HomeMy WebLinkAbout5. CSE Recruiting 2019 FINAL2019 Event Recruiting Discussion
Commission on Special Events
May 2, 2018
Goal & Tactics
To recruit new producers and/or new events to submit
RFP’s for 2019 event funding cycle to diversify and
create competition within the event calendar.
Expand outreach and broadcast of RFP opportunity
via multimedia channels. Tactics include identifying
and contacting specific publications targeted at event
producers.
Town of Vail | CSE | 5/2/2018
CSE Considerations
•Calendar Fit
•Event Type/Genre
•Producer Experience Level
•Vail Brand Fit
•Budget
•“THE NEXT BIG IDEA”
Town of Vail | CSE | 5/2/2018
New Event Applications 2018
Town of Vail | CSE | 5/2/2018
Event Name Category Date $ Requested Funded
Legacy Fighting Alliance CRC 5/4 $ 25,000 $17,500
Vail Mountaineers Hockey Club CRC November $20,000 $7,500
MC Presents art and antiques CRC 8/3-8/5 $10,000 $0
Adaptive Spirit Annual Event CRC 4/4-4/8 $40,000 $0
In the Hearth of the Rockies CRC 5/26-5/27 $15,000 $0
Vail Lacrosse Tournament CRC 6/18-6/20 $15,000 $5,000
World Figure & Fancy Skating
Championships & Festival
CRC 9/27-9/30 $20,000 $0
Event Name Category Date $ Requested Funded
TEDxVail EE 2/10 $25,000 $15,000
Project Funway EE 2/10 $10,000 $0
8150 High Altitude Entr. - VailBiz Challenge EE 3/4-4/28 $10,000 $0
Benches on Bridge Street EE 7/16-8/31 $35,000 $0
CSE Considerations
•Include in 2019 RFP Application
2014 RFP Example:
In response to community input and maintaining a strategic partnership with the
objectives of the Vail Local Marketing District and Vail Mountain Marketing, additional
consideration may be given to proposals that:
•Are well suited to venues in Lionshead, including the Lionshead Mall area
and Vail Square at Arrabelle.
•Emphasize the increased role of “Health and Well Being” as a driver for our
guests’ decisions.
Are proposed for the timeframes including:
•Early Ski Season: Thanksgiving, and/or through the second week in
December.
•The second week in January through the first week in February
•The last two weekends in August
Town of Vail | CSE | 5/2/2018
Tactics for Recruiting Events & Producers for 2019 RFP Process
Event related digital media targeted
@ producers
•Linkedin – search out groups
that focus on events or producers
•Facebook
•Producer/Event Manager
Sites/Magazines
•Millennial Marketing sites
Review competitive resorts/events
•Review my competitive resorts
calendar
•Research other metro areas
•Review event listing calendars
Press release distribution
•Scheduled for August 8
•PRweb – free distribution
Email Newsletters
•Existing Event Producers
•GM List
•CSE Agenda Announcement List
Town of Vail | CSE | 5/2/2018