HomeMy WebLinkAbout1.b. 2017 Allocations- Accounting Workbook _ 09.01.172017 Allocations- Accounting Workbook _ 8.29.17 9/1/2017
Event:RRC Survey NPS Attendance
Estimate
Total Direct Econ
Impact
Payback
Ratio
Overnight
Visitor %
Direct Econ Impact
per Attendee Day Avg. ADR In-state
visitation %Sample Size Sales Tax Return
per CSE Dollar
In Paid/
Commercial
Lodging
In rent-by-
owner lodging
Vacation
home/timesh
are
With
friends/family Other
1 Vail Yeti Hockey Club Intercept 39%10,400 1,386,169.29$ $138.62 32%$133.00 $388.00 58%84 67%0%4%30%0%
2
U16 Rocky/Central Junior
Championships
3 Pink Vail Web 79%2,800 360,559.25$ $36.06 22%$130.00 $471.00 77%454 36%6%22%36%0%
4 Taste of Vail
Intercept -
Lamb Cookoff 75%3,800 668,126.39$ $16.70 39%$176.00 $325.00 68%60 59%9%14%18%0%
5 Spring Back to Vail
Intercept
(concert only)27%4,000 308,315.06$ $2.37 32%$77.00 $306.00 70%68 45%9%18%23%5%
6
Skate Vail's "Melee in the
Mountains"Web 71%600 70,415.33$ $5.87 50%$120.00 $119.00 96%72 84%3%3%10%0%
7 Vail Whitewater Series
8 GoPro Mountain Games
Data provided
by VVF 94%73,684 6,200,000.00$ $68.88 60%74%375 28%
9 Vail Craft Beer Classic Intercept 53%1,400 213,892.09$ $3.56 72%$156.00 $354.00 81%31 67%10%0%24%
10 King of the Mountain Volleyball Web 33%4,100 773,623.20$ $51.57 88%$187.00 $250.00 93%165 59%22%9%8%1%
11 Vail Farmers Market & Art Show Use 2016 data 60%83,000 10,605,072.70$ $303.00 60%$128.00 $359.00 47%87 54%38%8%0%
12 Vail Arts Festival
Data provided
by Producer 60%18,156 965,000.00$ $289.79 $259.00 76%
13 Vail Family Fun Fest Intercept 56%5,100 1,277,085.39$ $63.85 68%$249.00 $443.00 51%81.00 2.21$ 52%15%15%19%0%
14 Vail Lacrosse Shootout Web 77%11,800 3,209,020.42$ $213.93 95%$273.00 $365.00 32%285 74%18%4%4%1%
15 Vail Summer Bluegrass Series Intercept 45%1,700 168,283.81$ $3.37 51%$99.00 $338.00 49%71.00 0.12$ 71%3%20%6%0%
16
Vail Farmers Market - Farm to
Table Dinners Web
17 Vail America Days
18
Prep Baseball Reports West
Championships Web
19
Kick It 3v3 National Soccer
Championship Web
20 Vail Kids Adventure Games Web
21 Gourmet on Gore Intercept
2017 Survey Results - Community, Recreation & Cultural Events
2017 Allocations- Accounting Workbook _ 8.29.17 9/1/2017
22 Vail Oktoberfest Use 2016 data 52%10,900 1,201,441.99$ $21.84 50%$111.00 $252.00 74%257 73%16%10%0%
23
Vail Automotive Classic/Vail
Village Car Show & Evening
Social
24
Taste of Vail: Southern
Hemisphere Fall Tasting Web
25 Slow Fashion Vail Intercept
26
Vail Beaver Creek Restaurant
Week
27 Outlier Offroad Festival Web
28 Vail Valley Soccer Cup Web
29 Vail Snow Daze Use 2016 data 28%11,800 1,614,724.20$ $40.37 53%$136.00 $213.00 55%98 57%22%20%2%
30 Vail Holidays
AVE>57%16,216 1,934,781.94$ 69.29$ 55%161.77$ 317.29$ 67%156 1.17$ 59%9%15%15%3%
MEDIAN>56%5,100 965,000.00$ 38.22$ 52%134.50$ 331.50$ 70%86 1.17$ 59%9%15%10%0%
TOTAL>243,240 29,021,729.12$
Event:RRC Survey NPS Attendance
Estimate
Total Direct Econ
Impact
Payback
Ratio
Overnight
Visitor %
Direct Econ Impact
per Attendee Day Avg. ADR In-state
visitation %Sample Size Sales Tax Return
per CSE Dollar In Paid Lodging In rent-by-
owner lodging
Vacation
home/timesh
are
With
friends/family Other
1 Vail Centre Web
2 Vail Symposium Web 65%1400 59,330.27$ $1.70 3%44.00$ 268.00$ 86%131 - 50%0%0%50%0%
3
Community Art Events for the
Town of Vail Web
4 Vail Veterans Program
5
Starting Hearts: All You Need Is
Heart Event
6 Vertical Express
7
Betty Ford Alpine Gardens
Programming Web
8 Global Solutions Forum Use 2016 data 74%500 59,237.25$ $2.84 7%73.00$ 221.00$ 65%34 69%6%6%19%
AVE>70%950$ 59,283.76$ 4.54$ 5%58.50$ 244.50$ 76%83 -$ 60%0%3%28%10%
MEDIAN>70%950 59,283.76$ 2.27$ 5%58.50$ 244.50$ 76%83 -$ 60%0%3%28%10%
TOTAL>1,900 118,567.52$
2017 Survey Results - Education & Enrichment Events
2017 Allocations- Accounting Workbook _ 8.29.17 9/1/2017
Event:RRC Survey NPS Attendance
Estimate
Total Direct Econ
Impact
Payback
Ratio
Overnight
Visitor %
Direct Econ Impact
per Attendee Day Avg. ADR In-state
visitation %Sample Size Sales Tax Return
per CSE Dollar In Paid Lodging In rent-by-
owner lodging
Vacation
home/timesh
are
With
friends/family Other
1 Burton USO
Web &
Intercept 66%22,200 3,929,764.53$ $9.73 47%$177.00 $395.00 59%303 - 64%0%11%22%3%
2 Vail Jazz Festival Use 2016 data 90%2,800 578,077.07$ $7.79 75%$206.00 $170.00 52%129 - 81%0%9%7%2%
3 Hot Summer Nights Use 2016 data 71%23,100 1,681,604.70$ $59.37 67%$73.00 $174.00 37%52 - 24%0%47%26%3%
4 Bravo! Vail Valley Music Festival Use 2016 data 82%57,000 7,306,558.47$ $28.53 34%$128.00 $304.00 51%828 -
5 National Repertory Orchestra
6 Vail International Dance Festival Use 2016 data 70%20,900 2,687,497.53$ $56.72 59%$129.00 $287.00 48%63 - 57%33%9%1%
AVE>76%25,200 3,236,700.46$ 32.43$ 56%142.60$ 266.00$ 49%275 -$ 57%0%25%16%2%
MEDIAN>71%22,200 2,687,497.53$ 28.53$ 59%129.00$ 287.00$ 51%129 -$ 61%0%22%16%3%
TOTAL>126,000 16,183,502.30$
ALL EVENTS
AVERAGE or
TOTAL>67%371,140 45,323,798.94$ 35.42$ 39%120.96$ 275.93$ 64%171 0.39$ 58%3%14%20%5%
CRC & Council
Events only
AVE or TOTAL 66.2%369,240 45,205,231.42$ 50.86$ 55.8%152.19$ 291.64$ 58.1%216 0.58$ 58%5%20%15%2%
Definitions:
NPS
Direct Economic Impact
Economic Impact Payback
Ratio
Direct Economic Impact
Per Attendee Day
Economic impact divided by TOV funding received
Direct economic impact per attendee day: Equals Direct Economic Impact of event divided by Attendee-Days at event. Alternatively, equals the following, measured as an average across all event attendees responding to a given event
survey: Per capita daily spending of event attendee in TOV * Ratio of days in Vail to days attended event (1, except for overnight visitors staying in Vail) * Importance of the event in driving the decision to visit TOV (0-100%).
2017 Survey Results - Council Funded
Calculate your Net Promoter Score (NPS) based on responses to the question, How likely would you be to recommend this event to a friend or family member?, using a 0-10 scale where 0=not at all likely, 5=neutral, and 10=extremely likely.
Respondents are grouped as follows:
Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.
Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.
Subtracting the percentage of Detractors from the percentage of Promoters yields the Net Promoter Score, which can range from a low of -100 (if every customer is a Detractor) to a high of 100 (if every customer is a Promoter).
Event attendance formula
x Per capita daily spending of event attendees in TOV
x Ratio of days in Vail to days attended event (1, except for overnight visitors staying in TOV)
x Importance of event in driving decision to visit TOV (0-100%)
= Total economic impact in TOV