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HomeMy WebLinkAbout3. Starting Hearts Event CSE Presentation 8-2-172017 All You Need Is Heart 2 August 2017 Presentation to TOV Commission on Special Events Day of Learning Event Plan for Day of Learning, August 25, 2017 2 •A format change from the original February event will create a more productive full day of activity that will engage many more citizens and visitors. •With no need for a physical venue via the use of the Heart Rod Bus, we will increase our collective reach while lowering the total budget for the event. •This event will have a positive long-term impact on the community with many more people trained in lifesaving CPR/DEFIB skills and increased awareness of the large number (15) of defibrillators in the Town of Vail. Town of Vail | CSE | 8/2/2017 Event Plan for Day of Learning, August 25, 2017 3 •The event is most synergistic with the Vail brand health and wellness aspects. •With the bus in the center of town at the International Bridge, the event will be very visible with visitors, merchants, and Town of Vail employees and create a higher level of engagement and activation. •The bulk of the budget will go to an aggressive marketing campaign to promote the Town’s partnership with Starting Hearts in our commitment to care for our citizens and many visitors throughout the year. This event will be awesome! Town of Vail | CSE | 8/2/2017 Topline Marketing Efforts 4 •Event Sponsors: Town of Vail, Vail Daily and Vail Valley Medical Center •Invitations: To all TOV employees to participate on priority basis •Print: Vail Daily and Daily Weekly campaign •Radio: KYZR and the Mile: Interviews and rebroadcasts •TV: TV8: Interviews and rebroadcasts •Merchants: Posters throughout TOV and invitations to participate •Social Media: Robust social media campaign on Facebook, Twitter, and Instagram, Facebook Live broadcasts from the bus •Email: Email blast to multiple databases in our area •Volunteers: Visits and invitations to TOV merchants Town of Vail | CSE | 8/2/2017 Event Budget 5 Town of Vail | CSE | 8/2/2017 2017 All You Need Is Heart Day of Learning Budget Advertising, radio, TV, print $ 12,000 Printing, posters, handouts $ 1,800 Promotional giveaways $ 600 Prizes and volunteer gifts $ 1,200 Driver and instructor staff $ 1,400 Consumables $ 200 Total event budget $ 17,200 THANK YOU! for your continued support!