HomeMy WebLinkAbout2.c. 2018 Event Recap Steadman Clinic Vail CupEvent Recap: Steadman Clinic Vail CupCultural, Recreational & Community CategoryJune 6, 2018
Steadman Clinic Vail CupEuginnia SeyferthPhone: 970.790.5133eseyferth@skiclubvail.org2
Overall Event Highlights & Successes3•6.5% increase in participation numbers over previous year•Signed a new sponsor bringing in an additional $3,000 revenue•Developed a 30 second advertisement for further promotion on website, Facebook and Instagram•Received coverage on TV8, as well as media coverage in the Vail Daily
Estimated Attendance Results4•The event is a free event for all participants•Numbers are difficult to project, but below is a comparison of 2017 and 2018*•2017 there were 753 competitors on four competition days•Events included Giant Slalom, Slopestyle, Moguls, Halfpipe and Little Big Mountain•2018 there were 802 competitors on four competition days•Events included Giant Slalom, Slopestyle, Moguls, Halfpipe and Little Big Mountain* attendance varies due to other competitions across the state/region
Estimated Attendee Profile Results5•Most participants are local residents from the Eagle County area•Ages 3‐15 years old•A smaller number of participants are from out of area or overseas. When asked where they found out about the event – participants said they saw the advertisement in the Vail Daily or Ski & Snowboard Club Vail website were the most common answers•Athletes were accompanied by their parents at the event
Estimated Spending Results6•Estimated average spending per person:•Dining: with the venue being at Golden Peak, Larkspur Restaurant, Larkspur Marketplace and Golden Peak Grill see an increase in business during Vail Cup race days. On average a family may spend up to $100•Parking: $35 per family to park in Parking Structure•Total average spending per person: $35
Event Strengths & Weaknesses7•This event exposes these young athletes to snowsports competitions and starts a lifelong passion for winter snowsports. We hope this event is memorable and when these athletes grow up and maybe move out of the area, they will always want to come back and visit because of their fond memories from their childhood•This event always exceeds expectations as it is a free event and it’s another opportunity to showcase Ski & Snowboard Club Vail•We could increase our advertising reach to a broader area to attract more competitors•With a slower start to the season, we had to postpone the first scheduled Giant Slalom race to a later date. This ultimately didn’t affect the event, but we are subject to mother nature and need to be adaptable. Overall the event was a great success
Vail Brand CompatibilityThe Premier International Mountain Resort Community8•How did the event /program support the Vail Brand?•Ski & Snowboard Club Vail is a premier snowsports club in the country. We are known for hosting world class events on Vail Mountain and are regarded as the leading snowsports organization•With our Vail Cup event, we hope to instill long lasting memories of what the mountain/area has to offer Brand Positioning:•Town of Vail: The Premier International Mountain Resort Community•Vail Mountain: Like nothing on earth
Community Contribution9•How did the event impact Vail’s sense of community?•This event is based solely on the community at large and what the event embodies. We hope to get more of our community involved in what the town was founded on, skiing. This free event is a great way to get the community involved, not just those that participate in Ski & Snowboard Club Vail programs
Topline Marketing Efforts10•What are the top 3 successful marketing tactics, executions or results from your event/program?•Vail Daily•TV8•Social Media•Bibs•Please attach complete marketing plan to end of presentation.
Potential for Growth & Sponsorships/Media Exposure11•How do you see the event evolving next year?•We hope to grow participation and increase sponsorships•What sponsors do you plan to target next year?•Community based businesses•How will you leverage media exposure and extend the marketing reach next year?•More exposure within the schools across the valley
Sustainability Efforts12•What measures were taken at your event/program to support the environmentally‐friendly goals of the Town of Vail?•We use online registration and electronic waivers •What waste reduction methods were used during your event/program?•Bibs, start lists etc•How could you improve on sustainability efforts for next year’s event? •How to reuse bibs from year to year, but we feel this is a great marketing effortThe Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education.
Event Budget13* Event producer to attach detailed budget for recapItem $Total Event Budget:CSE Funds: $2,500Cash Sponsorship (not CSE): $13,500In‐kind Sponsorship: $1,500Marketing Budget: $2,500Profit & Loss: $1,400How did you use the CSE funds?(marketing, operations, staff, venue, etc.)Hill fees/Bibs
Appendix - Budget14
15MarketingVail Cup Advertisement Vail Cup Wind Flags Vail Cup Bib