HomeMy WebLinkAbout3.b. Vail_Centre_Call_Up_PresentationVail Centre
Overview
The Vail Centre is the only place on the planet
providing in-person coursework from a multiple top
tier universities. Courses are selected to match the
needs of professionals in the community, and are
delivered through 3-5 day short courses, 6 month
certificates, and custom programming.
The Centre has opened two facilities (Avon and
Edwards) in the Valley to provide resources for
career and organizational growth, and plans to
expand in Vail and Eagle.
The Centre is truly re-inventing how a community
learns, and is designing a new value proposition that
will be an exemplary in post graduate education for
career development.
The Vail Centre is a 501c3 non-profit learning organization
Individual
Organization
Vail Centre Fills a Crucial gap
Learning &
Education
Continuum
E.C.
Schools CMC VVF Symposium Vail Centre
Pre K-12 (6-18) X X X
Undergraduate (18-24) X
Post Graduate (25-55) X
Mid Career
Professionals (25-55) X
Post Career (retirees) X X
*Eagle County is poised to lose 26% of 25-40 year olds over the next
15 years. Providing “accredited” post graduate learning opportunities
will help attract and retain this segment by providing a pathway for
career growth. Retaining talent just “one more year” will effect the local
economy by tens of millions over a 20 year period.
Why does the Vail Centre Matter to the TOV?
• Builds future leaders
• Ensures the TOV achieves its mission statement
• Balances the brand experience of Vail
• Differentiates Vail from other mountain communities with a “defensible” strategy
• Elevate local careers and small business success rates
• The long term strategy will help to fill vacancy “mid-week” during May-October
• Collaborates with entities that strengthen the community
Phase I
Results
2016-2017
Initiative
Impact
Partner with five top 20
universities
Strategic courses selected
from Cornell, Stanford, Duke,
and Dartmouth, Univ. of
Colorado and DU.
Launched Community
Leadership Academy
200 graduates, 42
organizations
Opened two of Vail Valley’s 1st
co-working facilities
Supports the growth of 65
businesses/professionals
Torch Awards
Hosted 3 event for over 600
people to honor the values of
Vail’s founders.
Univ. Certificates Awarded
70
Gifts Received (multiplying
TOV’s support)
$950,000 (27% to goal)
Vail Centre vs. Aspen Institute
Avg. Course
Fees
% of Programs
for Locals
Annual
Learning
Program Days
in Colorado
Accredited
Courses Year Founded
$9,500 47
1949
90%
2015
5%
$3,500 8 48
0
The
Relationship
with TOV
1. In 2017, the Vail Centre offered the Town of
Vail $45,650 in scholarship support.
2. Vail Centre increased its use of the Grandview
by 145% in 2017 to help the TOV fill the vacant
space during mid-week. (The Vail Centre
should not have requested 100% of program
offerings for Grandview room in 2017, but
should have only “locked” in 60% with the
ability to add days as the programs grew. This
is the CSE’s plan for 2018).
3. The Vail Centre does not collect personal
addresses from attendees, but has impacted
dozens of local businesses, town employees
and organizations through its programming in
the first 24 months. (If this is an important
metric for 2018, we can start to collect personal
addresses to determine use by Vail Residents).
The Town’s
Investment
The Town of Vail has invested in Growing
the Centre’s University Course Catalog.
• Approx. 15K per course/partnership
Similar to Bravo, the funds help produce a
“hosted” program (professors, marketing,
venue).
In 2018, new partnerships include
Dartmouth, CU-Denver, and DU. Expanded
partnerships with Cornell, Duke, and Univ.
of Colorado Boulder.
*None of the Town of Vail funds have ever supported
the general operation fund of the Vail Centre.
The Vail Centre’s real estate income supports its
overhead.
Individual
Organization
How do we Know we are building a world class
Education entity?
Let our partners and participants
tell our story:
https://youtu.be/UAvS0IQGQLE
https://youtu.be/bLjsYARFHjk
https://youtu.be/CEHUCrE8_2Y
Community
Leadership
Academy
www.vailcentre.org
Two Years of
Positive Impact on
the Vail Valley
Key Accomplishments:
Solidified and expanded the Vail Campus through partnerships with
• Cornell University – Held Essential Skills in Leadership in May
• Dartmouth College – Scheduled Language Teacher Workshop for 2018
• Duke University – Held Nonprofit Management in June
• Stanford University – Scheduled Education Course for 2018
• Yale University – Held Webinar on Diversity in September
• Leeds School of Business at the University of Colorado – Held Demystifying
Entrepreneurship in September and it will be held again in 2018
• University of Colorado Denver – Scheduled Certified Public Manager program
for 2018
• Leeds School of Business at University of Colorado, Boulder – Chosen to conduct
a experiential Leadership Training Program through leadership retreats
• Community Leadership Academy – Created more comprehensive leadership
programs with Leadership Foundations and Critical Thinking
• Community Leadership Academy – Hosted Leadership Foundations for
Eagle Chamber of Commerce
Made courses accessible through the Scholarship Promise
• Provided over 120 scholarships to participants
• Positively impacted over 100 different organizations
• Delivered over $150,000 in scholarships to Vail Centre course
participants
Impacted the Small Business/Entrepreneur Community
• Filled BaseCamp and changed it to Vail Centre Avon Campus
• Opened the Edwards Campus, an 11,000 square foot facility for
coworking space in Riverwalk bringing our entrepreneur/ small
business space to 19,000 square feet in Eagle County
• Partnering with Eagle County, the Vail Centre is the host of the
Northwest Colorado Small Business Development Center
Launched Impact 2030
• Impact 2030 focuses on 5 key areas in the Vail Valley to bolster
long-term growth and includes the following sectors: Education,
Entrepreneurship/Small Business, Government, Hospitality and
Nonprofit
Leeds School of Business
UNIVERSITY OF COLORADO BOULDER
THE MISSION/VISION:
The Vail Centre helps communities and organizations develop talent for the future.
The Vail Centre is a 501c3 Non Profit Organization
IMPACT 2030
The Vail Centre is focusing on 5 key areas within the Vail Valley to bolster long-term growth. The Vail Centre develops
talent through proven postgraduate programs to retain talent and counteract the shifting demographics in
Eagle County over the next 10-15 years. Concentrating on career growth will create a measurable impact in our
community by 2030 and counteract the potential loss of talent.
Hospitality
• For the hospitality industry, the Vail Centre
is enhancing careers by offering professional
development programs from Cornell University
and as a result will reduce the high turnover rate
in hospitality.
Government
• The Vail Centre is providing leadership training
through the Community Leadership Academy and
the Certified Public Manager program from the
University of Colorado Denver to engage government
employees and as a result develop the innate talent
of these individuals increasing the management
talent pool for government jobs in the Vail Valley.
Nonprofits
• Nonprofits provide substantial growth opportunities
for employment in the Vail Valley. In order for
nonprofits to expand and be successful, the
Vail Centre is partnering with Duke University
and bringing courses to the area to implement
efficiencies and ensure long-term sustainability.
Entrepreneurship/Small Business
• To encourage the development of successful start-
ups and create resilient small businesses, the
Vail Centre is partnering with the University of
Colorado Leeds School of Business and the Colorado
Small Business Development Center to provide
workshops and mentoring programs in the region.
The Vail Centre also provides co-working facilities
with a cost-effective office environment that
enhances networking opportunities and enable
small businesses to thrive.
Education
• Education is a fundamental component of a strong
community. The Vail Centre is partnering with
Stanford and Dartmouth to bring programs to the
Valley to help teachers and administrators respond
to the unique educational challenges within Eagle
County. These customized certificate courses will
help advance education and create a new level of
success for students in Eagle County.
VAIL CENTRE PARTNERS
Leeds School of Business
UNIVERSITY OF COLORADO BOULDER
DukeCommunity
Leadership
Academy
ORGANIZATIONS THAT HAVE BEEN POSITIVELY IMPACTED
BY THE VAIL CENTRE:
All Mountain Technologies
Alpha Capital Management
Group, LLC
Always Mountain Time Media
ANB Bank
Balfour Senior Care
Big Hearts, Big Hands
Boone’s Wine & Spirits
Breckenridge Grand Vacations
Can Do Multiple Sclerosis
CanDoMS
Castle Peak Senior Life &
Rehabilitation
Colorado Mountain College
Colorado Nonprofit
Association
Community Banks of Colorado
Cordillera Metro District
Custom House Contruction
Eagle Bible Church
Eagle Chamber of
Commerce
Eagle County Government
Eagle County School District
Eagle Lodge & Suites LLC
Eagle River Water &
Sanitation District
Eagle River Watershed
Council
Eagle River Youth Coalition
Eagle Valley Land Trust
East West Destinations
ECO Transit
Federation of Families of
South Carolina
First Assembly CR
Gypsum Recreation Area
Habitat for Humanity of Vail
Valley
Impact Net Positive
Japan America Society of CO
Kenneth King Foundation
Literacy Project
McDowell Engineering
Moe”s Original Bar-B-Que
Power Paws Assistance Dogs
Public Education and
Business Coalition
Schools for the Children of
the World
Sherpa Foundation
Sitzmark Lodge
Sonnenalp Vail
State of Colorado
Storm Enterprises
Taylor Marketing & Event
Services
The Cycle Effect
The Galatyn Lodge
The World Outdoors
Town of Eagle
Town of Gypsum
Town of Vail
Vail Christian Academy
Vail Daily
Vail Jazz
Vail Land Company
Vail Marriott
Vail Resorts
Vail Valley Cares
Vail Valley Foundation
Vail Valley Partnership
Vail Valley Real Estate
Visiting Angels
Walking Mountains Science
Center
Westin Riverfront
www.vailcentre.org
NEW APPROACH TO EDUCATION
The Chronicle of Higher Education recently
pointed out how the college degree is
now in question. Today’s professionals
will change jobs at least nine times during
their careers and the workplace is “a shift-
ing system that requires colleges to rethink
what higher education needs to be — not a
specific one-time experience but a lifelong
opportunity for learners to acquire skills
useful thorough multiple careers.” Ahead
of its time, the Vail Centre is the only learn-
ing facility in the country responding to
these needs by offering certificate courses
with professors in a classroom in a variety
of fields from top universities to support
mid-career professionals for the local pop-
ulation in Colorado as well as destination
learners.
The Ivy League Schools and other top 20 Institutions
Vail Centre Programmatic Support
EVENT & APPLICANT OVER VIEW :
0. Email contact : colleen@vailcentre.org
1. What is the name of your event/program? : Vail Centre Programmatic Support
2. Please select the event category for your RFP . : Education & Enrichment (EE)
3. Is this a new event or program? : No
3a. How much was your event or program funded in 2017? : $58,500
4. Are you a first time submitter for the T own of V ail Commission on Special Events funding program? : Yes
5. Amount of 2018 funding requested : $60,000
6. Proposed Event/Program Start Date : 2018-01-01
7. Proposed Event/Program End Date : 2018-11-30
7.a. If you have more than a single date range, please list all your event/program dates here in this format
MM/DD: : 1.) Vail Centre's Community Leadership Academy: Foundations of Leadership: Session 1: 7 month long
period 1/18-7/18 (Tuesdays or Thursdays) Session 2: 7 month long period 6/18-11/18r (Tuesdays or Thursdays) 2.)
Vail Centre's Community Leadership Academy: Critical Thinking: 4/18-10/18 6 month period 3.) Duke University:
Nonprofit Management Course 06/17/18-06/22/18 4.) Cornell University: Essentials Skills for Leadership in
Hospitality Exact event date forthcoming expected: June 2018 5.) Stanford University: Leadership for Teachers and
Administrators Exact dates TBD, expected: 07/30/18-08/03/18 6.) Dartmouth College: Language Teacher Workshop
08/05/18-08/10/18 7.) Dartmouth College: Building a High Performing Minority Business 08/13/18-08/17/18 8.) Yale
University: Future of Sustainability in Leadership Exact event date forthcoming, expected: September 2018 9.) Vail
Entrepreneur Accelerator Program, Two Sessions in 2018 on taking a business to from concept to market Exact
event date forthcoming, expected: End of April and Mid-September 10.) Vail Centre's Summer Professor Series: An
Evening with Duke Professors on Nonprofit Leadership and Board Management: 06/22/18 An Evening with Cornell
Professors on the State of the Hospitality Industry: Expected, 06/18 An Evening with University of Colorado
Professors on Practices in Entrepreneurship or Ethical Leadership: Expected, 09/18
8. Are your event/program dates set or could they changed? : Event dates are flexible and can be changed
9. Name of person completing the application : Colleen Davis
9a. Title of person completing the application : VP of Development
10. Provide name of person or entity to whom the funding check will be cut. : Vail Centre
11. Mailing Address Street : PO Box 100
12. City : Vail
13. State : US-CO
14. Zip Code : 81658
15. Telephone number : 970-315-2675
16. Email address : colleen@vailcentre.org
17. Event/program and/or organization website : www.vailcentre.org
18. Number of years organization has been in business : 3
19. Organization's Mission Statement : To help communities and organizations develop talent for the future. We
design interactive learning experiences that bring university and educational partners to Vail to focus on mid-career
professionals and their developmental needs. We also strive to support local entrepreneurs and small businesses in
the community through low-cost office space and program support. We ensure access and opportunity to all Eagle
County residents by providing scholarship opportunities to all of our programs.
20. Organization's T ax Status : Non-Profit (501C-3)
21. If applicable, please attach current State Department of Revenue Certificate with this application. :
TaxExemptStatusLetter (1).pdf
22. Does the event or program benefit a charity or organization? : No
EVENT DESCRIPTION :
1. Is this a new or existing event/program in V ail? : Existing
1a. How many years has the event or program been produced in V ail? : 3
1b. Please describe the location(s) of the event or program in previous years. : In the past, our various
programs have take place in a variety of locations. We have used the Donovan Pavilion, the Grand View Room,
and the new Vail Golf Clubhouse in the last year. Our course participants have also used outdoor space in the heart
of Vail, such as the Alpine Gardens, Library, and on top of Vail Mountain. We anticipate similar location uses for
2018.
2. Please provide a detailed description of the event/program and its activities. : Our funding request this year
includes funding for the following programs and initiatives: 1.) Vail Centre Course Catalogue Support- The Town of
Vail has made an investment in the past in supporting our course catalogue of university and community programs.
We would like to continue our success with building our course catalogue in a similar fashion to how the Town
made a long term investment in the Bravo series. In the past two years alone, we have been able to form lasting
viable relationships and courses with Duke University, Cornell University, University of Colorado Boulder, University
of Denver, and Yale University. These certificate programs, along with our Community Leadership Academy have
allowed us to impact both locals and destination guests alike. In addition to these programs in our course catalogue
in 2018, we would like to add Dartmouth College, Stanford University, and further our relationship with University of
Colorado and Denver University and their programs. We request funding of the Vail Centre's Course Catalogue in
order for us to continue offering these elite courses and programs to our Eagle County residents, and also continue
to grow Vail into the state of Colorado's (and the nation's) destination for higher education for mid-career
professional learning. 2.) Vail Entrepreneur Accelerator Program - The Vail Centre exists to support the mid-career
professional, entrepreneurs, and small business owners find success in our community and within the ever
competitive Colorado landscape. The Vail Centre's Entrepreneurship Accelerator program stems from the growing
list of requests we have heard from this community to support them with programming and educational
opportunities so that the entrepreneurial spirit of Vail continues to thrive. The funding support here would directly go
to creating two programs specifically for this 'forgotten community.' The Vail Centre would use a similar model as
our other programs in bringing in the very best minds on the subject of entrepreneurship and small business to
produce the content for this program. 3.) Vail Centre's Summer Professor Series- Much like the concept of the
Bravo Symphony residencies, the Vail Centre hopes to expand upon our existing university partnerships to provide
community members and from visitors from the front range the opportunity to engage and hear from the expert
professors. The Town of Vail's continued support in helping us fund our partnerships with these universities has
given the opportunity to expand these relationships in 2018. In 2018, we have asked Duke, Cornell, and University
of Colorado to partner with us in giving community members, at "no cost," an opportunity to hear from subject-
matter experts about relevant topics. The funds requested in this category would be used to produce three
Professor Series over the course of the summer.
3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you
have contacted them to confirm availability . The Event Producer is responsible for booking and securing
any necessary venues. : The Vail Centre uses various hotels and lodging for our programs. We book our
professors lodging directly and our participants book their lodging themselves. Current lodging partners include, the
Antlers, the Arrabelle, the Four Season's, the Sebastian, and the Vail Marriott. Our courses generally take place in
the Grand View room and we our hopeful that the Professor Series will take place at the Donovan Pavilion. The Vail
Centre is working with the Grand View room to secure dates for 2018 for our certificate courses, short0 courses,
and workshops. Course dates are generally finalized 6 months prior to course launch. In addition, the Vail Centre
will secure the Donovan Pavilion shortly.
4. Do you plan to use V ail Recreation District Facilities? : No
5. If any of the event/program takes place outside of the T own of V ail, please explain where the event will
take place and why . : The majority of programs and courses will be hosted in Vail (barring venue non-availability)
including our University Certificate Programs, the Community Leadership Academy, and our Summer Professor
Series exceptions may include outdoor activities, small social functions, and specific custom experiences.
ENVIRONMENTAL PRACTICES :
1. Which of these environmental practices will you commit to executing at your event/program? :
Recyclable Materials
Re-usable bags and bottles
Encourage bikes, etc
Enforce no idling
Recycle
Wastewater
No Styrofoam
Water Bottle Filling
2. Please describe your commitment to environmental sustainability and detail measures that will be taken
during your event to ensure minimal environmental impact and sustainable best practices. : In an effort to
support the Town of Vail's commitment to sustainability and to support one of our own key initiatives, the Vail Centre
has been working with Yale University's Corporate Sustainability program. In addition, we continue our commitment
to limit all print material for our courses and have all course material listed on a website dedicated exclusively for
each course. We also encourage use of the in-town shuttle services and airport ride services to minimize our
parking load while promoting local transportation.
EVENT/PROGRAM PARTICIPANTS :
1. Number of participants (athletes, artists, exhibitors, etc.) anticipated : 600
2. Number of volunteers needed : 4
3. Number of event/program staff : 4
4. Estimate of total number of spectators/attendees anticipated : 600
SCORECARD CRITERIA QUESTIONS :
1. Estimate the number of Colorado destination guests your event/program will bring to V ail : 150
2. Estimate the number of destination guests from outside Colorado your event/program will bring to V ail :
50
3. Estimate the number of international guests your event/program will bring to V ail : 5
4. Does your event/program have the opportunity to drive group business? Please describe. : Yes, the Vail
Centre has found that by promoting Vail's brand as a destination for education we have gained the attention of a
variety of Denver based corporations who want to come to Vail for additional education for their leaders. For
example, Sendgrid, one of Denver's most successful corporations, heard about the Vail Centre's course on
Diversity and Leadership through an info-session the Vail Centre did in Denver and asked the Vail Centre to work
with them in building a custom program for their executives to attend in Vail. Without the Vail Centre's courses, this
group would have gone elsewhere for a similar type of education. Other examples of groups coming to Vail after
hearing of a course include the Colorado Non-Profit Association, the Colorado Technology Association, and the
State of Colorado's Women's Leadership Conference.
5. How will your event/program increase sales tax in V ail? : The Vail Centre's programs are geared generally
towards the mid-career professional. The mid-career professionals and the professors who teach the courses tend
to bring their families with them and stay longer before and after the course. The families turn a few days into a
week long stay in order to take advantage of all that Vail has to offer. One professor, actually ended up purchasing
a condo in Vail after the second year of teaching here!! Many of these destination guests' corporations are paying
for them to be able to take our courses, leaving them with more disposable income to spend while they are here. In
addition, by hosting all of our courses and events in Vail our local participants are more likely to spend their dollars
in Vail before or after their program. Finally, the corporate entities mentioned above that are seeking additional
custom programs are also spending more money in the town.
6. EE - How will the event or program enhance Leadership Skills: locally , nationally and internationally? :
The Vail Centre is committed to bringing in the very best educational resources to teach leadership skills to the
brightest and best within our communities. With partnerships with Duke University, Cornell University, Yale
University, Stanford University, University of Denver, University of Colorado Boulder, and Dartmouth College our
focus on providing exceptional and applicable leadership courses is second to none. With every course the Vail
Centre designs, including our very own Community Leadership Academy, the Vail Centre focuses on not just
presenting interesting information, but on each participant really digesting and using the information to better lead
their organizations, their careers, and their communities. Our focus is on application and mastery of skills rather
than just interesting conversations. Finally, our program participants have come from a variety of places including
local Eagle County residents, Colorado residents outside of Eagle County, and participants from a variety of states
including South Carolina and Illinois among others.
7. EE - What opportunities does the event or program have to foster a health and well being reputation for
Vail? : It is well-known in education circles that taking a person out of their day to day environment and putting
them in a new space, leads to better retention and engagement. The beauty of Vail and the Valley's commitment to
health and wellness is part of the Vail Centre's secret sauce to learning. Our courses are designed so that there is
time for our participants to get outdoors and enjoy all that Vail has to offer. In addition, prior to attendees coming to
Vail we provide information on what activities they might be able to participant in while they are here. In addition,
our professors firmly believe in utilizing the Vail experience in their teaching. Professors and facilitators have used a
variety of outdoor venues to support the learning achieved in the classroom including trips to the Alpine Gardens,
guided walks, and gondola experiences.
8. EE - How will the event or program provide opportunities for intellectual dialogues and problem solving :
The Vail Centre has chosen to focus on a variety of key areas that we can move the needle on in our community
and beyond. With our Community Leadership Academy, focus is given on building and driving relationships forward
so that as a community we have a better shared understanding of how we might address the pressing needs of our
community. Our university courses are taught in a classroom setting that includes a variety of dialogue and debate
on any given subject. As mentioned previously, the Vail Centre and our partners are determined to provide
participants with not only relevant and research-based information, but for each participant to have an action plan
on how to utilize this new knowledge once they are back in their organizations and communities.
9. EE - How will the event or program deliver an educational component? : The Vail Centre's mission is to help
communities and organizations develop talent for the future. We accomplish this mission through education. Every
course, program, and workshop we do is based on not just providing interesting information, but on giving
participants and attendees relevant and research based information that leads to better outcomes. The Vail Centre
believes in teaching the theory behind a skill so that learning outcomes are greater and teaches this in every
program and course.
10. EE - Please upload course syllabus, class descriptions or program details. :
VailCentre_2018Programs.pdf
11. EE - How will the event or program create a lasting impact on the community? : The Vail Centre, as a
whole, believes that providing highly relevant and applicable courses to our community members will create a
learning culture within our community that will allow for greater dialogue and problem-solving. An educated
community that can keep the mid-career professional from leaving and going elsewhere with their skill-set is a
healthy community. These mid-career professionals can have a great lasting impact on the community if we can
keep them committed to Vail. This commitment to locals along with the Vail Centre's ability to attract destination
learners to our programs allow for greater transfer of ideas and a more diverse dialogue in a classroom that can
lead to better and longer lasting community impact. In addition, our destination participants return to their
communities as ambassadors of Vail, and many have indicate that other family and friends are planning trips
because of their experiences in Vail. Our specific courses. each have a separate learning outcome that will have a
lasting impact on the community: 1.) Vail Centre's Community Leadership Academy Lasting impact: Builds trust,
communication, and consistency between Eagle county businesses and entities. 2.) Duke University: Nonprofit
Management Course Lasting Impact: Educates non-profit leaders to have better impact and sustainable business
plans to have long-lasting effects on their community 3.) Cornell University: Essentials Skills for Leadership in
Hospitality Lasting Impact: This program is built to help reduce hospitality turnover rates through better leadership
and management which leads to a more sustainable community. 4.) Stanford University: Leadership for Teachers
and Administrators Lasting Impact: Educates teachers and administrators on the very best practices from around
the county on how efficiently and effectively run schools and classrooms. 5.) Dartmouth College: Language Teacher
Workshop Lasting Impact: This program helps teachers better engage when teaching ESL and bi-lingual students
while helping to explore various ways to reduce the achievement gap in our schools. 7.) Dartmouth College:
Building a High Performing Minority Business Lasting Impact: This course advances minority business capabilities
8.) Yale University: Future of Sustainability in Leadership Lasting Impact: This course brings together science,
leadership, business strategy, and innovation to help sustainability professionals succeed as strategic partners in
their organizations thereby creating long-term impact on our community and our businesses. 9.) Vail Entrepreneur
Accelerator Program, Two Sessions in 2018 Lasting Impact: These sessions are designed to help a participant take
a business to from concept to market and seeks to impart a framework and toolset that helps entrepreneurs
develop sought-after products and services, avoid pitfalls and succeed at entrepreneurship. Entrepreneurs are a
key and vital piece to the long-term stability of any community.
12. EE: How will your event or program partner with the V ail brand identity? : As Vail looks to become more
and more known as a place to gain a sense of well being, an enhanced quality of life, and a place for life long
learning, the Vail Centre's approach complements these goals. Each course and program is selected to be among
the best of its kind giving a boost to Vail's brand image, but also creating greater learning outcomes. In addition, the
Vail Centre has always strived to embed learning into our participants through our glorious location in the
mountains. Allowing participants to experience the natural world around them through outside of classroom
experiences again inculcates a greater awareness of themselves and all that is Vail.
13. EE - Event Timing: How is it the right event or program at the right time? : From it's inception, the Vail
Centre has focused on filling a need within the marketplace of Vail in the spring/summer/fall seasons during the
week. From our research, hoteliers indicated that this mid-week programming is perfect timing for hoteliers and
retailers who often see a dip during mid-week. In addition, the Vail Centre's out-of-town participants tend to be the
audience that hoteliers seek to attract as they are generally professionals with funds to spend outside of the course.
14. EE - Demographic Fit: How will the event or program optimize the quality of participants to improve
future economic opportunity? : The Vail Centre believes in providing access and opportunity for all of our
courses. We do this through our scholarship promise that guarantees a dedicated scholarship fund for each of our
courses that allows deserving Eagle County residents to participate in our programs. The Vail Centre firmly believes
in our "scholarship promise" in allowing our own local community members to improve their own skill-set that will
hopefully lead to better future economic opportunities for themselves, their families, and their organizations. In
addition, the Vail Centre also attracts an elite group of mid-career professionals to our programs (including
professors themselves) who are attracted to the elite institutions we partner with. The Vail Centre believes that this
combination of deserving and accomplished Eagle County residents and mid-career professionals from around the
country allow for the greatest economic impact to Vail from both a personal and a purely financial perspective.
15. EE - Community Enrichment: What is the lasting community involvement opportunity and/or lasting
community benefit of the event or program? : The Vail Centre is the only entity in the Valley dedicated to the
development and support of the 25 to 65 year old professionals in our community. It is our belief that by supporting
this group through education that it will lead to a stronger and more resilient community. All of our courses stress
the importance of community involvement, and our Community Leadership Academy is renown for it's ability to
bring a variety of organizations together to find common ground. Our new Entrepreneurship Accelerator Program
will also enable entrepreneurs and small business owners to gain the necessary tools and knowledge base to build
a better business and be more sustainable in the long-run giving our community a lasting economic benefit.
16. EE - Growth Potential: How will the event or program deliver fresh content and enhanced experiences?
: Since our inception almost two years ago, the Vail Centre has continued to grow and expand our catalogue of
courses and initiatives for the community. The Vail Centre is committed to bringing the most relevant and fresh
programming to Vail that will have the greatest impact. We regularly participate and organize panel discussions with
individuals in Eagle County and the Front Range to hear about what their biggest needs are and how the Vail
Centre might bring fresh content and information to the subject. In addition, some of our courses like the Duke Non-
Profit Management Course and our Community Leadership Academy have proven quite successful and are
requested regularly, but we strive to make sure that each cohort's experience is even better than the last. For
instance with the Duke course in 2017, we partnered with Bravo to bring all the participants to a concert so they
could experience all that Vail has to offer. In 2018, the Duke professors are incorporating even more outdoor
experiences for the class so that they class can really digest the learning that happens in the classroom. Our
Community Leadership Academy, we just did a full refresh and evaluation on all the activities to make it relevant
and fresh. In addition, we are adding this year a Community Leadership Academy centered around critical thinking
that will focus on different content.
17. EE - Growth Potential: How will the event or program achieve national/global recognition and
participation? : The Vail Centre has been pleased with the brand recognition and interest we are gaining from
around the county and around the world through our elite partnerships with universities. The Vail Centre and our
program in Vail is listed on the Duke course catalogue and Yale and Cornell both have us listed on their website. In
addition, we hosted a webinar with Yale University in August 2017 on Key Diversity Subjects, and we had over 500
participants sign-up for the program with people signing in from all across the country and from a variety of
countries including South Africa, China, and Japan. In addition, each university course we have run has attracted
participants outside of the state of Colorado.
18. EE - Marketing Strength: What is the marketing reach for the event or program? (Reach refers to the
total number of different people or households exposed, at least once, to a medium during a given period.)
: Depending on the course, Vail Centre's market exposure differs. In 2018, the Vail Centre has planned for a
marketing budget of $80,000 with $60,000 of our marketing budget allocated for specific courses. In addition, we
have partnered with the state of Colorado to run a statewide social media marketing campaign for one of Vail
Centre's certificate courses. In general, our target marketing for each course (specific social media campaigns,
targeted email campaigns, and ads) reaches 500 to 1000 individuals and our less targeted approach reaches
above 10,000 per course with newspaper advertisements and radio ads.
19. EE - Marketing Strength: How will the event or program leverage media exposure and sponsorship? :
The Vail Centre has increasingly been able to expand our partner relationships to receive more media exposure
through their brand channels. This includes being listed in newsletters, course catalogues, and on website from our
various University partners. In 2017, the Vail Centre launched a national blogging campaign based on our content
development and learning. Over just a 3 month period we had over 600 unique shares of our blogs and have shown
up in a variety of national blog posts and websites. The Vail Centre has also focused our marketing efforts down in
the Denver metro area to leverage more media exposure in that market. We have led and participated in panel
discussion hosted by the Colorado Technology Association, spoke at the most recent Colorado Hotel and Lodging
Association event in Denver and one in Beaver Creek, and partnered with the Denver Chamber of Commerce to
promote all of our courses through their networks. University of Colorado Boulder is also reposting many of our
blogs and content.
20. EE - Producer Qualifications: Explain the event or program producer ’s quality , knowledge and
resources to sustain and grow the event. : The Vail Centre is very familiar with hosting events in the Town
facilities and produces over 75 days a year of educational programming for the year. The Vail Centre has become
an expert in producing knowledge and education events. The Vail Centre tracks closely our student experience and
testimonials have proven out the quality of production. The Vail Centre is composed of a dedicated team of
professionals and partners with institutions that are exemplary in their approach and knowledge of education.
EVENT ECONOMIC IMPACT :
1. Potential benefits to the T own of V ail - Estimate number of room nights for your event or program. : 675
2. Potential benefits to the T own of V ail - Estimate increased spending generated by your event or program.
: $225,000
3. Potential benefits to the T own of V ail - What estimated return on investment (ROI) in dollars should the
Town of V ail expect? (ROI in this case refers to for each dollar the event/program is funded, how many
dollars will be received by the T own of V ail from event impact.) : $32,500
4. Explanation of how you will direct prospective attendees to book lodging within the T own of V ail and a
description of how you will track the number of lodging nights generated. : The Vail Centre estimates a total
rooms of 675 room night this includes room night for our out of town participants to our courses over the durations
of the course, professor room nights, and a few room night for our events. At this point, every participant or
professor books rooms on their own, but we have relationships with the following hotel partners: Antlers, Sebastian,
Arrabelle, and the Vail Marriott. We will track these room nights for the 2018 calendar year in our Vail Centre survey
that is completed after each program and event.
BUDGET :
Using the provided budget template, provide a detailed estimated event/program budget, including anticipated
revenues and expenses.
1. Describe how you will use the funds requested from the CSE. : The Vail Centre is requesting a total of
$60,000.00 in Town of Vail support broken into three different initiatives: 1.) Course Catalogue Expansion,
Requested Funding: $45,000.00 Approximately $15,000 per course set-up of course including Stanford, Dartmouth,
and CU Program Expansion with continued support of existing programs. This $45,000 will cover marketing set-up,
promotion and enrollment, professor/faculty expenses and University procurement costs. Additional funds will be
used to support our existing programs including our Community Leadership Academy, Duke University program,
Cornell University program, Yale University program, and our partnership with CU Boulder. 2.) Vail Entrepreneur
Accelerator Program - Requested Funding: $7,500.00 The $7,500 would be utilized to expand and develop our
Entrepreneurship program through the development of course material with our University partners and experts in
the field of entrepreneurship. The Vail Centre intends to produce two entrepreneurship short-courses (1-2 days)
programs with these funds. In addition, the $7,500 would help to cover the marketing of the course and the actual
course expenses. 3.) Vail Centre's Summer Professor Series- Requested Funding: $7,500.00 The Vail Centre is
thrilled to be able to offer community members and destination guests the opportunity to learn and hear from the
very best professors in their field free of charge in our Summer Professor Series. The $7,500 would help with our
marketing efforts for these events, food & beverage, decor, and general event set-up.
2. Please upload the provided complete event/program budget template here. : ToVBudgetTemplate2018VC
FINAL.xlsx
3. What percentage % of the total event/program budget is the CSE being asked to fund? : 4
4. If the event/program is not funded at full request, how will the event change with a lower funding
allocation? : If the Vail Centre does not receive funding at the full amount a variety of outcomes could be changed.
With our course catalogue expansion, we would absolutely need to reduce the number of programs offered and put
on hold many of our key relationships we have built. It would be our hope to be able to reinstate these programs the
following year, but know that these partnerships can be fragile in the beginning and we may lose the opportunity all
together. Our Entrepreneurship Accelerator Program would need be scaled back greatly or put on hold as our
revenue model does not leave much room to do this program without some support. Finally, we would absolutely
scale back on our University Professor Series for our community members and perhaps cancel it all together.
5. Should the CSE decide not to support this event/program at all, will it still occur? : No
6. What percentage % of the total event/program revenue do you expect the event itself to generate? (i.e.
ticket sales, merchandise, food and alcohol sales, etc.) : 33
7. Do you intend to host the event or program in V ail beyond 2018? : Yes
7a. How many years beyond 2018? : 4+
7b. Do you anticipate requesting funding from the CSE for 2019? : Yes
MARKETING :
Please upload your event/program marketing plan and budget, include strategy , channel, method, budget
and execution dates. : Cornell MP.pdf
1. Objectives: What are you trying to accomplish through your marketing efforts? : There are 5 objectives for
the Vail Centre’s marketing efforts: 1.)Increase Brand Awareness - It is key for everyone to know who we are and
how we are working to support mid-career professionals in the Vail Valley. 2.) Generate Website Traffic - Generating
traffic to our website will help potential participants learn about the rich course offerings we currently have along
with our blog and other pertinent content. 3.) Educate Potential Clients - Ads for our courses and our generic ads
give an overview of all of our top university partners and the wide variety of post-graduate courses we offer. 4.)
Educate Potential Donors - As a nonprofit, we depend on the generosity of the community and it’s important for the
Vail Centre to inform the Vail Valley about our programs and the impact our certificate courses on the population. 5.)
Build Trust - Continually providing updates through press releases, blog posts, videos of our graduates and
providing a column in the Vail Daily are ways that we provide ongoing awareness about our long-term goals and
commitment to improving the lives of residents in the Vail Valley
2. Strategy: How will you meet your objectives? : Set Specific Objectives: With the Vail Centre’s Strategic Plan,
we have set specific goals and objectives for one year and five years. This overall plan addresses all areas of the
Centre. Develop Individual Plans: For each area within the Vail Centre, we also have individual plans with separate
goals and achievement criteria. Examples of individual areas include our Talent Development Program, Impact
2030, Top University Courses, Community Leadership Programs, Workshops and Campus Locations, our co-
working facilities. TrackResults: For each course and for each program or event, we conduct surveys, track number
of participants and reach out to stakeholders for feedback in order to improve and build on successes. This allows
us to adjust our strategies and tactics based on feedback. Work with Stakeholders: The Vail Centre has a small
staff, but they work closely together meeting monthly to review and update strategy on an ongoing basis. Consult
Experts: Consulting with experts is an important process at the Vail Centre especially since it is the only
organization of its kind in the country. With its groundbreaking ideas, working with experts in the field of education
has been instrumental to forge a path for a stable future. In addition, the Vail Centre has a very robust Board of
Directors who help guide the organization.
3. Audience: Who is your audience? (Y ou may choose more than one.) :
First time visitors
Returning guests
Primary and Second Homeowners
Local residents
4. Persona: Who is your target? :
Dynamic Families
Super Boomers
Active Professionals
5. Activation: Detail activation opportunities to promote your event or program. (Definition of Activation:
Create an expanded presence throughout the community and stimulate the participation of the merchants,
restaurants, bars and lodges.) : The Vail Valley is a very small community and is a unique audience. Thus it is
imperative to create a true connection between the Vail Centre and understand the needs of the participants in its
programs in order to motivate them to take a desired actions. Once a connection is made, it needs to resonate and
be reinforced through multiple channels. The Vail Centre focuses on 5 key areas within the Vail Valley to bolster
long-term economic growth and they include: nonprofits, government, hospitality, education and small
business/entrepreneurs. Here are the tools that the Vail Centre uses: Networking: Reaching out to local
organizations is key to forming relationships in Eagle County. Some of the key organizations include Rotary Clubs,
Chamber of Commerce, Vail Valley Partnership, Vail Valley Business Women, etc. Giving presentations at these
organizations is important as well as helping them with their promotions. Advertising: Vail Daily, Local Radio & TV,
working with the Vail Valley Partnership and other local organizations Social Media: In today’s world social media is
key to reaching audiences and reinforcing messaging, advertising events or promoting opportunities through
thoughtful blogs. The Vail Centre utilizes all areas of social media with Facebook, LinkedIn, Twitter, Instagram and
Blog Posts. Email Campaigns: The Vail Centre uses Hubspot for email marketing to make sure it is compliant and
to best utilize this tool. We have a monthly newsletter that goes out the first week of the month and use email
marketing to promote courses and events. Events: The Vail Centre often opens up its facilities to provide free
educational opportunities to the community so that they are aware of the opportunities available at the Vail Centre
from its workshops and classes to its coworking facility for entrepreneurs and small business owners.
Sponsorships: Working with professional organizations and sponsoring events is also a key area to build
awareness. One on One Meetings: The Vail Centre reaches out to the individual groups to meet with them one-on-
one because the community is relatively small and the response is excellent.
6. Channels: Which of these channels will you utilize to promote your event or program? (Y ou may select
more than one.) :
Print - Local
Print - Regional
Editorial
Radio
Online Event Listings
E-newsletters
Web
Media Plan/Public Relations
Grassroots
Facebook
Instagram
Twitter
Posters
Rack Cards
Flyers
Signage – Banners, etc
Co-promotions
Partnerships
Local Vail Businesses
Concierge Visits
7. Please list contact information for your Media Relations or Public Relations staff or firm.
7a. Name : Liz James
7b. Telephone Number : 970-680-3525
7c. Email Address : Liz@vailcentre.org
SPONSORSHIPS & PARTNERSHIPS :
1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the
event/program budget? : $158,000
1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners? : $20,000
2. Please list your confirmed sponsors or partners. : Newspaper Sponsors Colorado Technology Association
Denver Chamber of Commerce Denver Hispanic Chamber of Commerce Our University Partners Colorado Non-
Profit Association Bravo Vail
3. Please explain the potential for additional sponsorships or partners. : Most of our educational courses are
not eligible for sponsorships as we want to keep the learning space pure. There is potential for sponsorship for our
Summer Professor Series if we were to find a sponsor that is eager to support a certain topic. We value our donors
as our most valuable contributors.
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter . (Document sent to
prospective partners or sponsors which provides benefits for participating in your event/program.) : VC
Sponsorship Letter.docx
REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE
TOWN OF VAIL :
This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018
rental relief for facilities, no other requests will be accepted.Please note that certain town services are not available
as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero Hero,etc.
1. Do you need facility rental relief? : Yes
2. Do you need rental relief for Donovan Pavilion? : Yes
3. Do you need rental relief for Grand V iew Room? : Yes
4. Do you need rental relief for Dobson Arena? : No
2a. Donovan Pavilion - number of days requested : 3
2b. Start date for Donovan Pavilion rental :
2c. End date for Donovan Pavilion rental :
2d. Do you need to add a second set of dates for the Donovan Pavilion? :
2g. If your request for Donovan Pavilion is for more than 2 days, please list out your other requested dates
in this format, MM/DD. : Vail Centre's Summer Professor Series: An Evening with Duke Professors on Nonprofit
Leadership and Board Management: 06/22/18 An Evening with Cornell Professors on the State of the Hospitality
Industry: Expected, 06/18 An Evening with University of Colorado Professors on Practices in Entrepreneurship or
Ethical Leadership: Expected, 09/18
2h. Please describe proposed use of Donovan Pavilion facility . : Vail Centre's Summer Professor Series- Much
like the concept of the Bravo Symphony residencies, the Vail Centre hopes to expand upon our existing university
partnerships to provide community members and from visitors from the front range the opportunity to engage and
hear from the expert professors. The Town of Vail's continued support in helping us fund our partnerships with these
universities has given the opportunity to expand these relationships in 2018. In 2018, we have asked Duke, Cornell,
and University of Colorado to partner with us in giving community members, at "no cost," an opportunity to hear
from subject-matter experts about relevant topics. The funds requested in this category would be used to produce
three Professor Series over the course of the summer.
2i. Total in-kind value for Donovan Pavilion rental : 9000
3a. Grand View Room - number of days requested : 43
3b. Start Date for Grand V iew Room rental :
3c. End Date for Grand V iew Room rental :
3d. Do you need to add a second set of dates for the Grand V iew Room? : No
3g. If your request for the Grand V iew Room is for more than 2 days, please list out your other requested
dates in this format, MM/DD. : 1.) Vail Centre's Community Leadership Academy: Foundations Session 1: 7
month long period 1/18-7/18 (Tuesdays or Thursdays, one day a month) Session 2: 7 month long period 6/18-
11/18r (Tuesdays or Thursdays, one day a month) 2.) Vail Centre's Community Leadership Academy: Critical
Thinking 4/18-10/18 6 month period (one day a month) 3.) Duke University: Nonprofit Management Course
06/17/18-06/22/18 4.) Cornell University: Essentials Skills for Leadership in Hospitality Exact event date
forthcoming expected: June 2018 5.) Stanford University: Leadership for Teachers and Administrators Exact dates
TBD, expected: 07/30/18-08/03/18 6.) Dartmouth College: Language Teacher Workshop 08/05/18-08/10/18 7.)
Dartmouth College: Building a High Performing Minority Business 08/13/18-08/17/18 8.) Yale University: Future of
Sustainability in Leadership Exact event date forthcoming, expected: September 2018 9.) Vail Entrepreneur
Accelerator Program, Two Sessions in 2018 on taking a business to from concept to market Exact event date
forthcoming, expected: End of April and Mid-September
3h. Please describe proposed use of Grand V iew Room facility . : The Grand View Room would be used for our
University Course Certificate programs along with our Community Leadership Academy. We have really loved the
space and the professors from the various universities have been so impressed by the beauty.
3i. Total in-kind value for Grand V iew Room rental : 43000
ADDITIONAL INFORMATION :
Are there any questions you have for the CSE or other things you'd like to share with the board that are not
included in the application? : The Vail Centre recognizes that we are a major user of the Grand View Room and
very much appreciate the in-kind support of the use of this room that we have in the past. We honor this great
privilege to use this space with over 80% of venue contribution given by the Town is given back in scholarship
support and training of Town of Vail Employees. It is our understanding that the CSE is really trying to nail down
dates way in advance this year. The Vail Centre appreciates the patience of the CSE as we try to work with our
university partners who generally do not schedule course dates until 6 month prior to any given course due to
professor schedules and demands.
REQUIRED ATTACHMENTS :
2017 Event Recap : FINAL.ToVGrant.CRC_2017_Event_Recap_No_Survey.pdf
Organization rosters naming all officers, board of directors and respective positions as relevant :
BoardMembers.pdf
OPTIONAL ATTACHMENTS :
List any URLs where additional information can be found, including photos, videos or other content
relevant to your application. : Duke University Non-Profit Program Highlights: https://www.youtube.com/watch?
v=UAvS0IQGQLE Vail Centre's Community Leadership Academy Highlights: https://www.youtube.com/watch?
v=QcQ1msmmY9I University of Colorado Entrepreneurship Program Highlights: https://www.youtube.com/watch?
v=yJUMr1RwVoA Cornell University Hospitality Program Highlights: https://www.youtube.com/watch?
v=bLjsYARFHjk
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event
branding : SAMPLE.Duke2017_MrktgPlanCourseMaterial.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event
branding : EntrepreneurshipGrads.jpg
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event
branding : Copy of VailCentreDukeNPM2017group (1).jpg
RFP QUESTIONS AND KEY MEETING DATES :
We encourage questions about the RFP to be sent via email to Laura Waniuk - lwaniuk@vailgov.com. Phone calls
for further discussion can be scheduled over email as well.Monday, August 28: Questions about the RFP are due
via email. Friday, September 1: Submitted questions and answers will be emailed to applicants.Qualifying
applications will be reviewed and producers interviewed by the CSE at a special meeting on Monday, October 9,
2017. Final funding allocations will be determined by the CSE at a special meeting on Wednesday, October 18,
2017. The Town Council will review the funding allocations on Tuesday, November 7. Applicants will be notified of
their preliminary funding allocations on Wednesday, November 8.Applicants will be notified of their final funding
status after Monday, December 18, which is the last date for the Vail Town Council to call up any funding decisions.
--->The "Save Draft" button below allows you to save your
application and come back to work on it again. :
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and ready to submit. :
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navigate to the Menu page and click "Submit Request". Y ou
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Linked Contact : Colleen Davis
Created by : integrations+2326@zenginehq.com
Record ID # : 3965159
Last change : 2017-09-26T21:52:11+0000
CSE 2018 RFP: 8/7/2017 Attachment A: Event Categories & Evaluation Criteria Page 3 of 3
SCORECARD:
EDUCATIONAL AND ENRICHMENT EVENTS
Rating
Brand Opportunity 0-15
Timing 0-5
Demographic Fit:
Audience 0-10
Community Enrichment 0-10
Producer Qualifications 0-10
100
Potential to achieve one
or more of the
following:
Continues to evolve by delivering fresh content,
enhanced experiences
Achieves national/global recognition and
participation
Growth Potential
Marketing Strength
Extent and quality of promotional and marketing
"reach"
Criteria
Create a lasting impact on the community
Leverage media exposure and sponsorship
support
Enhance Leadership Skills: locally, nationally,
internationally
Foster a Health and Well Being reputation for Vail
Provide opportunities for intellectual dialogues
and problem solving
Deliver an educational component
Optimize calendar - "the right events at the right
time"
What is the community involvement opportunity
and/or lasting community benefit?
Builds the Vail Brand
Optimize quality of participants to improve future
economic opportunity
0-25
0-15
0-10
Maximum Score
Proven quality, knowledge and resources to
sustain and grow the event