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Home My WebLink About2.a. 2017 GoPro Mountain Games Stakeholders RecapSurveyed Event Recap: GoPro Mountain Games August 3, 2017 RECORD NUMBERS More athletes and event spectators than any other year. NEW EVENTS Including Blue Buffalo Dueling Dogs, Pepi’s Face-Off, more yoga and TriggerPoint Ultimate Mountain Challenge MUSIC AT THE AMP Three nights of FREE music at the iconic and beautiful Gerald R. Ford Amphitheater UNIQUE VENUES L.L. Bean Gear Town, Volvo Adventure Village, Mountain Plaza, Dog Town, Zen Zone, the Amp and Mountain Games Food & Beer Garden EVENT HIGHLIGHTS . ` Home to our favorite four- legged events: DockDogs & Dueling Dogs and an entire village of pup- friendly sponsors Located throughout the Mountain Games footprint and the largest collection of outdoor brands, gear, SWAG, food and beer. Location of GoPro MTN Enduro, located in Eagle, CO directly off I-70, just 30 minutes from Vail. Location of the world famous IFSC Climbing World Cup presented by EverBank, TriggerPoint Athlete Lounge, running events and more. ¼ mile stretch of creek near Eagle County’s oldest town, and the location of the Coors Light Steep Creek Championship. AKA the Gerald R. Ford Amphitheater, one of the most beautiful outdoor music venues in the country. Our FREE family-friendly interactive fun zone and start for EverBank's Mountain Bike races. Located on the vibrant fields of Ford Park next to The Amp for your yoga and disc golf pleasure. Located in Minturn, CO (Just 10 minutes from Vail) and the host of our NEW Mountain Masters Disc Golf course. Including more than 200 unique dog athletes 4427 ATHLETE STARTS 14% competed in 2 or more events 3366 UNIQUE ATHLETES 140+ BRAND PARTNERS $6.2M ECONOMIC IMPACT EVENT AT A GLANCE 10% increase from 2016 73,684 SPECTATORS (+/- 20% margin of error) Est. revenue generated to the Town of Vail PSYCHOGRAPHICS TOP STATES OF ORIGIN 1.Colorado 2.Illinois 3.Texas 4.California 5.Utah DEMOGRAPHICS Athlete Spectator Male vs. Female 55% / 45% 58% / 42% Average Adult Age 31 41.6 Education 75% have 4 year degree or higher Mean HHI 60% earn more than $75K 66% “OUTDOOR ENTHUSIASTS” 53% “TRAVELER” 68% SPORTS ENTHUSIASTS ¼ OF ATTENDEES ATTENDED W/ A DOG 017 PARTNERS SPONSOR ACTIVATIONS 2017 GEAR TOWN EXPO SPONSORS 5-hour Energy adidas Outdoor Adventure Film School Airlounj Aksels Antlers at Vail Aquafina Sparkling Flavors Aquamira Aviator Nation Big Agnes Big Heart Big Hands BioLite Black Box Wines BLDG Active Blue Buffalo BOA Technology Bullfrog Sunscreen Camping With Dogs Centura Health Emergency & Urgent Care Chef’s Cut Real Jerky Chuck & Don’s Chums / Beyond Costal Cirque Mountain Apparel CO Institute of Massage Therapy CO Meat Company Coors LIght Costa Croakies Cytosport / Evolve Dagger Kayaks Desert Mountain Medicine Dog is Good / Shop for Paws DT Swiss Eagle County Animal Shelter Eagle’s Nest Outfitters ECOXGEAR Elevation Outdoors EPIC Bar Epic Discovery EverBank Evolv FiveTen G-Form Gearoe Giant Factory Off Road Team Go RVing GoPro Guayaki Organic Yerba Mate Hi Fives Foundation Hi-Dow USA High Brew Coffee Honey Stinger HURTTA North America Joshua Tree Skin Care KeVita Klean Kanteen KLYMIT Komfy K9 KRAVE Jerky Kush Climbing Kyocera KZYR Radio L.L. Bean La Sportiva LEKI LifeStraw Local Revival Massage Lume Cube Lycored Mad Rock Climbing Maltesers Matador Mattress Firm MHM Morakniv / UCO Native Eyewear Nite Ize NOLS Nuun Hydration OluKai Onewheel On-Running Osprey Packs Outside Magazine PHOOZY Princeton Tec Pruvit Products / Cardin Chiropractic Red Fox Wireless Renewal by Anderson Rhino-Rack Rock & Ice RXBAR Slackline Industries Smart Cookie Bakery SpikeBall Sun & Ski Superfeet Süss TecLabs Tentsile Tree Tents Thrive Tribe Tito’s Handmade Vodka Trek Bikes Trek Light Gear TriggerPoint Performance Therapy TUDOR Watch VanWorks VetriScience Laboratories Vew-Do Balance Boards VibraMed Volvo Water Kids Wigwam Socks X-GLOO YETI Coolers YoColorado YouthPower365 Zoic Clothing Zuke’s MOUNTAINS OF MUSIC MARKETING SUMMARY 789,647,178 TOTAL IMPRESSIONS $1,477,333 TOTAL MEDIA VALUE WEBSITE+ EMAIL __________________________________________ 1,001,459 IMPRESSIONS | N/A MEDIA VALUE SOCIAL (Native posts only) __________________________________________ 5,000,000+ IMPRESSIONS | N/A MEDIA VALUE PRINT __________________________________________ 11,753,800 IMPRESSIONS | $407,380 MEDIA VALUE TV/VIDEO __________________________________________ 2,984,457 IMPRESSIONS | $135,013 MEDIA VALUE DIGITAL __________________________________________ 3,158,962 IMPRESSIONS | $43,640 MEDIA VALUE RADIO __________________________________________ 808,500 IMPRESSIONS | $63,300 MEDIA VALUE PR __________________________________________ 764,940,000 IMPRESSIONS| $828,000 MEDIA VALUE PR SUMMARY TOP-TIER MEDIA IN ATTENDANCE _________________________________________ 764,590,000 TOTAL REACH $828,000 PUBLICITY VALUE 179 ON-SITE MEDIA 349 PLACEMENTS Freelancer Jimmy Chin Outside Magazine Canoe & Kayak SUP Magazine Digital Trends WIRED TechCrunch Engadget Trail Runner BIKE Magazine Mashable TechRadar Climbing Magazine Rock and Ice 9News The Denver Post Les Numeriques - France Panorama - Italy CNBC - India CBN – China Elevation Outdoors SAMPLE COVERAGE _________________________________________ Wall Street Journal: High Intensity Beats High Mileage for One Family MSN: The Biggest Animal Stars on Social Media Fast Company: GoPro Looks to the Skies Denver Post: GoPro Mountain Games Vail Outside Magazine: Seven Tips for your Fly Fishing Game Sohu.com: 独角兽GoPro的盛世危机 TELEVISION AND VIDEO LIVE SESSIONS Featuring Chris Davenport, Mickey Wilson, Brian Lopes and more! TOTAL VIDEO VIEWS Across Facebook, YouTube, Instagram and Live Streaming. OUTSIDE TELEVISION Live and produced pieces from June 7 – 12 creating over one million impressions. 30 MINUTE EPISODES To air multiple times in Outside Television beginning in September. 16 2.9M 13 TWO SOCIAL MEDIA* 5 MILLION IMPRESSIONS 287,700 TOTAL ENGAGEMENTS TOP POSTS _________________________________________ 36.5K FOLLOWERS 4.1M IMPRESSIONS 129K+ ENGAGEMENTS 6.4K FOLLOWERS 340K IMPRESSIONS 3.7K+ ENGAGEMENTS 21.8K FOLLOWERS 432K IMPRESSIONS 155K+ ENGAGEMENTS @GoPro // Feb 18, 2017 – Registration On-Sale @GoPro // June 9, 2017 – Nick Troutman Steep Creek @GoPro // June 9, 2017 - @theblondeabroad @mountaingamesvail // June 10 – Kayak Freestyle @vailmtn // June 9, 2017 – 303Aerials Mountain Games // Feb 29, 2017 – Music Announcement *TOTAL IMPRESSIONS/ENGAGEMENTS DOES NOT INCLUDE PARTNER POSTING ON-SITE INFLUENCERS World-renowned GoPro athlete and Big Wave surfer Shane Dorian Pro Slackliner known for his daring A-Basin Ski Lift Rescue Mickey Wilson Adventure pup from Colorado with a growing social following Kuma The Husky Bear Professional action sports athlete and stuntman w/ a massive following Chuck Patterson Five-time Olympic swimming gold medalist and GoPro athlete Missy Franklin With over 25 major social influencers from all over the globe GoPro Advocacy Summit ⠀GoPro Mountain Games Yoga Teacher & co-host of espnW’s Free Cookies Podcast Kathryn Budig Influencer potential who made big pig presence at the 2017 Games Oliver the Traveling Pig 532,526 PAGEVIEWS 181,938 SESSIONS 109,282 USERS 59% NEW USERS 2.9 PAGES/VISIT 2:46 AVERAGE DURATION $13K+ EMAIL SUBSCRIBERS 24.3% OPEN RATE 7.7% CLICK THROUGH RATE EMAIL MARKETING TOP CONTENT: HOMEPAGE, SCHEDULE, MUSIC, “I’M A SPECTATOR” WEB AND EMAIL *NEW* RESEARCH HIGHLIGHTS FAVORITE EVENTS DockDogs, Kayaking, Slackline FAVORITE ACTIVATIONS GoPro, Volvo, L.L. Bean, Coors Light TOP REFERRALS “Word-of-Mouth”, Newspaper, Facebook AVERAGE DAYS ATTENDED AVERAGE GROUP SIZE ATTENDED THE GAMES FOR 5+ YEARS “VERY” OR “EXTREMELY LIKELY” TO RETURN NET PROMOTER SCORE (18pt increase from 2016) CAME TO VAIL, CO SPECIFICALLY FOR THE GAMES 2.5 3.8 31% 76% 94 88% THANK YOU! Our sincere thank you for your ongoing support. We wish you all continued success and, in partnership with you, look forward to making the 2018 GoPro Mountain Games, June 7-10, even better!