HomeMy WebLinkAbout2.d. 2017 Recap Global Solutions ForumGlobal Solutions Forum
Education & Enrichment Category
(December 6, 2017)
Global Solutions Forum: October 27, 2017
Robert Bandoni
Phone: 970-471-6277
rbandoni@shouldertoshoulder.com
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Overall Event or Program Highlights & Successes
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•List the top 4-6 successes you want to share with the CSE (consider this a snapshot for
your recap).
•Included NGO directors from four countries across three continents (Peru, Bolivia, Peru,
Kenya)
•Increased attendance by about 20%
•Increased range of schools represented: 10 schools from USA; 3 schools from
outside the USA; included two college professors as presenters;
•Dynamic Keynote speaker (Mike Johnston); addressed general audience; also
addressed smaller audience related to Colorado business and its role in promoting
social impact
•Created open dialogue about the transformative power of schools and their role in
advancing global citizenship education.
Program Impact, Testimonials & Observations
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•Provide insight into personal impact on attendees of the event/program, how
were people affected by the program?
I liked the people at the Forum! I think the Forum worked as a brilliant nexus for like-
minded educators and NGO leaders to share a variety of experiences and formulate new
strategies for addressing service education, ethical leadership and beyond.
the opportunity to share ideas with folks from around the country and to meet and
partner with like-minded schools/programs.
I like the amount of time we were given to share with one another. I learn a lot from
presenters, but find my favorite conversations and learning come when I speak to my
fellow participants.
The opportunity to have a lot of amazing and inspiring people in one place. The energy is
rejuvenating and the camaraderie around a worthy cause is exciting.
I liked the gathering of brilliant minds, pushing for social justice in education.
Estimated Attendance Results
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•Estimated attendance: 375
•If non-ticketed event/program, what method did you use to estimate
attendees?: The VMS Theater holds about 385. There were a few seats
empty, though many were standing.
•Number/percentage of people who came specifically for event/program:
•100%
•Number/percentage of people who attended the event last year:
•75%
Estimated Attendee Profile Results
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•Where did attendees come from? (local, regional, out of state, international):
•International: Kenya, Peru, Bolivia, Nepal, France, Mexico, Argentina
•Local: Vail Valley and Denver
•National: Portland (ME); Boston, NYC, Asheville (NC); Austin (TX); Dallas;
Milwaukee, San Diego
Estimated Spending Results
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•Estimated average spending per person:
•Dining: $355
•Shopping: $50
•Lodging: $489
•Other Activities:
•Total average spending per person: $894
•Town of Vail spending the event/program generated:
Formula: # of attendees x total average spending = $
NPS (Net Promoter Score)
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Attendee Response: How likely is it that you would recommend this event/program to a
friend or colleague?
The NPS Calculation
Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would recommend
[brand] to a friend or colleague?
Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.
Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative
word-of-mouth.
Event Strengths & Weaknesses
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•How did the event/program exceed expectations?
Number and diversity of attendees was bigger/broader than we anticipated
during our planning phase.
•What are areas for event/program improvement?
•As we grow, we most likely need to consider more space for meetings,
presentations, and lodging. We included two local schools; would like to
include more; Would like to attract more locals (Valley).
•How did this year’s event/program compare to last year? Larger and more
diverse audience. Clearly focused topics. Palpable excitement from
participants.
Vail Brand Compatibility
The Premier International Mountain Resort Community
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•How did the event /program support the Vail Brand?
The many guests loved the Vail atmosphere in terms of community and
physical environment. There is a sense of being “removed” and
“inspired” by Vail’s location and general ethos. We are an international
organization – with a mission and method “like nothing on earth” (really)
Brand Positioning:
•Town of Vail: The Premier International Mountain Resort Community
•Vail Mountain: Like nothing on earth
Community Contribution
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•How did the event/program impact Vail’s sense of community?
We had more community members than the past two years. The
central topics of global citizenship education and ethical leadership
were meant to resonate with the Vail community’s balance between
maintaining a healthy social/physical environment “at home” while
being connected to a bigger world.
Additionally, we help a lunch session at Antlers for local business
leaders on the topic of Colorado business and social responsibility.
Topline Marketing Efforts
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•What are the top 3 successful marketing tactics, executions or results from your
event/program?
•Our online presence – both globally and locally – is the easiest and most cost
effective way for us to advertise. We also used the Vail Daily.
•Please attach complete marketing plan to end of presentation.
Potential for Growth & Sponsorships/Media Exposure
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•How do you see the event/program evolving next year?
•It’s clear to us that we are developing a global event. Next year’s theme will most
likely be related to the role of technology (e.g. VR) in educating for global citizenship
and ethical leadership. We are already exploring keynote speakers from corporations
known for their attention to social responsibility.
•What sponsors do you plan to target next year? (Including existing and potential
sponsors_
•Currently we hope to include Antlers Hotel, another Vail based hotel, and local and
international businesses.
•How will you leverage media exposure and extend the marketing reach next year?
•This is getting robust and more layered as our local and international brand grows.
Sustainability Efforts
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•What measures were taken at your event/program to support the
environmentally-friendly goals of the Town of Vail?
•It’s in the very nature of what we do to be environmentally conscious in our
practice.
•What waste reduction methods were used during your event/program? We have
attendees water/coffee mugs and eliminated paper/plastic.
•How could you improve on sustainability efforts for next year’s event?
That will be a topic for our continued debriefing and planning.
The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both
our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy,
resource efficiency, ecosystem protection, and community awareness and education.
Event Budget Snapshot
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*Event producer to attach detailed budget for recap
Item $
Total Event/Program Budget: $30,000
CSE Funds: $5000
Cash Sponsorship (not CSE): $25,000
In-kind Sponsorship: $8100
Marketing Budget: $2000
Profit & Loss: +8,000 (based on
budget)
How did you use the CSE funds?
(marketing, operations, staff, venue, etc.)
Operations
Additional Information/Appendix
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•Provide detailed budget in the Appendix
•Provide final marketing plan in the Appendix
•Provide any additional information or marketing materials you think the CSE would
benefit from