event:
•Number/percentage of people who attended the event last year:
Estimated Attendee Profile Results
6
•Attendees came from (local, regional, out of state, international):
Estimated Spending Results
7
•Estimated average spending per person:
•Dining:
•Shopping:
•Lodging:
•Other Activities:
•Total average spending per person:
•Town of Vail spending the event/program generated:
Formula: # of attendees x total average spending = $
NPS (Net Promoter Score)
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Attendee Response: How likely is it that you would recommend this event to a
friend or colleague?
The NPS Calculation
Calculate your NPS using the answer to a key question, using a 0-10 scale:
How likely is it that you would recommend [brand] to a friend or colleague?
Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.
Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through
negative word-of-mouth.
Event Strengths & Weaknesses
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•How did the event exceed expectations?
•What are areas for event improvement?
•How did this year’s event compare to last year?
Vail Brand Compatibility
The Premier International Mountain Resort Community
10
•How did the event /program support the Vail Brand?
Brand Positioning:
•Town of Vail: The Premier International Mountain Resort Community
•Vail Mountain: Like nothing on earth
Community Contribution
11
•How did the event impact Vail’s sense of community?
Topline Marketing Efforts
12
•What are the top 3 successful marketing tactics, executions or results from your
event/program?
•Please attach complete marketing plan to end of presentation.
Potential for Growth & Sponsorships/Media Exposure
13
•How do you see the event evolving next year?
•What sponsors do you plan to target next year?
•How will you leverage media exposure and extend the marketing reach next year?
Sustainability Efforts
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•What measures were taken at your event/program to support the
environmentally-friendly goals of the Town of Vail?
•What waste reduction methods were used during your event/program?
•How could you improve on sustainability efforts for next year’s event?
The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both
our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy,
resource efficiency, ecosystem protection, and community awareness and education.
Event Budget
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* Event producer to attach detailed budget for recap
Item $
Total Event Budget:
CSE Funds:
Cash Sponsorship (not CSE):
In-kind Sponsorship:
Marketing Budget:
Profit & Loss:
How did you use the CSE funds?
(marketing, operations, staff, venue, etc.)
Additional Information/Appendix
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•Provide detailed budget in the Appendix
•Provide final marketing plan in the Appendix
•Provide any additional information or marketing materials you think the CSE would
benefit from