Loading...
HomeMy WebLinkAbout02. CSE Education and Enrichment Category Overview 02.28.2018Education & Enrichment Category Overview Commission on Special Events March 14, 2018 COMMISSION ON SPECIAL EVENTS Barry Davis Chair, Commission on Special Events Mark Gordon Vice Chair, Commission on Special Events Samantha Biszantz Rayla Kundolf Kim Newbury-Rediker Marco Valenti Alison Wadey 2 Town of Vail | CSE | 3/14/2018 Objectives •Provide clarity into history and strategy behind current Education & Enrichment funding category. •Demonstrate differences between Education & Enrichment and Community Recreation & Cultural (CRC) categories. •Compare defining characteristics and scoring criteria. •Recommend next steps. 3 Town of Vail | CSE | 3/14/2018 Current Education & Enrichment Category Primary Objectives: 1.Focus on diversity of programming, participants and disciplines 2.Participants/viewer reach including post-event impact such as streaming, word of mouth, NPS 3.Economic impact potential From current category description: Goal: Promote leadership development, intellectual opportunities and health and well -being •Shall be part of the CSE RFP process •Potential to build the Vail Brand as an educational and well-being destination •Local, regional, (and when appropriate) national and international media exposure •Economic impact may be in the future: Potential to return economic benefits as participants share their experiences to individuals and groups within their spheres of influence 4 Town of Vail | CSE | 2/14/2018 Education & Enrichment Category Timeline 5 Town of Vail | CSE | 3/14/2018 2013 – Tier IV (Life Long Learning) •RFP December for 2014 •Funding $75,000 •3 Recipients 2014 Tier IV •Mid-Year process •Moved to CSE Oversight •Funding $90,000 •6 Recipients 2015 Tier IV •Funding $91,800 •7 Recipients 2016 Tier IV changed to Education & Enrichment Category •Funding $150,000 •8 Recipients 2017 Education & Enrichment Category •Funding $151,500 •8 Recipients 2018 Education & Enrichment Category •Funding $ 151,500 •8 Recipients CSE Tier IV Memo to Vail Town Council - 1/21/2014 Per the request of the Vail Town Council, the CSE issued an RFP in December 2013 for events seeking support under the newly defined TIER IV Category: “Life Long Learning.” Specific criteria supporting this goal was developed, so as not to compete with the events that have a larger potential to generate room nights and contribute to a significant ROI. The TIER IV Category of funding is more heavily weighted to events that provide opportunities for intellectual dialogues, foster a Health and Wellbeing reputation for Vail, promote problem solving around current issues, deliver an educational component, enhance leadership skills and reinforce the fabric of the community. 6 Town of Vail | CSE | 3/14/2018 Note: Current Education & Enrichment category scoring includes all of the above criteria. (see final page) Education & Enrichment & Cultural Recreation Cultural Scorecard Criteria 7 Town of Vail | CSE | 3/14/2018 Cultural Recreation & Community Room Nights – Out of Region Guests Room Nights – Regional Destination Guests Room Nights – International Guests Drive Group Business Increase Sales Tax Revenue Education & Enrichment Enhance Leadership Skills Foster Health & Well -Being Intellectual Dialogues Educational Component Lasting Impact on Community VS No overlap in criteria CRC: Focus on heads in beds Education & Enrichment & Cultural Recreation Cultural Scorecard Criteria 8 Town of Vail | CSE | 3/14/2018 Cultural Recreation & Community Brand Fit Timing Optimize Visitor Mix Community Benefit Deliver Fresh Content Vitality, Fun, Celebration Marketing Reach Media Exposure/ Sponsorship Producer Qualifications Education & Enrichment Brand Fit Timing Optimize Quality of Participants For Future $ Impact Community Benefit Deliver Fresh Content Achieve National/ Global Recognition Marketing Reach Media Exposure/ Sponsorship Producer Qualifications VS Future benefit vs Current VLMDAC personas Legitimize education reputation vs Ambient activation Education & Enrichment – Net Promoter Score (NPS) 9 Town of Vail | CSE | 3/14/2018 EE Programs score in the top 13 with NPS (out of 23) Education & Enrichment – Economic Impact 10 Town of Vail | CSE | 3/14/2018 Education & Enrichment – Economic Impact 11 Town of Vail | CSE | 2/14/2018 EE Programs contribute $530K (.027%) of overall economic impact Education & Enrichment & Cultural Recreation Cultural Scorecards 12 Town of Vail | CSE | 3/14/2018