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Home My WebLink About2.g. 2018 Event Recap GoPro Mountain GamesSurveyed Event Recap: GoPro Mountain Games August 8, 2018 2018 EVENT HIGHLIGHTS NEW EVENTS GoPro BMX Races, Costa Fly Tying, Whole30 Dinner Experience LIVE STUDIO 24 Outside Television interviews at the Go RVing studio UNIQUE VENUES Six unique venues hosting the largest Mountain Games audience to date RECORD NUMBERS More athletes and event spectators than any other year. EVENT AT-A-GLANCE 80,672 SPECTATORS 10% more than in 2017 3186 UNIQUE ATHLETES 4503 total athlete starts 140+ BRAND PARTNERS More than any other year $6.2M ECONOMIC IMPACT Estimated revenue generated to the Town of Vail TOP STATES OF ORIGIN 70% COLORADO / 30% OUT OF STATE 1.Colorado 2.Illinois 3.Texas 4.California 5.Utah DEMOGRAPHICS ATHLETE SPECTATOR Male vs. Female 59% / 41%54%/ 46% Average Adult Age 31 43.5 Education 81%have 4 year degree or higher Mean HHI 50% earn more than $100K TOP CATEGORIES: OUTDOOR ENTHUSIAST, TRAVELER, SPORTS ENTHUSIAST 33% MARRIED W/ A FAMILY 57% OWN A DOG RESEARCH HIGHLIGHTS 84 NET PROMOTER SCORE 4.7 SATISFACTION RATE (OUT OF 5) 2.2 AVG. # OF DAYS ATTENDED 61% HAVE ATTENDED IN THE PAST 85% LIKELY/VERY LIKELY TO RETURN FAVORITE EVENTS: DOCKDOGS, WORLD CUP CLIMBING, KAYAKING, SLACKLINE 11,781 BEERS SOLD AVERAGE GROUP SIZE: 3 AVG. # NIGHTS IN LODGING: 3.3 5,557 ROOM NIGHTS GENERATED 1.1 BILLION MARKETING IMPRESSIONS TOP REFERRALS: WORD-OF- MOUTH, NEWSPAPER, POSTER, SPONSORS, SOCIAL MEDIA MARKETING & PR OVERVIEW 1.1 BILLION TOTAL IMPRESSIONS | $1.2 MILLION MEDIA VALUE PRINT 3,215,800 IMPRESSIONS 24 NATIONWIDE AD PLACEMENTS 25,000+ POSTERS AND BROCHURES PER YEAR DIGITAL 1.5 MILLION ANNUAL VIDEO VIEWS 455K ANNUAL WEBSITE VIEWS 66.4K ONLINE VENDOR MAP VIEWS SOCIAL 36,841 FACEBOOK FOLLOWERS 6,336 TWITTER FOLLOWERS 23,700 INSTAGRAM FOLLOWERS THE SUPPORT OF 150+ BRANDS EMAIL 14,670 EMAIL SUBSCRIBERS 28.1% OPEN RATE 5.3% CLICK-THROUGH-RATE TELEVISION ONE 30 MINUTE EPISODE AIRING ON SEPT 4 @ 8PM (EST) ON OUTSIDE TV PR 1.1 BILLION TOTAL REACH 394 PLACEMENTS 2018 PARTNERS 2018 EXPO SPONSORS Adidas Outdoor / Five Ten Airlounj Aksels aTana Aviator Nation Backyard Soda Co Bang Energy Drink Bearded Goat: BDGT Big Agnes BLDG Active Blue-9 Pet Products Blue Buffalo BOA Technology Inc. Bosch eBike Systems Brew Dr. Kombucha BullFrog Sunscreen Casio Chums / Beyond Coastal Chuck & Don’s Pet Food & Supplies Camping with Dogs Cirque Mountain Apparel ClimbStuff Colorado Air National Guard Comcast/Xfinity Costa Costco Wholesale Croakies Double Dog Dog Is Good Earebel ECO Trails Elevation Outdoors ENO Hammocks Enterprises EP Climbing Walls Epic Discovery Epic Pass Escape Campervans Evolved Motion FitPaws Four Wheel Campers Funk Cycles GEAR AID Geigerrig GlycoFlex® GMC GoPro Gorsuch Sport Performance Go RVing Guayaki Yerba Mate High Brew Coffee HiDow High Fives Foundation Honey Stinger Hurtta HydraPak Isopure Kailas Climbing Kammok KeVita Klean Kanteen Klymit Kodiak Cakes Komfy K9 KZYR La Sportiva L.L.Bean Local Honey Designs Lorissa’s Kitchen Lycored Mad Rock Maroon Bell Outdoor® Matador Maven Outdoor Equipment Company Mountain Plains All American Pet Treats Nature Valley Nexgrill Nite Ize NOLS nuun hydration OluKai On Running Onewheel Osprey Packs Outside TV Pet Mate Pet Releaf Pickles the Pig PlushGrass Popticals PRÜVIT KETO//OS Red Rock Deli REBBL Renewal by Anderson Rex Specs Rite in the Rain Rock and Ice Ryno Power Smartwool Spikeball SPOT State Farm Stranahan’s Colorado Whiskey Stunt Puppy TecLabs Tentsile Tree Tents Tepui Tents ThePureBag™ The Canine Experience TIAA Bank Tin Cup Whiskey Tito’s Handmade Vodka Topo Chico Topo Designs Town of Vail Trail Runner Trek Bikes Vail Avalanche Rescue Dogs Vail Resorts VanWorks Vita Coco WaveMakers Western State Colorado University Wilcor Outdoors Wild Tonic Wilderdog Winnebago World Class Academy Woodbridge Yakima Racks YETI YoColorado INDEX/RESOURCES WEBSITE: mountaingames.com VIDEOS: mountaingames.com/videos PHOTOS: mountaingames.com/photos FACEBOOK: Mountain Games TWITTER: @mountaingames INSTAGRAM: @mountaingamesvail FULL REPORT: mountaingames.com/stakeholders-report/ JOIN OUR EMAIL LIST: http://eepurl.com/cv4k-b Our sincere thank you for your ongoing support and a special thanks to our partners at the Town of Vail, Vail Resorts, and the U.S. Forest Service for graciously hosting the GoPro Mountain Games in their backyard. We wish you all continued success and, in partnership with you, look forward to making the 2019 GoPro Mountain Games, June 6-9, even better! THANK YOU!