HomeMy WebLinkAbout7. Event Liasion Update 02-01-2017Event Liaison Update
Upcoming Events
1 Town of Vail | CSE | 2/1/17
Vail Yeti Hockey Club Jan 6-Dec 16
Burton USO Championship Feb 27-March 4
Pink Vail March 25
Taste of Vail April 5-9
Vail Yeti Hockey Club:
Jan 6, 13, 14, Feb 3, 4, 17, 18, 24, 25, Mar 10, 11, 17, 18, 24, 25 Dec 1, 2, 15, 16
Vail Yeti
4 Town of Vail | CSE | 2/1/17
Category: CRC
Funded: $10K
Days out: Now
Highlights:
•Attendance:
•1/6 - 739
•1/13 - 670
•1/14 - 305
•Building out FB and IG audience
•Banner in Lionshead
•Testing out survey implementation via
card handouts
•Considering a Saturday night promo
Burton USO: Feb 27-March 4
Highline
4 Town of Vail | CSE | 2/1/17
Category: Council
Funded: $404,000
Days out: 26
Highlights:
•Vail Daily – 10 ads
•Vail Weekly – 6 ads
•TIGA Buses – 18 – August –April
•TV8 – 800 spots
•Colorado Daily – Boulder – 2 ads
•Westword – Denver DMA – 5 ads + email newsletter
•Pandora – Denver – 350K impressions
•Denver Digi Signs – CO Conv. Ctr
•Open Snow email - 2
•Display/Pre-roll/Hyperlocal
•BurtonUSOpen.com/#BurtonUSOpen
Pink Vail: March 25
Vail Valley Medical Center
6 Town of Vail | CSE | 2/1/17
Category: CRC
Funded: $10K
Days out: 52
Attendees:
•2012: year 1 - 700
•2013: year 2 –1,320 (+47% YoY) March event
•2014: year 3 – 1625 (+23% YoY) April event
•2015: year 4 – 2424 (+33% YoY) March event
•2016: year 5 - 2930 (+21% YoY) April event
Highlights:
•Strong brand/Great participant tool kit
•New sponsors for 2017: Noosa Yogurt, BOGS Footwear,
Green Goo
•Ads/media coverage in 5280 Magazine for 2017, CBS4
covered in 2016 so reaching out again for 2017
•Moving event to Golden Peak to allow for more
participants (outgrew Eagle’s Nest)
•New Kids Zone with carnival games and prizes
Taste of Vail: April 5-9
Taste of Vail Inc.
5 Town of Vail | CSE | 2/1/17
Category: CRC
Funded: $40K
Days out: 63
Highlights:
•Eat Ad - full page for winter
•FB posts and IG and Twitter
•5280 has run two ads + 2 more full page ads
•Placements in Skiing Magazine and Napa Valley
Magazine for Feb
•Nov. First Press Release, next one will go out with
seminar and hotel information
•Sponsors: Town of Vail, Vail Resorts, Tiga
Advertising, Govino, Vail Coffee Mountain Roasters,
Avid Design, West Vail Liquor Mart and Alpine
Wine and Spirits
•PR Company is Think Big Media- Kate Lessman-
placement in Feb Skiing Magazine, Cowboys and
Indians- Best Mountain food festivals- Feb/March
Other Updates
5 Town of Vail | CSE | 2/1/17
VLMDAC Documents:
•Brand Fit – Event Support
•Total Event Cost %
Starting Hearts:
•Plan to hold two Starting Hearts: All You Need is Heart events per year in the
valley.
•Will hold their February event in Beaver Creek due to availability of their
speaker and venue. (2/8)
•Will hold their event for Vail this summer, dates TBD, most likely July or
August.
•Have forfeited their in-kind use of Donovan since it was approved for
February. They will pay for use of Donovan if event is held there.