HomeMy WebLinkAbout1.a. CSE Meeting Minutes - 10-09 _ FINAL DRAFT
COMMISSION ON SPECIAL EVENTS MEETING
Antlers at Vail, Pronghorn/Caribou/Whitetail Room
Monday, October 9, 2017 @ 7:30am
AGENDA:
Meeting materials can be accessed at the following link:
http://bit.ly/2xbkgU0
CSE Members Present: Mark Gordon
Alison Wadey
Barry Davis
Rayla Kundolf
Samantha Biszantz
Kim Newbury Rediker
Marco Valenti
TOV Staff Present: Laura Waniuk, Event Liaison Specialist
Ernest Saeger, Special Events Coordinator
Others Present: Alan Himelfarb, Starting Hearts
Amy Lewis, EFEC
Eugenia Seyferth Ski and Snowboard Club Vail
Anya Strauss, TEDxVail
Doug Clayton, 8150 High Altitude Entrepreneurs
Stevenson Farnsworth, TEDxVail
Casey Parliament, Vail Mountaineers
Zach Bloom, Vail Mountaineers
Charla Blizzard, Vail Mountaineers
Laurie Asmussen, Eagle Valley Events
Christine Albertson, Pink Vail
Chris Chandler, Taste of Vail
Krista DeHerrera, 10th Mountain Roller Dolls
Carrie Mae Week, 10th Mountain Roller Dolls
Leon Fell, King of the Mountain Volleyball
Brian Hall, Vail Family Fun Fest
Helene Matteson, Kids Adventure Games
Beth Pappas, Vail Rec District / Kids Adventure Games
Mike McCormack, Vail Outlier Off-road Festival
Karen Courrtland Kelly, World Fancy & Figure Skating
Chris Harguth, Prep Baseball Reports
CSE Minutes October 9, 2017 Page 1 of 7
Richard tenBraak, Vail Automotive Classic
Andy Linke, Kids Adventure Games
Peter Moore, Prep Baseball Reports
Doug Landin, Vail Automotive Classic
Bob Ruder, Vail Automotive Classic
Helene Mattison, Kids Adventure Games
Eddie O’Brien, Colorado Grand
Lisa Reeder, Kids Adventure Games
James Deighan, Highline
Liz James, Vail Centre
Colleen Davis, Vail Centre
Joel Rabinowitz, Vail Rec District
Brittany Zanin, Aspen Chamber
Baily Rose, Slow Fashion Vail
Holli Snyder, Colorado Mountain News Network
Mark Bricklin, Colorado Mountain News Network
Kris Sabel, Vail Symposium
Becca Aliber, Vail Veterans Program
Lauri O’Brien, Can Do MS
Colette Carey, Adaptive Spirit
Liz Campbell, Betty Ford Alpine Garden
Mac Garnsey, Vail Valley Foundation
Sarah Frankie, Vail Valley Foundation
Travis Yoakum, Vail Valley Soccer Cup
Kerri Thelen, Vail Valley Soccer Cup
Kristen Horpedahl, Vail Craft Beer Classic
Jason Ornstein, Vail Craft Beer Classic
Charles Blair Law III, Slow Fashion Vail
Sven Bean, Legacy Fighting Alliance
CSE Chair, Barry Davis, called the meeting to order at 7:33am.
Administrative Items
Approval of the Minutes of the CSE Meeting on September 6, 2017
Motion to approve the minutes of the CSE Regular Meeting on
September 6, 2017 as presented.
M/S/P: Kundolf/Biszantz/Unanimous. The motion passed 7-0
Review financials/Survey Results:
Waniuk noted that the CSE is on track to pass 2016 economic impact and will
know for sure when remaining surveys come in.
2018 Budget:
CSE Minutes October 9, 2017 Page 2 of 7
Waniuk noted the same as last year.
Meeting Reminders:
o September: RFP System Training for CSE, set up appt before 9/20
o September 25: RFP Due by 4:00pm MST
o September 29: RFP + information provided to CSE for scoring
o October 3: Work session with Town Council
o October 4: NO REGULAR CSE MEETING
o October 9: RFP Meeting #1 (The Antlers at Vail) – 7:30am-7:30pm
o October 11: RFP Scoring due by 8:00pm
o October 18: RFP Meeting #2 (The Antlers at Vail) – 8:30am-5:00pm
o November 7: Presentation to Council of 2018 funding decisions
o November 1: Regular CSE Meeting – 8:30am
o November 14: CSE 2018 Allocations to be presented to VEAC –
8:00am
o November 16: CSE 2018 Allocations to be presented to VLMDAC –
8:30am
o December 18: Last day for Council call-up for funding decisions
Application Deadlines and Interview Dates for CSE applicants: Interviews at
Town Council Work Session on Tuesday, December 19. Deadline for letters of
interest due to the Town Clerk, Patty McKenny, by Friday, December 8.
o CSE members whose terms expire on December 31, 2017 are
Rayla Kundolf, Samantha Biszantz and Kim Newbury-Rediker.
Event Recap:
*motion to release final funding disbursement required
Prep Baseball Reports West Championships
Please see presentation for further details.
Harguth noted they want to expand the all star team program to the tournament.
Harguth noted their goal in 2017 is 75 teams. Harguth said they are going to
partner with the national Prep Baseball Report organization to increase out of
state teams. Harguth said the goal is to have enough rooms booked to only offer
host hotels in Vail. Harguth noted negative comments were about parking, lack
of shade, and coach’s communication.
Motion to approve the final funding distribution to Prep Baseball
Reports West Championships
M/S/P: Wadey/Valenti /Unanimous. The motion passed 7-0
Event Recap:
*motion to release final funding disbursement required
Vail Automotive Classic
Please see presentation for further details.
CSE Minutes October 9, 2017 Page 3 of 7
TenBraak noted they did not have their Wheels and Wings event because the jet
center was under construction but will have it there in 2018. Landin noted local
sponsorship support through Costco and Vail Valley Jet Center. Gordon
confirmed there was no down valley component. Gordon asked if the event is
coming back in 2018 and if it does, are they keeping the larger footprint in Vail.
TenBraak said their footprint is limited in Vail Village due to Oktoberfest and
Farmers’ Market. Gordon asked if they are having Friday night event in Vail.
TenBraak confirmed that they are. Wadey asked how much was raised for
charity. TenBraak said $8,000-$9,000 which was for Vail Valley Veterans.
Motion to approve the final funding distribution to Vail Automotive
Classic
M/S/P: Valenti/Wadey /Unanimous. The motion passed 7-0
Event Recap:
*motion to release final funding disbursement required
Kids Adventure Games
Please see presentation for further details.
Mattison noted they grew to about 50 teams in 2017. Mattison noted they sold
out in three days in 2017. Mattison noted they changed the expo to Thursday
and Friday in 2017 as opposed to Friday and Saturday. Wadey asked if the
charity is announced through the Cliff Kid program and that it be included in the
recap next year. Davis asked if Toyota is still under contract. Mattison said they
will be back but not sure what level yet. Gordon asked how many total events.
Mattison said 8 events and 19 total race days. Davis said he thinks they are
improving event logistics. Kundolf asked where volunteers come from. Mattison
said sports clubs, Battle Mountain High School, SOS, and Boys & Girls Club.
Pappas said volunteer recruitment is always a challenge. Reeder added that the
older kids who race the first day come back on course and help the next two
days. Wadey asked if there is going to be a championship. Mattison said that is
her goal and they need to figure out a date in the Town of Vail in September.
Motion to approve the final funding distribution Kids Adventure Games
M/S/P: Rediker/Valenti /Unanimous. The motion passed 7-0
Event Recap:
*motion to release final funding disbursement required
Gourmet on Gore
Please see presentation for further details.
CSE Minutes October 9, 2017 Page 4 of 7
Deighan noted that attendance was up but Saturday was down which has never
happened. Dei ghan noted that Hurricane Harvey affected the attendance.
Deighan noted that Labor Day weekend is challenging to grow due to the limited
space and they actually reduced the number of vendors in 2017 to allow more
pedestrian space. Deighan suggested having the conversation of Farmers’
Market skipping that weekend and Vail Rotary Duck Race moving to another
weekend. Davis asked if Gourmet on Gore could be moved to another weekend.
Deighan said no, the four day weekend is key and people plan for it. Kundolf
noted that the Vail Rotary Duck Race is not a CSE funded event and is a
challenge. Wadey added that the Vail Rotary Duck Race is a good complement
for kids. Deighan noted they had additional activation on the Gore Creek
Promenade and Gourmet, Let’s Go! Wadey asked how much they donate to Vail
Veterans. Deighan said near $10,000 total through two different donations.
Motion to approve the final funding distribution to Gourmet on Gore
M/S/P: Kundolf/Biszantz /Unanimous. The motion passed 7-0
Event Recap:
*motion to release final funding disbursement required
Kick It 3v3 Soccer World Championships
Please see presentation for further details.
Cramer noted that they were sold to Grand Sports Management in 2017. Gordon
asked if the purchase adds staff for preparation. Cramer said yes and Brandon
London will be assigned to Vail. London confirmed that they will have more staff
and resources to focus on Vail and Colorado. Cramer added that they have a
solid financial foundation through their new ownership.
Motion to approve the final funding distribution to Kick It 3v3 Soccer
World Championships
M/S/P: Kundolf/Rediker /Unanimous. The motion passed 7-0
Event Recap:
*motion to release final funding disbursement required
Betty Ford Alpine Gardens
Please see presentation for further details.
Campbell said that the CSE funding allows them to expand on their educational
programs. Campbell added that they added a three day photography trip.
Campbell noted they are only capturing contact information from 10% of visitors.
Campbell noted that Betty Ford Alpine Gardens is listed as the #2 place to visit in
Vail on TripAdvisor. Waniuk noted their great net promoter score of 83. Waniuk
added that the e-mail collection and marketing was much improved.
CSE Minutes October 9, 2017 Page 5 of 7
Motion to approve the final funding distribution to Betty Ford Alpine
Gardens
M/S/P: Valenti/Kundolf/Unanimous. The motion passed 7-0
Event Recap:
*motion to release final funding disbursement required
Slow Fashion Vail
Please see presentation for further details.
Rose noted the weather was not very good. Rose said they captured as much
media as they could to gain sponsorship traction with Fashion Revolution for
2018. Gordon noted that the public was happy and that it was a positive
experience. Gordon added that it would be beneficial for the event to extend to
Sunday to capitalize on Farmers’ Market traffic. Davis asked if there was any
feedback from local retailers. Rose said they had three local retailers and all
participated or want to participate in 2018. Waniuk added that she would like to
help with marketing at an earlier date.
Motion to approve the final funding distribution Slow Fashion Vail
M/S/P: Rediker/Valenti/Unanimous. The motion passed 7-0
Event Recap:
*motion to release final funding disbursement required
Vail Centre Programming
Please see presentation for further details.
Davis noted that they added a new board member, Stephanie Copeland who is in
the Governor’s Office. Davis said they have improved their partnerships and
relationships with organizations like the Colorado Non-Profit Association and the
Denver Chamber of Commerce. Davis said they increased their level 100
graduates significantly. Davis said they hosted a webinar with Yale University
that had 500 participants from all over the world. Waniuk said the
Entrepreneurship class was great. Waniuk asked how they plan to add
participants to their university classes. Davis said through increased marketing
and utilizing partnerships such as with the Governor’s Office. Saeger noted that
they did not use all of their granted in-kind days at Grand View and also canceled
a lot of them last minute. Saeger added that this needs to be addressed in 2018.
Saeger and Waniuk said they apologize for their video not working. Waniuk said
she will e-mail it to the CSE for them to view.
Motion to approve the final funding distribution to Vail Centre
Programming
M/S/P: Wadey/Valenti/Unanimous. The motion passed 7-0.
CSE Minutes October 9, 2017 Page 6 of 7
CSE Minutes October 9, 2017 Page 7 of 7
CSE 2018 RFP Presentation and Discussion Schedule
Antlers at Vail, Caribou/Pronghorn/Whitetail Room; October 9, 2017 7:30 a.m. – 6:30 p.m.
EDUCATION/ENRICHMENT (EE):
cf: Colleen Davis Vail Centre Programming Jan 1-Dec 31 Vail Centre $60,000
Biszantz suggested better environmental initiatives at events such as eliminating bottled water and paper print outs.
Biszantz asked if there is a better way to hold attendees accountable for their certificate. Davis said many of the courses
had pre-work and tasks that attendees were assigned. Davis noted that hopefully the Entrepreneurship program was
the first in a series. Waniuk added that the price point of $99-$199 is the right range. Kundolf asked if there are more
opportunities for sponsorship. Davis said corporate sponsorship is not a priority to keep the education courses clean
and unbiased. Davis added that they are looking into partnerships with Walking Mountains for the Yale University
Sustainability class. Davis noted that they do ask for money for events such as the Torch Light Gala.
cf: Lauren Merrill Community Art Events for the Town of
Vail
Jan 1-Dec 31 Alpine Arts Center $18,000
Merrill said they are proposing 20 events that are more activation orientated. Merrill said they want to draw in passerby
attendees. Merrill said they plan to have events at Gerald R Ford Amphitheater during Tuesday Hot Summer Nights
concerts. Merrill said their funding request would reduce the fee to $20 per person. Merrill said they would encourage
attendees to shop in local retailers and have dinner at restaurants afterwards. Davis confirmed that the Gerald R Ford
Amphitheater was not funded by CSE in 2017. Merrill said yes. Davis asked where other funding is coming from. Merrill
said revenue comes in from class registration. Rediker asked how many participants at each event. Merrill said it would
be 40 participants. Merrill said they sold out a number of events in 2017. Biszantz asked if pricing needs to change for
the events that are selling out. Merrill said she’d look at it but may lose locals at a higher price. Kundolf suggested
finding a sponsor to help with materials supply. Waniuk added that their Net Promoter Score was 91 and the comments
were very positive. Rediker asked if not funded at $18,000 does that mean fewer events. Merrill said yes, number of
events would decrease and would seek direction on activation events vs. normal events.
cf: Kris Sabel Vail Symposium Programming Jan 1-Dec 31 Vail Symposium $45,000
Sabel noted that each of their programs reach a broad audience. Sabel noted that their largest source of funding is
private donations. Sabel noted that event registration is increasing but does not increase revenue dramatically. Gordon
asked how many events are in Vail. Sabel said 80% of 40 events which depends on venue availability. Sabel confirmed
that the number of events proposed in Vail is staying the same. Sabel said that 90% of their winter events are in Vail.
Rediker added that many of the guests at The Antlers enjoy attending their programs. Rediker asked how they are
partnering with other properties to promote this. Sabel said they can do a better job working with concierges to
promote their events. Sabel added that they are fine tuning their marketing to capture a larger audience. Rediker said
they do a great job aligning with the Vail brand. Sabel said resources are scarce but is a goal to increase attendance.
cf: Becca Aliber Vail Veterans Jan 21, March 9 Vail Veterans'
Program
$20,000
Aliber noted that they are rated a Gold Standard for veterans’ therapy because they allow families and partner staff to
attend their programs. Aliber added their alumni engagement is very positive. Aliber said that attendees shop, eat, and
stay in Vail. Davis asked how much funding they get from other events in the Town of Vail. Aliber said she will get back
to the CSE with the actual amount or percentage. Saeger noted that Highline uses them as their non-profit liquor license
holder. Wadey asked if they have a strategy for regional and national marketing. Aliber said they focus more on public
relations articles as opposed to marketing.
cf: Doug Clayton 8150 High Altitude Entrepreneurs –
VailBiz Challenge
March 4 – April 28 8150 High Altitude
Entrepreneurs
$10,000
Clayton said they have 150 people on their e-mail list. Clayton said that Summit County has one of these type of events,
but it is not very successful. Clayton said he received $4,000 from Avon in the past but canceled the event an d refunded
the money. Clayton said the funding would be prizes as seed money for participants. Davis asked what didn’t work in
Avon. Clayton said they wouldn’t let them use the word Vail and the Avon brand wasn’t going to attract participants.
Kundolf asked where this event takes place. Biszantz asked what the dates are. Clayton said dates are flexible and
ideally in the Grand View first and then into Donovan during mud season. Wadey asked who would be on judges.
Clayton said local entrepreneurs such as High Country Kombucha, Liberty Skis, Moe’s BBQ, etc. Rediker asked what the
goal is for number of teams. Clayton said 15 teams and most teams are at least 2 people. Wadey asked how to recruit
those teams. Clayton said posters in coffee shops and where entrepreneurs work in the Valley including websites that
appeal to them. Biszantz asked what the overlap with Vail Centre is. Clayton said there isn’t one and are more
complimentary. Waniuk added that the new economic development strategic plan will include entrepreneurship.
Waniuk asked if $5,000 prize will be attractive enough. Clayton said yes and he will also have in-kind prizes to offer.
Wadey suggested making sure they apply the Vail brand to their discussion and planning.
cf: Alan Himelfarb 2nd Annual Day of Learning August 23-25 Starting Hearts $12,500
Himelfarb said they plan to add a walk on the Vail Rec Path. Himelfarb said that Phillips Heart Care is going to continue
as sponsor. Himelfarb said that they hope to have Drew Logan join them next year as a speaker and to be in the walk.
Himelfarb said they want to be the national leader in heart education similar to Susan G Komen for breast cancer.
Himelfarb said there are going to be over 30 defibrillators in the Town of Vail in the next two years. Himelfarb said they
are asking for more money to fund their national speaker and the walk. Gordon confirmed that the national speaker
and the walk is the reasons for increased funding ask. Himelfarb confirmed and noted they are also adding another day
to their event. Rediker asked if the speaker will be at Donovan. Himelfarb said yes.
cf: Amy Lewis Project Funway February 10 eFec $10,000
Lewis said they want to open it up to designers in Summit County and possibly the Front Range. Lewis said the move to
February will help with funding. Lewis said the event will take place at Dobson. Kundolf asked if there is a theme and if
the adults and kids actually make the outfits. Lewis said yes they can make the designs with anything but fabric.
Kundolf asked if they auction them off. Lewis said no but they use them as displays at the following year’s event.
Rediker said she is concerned that the funding may be used for operating costs and not the event. Lewis said they have
other programs that support their foundation. Lewis said they host events to raise money to support their foundation to
then solicit donations. Gordon asked if they paid for Dobson. Lewis said they received a 50% discount from Vail Rec
District. Gordon noted that the CSE funds events and does not fund charities. Lewis said the events operating budget is
around $40,000 and that the CSE funds would go specifically towards the event operations. Davis asked what
attendance would be. Lewis said they had 460 in 2017 and they were competing with the Grand Tasting at Taste of Vail.
Lewis said she believes it will be higher with new date in February.
cf: Lori O’Brien Ski for MS - A Jimmie Heuga Memorial
Event
February 24 Can Do Multiple
Sclerosis
$5,000
O’Brien said they hope to increase participants to 200-250 mainly through additional marketing in the Front Range.
O’Brien noted that Tyler Hamilton will be attending again in 2018. O’Brien said the additional money will be used for
additional ski team members and Front Range marketing. Davis asked how many participants there were in 2017.
Waniuk noted they had 150. Wadey asked where new participants would come from. O’Brien said Front Range.
Waniuk asked if they partner with local businesses. O’Brien said yes and hope to improve this. Wadey asked for other
locations. O’Brien said they have 6 other locations where they have the event but Vail is the only current Colorado
location.
cf: Holli Snyder Benches on Bridge Street July 16 – August
31
Colorado Mountain
News Media
$35,000
Snyder said it would be 15 functional art pieces that would be on display mid July through August. Snyder said she is
working with Art in Public Places and that it would be an ongoing event. Snyder noted that Vail Daily and Colorado
Mountain News Media would help significantly with marketing. Valenti asked if this would displace the current benches.
Snyder said she is working with Art in Public Places on locations and probably wouldn’t all be on Bridge St. Biszantz
noted that in other locations she has seen businesses sponsoring each individual art installation. Snyder said she is open
to it and wants to make sure that the non-profits don’t have any costs. Wadey asked if Art in Public Places is funding.
Snyder said she asked but did not receive any funding. Kundolf noted that Bravo did a similar program with violins and
that businesses may support the artists. Snyder said artists are local and the non-profit would be able to choose their
artist. Wadey asked if they are providing the benches. Snyder said they are creating them from scratch. Waniuk asked
how it is ensured that the designs are on brand with the Town of Vail. Snyder said it would be part of their application
with a board that would review a sketch. Rediker asked for clarification of the event. Snyder said they are on display for
4-6 weeks followed by an auction with proceeds going back to non-profits. Kundolf asked if they build off-site. Snyder
said yes except for possibly one event in partnership with Alpine Arts Center. Biszantz asked how much full page ad in
Vail Daily costs. Bricklin said around $1,200. Kundolf said the art magazine spread is around $2,900. Wadey asked
about cross promotion with other events. Snyder said yes and that they would utilize social media. Gordon asked
where the funding is going. Snyder said it is going to website, digital branding, application creation, insurance, and
security. Waniuk noted that if funding is lower the number of benches may go down. Saeger added that finding 15
spots in the Village may be difficult. Wadey added that Lionshead would be a good option.
cf: Liz Campbell Betty Ford Alpine Gardens Programming January 1 –
September 30
Betty Ford Alpine
Gardens
$20,000
Campbell said they will host an exhibit on rivers and another on Patrick Dougherty for an art installation in Ford Park
through Art in Public Places. Gordon asked what the installation is going to be. Campbell said he uses Willows and
creates structures that people enter/exit such as villages. Kundolf asked if Art in Public Places is providing funding.
Campbell said Art in Public Places is paying for structure and Betty Ford Alpine Gardens is hosting the photography
exhibit, possibly a movie, and a speaking engagement. Waniuk asked why they are asking for more funding in 2018.
Campbell said costs are higher for their programs such as virtual reality. Campbell said their goal is to increase quality
not quantity. Campbell added that they do have a lot of donors but not a lot of sponsors. Rediker noted that parking
challenges at Ford Park negatively affects net promoter scores for many events at Ford Park.
cf: Anya Strauss TEDxVail February 1 – 4 TEDxVail $25,000
Gordon asked where the event will take place in Vail. Strauss said there will be a rehearsal dinner on Thursday and
Friday in Vail. Strauss said the daytime Saturday event would like to be in Vail. Strauss said the Sunday event will take
place in Vail once they are confirmed as an official TEDx organization. Strauss said they have a hold on Lion Square
Lodge. Strauss said they want to host the entire event in Vail and want feedback from the CSE. Wadey said she would
expect the entire event to be in Vail for the request of $25,000. Coughran said there is not a venue in Vail that has
theater seating for 500 and that they moved the event to Battle Mountain High School to make it more accessible for
the Valley. Coughran said the Vail Mountain School is 40% smaller than Battle Mountain. Strauss said video production
is a large percentage of the cost. Gordon asked if attendees are mostly local. Strauss said it is both and hotel
partnerships do happen but speakers mainly stay at homes. Strauss said that 30% are destination guests. Kundolf asked
if they fill the Vilar Performing Arts Center. Coughran said yes they mostly do. Coughran said Vail Mountain School
seats 300. Rediker noted that venues on the Mountain do not contribute to Vail’s sales tax. Rediker asked for
relationship with Vail Symposium. Coughran said they are a partner only as a 501c3 but do not support financially and
this allows them to manage money through their accounts. Wadey suggested utilizing Vail’s hotels as much as they can.
Coughran said it has to be during ski season. Coughran said Dobson would be too large and too expensive.
Total EE Funding
Requested:
$260,500
CULTURAL/RECREATIONAL/COMMUNITY
(CRC)
cf: Euginnia
Seyferth
The Steadman Clinic Vail Cup January 14 –
March 18
Ski and Snowboard
Club Vail
$5,000
Seyferth said this event has been occurring for years and is a way for kids to start their snow sports competition.
Seyferth said the series is free for any kid who wants to attend. Seyferth said that they have local lodging partners.
Gordon confirmed that they are not submitting another event for funding. Seyferth said that the Junior Championships
will not be here for the next two years but they will bid on it for 2019. Seyferth said in years past the funding is for
increasing the quality of the event such as bibs for the kids. Seyferth said they have a website called Vailcup.com that is
not live yet.
cf: Angela Mueller,
Chris Chantler
Taste of Vail: Fall Wine and Food Classic September 20-22 Taste of Vail $30,000
Mueller said Taste of Vail is scheduled at a time to bring people to town when people usually aren’t here. Mueller noted
there were lifestyle events including biking, hiking, and yoga. Davis asked what the next level is. Mueller said they want
to expand the grand tasting to include more wineries and to increase marketing. Gordon asked if they sold out. Mueller
said they did at the number they set it at but there is room to grow. Chantler said they chose a manageable number
based on food and beverage asks. Wadey asked if the fear is wineries may not attend if it isn’t bigger. Mueller said yes
and growth attracts sponsors and more wineries. Chris said they would increase marketing to bring more destination
travelers. Rediker asked how much they want to grow. Mueller said they want to grow it 25%. Gordon asked why the
funding is going up double. Mueller said that’s because this is what they should have asked for in year one.
cf: Angela Mueller,
Chris Chantler
Taste of Vail: Spring Wine & Food Classic April 4-8 Taste of Vail $55,000
Mueller said this event is happening April 4-8, 2018. Gordon asked what reinventing the grand tasting means. Mueller
said it will be in a new location and smaller tables to increase attendee experience. Chantler said they are asking
wineries to only showcase their very best. Kundolf asked if it is going to be a black tie affair. Mueller said she is
discussing this idea. Gordon asked what the extra $15,000 is for. Mueller said for marketing and to have a Denver
marketing event to engage the press. Biszantz asked why Rosé moved to Arrabelle from The 10th. Mueller said The 10th
isn’t large enough. Chantler said they looked at the streets of Lionshead but got pushback from businesses.
cf: Angela Mueller Vail Farmers' Market and Art Show June 17-October 7 Vail Farmers' Market
and Art Show/
Meadow Drive
Partnership
$40,000
Mueller said she is looking at 17 Sundays in 2018. Mueller said that the estimated attendance in 2017 was 218,000.
Mueller said she is going to add a chef series to link the Farm to Table Dinners with the Farmers Market. Davis asked if
vendors have to commit to all. Mueller said they have some vendors that share tent space and/or swap weekends.
Davis asked for her thoughts on Labor Day Weekend. Mueller said it is prime weekend for farmers and that yes it is very
busy. Rediker asked why 17 weeks is needed. Mueller said that farmers have produce from June 17th to minimal
amounts left in early October. Mueller added that the Farmers Market brings people into town. Kundolf suggested that
craft vendors being eliminated from bigger weekends. Mueller said vendors may be lost if they aren’t guaranteed their
weekends. Wadey said she believes it is up to the Town of Vail to make a decision about Labor Day Weekend regarding
the number of events. Gordon said that more than likely the guests in town are not complaining about the number of
people in town. Mueller said they are going to talk to Gourmet on Gore as it relates to working together on a liquor
license.
cf: Angela Mueller Vail Farmers' Market - Farm to Table
Dinners
June 29th, July
13th, August 3rd
Vail Farmers' Market
and Art Show/
Meadow Drive
Partnership
$11,000
Mueller said her staff drives to Palisade on Wednesday before the event to pick up fresh produce. Davis asked if any
restaurants gave her negative feedback. Mueller said no she has not received any. Wadey asked what the feedback is
for ticket pricing. Mueller said a small amount have said it is a little expensive but they are increasing to $110. Davis
asked where increased funds would go. Mueller said it would go to marketing. Rediker said it is a great event that
attracts a lot of out of town visitors. Wadey asked if restaurants are paid. Mueller said they supply product to the chefs
who then make the meals and then speak. Waniuk said the guests were 32% overnight and 41% were second
homeowners.
cf: Angela Mueller Vail Holidays December 15th -
31
REN Productions-
Does not include
Fireworks- rqst
$27,500
Mueller noted they are adding an ugly sweater run in 2018 which will include brunches. Mueller said the Kris Kringle
market will be over two days; Saturday and Sunday, ice skating at Solaris, and then the tree lighting. Mueller said a low
quality ice skating event costs $45,000 minimum. Gordon asked what that is for. Mueller said talent, hotels, travel, and
production costs. Kundolf commented that the schedule is early because most travelers don’t arrive until the 18th or
19th of December. Waniuk said this schedule was put together by many of the staff at Town of Vail. Rediker said that
locals are able to participate with the current schedule. Rediker also said she loves the ugly sweater race and suggested
a Santa run similar to Breckenridge.
cf: Karen Cortland
Kelly
World Figure & Fancy Skating
Championships & Festival
September 27-30 World Figure &
Fancy Skating
Championships &
Festival
$20,000
Waniuk said they received two days of in-kind use of Dobson. Kelly said two days at Dobson and two hotel rooms for
two nights. Davis asked what the attendance was. Kelly said that they need more help and would like to fill the 600
person capacity. Davis asked where he could learn more about the event. Kelly said it is art that is skated on the ice and
similar to National Geographic. Waniuk asked what the results were for the live streaming. Kelly said she will send it
over.
cf:Laurie Asmussen Vail Arts Festival June 22-24 Eagle Valley Events $16,000
Asmussen said she is in the process of forming a task force or advisory board to help grow and build the event.
Asmussen is looking at a strategic plan timeline of 3 to 5 years to get it to the end goal. Davis asked what the local
gallery feedback is. Asmussen said the goal is to marry the artist and the local gallery. Kundolf said local galleries like
the idea of an emerging artist. Wadey said the Lionshead merchants appreciate the activation. Gordon suggested
talking to Lauren Merrill at Alpine Arts Center. Asmussen said absolutely and plans on it.
cf: Cynthia Brooks MC Presents Art and Antiques August 3-5 MC Presents $10,000
Brooks confirmed dates are the Thursday, Friday, and Saturday. Rediker asked how many people they see in a day.
Brooks said they would see 1,000-1,500 in a day. Waniuk asked what the breakdown is between art vs antique. Brooks
said it is generally 50/50. Davis asked where vendors come from. Brooks said all over the country. Kundolf asked if this
is in any other Colorado towns. Brooks said no but in the past it was in Vail and once in Frisco. Davis asked why the
event did not come back after 2009. Brooks said it was due to the economy and it wasn’t profitable for the vendors.
Brooks said they were doing it in Lionshead and that was not the clientele they were looking for.
cf: Kristen
Horpedahl, Jason
Ornstein
Vail Craft Beer Classic June 14-17 Team Player
Production
$75,000
Horpedahl said they are expanding to 4 days with a Thursday dinner. Horpedahl said they will offer a “Shop Vail”
program. Horpedahl said hopefully year two it will be easier to grow sponsorship and generate more revenue. Kundolf
said not to forget about the Grand Junction market and to cross promote with their Breckenridge event. Horpedahl said
they do cross promote with Breckenridge. Waniuk asked if their footprint is going to grow. Horpedahl said maybe a
little but not much. Waniuk said how they will expand the tasting. Horpedahl said they are looking at offering flight
tastings at the bar. Kundolf said to communicate with the Welcome Center to make sure people know it is happening.
Valenti asked if there will be additional food offerings. Horpedahl said yes and Ornstein said they would like to pair the
restaurants with the beer offerings. Gordon asked what the extra $7,000 is for. Ornstein said it is going right back into
marketing. Saeger said that the Vail Valley Mountain Bike Association was their non-profit liquor license partner and
thousands of dollars were donated to them which went directly back into our local trails. Wadey said it was the right
time of the year.
cf: James Deighan Spring Back to Vail April 14-16 Highline $40,000
Dieghan said pond skimming will take place on the final weekend of the season and Spring Back will take place two
weekends prior. Dieghan said that Vail Resorts did get the message from Council and CSE that they want events to be
bigger and better. Davis said we do not know Vail Resorts budget. Kundolf asked if the $40,000 is for pond skimming or
the concert. Dieghan said it is for both and it adds to the talent budget for the concert.
cf: James Deighan Vail America Days™ 4-Jul Does not include
Fireworks- rqst
$33,500
$75,000
Deighan said the funding increase is out of necessity for items such as security. Deighan said it is hard to sell
sponsorship for a one day two hour event. Kundolf said she would like to see more floats as opposed to trucks with
advertisements. Waniuk added that this is a Town of Vail event that Highline manages. Wadey asked why this isn’t a
signature event and is still in CSE budget. Waniuk said it has been discussed, but not formally proposed to the Council
by previous CSE’s. Dieghan added that it has been discussed by several councils.
cf: James Deighan Gourmet on Gore August 31 – Sept 3 $75,000
Deighan said they need money and more space to make this event what it wants to be. Davis asked if they can do it on
another weekend. Deighan said no because it is a four day event and Memorial Day is needed. Deighan said he would
be open to including farmers from the Farmers Market into the event. Kundolf suggested using the Gerald R Ford
Amphitheater as an expansion. Deighan said this event needs to take place in the town. Deighan would like the
Farmers’ Market to be reduced in size and move the Vail Rotary duck race to Monday. Davis asked if there is any
possibility to see this event on another weekend. Deighan said they would do a different type of event on another
weekend but Gourmet on Gore cannot move. Gordon asked if we could move or extend the event down Meadow Drive
since the hospital will have a new entrance. Deighan said why can’t the Farmers Market move down there instead.
Deighan asked why the Farmers’ Market can’t take one weekend off. Davis said the key to the Farmers’ Market is
consistency. Biszantz said the restaurants do well financially at this event which is very special. Wadey suggested having
the conversation with Vail Rotary to move the Duck Race to Monday. Davis asked to walk away with three action items;
1. Moving the Vail Rotary Duck Race 2. Partnership with Farmers’ Market to extend and include the event 3. Moving the
weekend to a stand alone three day event. Deighan said he will have a conversation with his team about a different
weekend. Rediker reiterated that the CSE funds have not grown but continue to receive higher asks from new and
existing events. Davis asked for communication from Deighan so we can fund accordingly.
cf: James Deighan Vail Oktoberfest™ Sept. 7 - Sept. 9
And Sept. 14 -
Sept. 16
$75,000
Deighan noted that they stepped up their venue looks this year. Deighan noted that the Lionshead merchants love the
event. Deighan said they would like to put up a huge tent in Solaris and extend to Gore Creek Dr but cannot because of
Farmers’ Market. Deighan said next year they would like to extend up I-Bridge on Saturday only. Biszantz asked if the
$75,000 would allow them to expand to Solaris. Deighan said yes but it would take help from other partners. Davis
asked if they could collaborate with Farmers’ Market on Sunday to keep up the Oktoberfest tent. Deighan said there
isn’t enough space and there are liquor license issues. Davis asked if similar funding gets the same product but more
money gets a bigger product. Deighan said yes and confirmed.
cf: James Deighan Snow Days December 8 - 9 $40,000
Deighan suggested CSE and or council fund Snow Days as they have Spring Back to Vail in the past. Gordon noted that
$64,000 was the highest amount ever funded for Snow Days. Deighan said that the $24,000 difference will not bring
Rolling Stones but it does bring the talent level higher and crowd size larger. Kundolf noted that Vail Resorts wanted to
move the event closer to Christmas. Waniuk asked if the event will be one concert night in 2018 as it is now scheduled
to be in 2017. Deighan said yes.
cf: Eddie O’Brien Colorado Grand September 14-15 Colorado Grand $10,000
O’Brien said the event includes about 270 participants. O’Brien said Ski Club Vail provided volunteers in return for a
donation. O’Brien said they give out a Colorado Highway Patrol scholarship to each town they drive through of $8,000.
Kundolf asked what the $10,000 is for. O’Brien said it is staying in the community and will be used for organizations like
Ski Club Vail for volunteers. Waniuk added that per their RFP, the funds will be used for programs, décor, marketing,
and finish line announcer. Gordon asked why it wasn’t here in 2017. O’Brien said they had an internal conversation and
felt they couldn’t put it on this past year. Rediker asked that the scholarship recipient be from the Town of Vail.
cf: Mac Garnsey GoPro Mountain Games June 7 - 10 Vail Valley
Foundation
$85,000
Garnsey said they are looking at a new speed slacklining event. Garnsey said their big change is hoping to move all dogs
over to Lionshead and Adventure Village to Golden Peak. Gordon asked why they asked for less this year. Garnsey said
they aren’t cutting anything and it is what they said they would do over the years. Gordon asked what events are
outside the town. Garnsey said the Enduro due to early season conditions, Steep Creek Kayak in Red Cliff, and part of
the disc golf event in Minturn. Wadey asked if they could be consciousness of retailers and the environmental impact of
the swag that vendors are giving out. Garnsey said they plan on having one on one conversations with vendors to
identify what they are giving out. Garnsey said they will do their best to not locate their vendors near competing
retailers. Rediker said to educate where pets can and cannot go in Lionshead.
cf: Chris Harguth Prep Baseball Reports (PBR) West
Championships
July 12 - 15 PBR Colorado and
5280 Tournaments
$10,000
Harguth noted that they increased from 32 to 50 teams in 2017. Harguth noted the investment in fencing was a big
improvement. Kundolf asked if 2018 dates are July 12-15. Harguth confirmed these are the dates. Waniuk asked if the
dates are going to change. Harguth said they will not change as Ford Park is not available otherwise. Wadey asked if the
timing was an issue. Harguth said it is a good weekend because it functions as an end of season final tournament.
Waniuk suggested they include parking information in their program for 2018.
cf: Chris
Huntington
Vail Yeti Hockey Club January 5 – Dec 7 Vail Yeti Hockey
Club
$25,000
Huntington said they are going to play in the Black Diamond Hockey League comprised of Bozeman, Jackson, and Sun
Valley. Huntington said they will still play in the Mountain West Hockey League. Huntington said they are going to have
skating nights in Solaris, more involved with youth hockey players, and have a few family nights with games starting
earlier. Huntington added that they will go up to six security guards at their games. Huntington added they would like
home and away jerseys and provide bus trips for fans to out of town games. Wadey asked how many family nights.
Chris said they plan on one in January and one in February with starting time of 6:30pm. Davis asked why he is asking
for a large increase in funding. Huntington said they will use them for activation events, cutting travel and hotel costs,
ice time fees, etc. Davis confirmed that the season would still happen if not funded fully. Huntington said yes it would
but it would be very hard to be successful. Wadey asked if there is a team fee to players. Huntington said no there is
not because they want the best talent they can get. Huntington said he is even looking into picking up player per diem
as well.
cf: Sven Bean Legacy Fighting Alliance TBD Legacy Fighting
Alliance
$25,000
Bean said they will have 30 nationally televised events in 2017. Vaughn with AXS TV Fights, Executive Producer, said
their network is in over 40 countries and 50 million households. Davis noted that the criticism in the past is that this has
not aligned with the Vail Brand. Bean said Vail has always been a place for sports and MMA has become a true sport
with professional athletes. Bean said it is mixed martial arts and is about integrity and honesty. Bean said the
viewership is very broad. Gordon asked what the date is. Bean said they are flexible to the extent of Dobson being
available and can come during the down time in Vail. Gordon asked where the attendees are coming from. Bean said
they create these us against them scenario and identify best ticket selling athlete and find the best opponent to
compete against them. Davis asked if they receive funding from other markets. Bean said from casinos yes. Davis asked
if they can do the event without funding. Bean said it could potentially be a break even at best but cannot give a firm
answer because he would need to speak with partners and TV partners before confirming. Wadey asked what the ticket
price is. Bean said it is $25-$100. Rediker asked if there is a community outreach component. Bean said yes absolutely
and they have done this at other events.
cf: Krista DeHerrera Skate Vail's "Melee in the Mountains" 29-Apr The 10th Mountain
Roller Dolls
$12,000
DeHerrera said the additional money will go towards labor for load-in/out for the skating floor. Gordon asked if they are
still going to do the open skate dinner with the public. DeHerrera said yes and that they will move the mix up bout to
Friday night instead of Saturday morning. DeHerrera said the Vail Rec District confirmed the dates are available.
Kundolf asked what if 25 teams want to come. DeHerrera said the schedule and timing wouldn’t allow for it. DeHerrera
said the long term goal is to increase the number of teams and to be recognized from Women’s’ Flat Track Derby
Association which would help with marketing support. Kundolf asked where teams would be coming from. DeHerrera
said Idaho, Ohio, Utah, Nebraska, New Mexico, Wyoming, etc.
cf: Zach Blom,
Casey Parliament
Vail Mountaineers Hockey Club All Year Vail Mountaineers
Hockey Club
$20,000
Parliament said their events are to make hockey more affordable for participants. Davis asked what the funds are for.
Blom said it helps bring the costs down for greater access for kids. Parliament said it is going towards the ice time over
the weekend of the Sportsmanship Tournament. Davis asked if it is at Dobson. Blom said overflow is in Eagle. Davis
asked what percentage. Blom confirmed that it is the smaller percentage of the games. Rediker said they bring people
into town when we need them. Davis asked if there is in-kind from TOV. Blizzard said the Town of Vail gives 8 sessions.
Blom said 8 sessions is about one half day. Kundolf asked if this is the usual timeframe. Blom said yes.
cf: Kerri Thelen Vail Valley Cup October 5-7 Vail Valley Soccer
Club
$15,000
Thelen said there were 2,000 room nights in 13 hotels in Vail alone this past weekend. Thelen said their goal for 2018 is
to expand games to being on Friday. Yoakem added that the event is a family affair and most come every year. Waniuk
asked if there is room for growth in terms of number of teams. Thelen said they are not in competition with league play
and are trying to create more divisions that are showcase level and encourage college coaches to attend. Rediker asked
what they would do with the additional $5,000. Thelen said it would be used for staffing and to pay for college coaches
to come.
cf: Mark Foster Vail Lacrosse Tournament June 18 – 20 Vail Lacrosse
Tournament
$15,000
Foster noted that 50% of players travel to Vail from outside of Colorado. Foster noted that 90% of revenue is generated
through team fees. Davis asked how $15,000 will help the event. Foster said a majority will be used for marketing and
there are plenty of opportunities to expand their brand nationally. Foster said there is an opportunity to use Solaris
Plaza for event activation. Davis asked if it sells out. Foster said yes. Wadey asked what the age group is. Foster said 11
years old to Juniors in high school. Wadey asked if families come for both lacrosse events. Foster said the gap between
the events means a lot of coaches will stay but no direct competition. Wadey asked if they encourage teams to stay in
Vail. Foster said they use Peak travel and have had Marriot as their host in the past. Rediker asked if the Vail Rec
District has approved their dates. Foster said he will get an e-mail from them confirming. Wadey asked if Vail Mountain
School is available next year. Foster said they are working on it with Joel Rabinowitz.
cf: Beth Pappas Vail Whitewater Series May 8, 15, 22, 29,
June 5
Vail Recreation
District
$8,000
Gordon asked why this event is the only Colorado mid week competition. Pappas said the venue of the I-Bridge is
convenient compared to other areas. Pappas said the $2,000 in additional funding is to improve the spectator
experience through a DJ and/or band and to buy branded race bibs. Gordon asked if this could be used in conjunction
with the GoPro Mountain Games. Pappas said they could have the conversation but their sponsors differ and may
conflict.
cf: Leon Fell King of the Mountain Volleyball June 16-18 King of the
Mountain Volleyball
$15,000
Fell said they have an agreement with the AVP pro tour to bring their AVP first program which is a junior program and
qualifier for the national championships. Fell said they have an agreement in principle with USA Volleyball to be a
partner in their grassroots events. Fell said 2 or 3 of the top beach players will be coming to do the juniors clinic. Fell
said they plan to work with the Vail Craft Beer Classic for marketing purposes. Fell said they are going to create a BBQ at
the Vail Racquet Club for the families that are in town. Kundolf suggested partnering with the Vail Craft Beer Classic
Fathers Day brunch. Fell said it conflicts with their play times. Gordon asked if he has hired someone to do the
marketing and/or website. Davis asked if one of his team members left the organization. Fell said no and that he does
the operations. Fell said he brought in someone in the last minute that didn’t work out well. Waniuk asked if he plans
to update the website. Fell said he doesn’t plan to update the look and feel.
cf: Dan Cramer,
Brandon London
Kick-It 3v3 National Soccer Championship July 27 - 29 $40,000
Cramer said they added more out of state teams in 2017 including 7 teams from Oklahoma. Gordon asked if the new
ownership will help with resources. Cramer said yes it will. Gordon asked what would happen if we went back to a
regional level event. Cramer said it is difficult for them to put it on. Waniuk asked how they take the event quality up a
notch. Cramer said they have a team in place, have the resources of marketing agencies, and will increase their social
media presence. Cramer said they have more events in Colorado. Gordon said it is important that they go back to their
survey results and make sure they read the comments from their attendees.
cf: Beth Pappas,
Helene Mattison,
Andy Linke
Vail Kids Adventure Games August 8-12 Kids Adventure
Games, LLC
$40,000
Pappas said they think they can grow race numbers by tweaking some elements of the race. Pappas said they may have
clinics for younger kids and work with local organizations to bring in more educational type elements. Gordon asked
how many other events. Mattison said nine events. Gordon asked how many of the other provides funding. Mattison
said five. Linke added that Vail is the only five day event as opposed to 2-3 days at other events. Waniuk noted the
ancillary events will help grow the event. Wadey said it is a sure thing that they are going to knock it out of the park.
Gordon noted they are asking for $40,000 but they got $42,000 in 2017. Valenti said that their venue and operational
plan changes were great. Rediker suggested partnering with a non-profit and ask them to provide volunteers as a way
for them to raise money.
cf: Mike
McCormack
Outlier Offroad Festival Sep 21 - 23 Uncommon
Communications/
Greenspeed Project
$35,000
McCormack noted that they were up against weather and the threat of weather. McCormack said Saturday demo was
up, XC race was down, and Enduro was up. McCormack said they would like to have an invite only downhill race, extend
the enduro to three days, and add demo passes to all race participants. McCormack would like to look at moving to
Lionshead and is in discussion with Vail Mountain. McCormack would like to add cheap tacky cover band music in bars
and add pub crawls. Gordon asked where the $10,000 would go. McCormack said it would extend to talent and purse.
Gordon said there could be more work down promoting that this event is coming and happening. Davis noted that the
website wasn’t updated this summer and would like to see it updated earlier. Kundolf added that the marketing and
communication for awareness should be increased. McCormack agreed and will do a better job next year.
cf: Jim Soran by Vail Lacrosse Shootout June 24-July 4 International
Lacrosse Promotions
$20,000
Gordon asked what the extra $5,000 in funding request is for. Soran said it is for marketing to try and expand some
divisions. Gordon asked if it is for more spectators. Soran said yes. Valenti asked why the dates cannot be changed.
Soran said it is the same dates they have been for 40 years and is traditional. Biszantz asked if they are going to expand
vendors. Soran said yes and already has at least one new vendor for 2018. Wadey asked if they plan on growing their
community involvement. Soran said yes, they plan on getting in touch with the local lacrosse players to participate.
cf: Baily Rose
Charles Blair Law III
Slow Fashion Vail September 22 - 23 Baily Rose & Blair
Law
$23,600
Law noted that they originally projected for 10 vendors and they had 12 and hopes to increase that by at least 50% in
2018. Law said they would use more resources toward marketing which was a guerilla strategy in 2018. Rose said they
would like to help vendors curate their product for the Vail market. Gordon asked how much they asked for last year.
Law said $38,000. Gordon said it was very impressive that they pulled it off with the $5,000 that CSE awarded them.
Kundolf asked what the sponsorship partnership was. Law said the vendors helped with educational signage and not as
much financially.
cf: Colette Carey Adaptive Spirit Annual Event April 4 – 8 Adaptive Spirit $40,000
Carey said it is a networking event for the telecommunication industry. Kerry said they are going out to dinners with
large groups. Rediker asked if they overlap with Taste of Vail. Carey said yes and also have with Pink Vail. Carey said
their home base has been the Cascade. Carey said their major gala is in Cascade. Carey said they are starting to see the
importance of having the Vail community involved. Carey said the funding would go specifically to a tent or viewing area
on Saturday race day for the public to attend. Wadey asked where the conference attendees are coming from. Carey
said predominantly from the US but some International. Gordon asked if it is instructional. Carey said it is mainly a
teaching event and have had speakers such as the chairman of the FCC. Gordon asked what the money is going toward
and how does it benefit the Town of Vail. Carey said the money would go to a tented or seating area at the race so the
public can attend and be involved. Rediker asked if they would still have the event if the funding amount was lower.
Carey said they would use what they received and that the $40,000 was specifically from bids to create this viewing
area. Kundolf confirmed that this is for one day. Carey said it would be for one day.
cf: Loida Alegre In the Hearth of the Rockies October 12th-
October 14
In the Hearth of the
Rockies
$15,000
Alegre said the event will support the Eagle River Youth Coalition. Wadey said this is scheduled as presented on
Memorial Day Weekend. Davis asked where participants will come from. Alegre said it will be regional and partner
organization MOPS, Mothers of Preschoolers has a large database. Wadey asked who the contestants are. Alegre said
this year it would be mothers who love to cook but in the future it could be grandfathers, etc. Wadey asked if she has
thought about partnering with local restaurants and chefs. Alegre said yes that is a goal. Rediker asked how this is an
attraction beyond the contestants. Alegre said it would be a silent auction with a main event competition and dinner as
a charity fundraiser.
cf: Ariel Rosemberg Vail Summer Bluegrass Series June 27, July 4,
July 11 & July 18
Lakeside Stride $50,000
Rosemberg said his dates are confirmed. Rosemberg said he is looking at continuing partnerships with Bud Light,
Antlers, and Never Summer. Rosemberg said they are hoping to enter a float in the Vail America Days parade since they
have a concert that night. Rosemberg is proposing to start the 4th of July concert content at 2pm or 3pm to help keep
people around after the parade. Rosemberg plans on hosting Bluegrass in the Gardens again except for the 4th of July.
Kundolf suggested making the float a quality float. Davis asked what the beer sales were like. Rosemberg said they had
about $10,000 in beer sales but a majority of that revenue goes back to the Arrabelle. Gordon asked if they could sell
tickets to a VIP area. Rosemberg said they tried it and it resulted in more confusion than anything but won’t rule it out.
Gordon said maybe its side tables with food. Wadey said they had a VIP area behind the stage for Vail Jazz and may be
an option. Rosemberg said he will continue to look at options. Davis asked if not funded at $50,000 what would happen
to the event. Rosemberg said the content and talent would decrease and would do his best to have the event at the
same level if funding was lowered.
cf: Christine
Albertson
Pink Vail March 24 Vail Valley Medical
Center
$15,000
Albertson noted that their net promoter score went up to 79 with their move to Golden Peak. Wadey asked how Golden
Peak worked. Albertson said it was great and accommodated the crowd. Waniuk asked what the extra $5,000 would be
used for. Albertson said they would advertise through social media, digitally and radio.
cf: Brian Hall Vail Family Fun Fest June 24, July 1, 8,
15, 22, 29 & Aug. 5
Blue Creek
Productions, Inc.
$22,400
Hall said they would like to add an entertainment or kid’s stage for performances. Kundolf asked what the additional
funding request would be used for. Hall said it is going to be put it into marketing and promotions. Wadey said
Lionshead merchants love the food traffic but he needs to improve marketing and communications. Waniuk said his
imagery is great and suggested adding an Instagram account. Hall agreed.
cf: Rich TenBraak Vail Automotive Classic September 7 - 9 Vail Valley Concours $7,500
TenBraak noted that they plan to attain more sponsorship in 2018. Davis asked who may be new in 2018. TenBraak said
Barret Jackson is coming back and hope to secure more. TenBraak said Slaugh took a full time job but hope to continue
to partner with her. TenBraak said they have hired Erin Holden specifically for sponsorship. Gordon said RFP had Friday
night BBQ at Vail Valley Jet Center. TenBraak said they haven’t confirmed schedule details but hopes to have cocktail
reception in Vail on Friday or Thursday. Gordon noted the more events that are done in Vail the better. Ruder added
that by starting the event in Vail, people are more likely to book lodging in Vail. Valenti asked if there is going to be an
auction in 2018. TenBraak said they are hoping to have one but still needs to confirm the partnership with the third
party auctioneer.
Total CRC Funding
Requested:
$1,158,000
Motion to adjourn the October 9, 2017 CSE special meeting at 6:39pm.
M/S/P: Wadey/Valenti/Unanimous. The motion passed 7-0