The URL can be used to link to this page

Home My WebLink About1.b. 2017 Allocations- Survey Results _ 10.3.172017 Allocations- Accounting Workbook _ 10.3.2017 10/4/2017 Event:RRC Survey NPS Attendance Estimate Total Direct Econ Impact Payback Ratio Overnight Visitor % Direct Econ Impact per Attendee Day Avg. ADR In-state visitation %Sample Size Sales Tax impact ratio In Paid/ Commercial Lodging In rent-by- owner lodging Vacation home/timesh are With friends/family Other 1 Vail Yeti Hockey Club Intercept 39%10,400 1,386,169.29$ $138.62 32%$133.00 $388.00 58%84 67%0%4%30%0% 2 U16 Rocky/Central Junior Championships 3 Pink Vail Web 79%2,800 360,559.25$ $36.06 22%$130.00 $471.00 77%454 36%6%22%36%0% 4 Taste of Vail Intercept - Lamb Cookoff 75%3,800 668,126.39$ $16.70 39%$176.00 $325.00 68%60 59%9%14%18%0% 5 Spring Back to Vail Intercept (concert only)27%4,000 308,315.06$ $2.37 32%$77.00 $306.00 70%68 45%9%18%23%5% 6 Skate Vail's "Melee in the Mountains"Web 71%600 70,415.33$ $5.87 50%$120.00 $119.00 96%72 84%3%3%10%0% 7 Vail Whitewater Series 8 GoPro Mountain Games Data provided by VVF 94%73,684 6,200,000.00$ $68.88 60%74%375 28% 9 Vail Craft Beer Classic Intercept 53%1,400 213,892.09$ $3.56 72%$156.00 $354.00 81%31 67%10%0%24% 10 King of the Mountain Volleyball Web 33%4,100 773,623.20$ $51.57 88%$187.00 $250.00 93%165 59%22%9%8%1% 11 Vail Farmers Market & Art Show Use 2016 data 60%83,000 10,605,072.70$ $303.00 60%$128.00 $359.00 47%87 54%38%8%0% 12 Vail Arts Festival Data provided by Producer 60%18,156 965,000.00$ $289.79 $259.00 76% 13 Vail Family Fun Fest Intercept 56%5,100 1,277,085.39$ $63.85 68%$249.00 $443.00 51%81 2.21$ 52%15%15%19%0% 14 Vail Lacrosse Shootout Web 77%11,800 3,209,020.42$ $213.93 95%$273.00 $365.00 32%285 74%18%4%4%1% 15 Vail Summer Bluegrass Series Intercept 45%1,700 168,283.81$ $3.37 51%$99.00 $338.00 49%71 0.12$ 71%3%20%6%0% 16 Vail Farmers Market - Farm to Table Dinners Web 63%300 11,736.20$ $1.30 32%$35.00 $663.00 45%46 0.01$ 50%21%29%0%0% 17 Vail America Days 18 Prep Baseball Reports West Championships Web 32%7,400 1,131,774.00$ $113.18 92%$154.00 $191.00 98%56 3.60$ 98%2%0%0%0% 19 Kick It 3v3 National Soccer Championship Survey Canceled 20 Vail Kids Adventure Games Web 87%3,800 691,284.08$ $16.27 38%$183.00 $522.00 89%91 0.59$ 51%9%17%14%9% 21 Gourmet on Gore Intercept 85%9,500 1,691,146.31$ $28.19 58%$177.00 $286.00 67%97.00 0.68$ 70%13%15%15%2% 22 Vail Oktoberfest Use 2016 data 52%10,900 1,201,441.99$ $21.84 50%$111.00 $252.00 74%257 73%16%10%0% 23 Vail Automotive Classic/Vail Village Car Show & Evening Social 24 Taste of Vail: Southern Hemisphere Fall Tasting Web 25 Slow Fashion Vail Survey Canceled 26 Vail Beaver Creek Restaurant Week 27 Outlier Offroad Festival Web 28 Vail Valley Soccer Cup Web 29 Vail Snow Daze Use 2016 data 28%11,800 1,614,724.20$ $40.37 53%$136.00 $213.00 55%98 57%22%20%2% 30 Vail Holidays AVE>59%13,907 1,713,035.25$ 62.72$ 55%156.32$ 339.11$ 68%138 1.20$ 61%10%15%13%3% MEDIAN>60%5,100 965,000.00$ 32.13$ 52%145.00$ 331.50$ 70%86 0.64$ 59%9%15%10%0% TOTAL>264,240 32,547,669.71$ Event:RRC Survey NPS Attendance Estimate Total Direct Econ Impact Payback Ratio Overnight Visitor % Direct Econ Impact per Attendee Day Avg. ADR In-state visitation %Sample Size Sales Tax Return per CSE Dollar In Paid Lodging In rent-by- owner lodging Vacation home/timesh are With friends/family Other 1 Vail Centre Web 58%300 31,703.70$ $0.54 16%99.00$ 205.00$ 100%32 0.02$ 60%20%0%20%0% 2 Vail Symposium Web 65%1400 59,330.27$ $1.70 3%44.00$ 268.00$ 86%131 -$ 50%0%0%50%0% 3 Community Art Events for the Town of Vail Web 300 3,971.64$ $0.40 17%16.00$ 831.00$ 72%74 0.01$ 25%33%33%8%0% 4 Vail Veterans Program 5 Starting Hearts: All You Need Is Heart Event 6 Vertical Express 7 Betty Ford Alpine Gardens Programming Web 83%5200 434,594.60$ $28.97 47%84.00$ 328.00$ 43%129.000 0.93$ 54%11%23%9%4% 8 Global Solutions Forum Use 2016 data 74%500 59,237.25$ $2.84 7%73.00$ 221.00$ 65%34 69%6%6%19% AVE>70%1,540$ 117,767.49$ 34.45$ 18%63.20$ 370.60$ 73%80 0.24$ 52%16%12%19%5% MEDIAN>70%500 59,237.25$ 1.70$ 16%73.00$ 268.00$ 72%74 0.02$ 54%16%6%9%0% TOTAL>7,700 588,837.46$ Event:RRC Survey NPS Attendance Estimate Total Direct Econ Impact Payback Ratio Overnight Visitor % Direct Econ Impact per Attendee Day Avg. ADR In-state visitation %Sample Size Sales Tax Return per CSE Dollar In Paid Lodging In rent-by- owner lodging Vacation home/timesh are With friends/family Other 1 Burton USO Web & Intercept 66%22,200 3,929,764.53$ $9.73 47%$177.00 $395.00 59%303 - 64%0%11%22%3% 2 Vail Jazz Festival Use 2016 data 90%2,800 578,077.07$ $7.79 75%$206.00 $170.00 52%129 - 81%0%9%7%2% 3 Hot Summer Nights Use 2016 data 71%23,100 1,681,604.70$ $59.37 67%$73.00 $174.00 37%52 - 24%0%47%26%3% 4 Bravo! Vail Valley Music Festival Use 2016 data 82%57,000 7,306,558.47$ $28.53 34%$128.00 $304.00 51%828 - 5 National Repertory Orchestra 6 Vail Dance Festival Use 2016 data 70%20,900 2,687,497.53$ $56.72 59%$129.00 $287.00 48%63 - 57%33%9%1% AVE>76%25,200 3,236,700.46$ 32.43$ 56%142.60$ 266.00$ 49%275 -$ 57%0%25%16%2% MEDIAN>71%22,200 2,687,497.53$ 28.53$ 59%129.00$ 287.00$ 51%129 -$ 61%0%22%16%3% TOTAL>126,000 16,183,502.30$ ALL EVENTS AVERAGE or TOTAL>68%397,940 49,320,009.47$ 43.20$ 43%120.71$ 325.24$ 64%164 0.48$ 56%9%17%16%3% CRC & Council Events only AVE or TOTAL 67.3%390,240 48,731,172.01$ 47.57$ 55.8%149.46$ 302.56$ 58.9%206 0.60$ 59%5%20%15%2% Definitions: NPS Direct Economic Impact Economic Impact Payback Ratio Direct Economic Impact Per Attendee Day Economic impact divided by TOV funding received Direct economic impact per attendee day: Equals Direct Economic Impact of event divided by Attendee-Days at event. Alternatively, equals the following, measured as an average across all event attendees responding to a given event survey: Per capita daily spending of event attendee in TOV * Ratio of days in Vail to days attended event (1, except for overnight visitors staying in Vail) * Importance of the event in driving the decision to visit TOV (0-100%). 2017 Survey Results - Education & Enrichment Events 2017 Survey Results - Council Funded 2017 Survey Results - Community, Recreation & Cultural Events Calculate your Net Promoter Score (NPS) based on responses to the question, How likely would you be to recommend this event to a friend or family member?, using a 0-10 scale where 0=not at all likely, 5=neutral, and 10=extremely likely. Respondents are grouped as follows: Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. Subtracting the percentage of Detractors from the percentage of Promoters yields the Net Promoter Score, which can range from a low of -100 (if every customer is a Detractor) to a high of 100 (if every customer is a Promoter). Event attendance formula x Per capita daily spending of event attendees in TOV x Ratio of days in Vail to days attended event (1, except for overnight visitors staying in TOV) x Importance of event in driving decision to visit TOV (0-100%) = Total economic impact in TOV