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Home My WebLink About1.b. 2017 Allocations- Survey Results _ 10.30.172017 Allocations- Accounting Workbook _ 10.30.2017 10/30/2017 Event:RRC Survey NPS Attendance Estimate Total Direct Econ Impact Payback Ratio Overnight Visitor % Direct Econ Impact per Attendee Day Avg. ADR In-state visitation %Sample Size Sales Tax impact ratio In Paid/ Commercial Lodging In rent-by- owner lodging Vacation home/timesh are With friends/family Other 1 Vail Yeti Hockey Club Intercept 39%10,400 1,386,169.29$ $138.62 32%$133.00 $388.00 58%84 67%0%4%30%0% 2 U16 Rocky/Central Junior Championships 3 Pink Vail Web 79%2,800 360,559.25$ $36.06 22%$130.00 $471.00 77%454 36%6%22%36%0% 4 Taste of Vail Intercept - Lamb Cookoff 75%3,800 668,126.39$ $16.70 39%$176.00 $325.00 68%60 59%9%14%18%0% 5 Spring Back to Vail Intercept (concert only)27%4,000 308,315.06$ $2.37 32%$77.00 $306.00 70%68 45%9%18%23%5% 6 Skate Vail's "Melee in the Mountains"Web 71%600 70,415.33$ $5.87 50%$120.00 $119.00 96%72 84%3%3%10%0% 7 Vail Whitewater Series 8 GoPro Mountain Games Data provided by VVF 94%73,684 6,200,000.00$ $68.88 60%74%375 28% 9 Vail Craft Beer Classic Intercept 53%1,400 213,892.09$ $3.56 72%$156.00 $354.00 81%31 67%10%0%24% 10 King of the Mountain Volleyball Web 33%4,100 773,623.20$ $51.57 88%$187.00 $250.00 93%165 59%22%9%8%1% 11 Vail Farmers Market & Art Show Use 2016 data 60%83,000 10,605,072.70$ $303.00 60%$128.00 $359.00 47%87 54%38%8%0% 12 Vail Arts Festival Data provided by Producer 60%18,156 965,000.00$ $289.79 $259.00 76% 13 Vail Family Fun Fest Intercept 56%5,100 1,277,085.39$ $63.85 68%$249.00 $443.00 51%81 2.21$ 52%15%15%19%0% 14 Vail Lacrosse Shootout Web 77%11,800 3,209,020.42$ $213.93 95%$273.00 $365.00 32%285 74%18%4%4%1% 15 Vail Summer Bluegrass Series Intercept 45%1,700 168,283.81$ $3.37 51%$99.00 $338.00 49%71 0.12$ 71%3%20%6%0% 16 Vail Farmers Market - Farm to Table Dinners Web 63%300 11,736.20$ $1.30 32%$35.00 $663.00 45%46 0.01$ 50%21%29%0%0% 17 Vail America Days 18 Prep Baseball Reports West Championships Web 32%7,400 1,131,774.00$ $113.18 92%$154.00 $191.00 98%56 3.60$ 98%2%0%0%0% 19 Kick It 3v3 National Soccer Championship Survey Canceled 20 Vail Kids Adventure Games Web 87%3,800 691,284.08$ $16.27 38%$183.00 $522.00 89%91 0.59$ 51%9%17%14%9% 21 Gourmet on Gore Intercept 85%9,500 1,691,146.31$ $28.19 58%$177.00 $286.00 67%97.00 0.68$ 70%13%15%15%2% 22 Vail Oktoberfest Use 2016 data 52%10,900 1,201,441.99$ $21.84 50%$111.00 $252.00 74%257 73%16%10%0% 23 Vail Automotive Classic/Vail Village Car Show & Evening Social 24 Taste of Vail Fall Food & Wine Classic Web 25 Slow Fashion Vail Survey Canceled 26 Vail Beaver Creek Restaurant Week 27 Outlier Offroad Festival Web 28 Vail Valley Soccer Cup Web 25%14,200 1,884,831.59$ $188.48 64%$132.00 $238.00 98%238.00 5.16$ 89%0%1%4%5% 29 Vail Snow Daze Use 2016 data 28%11,800 1,614,724.20$ $40.37 53%$136.00 $213.00 55%98 57%22%20%2% 30 Vail Holidays AVE>57%13,922 1,721,625.07$ 69.34$ 56%155.04$ 333.79$ 70%143 1.77$ 62%9%14%13%3% MEDIAN>58%6,250 1,048,387.00$ 36.06$ 53%136.00$ 325.00$ 72%87 0.68$ 59%9%15%10%0% TOTAL>278,440 34,432,501.30$ Event:RRC Survey NPS Attendance Estimate Total Direct Econ Impact Payback Ratio Overnight Visitor % Direct Econ Impact per Attendee Day Avg. ADR In-state visitation %Sample Size Sales Tax Return per CSE Dollar In Paid Lodging In rent-by- owner lodging Vacation home/timesh are With friends/family Other 1 Vail Centre Web 58%300 31,703.70$ $0.54 16%99.00$ 205.00$ 100%32 0.02$ 60%20%0%20%0% 2 Vail Symposium Web 65%1400 59,330.27$ $1.70 3%44.00$ 268.00$ 86%131 -$ 50%0%0%50%0% 3 Community Art Events for the Town of Vail Web 91%300 3,971.64$ $0.40 17%16.00$ 831.00$ 72%74 0.01$ 25%33%33%8%0% 4 Vail Veterans Program 5 Starting Hearts: All You Need Is Heart Event 6 Vertical Express 7 Betty Ford Alpine Gardens Programming Web 83%5200 434,594.60$ $28.97 47%84.00$ 328.00$ 43%129.000 0.93$ 54%11%23%9%4% 8 Global Solutions Forum Use 2016 data 74%500 59,237.25$ $2.84 7%73.00$ 221.00$ 65%34 69%6%6%19% AVE>74%1,540$ 117,767.49$ 34.45$ 18%63.20$ 370.60$ 73%80 0.24$ 52%16%12%19%5% MEDIAN>74%500 59,237.25$ 1.70$ 16%73.00$ 268.00$ 72%74 0.02$ 54%16%6%9%0% TOTAL>7,700 588,837.46$ Event:RRC Survey NPS Attendance Estimate Total Direct Econ Impact Payback Ratio Overnight Visitor % Direct Econ Impact per Attendee Day Avg. ADR In-state visitation %Sample Size Sales Tax Return per CSE Dollar In Paid Lodging In rent-by- owner lodging Vacation home/timesh are With friends/family Other 1 Burton USO Web & Intercept 66%22,200 3,929,764.53$ $9.73 47%$177.00 $395.00 59%303 - 64%0%11%22%3% 2 Vail Jazz Festival Use 2016 data 90%2,800 578,077.07$ $7.79 75%$206.00 $170.00 52%129 - 81%0%9%7%2% 3 Hot Summer Nights Use 2016 data 71%23,100 1,681,604.70$ $59.37 67%$73.00 $174.00 37%52 - 24%0%47%26%3% 4 Bravo! Vail Valley Music Festival Use 2016 data 82%57,000 7,306,558.47$ $28.53 34%$128.00 $304.00 51%828 - 5 National Repertory Orchestra 6 Vail Dance Festival Use 2016 data 70%20,900 2,687,497.53$ $56.72 59%$129.00 $287.00 48%63 - 57%33%9%1% AVE>76%25,200 3,236,700.46$ 32.43$ 56%142.60$ 266.00$ 49%275 -$ 57%0%25%16%2% MEDIAN>71%22,200 2,687,497.53$ 28.53$ 59%129.00$ 287.00$ 51%129 -$ 61%0%22%16%3% TOTAL>126,000 16,183,502.30$ ALL EVENTS AVERAGE or TOTAL>69%412,140 51,204,841.06$ 45.41$ 43%120.28$ 323.46$ 64%166 0.67$ 57%8%17%16%3% CRC & Council Events only AVE or TOTAL 66.4%404,440 50,616,003.60$ 50.88$ 56.0%148.82$ 299.89$ 59.7%209 0.88$ 59%5%20%14%2% Definitions: NPS Direct Economic Impact Economic Impact Payback Ratio Direct Economic Impact Per Attendee Day Economic impact divided by TOV funding received Direct economic impact per attendee day: Equals Direct Economic Impact of event divided by Attendee-Days at event. Alternatively, equals the following, measured as an average across all event attendees responding to a given event survey: Per capita daily spending of event attendee in TOV * Ratio of days in Vail to days attended event (1, except for overnight visitors staying in Vail) * Importance of the event in driving the decision to visit TOV (0-100%). 2017 Survey Results - Education & Enrichment Events 2017 Survey Results - Council Funded 2017 Survey Results - Community, Recreation & Cultural Events Calculate your Net Promoter Score (NPS) based on responses to the question, How likely would you be to recommend this event to a friend or family member?, using a 0-10 scale where 0=not at all likely, 5=neutral, and 10=extremely likely. Respondents are grouped as follows: Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. Subtracting the percentage of Detractors from the percentage of Promoters yields the Net Promoter Score, which can range from a low of -100 (if every customer is a Detractor) to a high of 100 (if every customer is a Promoter). Event attendance formula x Per capita daily spending of event attendees in TOV x Ratio of days in Vail to days attended event (1, except for overnight visitors staying in TOV) x Importance of event in driving decision to visit TOV (0-100%) = Total economic impact in TOV