HomeMy WebLinkAbout6. 2017SpringBackPresenetation2017 SPRING BACK TO VAIL
In a collaborative partnership with the Town of Vail and
Strategic Alliance, Vail Mountain strives to provide
world-class events that are on-brand and drive
destination visitation during off-peak time periods.
VAIL MOUNTAIN EVENT STRATEGY
A full advertising, marketing and public relations campaign will be executed surrounding
Spring Back to Vail in the local, regional and national media.
•Vail Daily
•Vail Weekly
•TV8
•Front Range Preroll
•Display
•Social
•CRM
•PR
Spring Back to Vail is presented by Vail Mountain, Bud Light, Pepsi, Verizon, Helly Hansen,
Vibram and the Town of Vail, and co-presented by Nature Valley, Audi, Liberty Skis, Vail
Resorts Retail and Colorado Mountain Express.
2017 SPRING BACK TO VAIL MARKETING
Friday, April 14
•Partner Expo Village at Mountain Plaza
Saturday, April 15
•Partner Expo Village at Mountain Plaza
•Tikis and Tunes Luau and Bud Light Bags Tournament
•Signature Concert at Solaris or Ford Park
Sunday, April 16
•Partner Expo Village at Golden Peak
•World Pond-Skimming Championships at Golden Peak
All weekend
•RRR Rewards at participating Vail and Lionshead businesses
2017 SPRING BACK TO VAIL SCHEDULE
Current $277K Budget:
•Concert with local talent at Solaris or Ford Park
•Tikis and Tunes Luau and Bud Light Bags Tournament y
•Partner Expo Village at Mountain Plaza
•World Famous Pond-Skimming Championships and Expo
Proposal for Additional $100K:
•Saturday night signature concert additional funding: $94K
•RRR Rewards with local businesses: $2,500
•Family Skate & S’more Night: $2,800
•Guided Snowshoe Tour: $500
•Yoga: $200
2017 SPRING BACK TO VAIL