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Home My WebLink About3.b. 2017 Vail Holidays RecapCSE Wrapup November 29th – December 31st, 2017 1/10/18 1 Town of Vail CSE November 29th - December 31st , 2017 Ren Event Productions Office: 970-401-3320 info@reneventproductions.com Vail Holidays: Holiday events that occur through the weekend after Thanksgiving until December 31st. The highlight being the Vail tree lighting. We focused on the advertising for all Town holiday events. 1/10/18 2 Town of Vail CSE Town of Vail SE 2 Thank you for helping us make Vail Holidays an amazing event! Events of 2017 December 16th: The Vail Holiday Sweater Run. We had 50 runners and foresee this an ongoing event. December 16th -17th: The Kris Kringle Market. We had 34 vendors in Vail, from 11 am- 3:30 pm. After Thanksgiving we visited local schools, libraries and concierges and dropped off flyers of the calendar and the Art in Public Places Lantern Walk. December 17th: Vail Tree Lighting and Cookie Decorating 2:30-6:00 This time frame included ice skating and enjoyment of the ice sculpture display at Slifer Square. The Tree lighting was a kick off to the holiday weekend. December 31st: Torchlight Parade and Fireworks 6:15 pm and 12:00 The festivities within Vail gave the visiting guests and locals a chance to come to town to celebrate the Holiday season. 1/10/18 3 Town of Vail CSE Participants were from a multitude of locations. December 16th: Holiday Sweater Run: Locals, second home owners and guests. December 16th-17th: Kris Kringle Market: Guests were from the Vail Valley, Second Home owners, Colorado. We had day visitors that had come to the the Vail Valley. December 17th Tree Lighting: Guests were from the Vail Valley, second homeowners & the start of holiday guests. December 31st: Guests were from Vail Valley, Colorado, and Holiday Guests, from California, Illinois, Minnesota, Nevada, Texas, Mexico and more. 75% were staying in Vail anywhere from 3-14 nights. The groups were mainly families. The average age was 40-54. 1/10/18 4 Town of Vail CSE Demographic of Participants Susan Mitchell created the logo for Vail Holidays. The official name change occurred and the logo was evaluated during meetings from April 2017- September 2017. This process ensured a seamless fit with the Vail Brand. Both logos were approved by Town and Vail Resorts. 1/10/18 5 Town of Vail CSE New Logo and Name Change for Vail Holidays Vail Holiday Sweater Run & Vail Kris Kringle Market 1/10/18 6 Town of Vail CSE Tree Lighting and Cookie Decorating 1/10/18 7 Town of Vail CSE Strengths • Vail Holidays had a huge show of support from the guests of Vail. We began with the Vail Holiday Sweater Run and the Kris Kringle Market. The tree lighting occurred just as guests were arriving in town. • Art in Public Places had a lot of participation for the Lantern Walk and it gave guests activities to participate in around Vail. • The Vail Library had events leading up to and after the holiday season. • Ren Events feels that we had a huge draw for the Holiday Sweater Run, the Kris Kringle Market, the tree lighting, and the fireworks. The lantern walk has given another community guest experience. • The Ice sculpture in front of the tree is a huge draw and we will continue this. 1/10/18 8 Town of Vail CSE Strengths • The Vail/Eagle Children’s Chorale sang and brought many local visitors into town. Battle Mountain High School Jazz Choir added to the festive night. • Cookie decorating brought people into the plazas in both Lionshead and Vail. We decorated over 1200 cookies. • The Tree Lighting had a huge crowd, estimated to be 1500 at the peak time. • The Fireworks and torchlight ski down were a truly amazing wrap to 2017 for the Town of Vail and Vail Resorts. 1/10/18 9 Town of Vail CSE Weaknesses/Changes for 2017 • Working with the town and utilizing their expertise has been effective. • We found, we needed to rely on a a graphic group to ensure all due dates were met. • We will work closely with town and will continue with advertising, and marketing for 2018. We have had an approval process and for 2018 we will ask that all materials will need to follow a sign off process with all entities involved. • The Kris Kringle Market worked well and had a smooth flow for two days. It was a draw for guests and locals. • We are encouraged for Art In Public places, as they seem to have the entire lantern walk in control. We will plan to endorse them in the future. 1/10/18 10 Town of Vail CSE • Attendance Numbers : 1,500 based on space, size and attendance from previous years. • Lodging: We spoke with all the lodges prior to event. This year the lodges were at 50-80% capacity during the Vail Holidays week. • We estimate that we brought in 3,500 people to Vail on Saturday and Sunday for the Kris Kringle Market. The guests came, explored the town and stayed in Vail. This year, due to the lack of snow, the guests were looking for something to do, and we were able to provide them with a myriad of options. • Ren Event Productions kept people in Vail entertained during the Holiday season. There is room for growth, based on need for events in Vail for the holiday season. The Kris Kringle market is unique, as is the Holiday Sweater Run. We feel as long as done on a needed weekend, it will not impede the holiday season for stores. • Marketing for Holidays: – We worked with all concierges in town to inform them of all town events. We created postcards, a one page info sheet and ensured they had the Lantern Parade Flyer. – We had 2-3 weekly ads in Vail Daily and Weekly throughout the Holiday Season. – We had ads on KZYR, 104.7 and Frisco Radio. – Social Media Grew by 100% this year. – Vail Holidays Press Release went out to local, state and national outlets beginning in October. – Vail.com, Twitter, Instagram, and Facebook were great promoters for this year. We will continue to grow this presence. The event was 100% compostable. We included the Vail community and we were invested in having them as a part of the event. 1/10/18 11 Town of Vail CSE 2/1/17 12 Town of Vail CSE Income CSE $25,000.00 Vendors $2,250.00 Fireworks $18,000.00 Total Income $45,250.00 Expense Event Costs Ads/Web/Design/$1,796.00 Advertising-News $4,250.00 Advertising- Radio $400.00 PR $175.00 Admin Staff/Contract labor/social media- $4,750.00 Race Staff/Kris Kringle Staff/Cookie Making Staff/Tree Lighthing Staff/Operations Staff Photographers $450.00 Fireworks/Insurance $18,000.00 Ice Skating $100.00 Pedicab $200.00 Swag- Run/cups $1,750.00 sculptures $800.00 Cookies $450.00 Stage/linens $894.60 Heaters $1,201.12 Entertainment $550.00 Santa $900.00 Decorations/lights $1,145.00 Supplies $885.00 Candy Canes $155.00 Sound system $1,200.00 Actual 2017 2/1/17 13 Town of Vail CSE Ads from the Vail Holidays event 1/10/18 14 Town of Vail CSE Ads from the Vail Holidays event 1/10/18 15 Town of Vail CSE Top Line Marketing Efforts 1/10/18 16 Town of Vail CSE Ads from the Vail Holidays event 1/10/18 17 Town of Vail CSE Kris Kringle Market December 16-17 11am-3:30pm Willow Bridge Road Visit Kris Kringle - 1-2:30pm Last chance for Colorado artisan stocking stuffers! Holiday Sweater Run December 16 | 8am Checkpoint Charlie Come show off your festive sweater! Fun activities along the 2.7 mile route! Dogs & strollers welcome Tree Lighting December 17 | 5pm Slifer Square by the Covered Bridge Gather with family & friends for some holiday cheer! A Vail Holiday favorite with greetings from the Mayor Dave Chapin, Rabbi Newman, Father Brooks, and live holiday music by Turntable Review, Vail & Eagle Children’s Choir,& Battle Mountain High School Choir. There is a rumor that Santa may even stop by! SPONSORS TO DATE For details visit vailholidays.com The winter holidays are a magical time of year in Vail with festive programs and activities for all ages! SPONSORED BY For details visit vailholidays.com DECEMBER 31 Ski Down Torchlight Parade & Fireworks 6:15pm | Vail Mountain Gold Peak DEC 23 Alpine Arts Holiday Craft | $20 3:30-5:30pm | Vail Public Library DEC 31 Ski Down Torchlight Parade & Fireworks 6:15pm | Vail Mountain Gold Peak The winter holidays are a magical time of year in Vail with festive programs and activities for all ages! SPONSORED BY For details visit vailholidays.com DEC 22 Paper Lantern Making Workshop 1:30-4:30pm | Vail Public Library DEC 22 Holiday Lantern Walk 4:30-5:15pm | Vail Village DEC 22 Vail Winterfest Ice Theater Opening 5:15pm | Gore Creek Promenade, Vail Village The winter holidays are a magical time of year in Vail with festive programs and activities for all ages! SPONSORED BY For details visit vailholidays.com DECEMBER 31 Ski Down Torchlight Parade & Fireworks 6:15pm | Vail Mountain Gold Peak DEC 13 Books ‘n’ Bites - Holiday Themes 5-7pm | Vail Public Library DEC 14 Family Fireside Holiday Party 5-7:30pm | Vail Public Library DEC 15 Cookie & Tea Party with Santa (under 3) 11am-12:30pm | Vail Public Library DEC 16 Holiday Sweater Run | $25 8am | Starts at Checkpoint Charlie, Vail Village DEC 16-17 Outdoor Kris Kringle Market 11am-3:30pm | Vail Village (Willow Bridge) DEC 17 DEC 17 DEC 19 DEC 20 DEC 20 DEC 22 Ice Skating & Cookie Decorating 2-4pm | Arrabelle at Vail Square, Lionshead Vail Village Tree Lighting Ceremony 5-6:00pm | Slifer Square, Vail Village Dickens Carolers & Cocoa Bar by Rimini 6:30-7:30pm | Vail Public Library Cocktails & Canvas: Lantern Making | $10 4-6pm | Lionshead Welcome Center Mountain Harmony: Holiday Singing 5:30-6:30pm | Vail Public Library Paper Lantern Making Workshop 1:30-4:30pm | Vail Public Library DEC 22 Holiday Lantern Walk 4:30-5:15pm | Vail Village DEC 22 DEC 23 DEC 31 Vail Winterfest Ice Theater Opening 5:15pm | Gore Creek Promenade, Vail Village Alpine Arts Holiday Craft | $20 3:30-5:30pm | Vail Public Library Ski Down Torchlight Parade & Fireworks 6:15pm | Vail Mountain Gold Peak The winter holidays are a magical time of year in Vail with festive programs and activities for all ages! SPONSORED BY For details visit vailholidays.com Banners from the Vail Holidays event 1/10/18 18 Town of Vail CSE 1/10/18 19 Town of Vail CSE Thank you for an amazing Holiday Event and we will see you November, 2018!!!