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HomeMy WebLinkAbout3. VailMountainCSEPresentation_090617VAIL MOUNTAIN PRESENTATION TO CSE: 9.6.17 •Collaborative partnership between Mountain, Town, CSE, Strategic Alliance and Highline •Provide world-class events that are on-brand and drive destination visitation •Enhance the guest experience through signature opportunities •Increase Skier visits and Town revenue FY18 EVENT STRATEGY •Snow Days : December 15-17, 2017 The signature kick-off event to the season, welcoming free live music, wellness and transformation opportunities, family-friendly happenings, a sponsor expo village and more. •Spring String Series: March/April, 2018 In a spirit of re-imagination, Spring Back to Vail will become Spring String Series, where destination guests can enjoy 2 weekends of music (budget pending) during the spring break time frame instead of one weekend in late April, which has typically catered to a much younger demographic, and mostly a local and Front Range audience. FY18 VAIL MOUNTAIN SIGNATURE EVENTS •Skadi Vail Women’s Ski Fest: January 13-14, 2018 Inspired by the Norse goddess of winter, Vail will host the 3rd annual Skadi Vail. The shift to MLK weekend is to move from off-peak mid -week to peak weekend, driving visitation from females from all over the world. Female skiers and riders will be treated to on -mountain guided experiences, the largest female-specific demo in the country, and wine and cheese. •Burton US Open Championships: March 5-10, 2018 The 2018 Burton US Open Snowboarding Championships return to Vail, welcoming the best snowboarders in the world to compete for the prestigious Halfpipe and Slopestyle Titles. The action continues off the snow from Tuesday onwards with a sponsor village, nightly concerts, and broomball. FY18 VAIL MOUNTAIN SIGNATURE EVENTS…CONT. •Branding/Name Update: Snow Days, which better aligns with Vail brand and caters to a wider demographic •Date changes: December 15-17, 2017 Shifting dates from the 2nd weekend to the 3rd weekend in December allows us the opportunity to drive overnight paid destination visitation as it is the start to many school breaks •Additional schedule elements: Family Skate ‘n S’mores, Yoga, RRR Rewards, Guided Snowshoe Tour event •Venue: Solaris on Friday, Golden Peak or Ford Park on Saturday (as to not interfere with the Kris Kringle Market) •Vail Holidays co-promotion and collaboration FY18 SNOW DAYS