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Home My WebLink About1.b. 2017 Allocations- Accounting Workbook _ 7.25.172017 Allocations- Accounting Workbook _ 7.25.17 7/26/2017 Event:2017 Dates:Start Date: 2017 Funding Allocated RRC Survey NPS Attendance Estimate Total Direct Econ Impact Payback Ratio Overnight Visitor % Direct Econ Impact per Attendee Day % Staying in Paid Lodging Avg. ADR In-state visitation %Sample Size 1 Vail Yeti Hockey Club Jan 6,7,13 Feb 3,4,17,18,24,25 Mar 17,18,24,25Dec1,2,15,16 6-Jan 10,000.00$ Intercept 39%10,400 1,386,169.29$ $138.62 32%$133.00 67%$388.00 58%84 2 U16 Rocky/Central Junior Championships March 11-17, 2017 11-Mar 4,790.00$ 3 Pink Vail Saturday, March 25, 2017 25-Mar 10,000.00$ Web 79%2,800 360,559.25$ $36.06 22%$130.00 36%$471.00 77%454 4 Taste of Vail April 5-8, 2017 5-Apr 40,000.00$ Intercept - Lamb Cookoff 75%3,800 668,126.39$ $16.70 39%$176.00 59%$325.00 68%60 5 Spring Back to Vail April 14-16, 2017 14-Apr 30,000.00$ Intercept (concert only)27%4,000 308,315.06$ $2.37 32%$77.00 45%$306.00 70%68 6 Skate Vail's "Melee in the Mountains"Saturday, April 29, 2017 29-Apr 12,000.00$ Web 71%600 70,415.33$ $5.87 50%$120.00 84%$119.00 96%72 7 Vail Whitewater Series May 9, 16, 23, 30, June 6 9-May 6,000.00$ 8 GoPro Mountain Games June 8 - 11, 2017 8-Jun 90,000.00$ Data provided by VVF 9 Vail Craft Beer Classic June 15-18, 2017 15-Jun 60,000.00$ Intercept 53%1,400 213,892.09$ $3.56 72%$156.00 67%$354.00 81%31 10 King of the Mountain Volleyball June 16-18, 2017 16-Jun 15,000.00$ Web 33%4,100 773,623.20$ $51.57 88%$187.00 59%$250.00 93%165 11 Vail Farmers Market & Art Show June 18 - October 1, 2017 18-Jun 35,000.00$ Use 2016 data 12 Vail Arts Festival June 23 - 25, 2017 23-Jun 8,000.00$ 13 Vail Family Fun Fest June 24, July 1, 8, 15, 22, 29 & Aug 5 24-Jun 20,000.00$ Intercept 14 Vail Lacrosse Shootout June 25 - July 4, 2017 25-Jun 15,000.00$ Web 15 Vail Summer Bluegrass Series June 28, July 5, July 12, & July 19 28-Jun 50,000.00$ Intercept 16 Vail Farmers Market - Farm to Table Dinners June 30, July 14, August 4 30-Jun 9,000.00$ Web 17 Vail America Days Monday, July 4, 2016 4-Jul 65,000.00$ 18 Prep Baseball Reports West Championships July 20-23, 2017 20-Jul 10,000.00$ Web 19 Kick It 3v3 National Soccer Championship July 28-30, 2017 28-Jul 40,000.00$ Web 20 Vail Kids Adventure Games August 9-13, 2017 9-Aug 42,500.00$ Web 21 Gourmet on Gore September 1-4, 2017 1-Sep 60,000.00$ Intercept 22 Vail Oktoberfest LH: September 8-10 and VV: September 15-17 8-Sep 60,000.00$ Use 2016 data 23 Vail Automotive Classic/Vail Village Car Show & Evening Social Sunday, September 10, 2017 10-Sep 6,000.00$ 24 Taste of Vail: Southern Hemisphere Fall Tasting September 21-24, 2017 21-Sep 14,000.00$ Web 25 Slow Fashion Vail September 22-24, 2017 22-Sep 5,000.00$ Intercept 26 Vail Beaver Creek Restaurant Week September 29 - October 8,2017 29-Sep 10,000.00$ 27 Outlier Offroad Festival September 30 - Oct 1, 2017 30-Sep 25,000.00$ Web 28 Vail Valley Soccer Cup October 6-8, 2017 6-Oct 10,000.00$ Web 29 Vail Snow Daze December 8-10, 2017 8-Dec 40,000.00$ Use 2016 data 30 Vail Holidays December 10, 17-31, 2017 10-Dec 25,000.00$ AVE>54%3,871 540,157.23$ 36.39$ 48%139.86$ 60%316.14$ 78%133 MEDIAN>53%3,800 360,559.25$ 16.70$ 39%133.00$ 59%325.00$ 77%72 TOTAL>27,100 3,781,100.61$ Event:2017 Dates:Start Date: 2017 Funding Allocated RRC Survey NPS Attendance Estimate Total Direct Econ Impact Payback Ratio Overnight Visitor % Direct Econ Impact per Attendee Day % Staying in Paid Lodging Avg. ADR In-state visitation %Sample Size 1 Vail Centre 2017 1-Jan $58,500.00 Web 2 Vail Symposium 2017 1-Jan $35,000.00 Web 65%1400 59,330.27$ $1.70 3%44.00$ 50%268.00$ 86%131 3 Community Art Events for the Town of Vail 2017 1-Jan $10,000.00 Web 4 Vail Veterans Program January 22-26, March 5-10 22-Jan $18,000.00 5 Starting Hearts: All You Need Is Heart Event February 1-Feb $6,000.00 6 Vertical Express 2/18/2017 18-Feb $4,000.00 7 Betty Ford Alpine Gardens Programming April - October, 2017 1-Apr $15,000.00 Web 8 Global Solutions Forum October 1-Oct $5,000.00 Use 2016 data AVE>65%1,400$ 59,330.27$ 1.70$ 3%44.00$ 50%268.00$ 86%131 MEDIAN>65%1,400 59,330.27$ 1.70$ 3%44.00$ 50%268.00$ 86%131 TOTAL>1,400 59,330.27$ Event:2017 Dates:Start Date: 2017 Funding Allocated RRC Survey NPS Attendance Estimate Total Direct Econ Impact Payback Ratio Overnight Visitor % Direct Econ Impact per Attendee Day % Staying in Paid Lodging Avg. ADR In-state visitation %Sample Size 1 Burton USO February 27 - March 5, 2017 27-Feb $0.00 Web & Intercept 66%22,200 3,929,764.53$ $9.73 47%$177.00 64%$395.00 59%303 2 Vail Jazz Festival June 9 - September 4, 2017 9-Jun $25,466.68 Use 2016 data 3 Hot Summer Nights 6/20, 6/27, 7/11, 7/18, 7/25, 8/15, 8/22 20-Jun $18,425.00 Use 2016 data 4 Bravo! Vail Valley Music Festival June 22 - August 3, 2017 22-Jun $173,302.87 Use 2016 data 5 National Repertory Orchestra 12-Jul 12-Jul $0.00 6 Vail International Dance Festival July 29 - August 12, 2017 29-Jul $16,647.08 Use 2016 data AVE>66%22,200 3,929,764.53$ 9.73$ 47%177.00$ 64%395.00$ 59%303 MEDIAN>66%22,200 3,929,764.53$ 9.73$ 47%177.00$ 64%395.00$ 59%303 TOTAL>22,200 3,929,764.53$ ALL EVENTS AVERAGE or TOTAL>62%9,157 7,770,195.41$ 15.94$ 33%120.29$ 58%326.38$ 74%189 Definitions: CRC & Council Events only AVE or TOTAL 59.9%49,300 7,710,865.14$ 23.06$ 47.4%158.43$ 61.8%355.57$ 68.3%218 NPS Direct Economic Impact Economic Impact Payback Ratio Direct Economic Impact Per Attendee Day Event attendance formula x Per capita daily spending of event attendees in TOV x Ratio of days in Vail to days attended event (1, except for overnight visitors staying in TOV) x Importance of event in driving decision to visit TOV (0-100%) = Total economic impact in TOV Economic impact divided by TOV funding received Direct economic impact per attendee day: Equals Direct Economic Impact of event divided by Attendee-Days at event. Alternatively, equals the following, measured as an average across all event attendees responding to a given event survey: Per capita daily spending of event attendee in TOV * Ratio of days in Vail to days attended event (1, except for overnight visitors staying in Vail) * Importance of the event in driving the decision to visit TOV (0-100%). 2017 Survey Results - Education & Enrichment Events 2017 Survey Results - Community, Recreation & Cultural Events 2017 Survey Results - Council Funded Calculate your Net Promoter Score (NPS) based on responses to the question, How likely would you be to recommend this event to a friend or family member?, using a 0-10 scale where 0=not at all likely, 5=neutral, and 10=extremely likely. Respondents are grouped as follows: Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.