HomeMy WebLinkAbout2.f. 2018 Event Recap Vail Summer Bluegrass Series▪
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Vail Bluegrass plans to utilize the following in its 2018 marketing efforts:
Bluegrass Performances – The potential names associated with the inaugural Vail Summer Bluegrass
Series will continue being the primary driving force behind our success. Bringing in regionally, nationally
and internationally renowned performer is the goal of this concert series. It is both through Vail’s
branding, but also through each individual performer where we will focus our marketing efforts. We will
offer a foundation to new and returning guests that will properly align all stakeholders with a guest’s
desire to have an experience at our concerts like nothing on earth.
Hotel and Misc. Accommodations – Using Lionshead’s existing and world-renowned infrastructure, the
producing entity will tailor its marketing towards those who would be more so inclined for an extended
stay through the weekend. While the local market may not necessarily be interested in hotel and
miscellaneous accommodations, we will position our marketing collateral, and advertising in a direction
that boasts the wonderful multi-day to-do’s in and around the Town of Vail, including the appetite for
entertainment and mountain living coupled with world-class accommodations. From the Arrabelle to
the Antlers, we will offer our visiting guests the most exquisite in Vail lodging options.
Local Business/Things to Do – As Vail Bluegrass has done in the past, we will continue allowing for it to
be our utmost intention to maximize the marketing power already in place set forth by the local
attractions, restaurants and natural offering Vail provides its guests. Attendees of the Vail Summer
Bluegrass Series will have the great fortune of experiencing world-class live bluegrass, state of the art
accommodations and the best in retail, dining and activities. Additionally, we are in preliminary
discussions with Vail America Days to co-promote, share resources, etc. to create a true, one-of-a-kind
July 4 destination event.
For 2018, Vail Bluegrass plans to allocate $1,500-2,000 to advertisement/marketing to include (but not
limited to) Vail Daily, Denver Westword, email marketing, retargeting ads and website development.
We've found that variably using the budget has worked best. We have seen huge growths in
engagement at different times, from initially announcing the lineup through the final week of
performances. We will also leverage the relationships we have with local business (VCBA, Moe’s, Blue
Moose, Bud Light, Antlers), our sponsors/partners (Never Summer Industries, prospective apparel
partners) and the Betty Ford Alpine Gardens to create co-branded efforts
DATE WHAT HOW MUCH
June 27 River Whyless $5,000
Buffalo Commons $500
Arrabelle Fees 400
Tent Rental 2000
Photo 500
Production 1487.5
Security 650
July 4 Horseshoes & Hand Grenades $7,000
The Drunken Hearts $1,500
Chain Station + Parade $800
Boot Gun $600
Arrabelle Fees 800
Tent Rental 2000
Photo 500
Production 1487.5
Security 1462.5
July 11 Tyler Childers $7,500
Hardscrabble 500
Arrabelle Fees 400
Tent Rental 2000
Photo 500
Production 1487.5
Security 650
July 18 Everyone Orchestra $8,000
Liver Down the River 500
Arrabelle Fees 400
Tent Rental 2000
Production 1487.5
Photo 300
Security 650
Misc Marketing Website $194
Guitar Picks 85
Office Depot 60
Insurance 548
TOTAL 53,950
Sponsors Breck Brew 3000
VCBA 2000