HomeMy WebLinkAbout1.a. 2018-4-7 CSE Agenda Minutes DRAFT DRAFT
COMMISSION ON SPECIAL EVENTS MEETING
Vail Town Council Chambers
Wednesday, April 4, 2018 @ 8:30a.m.
AGENDA:
Meeting materials can be accessed at the following link:
http://bit.ly/2t6tAvo
CSE Members Present: Mark Gordon
Alison Wadey
Barry Davis
Rayla Kundolf
Samantha Biszantz
Marco Valenti
Kim Rediker
TOV Staff Present: Laura Waniuk, Event Liaison Specialist
Mia Vlaar, Economic Development Director
Others Present: Andrea Sbicca, Highline
Melissa Meyers, Bravo! Vail
Colleen Davis, Vail Centre
Becca Aliber, Vail Veterans Program
Eddie Shipstad, Shipstad Entertainment
CSE Chair, Barry Davis , called the meeting to order at 8:31am.
Administrative Items
Approval of the Minutes of the CSE Meeting on March 7, 2018
Motion to approve the minutes of the CSE Regular Meeting on March 7,
2018 as presented.
M/S/P: Gordon/Kundolf/Unanimous. The motion passed 6-0 (Rediker
Abstain)
Meeting reminders:
• July 4 CSE meeting – rescheduled to July 11
• Vail Brand Meeting for Producers: Thursday, April 19 – Grand View @
12:00-1:30pm
CSE Minutes April 4, 2018 Page 1 of 5
1. Waniuk noted that the VLMDAC will be presenting their
marketing strategy for 2018.
Upcoming events to attend:
Taste of Vail – 4/4-4/8
Spring Back to Vail Pond Skimming – 4/15
Skate Vail’s Melee in the Mountains – 4/27-4/29
• Rediker noted that The Antlers is receiving a lot of reservations for this
event.
• Kundolf suggested creating talking points and communicating the success
story of this event.
Legacy Fighting Alliance – 5/4
• Waniuk noted the article in the Vail Daily.
• Vlaar said the talking points will be very helpful for many to understand the
event.
Spring Back to Vail Concert Recap:
• Biszantz asked how Spring Back to Vail went.
• Kundolf said it was great but the sound check was very long and loud.
• Kundolf added that the age of attendees was very diverse and the music
was good.
• Rediker said there was a very good crowd and all were having fun.
• Rediker added that the concert attendees are not the customers that The
Antlers draws.
• Rediker believes that a lot of people were from out of town.
• Kundolf said she believes most were from Summit County.
• Wadey noted that she received many e-mails from businesses
commenting on how long and loud the sound check was.
• Gordon said it was busy but seemed more like a social event as opposed
to a fun party event.
• Gordon believes that the crowd was mostly Easter visitors who were
already in town.
• Gordon said it was not the usual Vail demographic.
• Biszantz said her bar usually gets very busy after concerts and she was
not busy after this one.
• Wadey noted that the media from the event being released by Vail
Resorts looked great.
• Gordon suggested creating a strategy for concerts and the type of bands
that are being booked.
• Wadey said she believes this is more of a brand discussion for Town
Council.
• Wadey said she thought that SOJA was a solid booking based on the
amount of funding that Highline was given.
• Rediker added that Highline has a strategy and believes that the Town of
Vail may need to create their own strategy as well.
CSE Minutes April 4, 2018 Page 2 of 5
• Gordon said he does not think it is a CSE discussion regarding concert
strategy and rather it is a Council discussion.
• Vlaar said she believes we may be struggling with the audience and how
the audience resonates with what the strategy is.
• Vlaar added that we need to identify not only the audience that we are
targeting for this specific event but also identifying the audience we do not
want to target.
• Waniuk noted that she highly suggests attending the brand meeting on
April 19th
Review Education & Enrichment Discussion with Council:
• Davis said Council wants to further define the category and how they
invest in it.
• Davis said he thinks Council wants to have a better understanding of the
Education & Enrichment category.
• Davis said he believes Council wants to understand the demographic that
is attending Education & Enrichment events.
• Davis said Council commented that out of town over night guests are still
important for this category.
• Gordon asked Waniuk to send out an invite to the Council discussion
regarding the Education & Enrichment category.
• Kundolf suggested this discussion should happen by end of June.
• Valenti asked if it would be defunded for 2019?
• Davis said it is unclear at this time.
• Davis said the scorecard still needs to be better communicated to Council.
• Waniuk said she will create a memo which will include the scorecard.
• Davis suggested adding a break out graph identifying visitor
demographics and net promotor score of the Education & Enrichment
category.
• Waniuk said not all of the Education & Enrichment events have been
surveyed and have this data.
• Davis suggested providing Council with sample questions for their
discussion.
• Gordon noted that Council referred to two events receiving a majority of
the category budget
• Rediker suggested including the amount requested by events and the
actual amount funded.
• Vlaar noted past conversations regarding ambient events in town and
what value and ROI they had.
• Vlaar said it is important to communicate that these types of events may
not bring ROI but enhance the guests experience in town.
• Gordon agreed with Rediker’s comment that the CSE takes direction from
a majority of the Council.
• Waniuk suggested changing the vernacular to ambient events.
CSE Minutes April 4, 2018 Page 3 of 5
• Wadey added that Lionshead merchants have expressed their desire to
have smaller ambient style events.
December Ice Skating Show Overview:
• Shipstad said his goal is to bring elite level figure skating back to Vail
• Shipstad said it would be a Vail skating festival which would include
multiple shows including free events and a paid show at Dobson.
• Shipstad said they plan on having at least three Olympians at the paid
show at Dobson.
• Shipstad said he will be applying for funding through Town Council.
• Kundolf said this would be a great event and addition to Vail Holidays.
• Rediker said she supports the event but noted that December 22nd is the
start of the holiday booking period which requires seven night stays.
• Shipstad said he is open to date suggestions and what works best for the
Town of Vail.
• Shipstad suggested spreading out the shows to the paid events the first
week of Holidays and then the free events the later week.
• Gordon asked if he can still do the paid event if he does not receive any
funding.
• Gordon added that the in-kind rental of Dobson is a much more relevant
ask.
• Shipstad said his largest expense is the Dobson rental.
• Davis confirmed that Shipstad is asking for CSE’s recommendation for
support.
• Shipstad said yes.
• Wadey stated motion for the CSE to recommend the event to Town
Council.
• Kundolf second.
• Davis said the motion is to support the mid season funding request of in-
kind use of Dobson and monetary funding for a paid show and two free
shows.
• Vlaar said she likes the idea of having the event on the weekend of the
15th in order to draw Front Range guests to Vail.
• Davis suggested to bundle all events together and to point out the
Olympians that would be performing.
• Waniuk suggested to include the desire to improve Vail Holidays in the
recommendation letter to Council.
Motion to write a letter support for the figure skating event request to
Town Council for in-kind use of Dobson Ice Arena and financial support
for two free shows and one paid show during Vail Holidays 2018.
M/S/P: Wadey/Kundolf/Unanimous. Motion passed 7-0.
Event Recaps:
Vail Veterans Program
CSE Minutes April 4, 2018 Page 4 of 5
*motion to release final funding disbursement required
Please see presentation for further details.
• Aliber noted that 100% of participants come to Vail for the event only.
• Aliber noted that 69% of their participants were new visitors to Vail.
• Aliber noted that the additionally day of the event this year provided
roughly $40,000 in additional revenue to the Town of Vail
• Kundolf noted that the participants do come back to Vail and bring their
families and friends.
Motion to approve the final funding distribution Vail Veterans Program.
M/S/P: Kundolf/Valenti/Unanimous The motion passed 7-0
TEDxVail
*motion to release final funding disbursement required
Please see presentation for further details.
• Haber noted there will be a total of over 150 talks with over 1 million
views.
• Haber noted that sustainability is a major goal of their event.
• Haber said they calculate their carbon footprint so they can purchase
carbon offsets.
• Haber noted that April 14th is the TEDxVail Youth event at Battle Mountain
High School.
• Haber said they are offering TEDx in Spanish at The Antlers at Vail.
• Kundolf asked if the venue worked.
• Haber said they are looking at Donovan Pavilion in 2019.
• Haber added that they do not want to be in competition with other events
like they were with Project Funway this year.
Motion to approve the final funding distribution Vail Veterans Program.
M/S/P: Valenti/Rediker/Unanimous The motion passed 7-0
New Business and Community Input:
• Waniuk introduced Andrea from Highline
• Rediker noted that Biszantz is nominated for two Vail Valley Partnership
awards including Young Professional of the Year.
• Davis introduced herself representing the Vail Centre.
• Davis said thank you to the CSE for their work regarding the Education &
Enrichment events.
Motion to adjourn at 10:13am.
M/S/P: Kundolf/Rediker/Unanimous. Motion passed 7-0
CSE Minutes April 4, 2018 Page 5 of 5