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HomeMy WebLinkAbout4. 2017 New Signature Event Framework FAQ FINALJuly 26, 2017 1 | Page New Signature Event Framework FAQ Criteria for Signature Events: Signature Events • Established events that take place over multiple days and/or weeks • Strong Vail Brand identity • Drive overnight visitation • Promotion and marketing reach through local, regional, national and international media exposure • Several of these events receive their funding from the Town Council. Post event review and evaluation will be overseen by the CSE What is the goal of this framework? To expedite and facilitate event funding requests for potential signature events that fall outside of the regular CSE funding cycle. The creation of this framework is to address those events that represent unforeseen opportunities for the Town of Vail. Previous events that have fallen into this category include the Pro Cycling Challenge, the Burton USO Championships, 2015 World Alpine Ski Championships. FAQ: • When should the producer apply for this funding? Ideally in May for the same year funding and in June for the following year. • How often are applications submitted? Every odd year. • If an event applies through the Signature Event framework and is funded by the Town Council, the event will be reevaluated annually for funding. • Can existing events apply to this category? Possibly • Is there a dollar threshold for the request? The requests should be for events that are supported with town funding of $100K or more. • Who is the first point of contact to discuss event concept, operations, timing and location? The Economic Development team. • Who is the main point of contact to receive applications? The Economic Development Team. • Which application does the event producer need to submit? Council version. • Is the producer still required to follow all CSE processes? Yes • Does the event producer still need to submit an event permit? Yes, when applicable • If an event is funded in this category, will in-kind be granted in addition to their funding? Not automatically; it will be considered as a part of the review. July 26, 2017 2 | Page • If the event producer applies to the Council/Signature category and get turned down, can they apply to the CSE? Yes • Can the event producer apply in multiple funding categories simultaneously? No • Who comprises the committee that makes recommendations to council for the funding request? Town of Vail Staff • What groups does the event producer have to appear before? Recommendation Committee, CSE and/or Town Council • If the event is funded, who will pay the cost for the event economic impact survey? The event producer. • What is the timing for review of an application? This varies based on scope of request and event. • How soon after the application is approved can the funding be paid out? Funding will be paid out in three installments beginning in the town’s budget year in which the event was granted. For example, if the new event was funded as part of the normal budget cycle, the earliest / first payment can be expected in early February coinciding with the signing of the event agreement with the town and accompanied by required documentation.