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HomeMy WebLinkAbout6. EE 2017 Event Recap No SurveyPlease read first – tips for completing your recap 1.During your recap, the slide “Overall Event Highlights & Successes” will be shown on screen. The CSE will already have had a chance to review your entire recap. 2.You will have 10 minutes: 5 minutes for your presentation and 5 minutes for CSE to ask questions. 3.Please change the date on the front page 4.Add a few photos or marketing images to the presentation to break up the text. 5.Remove blank bullets from the document. 6.If you want feedback on your presentation send it to Laura a week in advance of when the final recap is due, which is the Wednesday before the CSE meeting 7.Convert your PPT to ONE PDF before you email it to Laura, we cannot receive .zip files or files larger than 5MB. You may also send it via DROPBOX. 8.Include all your documentation in ONE PDF – this includes P&L’s, budgets, etc. 9.If you have questions, don’t hesitate to email or call. lwaniuk@vailgov.com PS: Delete this slide  Feel free to replace this photo with one of your event Event/Program Recap: Event Name Education & Enrichment Category (Insert Your CSE Meeting Presentation Date HERE) Event Name: Date of event First Name Last Name Phone: 000.000.0000 clastname@hiscompname.com 3 Feel free to replace this photo with one of your event Overall Event or Program Highlights & Successes 4 •List the top 4-6 successes you want to share with the CSE (consider this a snapshot for your recap). •Example: Net Promoter Score (NPS) was higher than 50 •Example: Increased attendance by 15% over previous year •Example: Signed 2 new sponsors which translated to $5K in additional sponsorship dollars •Example: Received coverage in local and Front Range media/websites/magazines/tv •Example: Had 10 new graduates of XYZ program •Example: Provided an arena for open dialogue about XYZ topic Program Impact, Testimonials & Observations 5 •Provide insight into personal impact on attendees of the event/program, how were people affected by the program? •Include any testimonials from attendees •Provide any other relevant qualitative results from your event/program Estimated Attendance Results 6 •Estimated attendance: •If non-ticketed event/program, what method did you use to estimate attendees?: •Number/percentage of people who came specifically for event/program: •Number/percentage of people who attended the event last year: Estimated Attendee Profile Results 7 •Where did attendees come from? (local, regional, out of state, international): Estimated Spending Results 8 •Estimated average spending per person: •Dining: •Shopping: •Lodging: •Other Activities: •Total average spending per person: •Town of Vail spending the event/program generated: Formula: # of attendees x total average spending = $ NPS (Net Promoter Score) 9 Attendee Response: How likely is it that you would recommend this event/program to a friend or colleague? The NPS Calculation Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would recommend [brand] to a friend or colleague? Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. Event Strengths & Weaknesses 10 •How did the event/program exceed expectations? •What are areas for event/program improvement? •How did this year’s event/program compare to last year? Vail Brand Compatibility The Premier International Mountain Resort Community 11 •How did the event /program support the Vail Brand? Brand Positioning: •Town of Vail: The Premier International Mountain Resort Community •Vail Mountain: Like nothing on earth Community Contribution 12 •How did the event/program impact Vail’s sense of community? Topline Marketing Efforts 13 •What are the top 3 successful marketing tactics, executions or results from your event/program? •Please attach complete marketing plan to end of presentation. Potential for Growth & Sponsorships/Media Exposure 14 •How do you see the event/program evolving next year? •What sponsors do you plan to target next year? (Including existing and potential sponsors) •How will you leverage media exposure and extend the marketing reach next year? Sustainability Efforts 15 •What measures were taken at your event/program to support the environmentally-friendly goals of the Town of Vail? •What waste reduction methods were used during your event/program? •How could you improve on sustainability efforts for next year’s event? The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget Snapshot 16 *Event producer to attach detailed budget for recap Item $ Total Event/Program Budget: CSE Funds: Cash Sponsorship (not CSE): In-kind Sponsorship: Marketing Budget: Profit & Loss: How did you use the CSE funds? (marketing, operations, staff, venue, etc.) Additional Information/Appendix 17 •Provide detailed budget in the Appendix •Provide final marketing plan in the Appendix •Provide any additional information or marketing materials you think the CSE would benefit from