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HomeMy WebLinkAbout4._Burton_2018_Council_Funding_Request_Presentation_-_FINAL___12.5.17December 5th , 2017 36 YEARS STRONG •Longest Running •Most Prestigious •Globally Impactful •Premium Entertainment SHARED VALUES •Culture •Sport •Environment •Safety & Responsibility SUCCESS RETURN •Lodging –YOY 96% Capacity •ADR –Up 11% from 2016 •Net Promoter Score –66% in 2017 •Tax Revenue –considerable & consistent growth Local Sales Tax February March 2017 N/A N/A 2016 $3,736,875 $4,211,131 2015 $3,586,776 $4,057,344 2014 $3,477,419 $3,778,625 2013 $3,209,239 $3,690,232 2012 (pre USO)$2,994,580 $3,185,859 MARCH 5 -10 REMARKABLE ROI •2015: $7.70 •2016 and beyond: $9.00+ •Incomparable •Continued Focus •Marketing and Media Value *Based on average investment of $400,800.00 over 5 years FUTURE FUTURE •Expanded Footprint •Lionshead •Business and Community Engagement •School outreach and youth programming •Après All Day •Customized Marketing Initiatives •Engaging Partners Regionally at Retail •#RideResorts campaign •Capitalize on Olympic Momentum •Consumer engaging events OUR ENVIRONMENT Minimize environmental impact. Maximize positive social impact. •Our Product •Build higher quality products.Use less resources and better materials. Introduce new innovations and scale. •Ex. –100% Bluesign, 100% recycled cotton, Zero biocides •Our People •Positively impact the lives of the people we touch across the world. •Ex. –100% finished good suppliers meet Fair Labor Assoc standards •Our Playground •Improve our own house. Use our voice to influence •Ex. –Zero Waste and Carbon Neutral USO, 75% waste diverted and 25% CO2e footprint reduction at HQ Vail, Colorado World -Class Relationship