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HomeMy WebLinkAbout4. Event Liasion Update 03-01-2017Event Liaison Update Upcoming Events Town of Vail | CSE | 2/1/17 Spring Back to Vail April 14-16 Vail Whitewater Race Series May 9 -June 6 (Tuesdays) GoPro Mountain Games June 8-11 2017 Vail Whitewater Race Series: May 9, 16, 23, 30 & June 6 Vail Recreation District Town of Vail | CSE | 3/1/2017 Category: CRC Funded: $6K Days out: 70 Highlights: •NEW for 2017: Rodeo and Team competitions •Local promotions/posters •Geo-targeted Facebook Ads –Front Range –Surrounding mountain communities •Regional Websites •Grassroots/Event Co-promotions Go Pro Mountain Games: June 8-11 Vail Valley Foundation Town of Vail | CSE | 3/1/2017 Category: CRC Funded: $90K Days out: 98 What’s new? •More Dogs! •All concerts at GRFA •GMG Yoga Pass •Ultimate Mtn Challenge revamped •New running event •Larger Kids Adventure Village •Event Spectators: Maintain or exceed spectator & athlete #’s •Grow Social Media Presence: FB (38K+), IG (20K+), TW (6.8K+), SNAP (TBD), FB & GoPro Live Session, Influencers •Improve Overall Digital Experience: New website, new digital map •Mktg/Pr: Increase marketing & PR impressions through all channels