The URL can be used to link to this page

Home My WebLink About6. Event Liasion Update 06-07-2017 FINALEvent Liaison Update Upcoming Events Town of Vail | CSE | 6/7/2017 Bravo! Vail 6/22-8/5 Vail Summer Bluegrass Series 6/28-7/19 (Wednesdays) Vail America Days 7/4 Prep Baseball Report West Championships 7/13-7/16 Kick It 3v3 Tournament 7/28-7/30 Vail Dance Festival 7/29-8/12 Bravo! Vail Music Festival: June 22-Aug 5 Bravo Vail! Town of Vail | CSE | 6/7/2017 Category: Council Funded: $258,661 Days out: 15 Highlights: •Rebuild of the Bravo! Vail website to a fully responsive, data-driven site, increase engagement, drive conversions, and enhance user experience. Bravo team is tracking KPIs and optimizing the site throughout this first season on-sale cycle. •Hired a national arts specific publicist for the 30th Season to highlight some of the exciting new initiatives – specifically the New Works project (Commissioning 5 new works for the 2017 season). •Coverage in NY Times top classical festivals guide (only 10 across the country) & Chicago Tribune. •Shifted a % of spend from print buy on the front range to digital buys with Denver Post and 5280. •Direct mail to list trades, segmented direct mail, and email campaigns to previous buyers •Continued investment in digital: data-driven display campaigns, Google adword build, targeted Facebook promoted posts, pre-roll advertising •Filmmaker in Residence returns for the 2017 season to continue creating content about the festival and Vail, and build engagement and awareness of the festival •Targeted Comcast cable buy on the front range Vail Summer Bluegrass Series: June 28-July 19 (Wednesdays) Ariel Rosemberg/Lakeside Stride Town of Vail | CSE | 6/7/2017 Category: CRC Funded: $50,000 Days out: 21 Highlights: •Ranking #1 when searching “vail bluegrass” •Sponsors & Partners include: Town of Vail, Antlers, Bud Light (new), Alpine Party Rentals, Blue Moose Pizza (new), Never Summer Industries (new), Betty Ford Alpine Gardens, The Arrabelle at Vail Square •Selling branded apparel this summer •Offering Bluegrass in the Gardens at 1:00pm each day of show •Line Up: •June 28 – Bluegrass Generals •July 5 – Chatham County Line •July 12 – Donna the Buffalo •July 19 – The Lil Smokies Vail America Days™: July 4 Highline Category: CRC Funded: $65K, $33,810 for fireworks Days out: 27 Highlights: •Local outreach and a parade application press release went out on 4/3. •Community outreach and e-blast to previous parade participants and Vail event attendees on 4/8. •Event inclusion in a summer events e-blast is scheduled for 5/30. •Theme, America the Beautiful – will embody the historical, sentimental and physical aspects of beauty in our country. •Print ads with Vail Daily will begin on 6/17 and continue up to and throughout the event, with inclusion in the 2017 Paradian publication. •Radio advertising promos with KZYR The Zephyr are scheduled to run from 6/20-7/4. •Collaboration with Town of Vail to include full weekend of events for the holiday as part of official schedule. •The event schedule press release is scheduled to go out on 6/20. •Grassroots marketing, including posters and bi-fold rack card distribution, will be a key part of the community outreach. •Partnership outreach continues and a new event partner, HealthONE, has joined for 2017. •Gallegos Corporation will be presenting the parade/providing awards again this year. •A press release announcing parade float winners, will be distributed the afternoon of 7/4/17. •Parade Marshals have been confirmed – Bill and Sally Hanlon. Town of Vail | CSE | 6/7/2017 PBR West Championships: July 13-16 Prep Baseball Report Town of Vail | CSE | 6/7/2017 Category: CRC Funded: $10,000 Days out: 36 Highlights: •PBR Hosted 20 youth tournaments in 2016/2017 •46 teams currently registered (32 in 2016) •Email data base is 20,000 + teams •Twitter followers: 2,500 locally and 32,800 nationally •Driving teams to stay in Vail through outreach in email and social media •Teams recruited via email, social media and onsite contact at other PBR tournaments •Event program will include Epic Discovery Advertorial and Vail feature article •Opening ceremony and skills competition will be hosted at Ford Park July 14 •4 Vail hotel partners (negotiating with a 5th) Kick it 3v3 Soccer World Championships: July 28 – 30 North American Sports Group Town of Vail | CSE | 6/7/2017 Category: CRC Funded: $40,000 Days out: 51 Highlights: •Denver Based Radio Stations: •Alice 105.9, The Mountain 99.5, KS 107.5 •50 Host Clubs and Partners promoting local events across American and the Vail World Championship Promotions •Post Card sent to 25,000 addresses nationwide and add’l 3,000 in Colorado •Added 5 new markets Kick It has not been to before •Kick It has partnered with Milk Life for a national promotion for health and sports wellness. Increase in national 3v3 promotions in all US markets •Hired Leverage Agency to active Social Media and Digital efforts •100,000+ team database with emails and invitations to Vail and Kick It tour •Over 75 qualifying events that promote the Vail 3v3 World Championships •WGNO TV partner promoting southern events and the Road to Vail. •Hired sales team force to increase outreach and awareness •Added event at Rapids complex to promote 3v3 through pro team Vail Dance Festival: July 29- August 12 Vail Valley Foundation Town of Vail | CSE | 6/7/2017 Category: Council Funded: $48,962 Days out: 50 Highlights: •NOW: Premieres will feature works exclusively by female choreographers •Tap sensation Michelle Dorrance is this year’s Artist-In-Residence •American Ballet Theatre Principle, Misty Copeland will return this summer for International Evenings of Dance 1 & 2 2017 To Date: •Tickets: 51% to ticket goal met •Sold in Valley = 17% •Sold out of Valley = 83% •Sold in CO = 60% •Sold out of CO = 40% "A summer destination in the mountains of Colorado for dance lovers." - The New York Times 2016 Artist-In-Residence: Isabella Boylston