HomeMy WebLinkAbout4._Burton_2018_Council_Funding_Request_Presentation_-_FINAL___12.5.17December 5th , 2017
36 YEARS STRONG
•Longest Running
•Most Prestigious
•Globally Impactful
•Premium Entertainment
SHARED VALUES
•Culture
•Sport
•Environment
•Safety & Responsibility
SUCCESS
RETURN
•Lodging –YOY 96% Capacity
•ADR –Up 11% from 2016
•Net Promoter Score –66% in 2017
•Tax Revenue –considerable & consistent growth
Local Sales Tax February March
2017 N/A N/A
2016 $3,736,875 $4,211,131
2015 $3,586,776 $4,057,344
2014 $3,477,419 $3,778,625
2013 $3,209,239 $3,690,232
2012 (pre USO)$2,994,580 $3,185,859
MARCH
5 -10
REMARKABLE ROI
•2015: $7.70
•2016 and beyond: $9.00+
•Incomparable
•Continued Focus
•Marketing and Media Value
*Based on average investment of $400,800.00 over 5 years
FUTURE
FUTURE
•Expanded Footprint
•Lionshead
•Business and Community Engagement
•School outreach and youth programming
•Après All Day
•Customized Marketing Initiatives
•Engaging Partners Regionally at Retail
•#RideResorts campaign
•Capitalize on Olympic Momentum
•Consumer engaging events
OUR ENVIRONMENT
Minimize environmental impact.
Maximize positive social impact.
•Our Product
•Build higher quality products.Use less resources and better
materials. Introduce new innovations and scale.
•Ex. –100% Bluesign, 100% recycled cotton, Zero biocides
•Our People
•Positively impact the lives of the people we touch across the world.
•Ex. –100% finished good suppliers meet Fair Labor Assoc standards
•Our Playground
•Improve our own house. Use our voice to influence
•Ex. –Zero Waste and Carbon Neutral USO, 75% waste diverted and
25% CO2e footprint reduction at HQ
Vail, Colorado
World -Class Relationship