HomeMy WebLinkAbout4. Event Liasion Update 03-01-2017Event Liaison Update
Upcoming Events
Town of Vail | CSE | 2/1/17
Spring Back to Vail April 14-16
Vail Whitewater Race Series May 9 -June 6 (Tuesdays)
GoPro Mountain Games June 8-11
2017 Vail Whitewater Race Series: May 9, 16, 23, 30 & June 6
Vail Recreation District
Town of Vail | CSE | 3/1/2017
Category: CRC
Funded: $6K
Days out: 70
Highlights:
•NEW for 2017: Rodeo and Team
competitions
•Local promotions/posters
•Geo-targeted Facebook Ads
–Front Range
–Surrounding mountain communities
•Regional Websites
•Grassroots/Event Co-promotions
Go Pro Mountain Games: June 8-11
Vail Valley Foundation
Town of Vail | CSE | 3/1/2017
Category: CRC
Funded: $90K
Days out: 98
What’s new?
•More Dogs!
•All concerts at GRFA
•GMG Yoga Pass
•Ultimate Mtn Challenge
revamped
•New running event
•Larger Kids Adventure Village
•Event Spectators: Maintain or exceed spectator & athlete #’s
•Grow Social Media Presence: FB (38K+), IG (20K+), TW
(6.8K+), SNAP (TBD), FB & GoPro Live Session, Influencers
•Improve Overall Digital Experience: New website, new
digital map
•Mktg/Pr: Increase marketing & PR impressions through all
channels