HomeMy WebLinkAbout02. CSE Education and Enrichment Category Overview 02.28.2018Education & Enrichment Category Overview
Commission on Special Events
March 14, 2018
COMMISSION ON SPECIAL EVENTS
Barry Davis
Chair, Commission on Special Events
Mark Gordon
Vice Chair, Commission on Special Events
Samantha Biszantz
Rayla Kundolf
Kim Newbury-Rediker
Marco Valenti
Alison Wadey
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Objectives
•Provide clarity into history and strategy behind current Education &
Enrichment funding category.
•Demonstrate differences between Education & Enrichment and
Community Recreation & Cultural (CRC) categories.
•Compare defining characteristics and scoring criteria.
•Recommend next steps.
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Current Education & Enrichment Category
Primary Objectives:
1.Focus on diversity of programming, participants and disciplines
2.Participants/viewer reach including post-event impact such as streaming, word of
mouth, NPS
3.Economic impact potential
From current category description:
Goal: Promote leadership development, intellectual opportunities and health and
well -being
•Shall be part of the CSE RFP process
•Potential to build the Vail Brand as an educational and well-being destination
•Local, regional, (and when appropriate) national and international media exposure
•Economic impact may be in the future: Potential to return economic benefits as
participants share their experiences to individuals and groups within their spheres
of influence
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Education & Enrichment Category Timeline
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2013 – Tier IV (Life Long Learning)
•RFP December for 2014
•Funding $75,000
•3 Recipients
2014 Tier IV
•Mid-Year process
•Moved to CSE Oversight
•Funding $90,000
•6 Recipients
2015 Tier IV
•Funding $91,800
•7 Recipients
2016 Tier IV changed to Education & Enrichment Category
•Funding $150,000
•8 Recipients
2017 Education & Enrichment Category
•Funding $151,500
•8 Recipients
2018 Education & Enrichment Category
•Funding $ 151,500
•8 Recipients
CSE Tier IV Memo to Vail Town Council - 1/21/2014
Per the request of the Vail Town Council, the CSE issued an RFP in December
2013 for events seeking support under the newly defined TIER IV Category: “Life
Long Learning.”
Specific criteria supporting this goal was developed, so as not to compete with
the events that have a larger potential to generate room nights and contribute to a
significant ROI.
The TIER IV Category of funding is more heavily weighted to events that provide
opportunities for intellectual dialogues, foster a Health and Wellbeing reputation
for Vail, promote problem solving around current issues, deliver an educational
component, enhance leadership skills and reinforce the fabric of the community.
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Note: Current Education & Enrichment category scoring
includes all of the above criteria. (see final page)
Education & Enrichment & Cultural Recreation Cultural Scorecard Criteria
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Cultural Recreation & Community
Room Nights – Out
of Region Guests
Room Nights –
Regional
Destination Guests
Room Nights –
International
Guests
Drive Group
Business
Increase Sales Tax
Revenue
Education & Enrichment
Enhance
Leadership Skills
Foster Health &
Well -Being
Intellectual
Dialogues
Educational
Component
Lasting Impact on
Community
VS No overlap in criteria CRC: Focus on heads in beds
Education & Enrichment & Cultural Recreation Cultural Scorecard Criteria
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Town of Vail | CSE | 3/14/2018
Cultural Recreation & Community
Brand Fit Timing Optimize
Visitor Mix
Community
Benefit
Deliver
Fresh
Content
Vitality, Fun,
Celebration
Marketing
Reach
Media
Exposure/
Sponsorship
Producer
Qualifications
Education & Enrichment
Brand Fit Timing
Optimize
Quality of
Participants
For Future $
Impact
Community
Benefit
Deliver
Fresh
Content
Achieve
National/
Global
Recognition
Marketing
Reach
Media
Exposure/
Sponsorship
Producer
Qualifications
VS Future benefit
vs
Current VLMDAC personas
Legitimize education reputation
vs
Ambient activation
Education & Enrichment – Net Promoter Score (NPS)
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EE Programs score in
the top 13 with NPS
(out of 23)
Education & Enrichment – Economic Impact
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Education & Enrichment – Economic Impact
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Town of Vail | CSE | 2/14/2018
EE Programs contribute
$530K (.027%) of overall
economic impact
Education & Enrichment & Cultural Recreation Cultural Scorecards
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