HomeMy WebLinkAbout6. Event Liasion Update 05-03-2017 FINALEvent Liaison Update
Upcoming Events
Town of Vail | CSE | 5/3/2017
Vail Jazz Festival 6/9 - 9/4
Vail Arts Festival 6/23 - 6/25
Vail Family Fun Fest 6/24 - 8/5
Vail Lacrosse Shootout 6/25 - 7/4
Vail Jazz Festival: 6/9 - 9/4
Vail Jazz
Category: Council
Funded: $74,902
Days out: 37
Highlights:
•Over 70 performances this summer, over half are free to the public
•Focus on core audience with existing print collateral and print
advertising—100pg program, folding pocket calendars, rack cards,
newspaper ads
•Refine social media mix to drive conversions
•Increased efforts with community engagement with local
businesses, professional/social groups and concierges
•New ticketing platform will go live May 1st, offers ability to select
assigned seats
•Colorado High School bands will return this summer to play at Vail
Farmers’ Market
•Exciting additions include: crossover event with Vail Symposium on
Cuban jazz
Town of Vail | CSE | 4/6/2016
Vail Arts Festival: 6/23 - 6/25
Eagle Valley Events
Category: CRC
Funded: $8K
Days out: 51
Highlights:
•Vail Daily – double truck inserted into center of
paper on 6/23
•Local radio advertising and interviews running
2-3 weeks prior to event
•Digital marketing and social media advertising
•Local and front range PR and event listing
submissions
•Website updates with 2017 details and artist
sign up/registration
•Kids Craft Activity Area
Town of Vail | CSE | 5/3/2017
Vail Family Fun Fest: 6/24 - 8/5
Blue Creek Productions
Category: CRC
Funded: $20K
Days out: 52
Highlights:
•“Vail Family Event Presenter Partnership” program. Info source
for family guests and point them towards other family programs
and events which might be a great fit. Simple cross marketing
partnership with other producers provide info and links to their
events - GPMG, VAD, Nature Center, VFM, KAG and more.
•Updating website to cross promote other family activities in Vail
•Concierge Program for local lodges w/ digital event flier & visit
•Email blasts to locals, businesses, hotel concierges and past
attendees
•Press Releases - local, regional and front range venues
•Rack cards placed in businesses and lodges, posters and fliers
•Facebook & Instagram page & social media push
•Estimated audience goal of 700 to 800 per event
Town of Vail | CSE | 5/3/2017
Vail Lacrosse Shootout: 6/25 - 7/4
Colorado Lacrosse Promotions
Category: CRC
Funded: $15K
Days out: 53
Highlights:
•Press releases - Pre-tournament and daily releases are sent to
local outlets and national LAX media
•Social Media - Thousands of followers on Facebook, Twitter,
Instagram, Snapchat
•Website -New, more user-friendly website - April 2017. Sponsor
logos with links , field locations with Google maps
•Posters - Hung in various businesses throughout West Vail, Vail
Village and Lions Head, with plans to display more over the
coming months.
•Email Marketing - Updates on the tournament and of services
from various sponsors.
•Souvenir program – A couple thousand 5.5x8.5 souvenir
programs with tournament info and ads.
Town of Vail | CSE | 5/3/2017