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Home My WebLink About2.c. 2018 Legacy Fighting Alliance Event RecapSurveyed Event Recap: LFA 39 Cultural, Recreational & Community Category 07/10/2018 LFA 39, Friday May 4th, 2018 Sven Bean Phone: 303-246-5237 beanz4@msn.com 2 Overall Event Highlights & Successes 3 •Event was well attended •Event was well received by attendees •Event was broadcast nationally on AXS TV •2 athletes received UFC contracts after the event •Signed 1 new sponsor which translated to $3500 in additional sponsorship dollars •Received coverage in local and Front Range media/websites/magazines/tv Questions from CSE 4 •The CSE will ask questions about your event and recap •Leave this blank –it’s a placeholder Attendance Estimate 5 •We were hoping for a sell out of 1800.We fell short of that number. •We will increase social media presence, and start local marketing earlier. •We will do a better job reaching the Latino community with booking athlete that is compelling, and market to that community as well. Visitor Type 6 •I would like to see the overnight and day visitor numbers to increase in future events. •The closing of Vail pass the day before the event resulted in less drive in attendees. •To optimize visitor mix in future events, we would increase our social media campaigns focusing on ticket/travel packages. Overnight Visitor Profile: Overnight Visitors & Seasonal Residents Only Only 7 •We created a partnership with the Evergreen lodge, which was also the host of Official Weigh In and Official After Party Overall Visitor Profile 8 •Our main target demographic is Males 18-34 with Disposable income? •I feel we did reach our target demographic •We would increase overall event awareness to attract that audience next year. •I would like to put effort in increasing out of state attendees next year as well. Role/Importance of Event in Intent to Visit Vail 9 •We created a partnership with the Evergreen lodge, which was also the host of Official Weigh In and Official After Party to generate the number of overnight guests. •We would increase our social media campaigns focusing on ticket/travel packages to increase the number of overnight Vail guests coming for the event next year. NPS (Net Promoter Score)/Likelihood to Recommend 10 •I am not certain that the NPS scores reflect the attendee event experience, it seemed to me that everyone who attended the event enjoyed themselves and were entertained •It is my belief that every year there is a better understanding, and acceptance of MMA, I feel that the more we come to Vail with our event, the less detractors there will be. Estimated Return on Investment (ROI) & Attendee Expenditures 11 •What did your event do to encourage spending in Vail? Event Strengths & Weaknesses 12 •LFA 39 in Vail exceeded expectations on the support from local businesses, and also on the positive feedback from the attendees. •The LFA events in the future could improve in advertising earlier on all outlets (social media, print, street team) to capture attention of potential guests sooner. We can also do a better job of reaching the Latino community. •How did this year’s event compare to previous years? N/A Vail Brand Compatibility 13 •LFA 39 supported the Vail Brand on all marketing materials, and also with commercial on national TV broadcast as well as social media platforms. Brand Positioning: •Town of Vail: The Premier International Mountain Resort Community •Vail Mountain: Like nothing on earth Community Contribution 14 •LFA 39 impacted Vail’s sense of community by including students from the local martial arts community to perform and be a part of the event. •We also impacted the sense of community by including athletes that have a history in Vail, or current residency in Vail. Topline Marketing Efforts 15 •LFA 39 was supported by a strong presence on air on AXS TV events leading up to the May 4th date •LFA 39 was supported by a strong social media campaign utilizing LFA, AXS TV, and individual athlete social media accounts. •LFA 39 was supported by a strong email and standard mailing campaign •Please attach complete marketing plan to end of presentation. Potential for Growth & Sponsorships/Media Exposure 16 •I see future LFA events in Vail to increase attendance through stronger marketing, greater overall awareness and tapping into new audiences by strategic booking of talent •We are working with a two agencies to hopefully acquire term deals with new national level sponsors •We will gain greater media exposure and extend the marketing reach next year by leveraging our partnership with AXS TV. Sustainability Efforts 17 •We worked with the staff at the Dobson arena to adhere to existing policies in place that support the environmentally-friendly goals of the Town of Vail •We will continue to adhere to these in place policies at any and all future events The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget 18 * Event producer to attach detailed budget for recap Item $ Total Event Budget:92,000.00 CSE Funds:17,500.00 Cash Sponsorship (not CSE):13,000.00 In-kind Sponsorship:4,000.00 Marketing Budget:10,000.00 Profit & Loss:9,000.00 How did you use the CSE funds? (marketing, operations, staff, venue, etc.) To assist in Production Costs Additional Information/Appendix 19 •TV Viewership reach was over 300,000 views •National and International Website impressions: over 1 Million –includes all major MMA sites, mainstream sites, local news, discussion forums, podcasts, fighter interviews, etc. •Combined social media reach over 770,000 impressions Facebook: 250K Instagram: 500K Twitter: 8.6K YouTube 12.5K •Detailed budget attached •Marketing plan attached •Survey Dashboard PDF attached LFA EVENT TYPICAL MARKETING SCHEDULE Overview: An intensive 8-week campaign that leads up to the event, using a combination of print, television, and social media platforms 8 weeks out from event: • National press release, email blast • social media advertising campaign begins: Facebook, Twitter, Instagram 7 weeks out from event: • Social media campaign continues 6 weeks out from event: • Social media campaign continues 5 weeks out from event: • Social media campaign continues 4 weeks out from event: • Print ads in newspaper • National Press release follow up, email blast • Street team marketing begins • Social media campaign continues 3 weeks out from event: • TV Commercial campaign begins • Street team marketing continues • Social media campaign continues 2 weeks out from event: • National Press release follow up, email blast • TV ad campaign continues • Social media campaign continues • Street Team marketing continues Week of Event: • National Press release follow up, email blast • TV ad campaign continues • Social media campaign continues • Street Team marketing continues • In market live promotional events (Press Conference, Weigh In, Etc.) LFA 39 VAIL ITEM est act ESTIMATE ACTUAL State Comission 4,126.00 3,990.00 Event permit 600.00 600.00 MMA Listing 100.00 100.00 Officials 3,310.00 3,290.00 Fighter Registrations 116.00 0.00 State Surcharge 3,000.00 1,699.65 3,000.00 1,699.65 Arena 7,000.00 8,383.69 Arena Rent 5,000.00 5,700.00 Arena expenses 2,000.00 2,533.69 Additonal Arena Expenses 3,500.00 3,823.00 Insurance 3,676.00 3,005.00 Medical/Death 3,121.00 2,450.00 General Liability 555.00 555.00 Fight Card 28,000.00 27,500.00 Purses 27,096.00 State Of Colorado 404.00 Flights/Travel 3,800.00 2,816.10 FIGHTERS 2,600.00 1,934.80 STAFF 1,200.00 881.60 Hotel 1,000.00 1,258.34 Evergreen Lodge 1,000.00 1,258.34 Per Diam 1,000.00 660.00 Altitude Grill 1,000.00 660.00 Advertising 7,500.00 9,780.00 flyers/posters 1,000.00 2,280.00 Print 1,000.00 0.00 Facebook/SEO 1,500.00 2,500.00 TV Spots 3,000.00 3,000.00 Marketing /PR 1,000.00 2,000.00 Production (light-sound) 7,000.00 7,652.00 Rusty-Pro Sound Service 7,000.00 7,652.00 Cage/Crew /Labor 1,950.00 2,580.37 Robert Terry 600.00 600.00 John Cardenas 500.00 500.00 local cage crew 750.00 1,405.00 Truck Fuel 100.00 75.37 Cage canvas printing 500.00 718.49 Stickers 400.00 546.65 shipping 100.00 171.84 Misc rentals etc 2,460.00 1,680.00 Design 800.00 800.00 Marcos Martinez 800.00 800.00 Announcers, and MC 700.00 730.00 Mike Kendall 700.00 730.00 Ring Girls 300.00 400.00 Courtney James 150.00 200.00 Chantal Dengah 150.00 200.00 Cutman 250.00 250.00 David Maldanado 250.00 250.00 Media Relations/PR 500.00 500.00 Ryan Bevins 500.00 500.00 Talent Relations 2,500.00 2,500.00 Mark Bieri 2,500.00 2,500.00 Consignment/VIP/Box Office 1,000.00 1,000.00 Lisa Langen 1,000.00 1,000.00 Consulting 5,000.00 5,000.00 Tough Media 5,000.00 5,000.00 Producer 5,000.00 5,000.00 FY Productions 5,000.00 5,000.00 SUB TOTAL:90,562.00 91,726.64