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HomeMy WebLinkAbout6. CRC 2017 Event Recap No SurveyPlease read first – tips for completing your recap 1.During your recap, the slide “Overall Event Highlights & Successes” will be shown on screen. The CSE will already have had a chance to review your entire recap. 2.You will have 10 minutes: 5 minutes for your presentation and 5 minutes for CSE to ask questions. 3.Please change the date on the front page 4.Add a few photos or marketing images to the presentation to break up the text. 5.Remove blank bullets from the document. 6.If you want feedback on your presentation send it to Laura a week in advance of when the final recap is due, which is the Wednesday before the CSE meeting 7.Convert your PPT to ONE PDF before you email it to Laura, we cannot receive .zip files or files larger than 5MB. You may also send it via DROPBOX. 8.Include all your documentation in ONE PDF – this includes P&L’s, budgets, etc. 9.If you have questions, don’t hesitate to email or call. lwaniuk@vailgov.com PS: Delete this slide  Feel free to replace this photo with one of your event Event Recap: Event Name Cultural, Recreational & Community Category (Insert Your CSE Meeting Presentation Date HERE) Event Name: Date of event First Name Last Name Phone: 000.000.0000 clastname@hiscompname.com 3 Feel free to replace this photo with one of your event Overall Event Highlights & Successes 4 •List the top 4-6 successes you want to share with the CSE (consider this a snapshot for your recap). •Example: Net Promoter Score (NPS) was higher than 50 •Example: Increased attendance by 15% over previous year •Example: Successfully expanded event footprint resulting in enhanced guest experience •Example: Signed 2 new sponsors which translated to $5K in additional sponsorship dollars •Example: Received coverage in local and Front Range media/websites/magazines/tv Estimated Attendance Results 5 •Estimated attendance: •If non-ticketed event, what method did you use to estimate attendees: •Number/percentage of people who came specifically for event: •Number/percentage of people who attended the event last year: Estimated Attendee Profile Results 6 •Attendees came from (local, regional, out of state, international): Estimated Spending Results 7 •Estimated average spending per person: •Dining: •Shopping: •Lodging: •Other Activities: •Total average spending per person: •Town of Vail spending the event/program generated: Formula: # of attendees x total average spending = $ NPS (Net Promoter Score) 8 Attendee Response: How likely is it that you would recommend this event to a friend or colleague? The NPS Calculation Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would recommend [brand] to a friend or colleague? Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. Event Strengths & Weaknesses 9 •How did the event exceed expectations? •What are areas for event improvement? •How did this year’s event compare to last year? Vail Brand Compatibility The Premier International Mountain Resort Community 10 •How did the event /program support the Vail Brand? Brand Positioning: •Town of Vail: The Premier International Mountain Resort Community •Vail Mountain: Like nothing on earth Community Contribution 11 •How did the event impact Vail’s sense of community? Topline Marketing Efforts 12 •What are the top 3 successful marketing tactics, executions or results from your event/program? •Please attach complete marketing plan to end of presentation. Potential for Growth & Sponsorships/Media Exposure 13 •How do you see the event evolving next year? •What sponsors do you plan to target next year? •How will you leverage media exposure and extend the marketing reach next year? Sustainability Efforts 14 •What measures were taken at your event/program to support the environmentally-friendly goals of the Town of Vail? •What waste reduction methods were used during your event/program? •How could you improve on sustainability efforts for next year’s event? The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget 15 * Event producer to attach detailed budget for recap Item $ Total Event Budget: CSE Funds: Cash Sponsorship (not CSE): In-kind Sponsorship: Marketing Budget: Profit & Loss: How did you use the CSE funds? (marketing, operations, staff, venue, etc.) Additional Information/Appendix 16 •Provide detailed budget in the Appendix •Provide final marketing plan in the Appendix •Provide any additional information or marketing materials you think the CSE would benefit from