HomeMy WebLinkAbout02f. Starting Hearts RecapEvent/Program Recap: Heart & Sole!
2nd Annual Vail Day of Learning
Education & Enrichment Category
October 3rd, 2018, 8:30am
2nd Annual Vail Day of Learning August 25, 2018
Alan Himelfarb, Executive Director
Phone: 970.763-5306
alan@startinghearts.org
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Overall Event or Program Highlights & Successes
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Substantially expanded the event scope and participation over last year’s inaugural event:
•Six major sponsors vs three last year
•Twenty vendors vs three last year
•Endorsed and attended by accomplished athletes Dorothy Hamill, Josiah
Middaugh, and Heidi and Mike Kloser
•Attended and supported by County Commissioner Jeanne McQueeney and State
Representative Dylan Roberts
•Added a wide range of family friendly activities including live local entertainment,
kids games, 5K and family fun walk, breakfast and bag lunch, and vendor booths
•Mass CPR/DEFIB training to more than 100 attendees
•Rave reviews from all areas of participation
Program Impact, Testimonials & Observations
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•Two key targets for the 2nd Annual Vail Day of Learning were achieved:
•Attention and recognition raised for the seventeen public access
defibrillators located throughout the Town of Vail
•More than 100 citizens trained in a crowdsourced training as well as
attendees who received one-on-one instruction from Starting Hearts’
founder and instructors
•Given a beautiful summer day and inspiring venue at the Ford Park ball fields,
attendees gave rave reviews for the day’s activities:
“We all thank you for giving us that opportunity
to reach out to our local community.”
“It was a lot of fun and met a lot of amazing people.”
Program Impact, Testimonials & Observations
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“We all thank you for giving us that opportunity
to reach out to our local community.”
“It was a lot of fun and met a lot of amazing people.”
"I will be back next year!“
"I think it was an extremely well run event.“
"I hope you continue to hold this event. I am sure it
will grow each year! Thank you!“
“We are so happy that you had a successful event and know you
have all the key elements in place to build for next year!!”
Estimated Attendance Results
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•Estimated attendance: 180 via online and
in person registrations
•Number/percentage of people who came
specifically for event/program: 100%
•Number/percentage of people who attended
the event last year: 120
•Where did attendees come from? 100% local
NPS (Net Promoter Score)
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Attendee Response: How likely is it that you would recommend this event/program to a
friend or colleague?
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Event Strengths & Weaknesses
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•How did the event/program exceed expectations?
•The Ford Park ball fields was an ideal venue for this type of event
•The event proceeded seamlessly and feeback was overwhelmingly
positive
•What are areas for event/program improvement?
•We must work to attract a larger turnout. A similar event in Summit
County this year attracted more than 600 participants
•How did this year’s event/program compare to last year?
•The event was a vast improvement over last year and we see much
greater potential for growth at this venue in town
Vail Brand Compatibility
The Premier International Mountain Resort Community
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•How did the event /program support the Vail Brand?
•Our event was a professional and enjoyable experience in keeping with
the Vail Brand.
•The venue at Ford Park was so enjoyed by participants with a glorious
day and majestic views of the Gore Range
•The variety of outdoor activities, including the 5K with Josiah
Middaugh, the family fun walk, and the scavenger hunt gave
participants an opportunity to enjoy and appreciate our wonderful
town and environs
Brand Positioning:
•Town of Vail: The Premier International Mountain Resort Community
•Vail Mountain: Like nothing on earth
Community Contribution
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•How did the event/program impact Vail’s sense of community?
We all enjoyed a wonderful sense of community in the participation of families,
nonprofit organizations, volunteers, and government officials.
Participants included:
•Girl Scouts
•Rotary Club
•United Way
•Vail Health Volunteer Corp
•American Red Cross
•Mountain Valley Horse Rescue
•Mike and Heidi Kloser
•Josiah Middaugh
•State Representative Dylan Roberts
•Commissioner Jeanne McQueeney
•Local singing talent
•Dorothy Hamill
•Additional health and wellness
vendors
•Citizens from all over the Vail
Valley
Topline Marketing Efforts
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•What are the top 3 successful marketing tactics, executions or results from your
event/program?
•Social networking with three unique posts daily leading up to the event
created buzz and allowed us to highlight events and provide additional
exposure to all sponsors, participating nonprofits, and health and wellness
vendors.
•Vail Daily ads including teasers beginning a month prior to the event .
•We experienced a significant rise in requests for classes from the general
public and a number of our local companies. Interestingly, we also received
a increase in class requests from front range organizations.
•Please attach complete marketing plan to end of presentation.
Potential for Growth & Sponsorships/Media Exposure
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•How do you see the event/program evolving next year?
•We believe the event is an excellent representation of both Starting Hearts and
Vail and we intend to build upon this for years to come. We anticipate a large
increase in participants as the recognition for this event increases.
•What sponsors do you plan to target next year? (Including existing and potential
sponsors)
•We anticipate all of this years sponsors, most of whom sponsored last year, will
continue. In addition, we expect a substantial rise in sponsorships for 2019.
•How will you leverage media exposure and extend the marketing reach next year?
•We will do more targeted outreach for participation from businesses,
government agencies, schools, and our fire, police, paramedics, and
sheriff agencies.
Sustainability Efforts
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•What measures were taken at your event/program to support the
environmentally-friendly goals of the Town of Vail?
•We complied fully with Town of Vail guidelines, used only recyclable
materials and limited waste.
•What waste reduction methods were used during your event/program?
•We used only recyclable materials and provided sorting containers for
participants.
•How could you improve on sustainability efforts for next year’s event?
•We will maintain these standards in all our events.
Event Budget Snapshot
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*Event producer to attach detailed budget for recap
Item $
Total Event/Program Budget:$25,025
CSE Funds:$ 7,000
Cash Sponsorship (not CSE):$ 4,225
In-kind Sponsorship:$11,680
Marketing Budget:$ 5,700
Profit & Loss:($ 575)
How did you use the CSE funds?
(marketing, operations, staff,
venue, etc.)
Marketing,
advertising,
signage