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Event Liasion Update 07-05-2017 FinalEvent Liaison Update Upcoming Events Town of Vail | CSE | 7/5/2017 Vail Kids Adventure Games 8/9-8/13 Betty Ford Alpine Gardens Traveling Exhibition Imperiled Plants of Colorado 8/16-10/1 Gourmet on Gore 9/1-9/4 Vail Oktoberfest™ 9/8-9/10 (LH), 9/15-9/17 (VV) Vail Automotive Classic & Car Show 9/8-9/10 Kids Adventure Games: August 10-14 Hélène Mattison Town of Vail | CSE | 7/5/2017 Category: CRC Funded: $42.5K Days out: 34 Facebook: 4,850 vs 3,600 in 2016 Twitter: 747 vs 290 in 2016 Instagram: 693 (first year) Website (Jan through June): 94,140 vs 15,000 in 2016 Page Views: 146,580 New Visits: 98.7% (93,127) Registration: •Registration filled on April 18, two months earlier than 2016 •12% out of state (+2% over 2016), 88% in-state •Registrations for mud run are pacing better than last year Sponsors: •Presenting: Toyota USA •National Sponsors: Horizon, CLIF Kid, Darn Tough, B4 Adventures, Hyrdo Flask, Grand Trunk, Spikeball •Local Presenting: KidSPORT, VVMC, VRD, Steadman Clinic, Evergreen Lodge & Antlers at Vail. Many local partners Marketing: •6,000 spectator guides, 4,500 distributed in Vail Daily during Mountain Games, 400 distributed in Summit County and Boulder. Remainder for athlete bags and specific Vail locations •Organic and paid social advertising likely led to early sell out •Potential influencer program with VLMDAC, Vail Resorts and Macaroni Kid •Joint efforts with Toyota to include national announcement sent, and shared with 2,000 specific emails, Toyota giveaways, etc. •Email blasts to 2,000 Vail specific emails – increase over 1,700 in 2016. Public relations efforts with national, local and regional media •Mud Run-specific efforts to include local ads during 4th of July week, targeted online and social media leading up to event; local print and radio advertising during event week Betty Ford Gardens Traveling Exhibit: Aug 15 – Oct 11 Betty Ford Alpine Gardens Town of Vail | CSE | 7/5/2017 Category: EE Funded: $15K Days out: 58 Marketing •TOV logo on event fliers •TOV logo on sponsor thank you sign at the exhibit •TOV logo on postcard invitations mailed to over 500 patrons of the Gardens •TOV logo on Vail Daily Ads •Hyperlink to the TOV website on Betty Ford Alpine Gardens website sponsorship page •TOV mentioned on two dedicated press releases distributed to regional press •Verbal recognition of sponsors at event •Mention on TV8 interview Gourmet on Gore: Sept 1- 4 (Vail Village) Town of Vail | CSE | 7/5/2017 Category: CRC Funded: $60,000 Days out: 59 Highlights: •New advertising dollars spent on sponsored Facebook ads scheduled between June 10 – September 4, 2017 •New digital programmatic advertising initiative, scheduled between July 28 – September 4, 2017 •Utilizing Gore Creek Promenade for tasting experiences and additional seating on Saturday and Sunday Tasting Tour presented by Alpine Bank, benefitting Vail Veterans Program: •New event partner, Alpine Bank, presenting in 2017 •Current Locations: Amuse Bouche, Stella Airstream, Slifer Smith & Frampton Real Estate, Masters Gallery, Bo Bridges Gallery, and approximately 4 additional locations and pairings to be added. •Restaurant outreach continues with listings to go on the website in August. Marketing: •Marketing and PR estimated to reach over 10 million impressions with local grassroots, radio, print, digital, social and Front Range initiatives. Social Media Handles: •Facebook: @GourmetonGore •Instagram: @gourmet_on_gore •Twitter: @ GourmetonGore Gourmet on Gore presented by Audi is brought to you by Colorado Audi Dealers, Town of Vail, Stella Artois, Slifer Smith & Frampton Real Estate, Alpine Bank and Mountain Living Magazine, and brought to you in part by Tahoe Kitchen Co., Vail Racquet Club Mountain Resort, Vail Daily and KZYR The Zephyr. Gourmet on Gore is proud to support Vail Veterans Program. Vail Oktoberfest™: Sept 8-10(Vail Village),15-17(Lionshead) Town of Vail | CSE | 7/5/2017 Category: CRC Funded: $60,000 Days out: 66 Highlights: •Extended digital targeting pointed at younger audiences (21-44 years old) •New advertising dollars spent on sponsored Facebook ads scheduled between June 19 – September 17, 2017 •New digital programmatic advertising initiative, scheduled between September 5 – 17, 2017 •Creating new roundabout banners for consistency Marketing: •Marketing and PR estimated to reach more than 1.6 million impressions with local grassroots, print, radio, social, digital and Front Range initiatives PR: •Community Outreach planned for mid-August Cross Promotion: •Continue to seek out authentic partnerships to keep the partner groups on brand with Vail Oktoberfest. Spaten Oktoberfest is on-board Social Media Handles: •Facebook: @VailOktoberfest •Instagram: @vail_oktoberfest •Twitter: @vailoktoberfest Vail Oktoberfest™ is presented by Spaten and Town of Vail and is sponsored in part by Vail Racquet Club Mountain Resort, Vail Daily and KKCH, The LIFT FM . Vail Oktoberfest benefits Vail Veterans Program. Vail Automotive Classic: September 9-11 Concours Town of Vail | CSE | 7/5/2017 Category: CRC Funded: $6,000 Days out: 60 Marketing: •Posters •VD and affiliates newspaper adv •National Advertising in Sports Car Market •Regional trade publication ads and email ads •Facebook Advertising •Search retargeting digital advertising •GeoFencing digital advertising •Calendar Listings PR: •General Event Release •Sports Car Market print magazine article Social Media •FB – 1027 followers Sponsors: •Barrett-Jackson •Slifer, Smith & Frampton •Town of Vail •Vail Mountain •Costco •Well -Fargo •Alpine Bank •Scuderia Ramparte •Hagerty •Republic National •10th Mountain Whiskey •Vail Valley Jet Center