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Home My WebLink About02i. PBR West RecapSurveyed Event Recap: PBR West Championships Cultural, Recreational & Community Category July 12-15, 2018 PBR West Championships Peter Moore fifty280tournaments@hotmail.com 2 Overall Event Highlights & Successes 3 •35 teams competed, including Utah, Montana and Las Vegas •Direct economic impact to Town of Vail was $1,108,935.83 •Sales tax impact to Town of Vail was $$33,686 •Economic impact payback ratio was $110.89 •Partnered with the Arapahoe Youth League on an All-Star program. As a result, we added 2 all-star teams to the tournament. Attendance Estimate 4 •2018 attendance met our expectations. Team participation was down slightly due to competition from the Triple Crown State Championships. Visitor Type 5 •Given that we are a three-day tournament, this is what we expected? •We are targeting more out-of-state teams in 2019. •We’re trying to grow attendance by mountain teams. This has been a unexpected challenge. We’ve been in contact with coaches from the Summit Club for 2019 participation. Overnight Visitor Profile: Overnight Visitors & Seasonal Residents Only Only 6 •While we do not have enough Vail partner hotels to host the entire tournament, we have a policy of only adding Vail properties to our list. •In 2019, a Vail hotel will be the event headquarters. Overall Visitor Profile 7 •Our anticipated demographic was young families, both in state and out of state. •We reached the in state teams/families and did better out of state. •Working with PBR national on marketing campaign. Role/Importance of Event in Intent to Visit Vail 8 •The PBR West Championships is a stay-to-play, meaning guests must stay at a host property. •All new hotel properties will be Vail only. Goal is 100% Vail when we have enough properties to host entire event. NPS (Net Promoter Score)/Likelihood to Recommend 9 •Many of the negative comments were conditions of out of our control. ie. Field conditions or lack of shade on dug outs. •We addressed many of the negative comments and did much better in this area over 2017. Estimated Return on Investment (ROI) & Attendee Expenditures 10 •We published Vail’s ad in our program and ran a feature article. •Promoted Vail in email campaigns. Event Strengths & Weaknesses 11 •Attendance down slightly due to Triple Crown State Championships. •Relatively few coach/parent related complaints. •50% of umpires were from the Valley. •Need to continue to recruit more out of state teams. •Competition from other organizers is growing, forcing us to change our model. Moving towards a middle school/high school tourney due to less competition. Vail Brand Compatibility 12 •Vail’s logo was included on PBR program cover. •An ad was placed in program. •A feature article was included in program. •Promoted Vail in email campaigns. Community Contribution 13 •Restaurants, shops, etc. were filled with players and families. •Many local residents attended games and commented how exciting it was to have youth baseball in Vail. Topline Marketing Efforts 14 •All-Star program partnership with AYL resulted in 2 teams •Face -to-face meetings with teams and coaches •Successful hotel website launched last year •Traditional methods also successful: social media, email, web site Potential for Growth & Sponsorships/Media Exposure 15 •Working to expand the All-Star program •Changing age groups to include high schools •Partnering with PBR National on marketing campaign to attract out-of-state teams •PBR National’s reach on Twitter is 35.5K, we will use that reach to recruit national teams Sustainability Efforts 16 •We reminded attendees at fields we encourage recycling •We made sure teams knew where to recycle •After each game any remaining trash was recycled by staff •PBR program printed on recycled paper with soy ink The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget 17 Item $ Total Event Budget:$25,000 (est) CSE Funds:$10,000 Cash Sponsorship (not CSE):$4,000 In-kind Sponsorship:$2,200 Marketing Budget:$6,000 Profit & Loss:$6,000 (est) How did you use the CSE funds? (marketing, operations, staff, venue, etc.) Marketing, umpires Event Synopsis The 3rd Annual PBR West Championships will be held from July 12th to July 15th, 2018. In 2017, the the 2nd PBR West Championships kicked off with the PBR staff cycling over 300 players through a pro-style workout which included a timed 60, exit velocity station, and arm velocity station. We expect this tournament to double in 2018. You cannot beat the weather, scenery, and the turf facilities the Vail/Eagle Valley has to offer. This tournament is a four game guarantee, with two umpires for every game. To pencil in for the tournament use coupon code “Pencilin” PBR Colorado provides baseballs. This is an “Invite Only” tournament. To register you must request and receive an invite from PBR Colorado. You can request an invite by emailing cackowski@prepbaseballreport.com. These games are four game guaran- tees, with two umpires for every game. To pencil in for the tournament use coupon code “Pencilin” PBR Colora- do provides baseballs. This is a Major’s/AAA tournament. Division 1: Major’s Division 2: AAA Teams PBR Colorado Elite Series Tournaments + All tournaments are a 4-game guarantee + Baseballs are provided for all tournaments + If teams register for 4 or more PBR Elite Series tournaments, their players will receive an Adidas PBR jersey in their team colors. + If teams register for 5 or more PBR Elite Series tournaments, they will receive 50% off on entry to PBR State Championships + If teams register for 6 or more tournaments, they will receive free entry into the PBR West Championships (Will have to stay at our host hotels) All tournaments will be scouted by the PBR staff. Players will have their profiles updated on our website. Our scouting staff consists of current and former MLB Scouts. The recruiting process starts early, and over 850 colleges in the country subscribe to our website. In our state we currently have players in their freshman years already committed to places such as Texas Christian, Arkansas, and Oregon State. Teams and Players Receive: High-Level Exposure Skill Evaluation Top-level Competition Players will be written up in Colorado Scout Blogs on website Potential to be invited to future high profile, invite only PBR Events Marketing Plan – PBR West Championships Goals 1. Growth. 2016 = 32 teams, 2017 = 52 teams, 2018 goal = 5 0 teams (due to State Championships falling on same weekend) 2. Become a national destination for incoming teams Strategies Continue What’s Working: Ongoing social media campaign (reach is 40,000); direct mail campaign in January (reach is 4,000); continuous email campaign (reach is 1,500); website. Build Partnerships We will continue to meet face-to-face with individual clubs at their annual meetings; including the largest clubs like the Arapahoe Youth League and Slammers. Both clubs are returning in 2018 with multiple teams. Our all-star program (see 2017 successes) represents an amazing opportunity for growth. In 2018 we’re hoping to add an all-star team in each age group from the Arapahoe Youth League, as well as expand it to additional clubs. Tryouts for these teams are June 15. Expand National and International Recruitment The Prep Baseball Report is in 33 states and Canada. In 2018 we plan to leverage each state’s marketing databases to enhance our ability to attract national teams. We have teams coming from Las Vegas, Utah and Montana in 2018. Having Japan in 2016 was a huge draw. We continue to nurture our Japanese contact in and recruit teams for 2018. The Fukoka Fresh League has expressed an interest in coming. Having an international team presents a lot of challenges but we learned from our experiences and mistakes in 2016. 2017 Successes The tournament grew by 20 teams. We also partnered with the Arapahoe Youth League on an All-Star program. As a result, we added 4 all-star teams to the mix. We did very well with the Slammers baseball clubs (one of the largest) adding 10+ teams. This was a direct result of the 2017 direct mail campaign. The direct mail campaign is on-going for 2018. Challenges/Threats Participation from mountain teams, despite discounted entries has been low. The largest club (Summit) plays exclusively with CABA, an organization that caters to lower level teams. We’re encouraging Summit to compete as an all-star team much like AYL. We have three additional organizations hosting summer tournaments in Colorado, including the State Championships the same weekend, so our challenge is attracting teams ready for a change of venue. Address complaints from teams: 1. Lack of shade at some dugouts (need to commincate need to bring own tents) 2. Expensive parking in Vail 3. Upgrade trophies 4. Communicate stay-to-play policy