HomeMy WebLinkAbout6. CRC 2017 Event Recap with SurveyPlease read first – tips for completing your recap
1.During your recap, the slide “Overall Event Highlights & Successes” will be shown on
screen. The CSE will already have had a chance to review your entire recap.
2.You will have 10 minutes: 5 minutes for your presentation and 5 minutes for CSE to
ask questions.
3.Please change the date on the front page
4.Replace the survey images in the presentation with your own event survey graphics.
(You can use the Snipping Tool in Windows to do this.)
5.Feel free to re-size the images to fit the page/text. They should still be readable.
6.Add a few photos or marketing images to the presentation to break up the text.
7.Remove blank bullets from the document.
8.If you want feedback on your presentation send it to Laura a week in advance of when
the final recap is due, which is the Wednesday before the CSE meeting
9.Convert your PPT to ONE PDF before you email it to Laura, we cannot receive .zip files
or files larger than 5MB. You may also send it via DROPBOX.
10.Include all your documentation in ONE PDF – this includes P&L’s, budgets, etc.
11.If you have questions, don’t hesitate to email or call. lwaniuk@vailgov.com
PS: Delete this slide
Surveyed Event Recap: Event Name
Cultural, Recreational & Community Category
(Insert Your CSE Meeting Presentation Date HERE)
Feel free to
replace this
photo with
one of your
event
Event Name: Date of event
First Name Last Name
Phone: 000.000.0000
clastname@hiscompname.com
3
Feel free to
replace this
photo with
one of your
event
Overall Event Highlights & Successes
4
•List the top 4-6 successes you want to share with the CSE (consider this a snapshot for
your recap).
•Example: Net Promoter Score (NPS) was higher than 50
•Example: Increased attendance by 15% over previous year
•Example: Successfully expanded event footprint resulting in enhanced guest
experience
•Example: Signed 2 new sponsors which translated to $5K in additional sponsorship
dollars
•Example: Received coverage in local and Front Range
media/websites/magazines/tv
Questions from CSE
5
•The CSE will ask questions about your event and recap
•Leave this blank – it’s a placeholder
Attendance Estimate
6
•Was this the attendance you expected?
•How would you impact attendance next year? For Placement Only (FPO)
Insert your survey image here
Visitor Type
7
•Was this the visitor type split you expected?
•Why or why not? Please explain.
•What steps would you take to optimize visitor mix for future events?
Overnight Visitor Profile: Overnight Visitors & Seasonal Residents Only
Only
8
•What measures did you take to
encourage attendees to book
lodging in the Town of Vail?
Overall Visitor Profile
9
•Who was your anticipated target
demographic?
•Did you reach your target demographic?
•Why or why not?
•What would you change to attract that
audience next year?
Role/Importance of Event in Intent to Visit Vail
10
•What actions did you take this year to generate the number of overnight guests?
•How would you increase the number of overnight Vail guests coming for the event next
year?
NPS (Net Promoter Score)/Likelihood to Recommend
11
•Do you think the NPS scores reflect the attendee event experience?
•What steps would you take to improve the NPS scores for your event next year?
Estimated Return on Investment (ROI) & Attendee Expenditures
12
•What did your event do to encourage spending
in Vail?
Event Strengths & Weaknesses
13
•How did the event exceed expectations?
•What are areas for event improvement?
•How did this year’s event compare to previous years?
Vail Brand Compatibility
14
•How did the event support the Vail Brand?
Brand Positioning:
•Town of Vail: The Premier International Mountain Resort Community
•Vail Mountain: Like nothing on earth
Community Contribution
15
•How did the event impact Vail’s sense of community?
Topline Marketing Efforts
16
•Include overview of top 3 successful marketing tactics or executions
•Please attach complete marketing plan to end of presentation.
Potential for Growth & Sponsorships/Media Exposure
17
•How do you see the event evolving or growing next year?
•What sponsors do you plan to target next year? (Including existing and potential
sponsors)
•How will you leverage media exposure and extend the marketing reach next year?
Sustainability Efforts
18
•What measures were taken at your event/program to support the
environmentally-friendly goals of the Town of Vail?
•What waste reduction methods were used during your event/program?
•How could you improve on sustainability efforts for next year’s event?
The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both
our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy,
resource efficiency, ecosystem protection, and community awareness and education.
Event Budget
19
* Event producer to attach detailed budget for recap
Item $
Total Event Budget:
CSE Funds:
Cash Sponsorship (not CSE):
In-kind Sponsorship:
Marketing Budget:
Profit & Loss:
How did you use the CSE funds?
(marketing, operations, staff, venue, etc.)
Additional Information/Appendix
20
•Provide detailed budget in the Appendix
•Provide final marketing plan in the Appendix
•Provide full version of the Survey Dashboard PDF in Appendix
•Provide any additional information or marketing materials you think the CSE would
benefit from