HomeMy WebLinkAbout12. VLMD Group Sales Update Aug 2017
PO
Box
1130,
Vail,
CO
81658
VailValleyPartnership.com
VisitVailValley.com
VailValleyMeansBusiness.com
VailonSale.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: August 2017 group sales dashboard
Key Performance Indicators: YTD:
New leads generated: 26 YTD leads generated: 133
Groups booked YTD: 46 Room nights in system: 17,429
Leads in system: 53 Future Pipeline: -22%
Room Nights on-the-books: +20%
What’s Next (September):
MPI Golf Tournament – Colorado Springs, CO
Elite Meetings Tradeshow – Colorado Springs, CO
FICP Tradeshow – Santa Fe, NM
Executive Summary:
August was an excellent month with 15 group bookings, including a large program for 2020 and
2022. Due to these bookings, our room night pipeline has shrunk a bit over the past month as
these leads were converted into confirmed business.
The above metrics do not include “space available” programs such as weddings and large
sporting events (specifically the valley-wide baseball event expected to use over 11,000 room
nights).
VVP exhibited at 4 meeting industry
tradeshows:
2,699 meeting planner attendees
150 one-on-one appointments
VVP hosted 1 site and FAM tour to
drive group business to Vail:
800 potential room nights
VVP hosted 0 client events in August:
VVP exhibited at 26 meeting industry
tradeshows:
7,206 meeting planner attendees
755 one on one sales appointments
VVP hosted 12 site and FAM tours to
drive group business to Vail:
6,065 potential room nights
VVP hosted 6 client events:
129 meeting planner attendees