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HomeMy WebLinkAbout7. Event Liasion Update 02-01-2017Event Liaison Update Upcoming Events 1 Town of Vail | CSE | 2/1/17 Vail Yeti Hockey Club Jan 6-Dec 16 Burton USO Championship Feb 27-March 4 Pink Vail March 25 Taste of Vail April 5-9 Vail Yeti Hockey Club: Jan 6, 13, 14, Feb 3, 4, 17, 18, 24, 25, Mar 10, 11, 17, 18, 24, 25 Dec 1, 2, 15, 16 Vail Yeti 4 Town of Vail | CSE | 2/1/17 Category: CRC Funded: $10K Days out: Now Highlights: •Attendance: •1/6 - 739 •1/13 - 670 •1/14 - 305 •Building out FB and IG audience •Banner in Lionshead •Testing out survey implementation via card handouts •Considering a Saturday night promo Burton USO: Feb 27-March 4 Highline 4 Town of Vail | CSE | 2/1/17 Category: Council Funded: $404,000 Days out: 26 Highlights: •Vail Daily – 10 ads •Vail Weekly – 6 ads •TIGA Buses – 18 – August –April •TV8 – 800 spots •Colorado Daily – Boulder – 2 ads •Westword – Denver DMA – 5 ads + email newsletter •Pandora – Denver – 350K impressions •Denver Digi Signs – CO Conv. Ctr •Open Snow email - 2 •Display/Pre-roll/Hyperlocal •BurtonUSOpen.com/#BurtonUSOpen Pink Vail: March 25 Vail Valley Medical Center 6 Town of Vail | CSE | 2/1/17 Category: CRC Funded: $10K Days out: 52 Attendees: •2012: year 1 - 700 •2013: year 2 –1,320 (+47% YoY) March event •2014: year 3 – 1625 (+23% YoY) April event •2015: year 4 – 2424 (+33% YoY) March event •2016: year 5 - 2930 (+21% YoY) April event Highlights: •Strong brand/Great participant tool kit •New sponsors for 2017: Noosa Yogurt, BOGS Footwear, Green Goo •Ads/media coverage in 5280 Magazine for 2017, CBS4 covered in 2016 so reaching out again for 2017 •Moving event to Golden Peak to allow for more participants (outgrew Eagle’s Nest) •New Kids Zone with carnival games and prizes Taste of Vail: April 5-9 Taste of Vail Inc. 5 Town of Vail | CSE | 2/1/17 Category: CRC Funded: $40K Days out: 63 Highlights: •Eat Ad - full page for winter •FB posts and IG and Twitter •5280 has run two ads + 2 more full page ads •Placements in Skiing Magazine and Napa Valley Magazine for Feb •Nov. First Press Release, next one will go out with seminar and hotel information •Sponsors: Town of Vail, Vail Resorts, Tiga Advertising, Govino, Vail Coffee Mountain Roasters, Avid Design, West Vail Liquor Mart and Alpine Wine and Spirits •PR Company is Think Big Media- Kate Lessman- placement in Feb Skiing Magazine, Cowboys and Indians- Best Mountain food festivals- Feb/March Other Updates 5 Town of Vail | CSE | 2/1/17 VLMDAC Documents: •Brand Fit – Event Support •Total Event Cost % Starting Hearts: •Plan to hold two Starting Hearts: All You Need is Heart events per year in the valley. •Will hold their February event in Beaver Creek due to availability of their speaker and venue. (2/8) •Will hold their event for Vail this summer, dates TBD, most likely July or August. •Have forfeited their in-kind use of Donovan since it was approved for February. They will pay for use of Donovan if event is held there.