HomeMy WebLinkAbout5. VailEventsBrandforCSEThe World’s Premier Mountain Resort.
BRAND POSITION [Strategic Imperative]
Strategic position of the brand relative to the competition.
BRAND PILLARS
The foundational truths that define, guide and bring the brand to life.
TRADITION OF BELONGING BADGE OF HONOR MOMENTS OF TRUTH
Emotional Benefits
Vail was born from a dream,
and built with a vision of excellence.
The same pioneering spirit with which we were founded and
purposefully built, continues to drive us forward . We carry
on the tradition of pursuing excellence, in order to hand
down a legacy as distinctive and visionary as the one
handed to us.
LEGACY
TIMELESS PURSUIT OF EXCELLENCE
LEADER
ENDURING SPIRIT OF INNOVATION
Always looking forward, we don’t
hold on to the past, we build upon it.
Like our founders who taught us how to lead, we blaze our
own trail and set the standard so that we always shape the
industry. It is not in us to settle, instead we break the status
quo and rethink what is possible.
Vail is an aspiration unrestrained
by boundaries, and earthly limitations.
More than a place, Vail transcends cultures and
generations. From the vastness of the Back Bowls to the
vibrant villages, to be a part of Vail is to feel endless
possibility and discover lasting moments that invigorate you
Like nothing on earth.
LIMITLESS
EXPERIENCES THAT TRANSCEND POSSIBILITY