HomeMy WebLinkAbout10. PRReport.August2017
September 8, 2017
TO: Vail Local Marketing District Advisory Council
FROM: Kristin Yantis and Melissa Delekta, MYPR
CC: Laura Waniuk, Town of Vail
RE: August 2017 Public Relations Report
In August, MYPR continued to host traditional media and online influencers in Vail on behalf of the VLMD.
Most of the agency’s time was dedicated to setting up the media and influencer visits, hosting writers and
making arrangements for the final press trip in partnership with the Four Seasons Resort and Residences -
Vail. All influencer trips were closely coordinated with Vail Marketing to ensure the Vail Mtn social channels
were engaged during theses visits. MYPR and Vail Marketing also worked together to create a uniform way
of measuring the success of influencer vists, via different metrics that were mutually agreed upon.
Sample Media Placements
Each month we will provide the VLMDAC with highlight clips. All media clips are available in the VLMD
online portal. The agency also will provide the VLMDAC with more comprehensive, analytic reports on a
quarterly basis.
• Upscale Living – July/August Issue
Headline: Rockin’ Rocky Mountain Town
Link: Print edition only. A PDF of the article is included at the end of this report.
Note: This placement was a result of Sheryl Nance Nash attending the June press trip.
• Thrillist.com – August 25, 2017
Headline: The Coolest End-of-Summer Things to do Across America
Link: https://www.thrillist.com/travel/nation/end-of-summer-things-to-do
Note: This placement was a result of hosting Nicole Schuman for an individual trip last summer.
• CNN.com – August 11, 2017
Headline: Your Next Colorado Trail Guide: A 300-Pound Llama
Link: http://www.cnn.com/travel/article/colorado-trails-llamas/index.html
Upcoming Media Placements
• Mountain Living
• NewsDay.com
• Colorado Meetings and Events
• DAYSPA Magazine
• GMC the Magazine
Media Visits
• July 31- Aug. 3: Influencer Meagan Wristen aka @MommyTravels (Instagram)/@MeagenWristen
(Twitter)
• Aug. 9-12: Influencer Kate McCulley aka @AdventurousKate (Instagram/Twitter)
• Aug. 20-23: Freelance writer for Bloomberg Businessweek*, Men’s Health*, San Francisco
Magazine, etc.
• Aug. 25-27: UK Golf Writer from Bunkered.co.uk and Linksland.com
• Aug. 27 – Sept. 1: Co-Founder of the Mom’s Network
Upcoming Media Visits
• Sept. 12-15: Vail Summer Press Trip
o Freelance – Thrillist, Details, Conde Nast Traveler*, etc.
o Freelance – LAist, The Culture Trip, LA Weekly, etc.
o Freelance – Fordor’s, AFAR, Parent’s, etc.
o Freelance – American Way, Paste Magazine, Texas Living
o Freelance – Alaska Airlines*
• Sept. 14-17: Freelance – AFAR, Dave’s Travel Corner, Huff Post, etc.
• Sept. 28 – Editorial Director of Modern Luxury
Focus for September
• Host final press trip and individual media visits of the season.
• Continue to update the Vail.com Summer Media Center with relevant content.
• Write and distribute a news release focused on fall lodging deals in Vail.
• Monthly trip to Denver.
• Planning for summer 2018.
• Vail Outlier influencer visit.
* On summer 2017 target list.