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2018 Vall Event VJsitor Summary: Vail Lacrosse Shootout
June 24 - July 4
Attendance Est Return on Investment: Funding vs. Impact
2018 funding
20K
Direct economic impact to TOV
0
Economic impact payback ratio
g 1OK
0 TOVNLMD sales tax impact
Visitor Type
$15,000.00 gi0o% 94%
BO%
$3,138,656.63 6D%
to
$209.24 ` 40%
a20%
$11$389 0% 1 1% 3% 3%
0K TOVIVLMD sales tax impact ratio
Importance of Event in Decision to Visit Vail Today - Overall
too
60
8 50
40
a 20
0% 2% 1% 2%
0. None. 1 1 2 3 4 5 Hag my 6
would have reason for
come to coming to
Vail Vail
anyway
Likelihood of Recommending Event to a Friend or Family Member
60%
F
60%
d
40%
20%
L
10%
0%
$7.49
Overnight Seasonal Full-time Full-time Day visitor
visitor resident of resident of downvallay to Vail
VailValley Town of Vail resident
Overall Attended Event Last Year?
95 84%
95
80 No
100 30`r�
i
7%
9 10 My only Yes
reason for 70%
coming to
Vail
Overall
Overall Visitor Profile Overall
Ova might visitor
Annual Household
Full-time downvalioy resident
Vacation homeltimeshare ■ 5%
Day visitor to Vail
$50k-$1 00k - 20%
Promoter Passive
Direct Economic Impact to TOV per Attendee -Day
$o
$400
yE y $300
E $200
tg S.$100
$82
so a
Total economic Restaurants/bars/ Lodging
impact per attendee food concessions
day
1%
7
Summary of Key Trip Characteristics and Demographics
4%
e
3%
Detractor
A
Shopping
NPS
Net Promoter Score
$29
Recreation Other items
Overnight Visitor Profile Overnight visitor
Overall Visitor Profile Overall
Areyou In commercial lodging 73%
staying In rent -by -owner lodging 17%
Annual Household
Under $50k 7%
Vacation homeltimeshare ■ 5%
Income
$50k-$1 00k - 20%
With friendstfamily 14%
$100k-S150k -22%
Other 11%
$150k or more � 51R:
How many people 1 12%
are staying in your 2 M 16%
Age
Under 18 2%
accomodations 3 12%
18 - 24 E 6%
unit? 4 M15%
25-34_1a%
6-e%
35 .44 _ 14%
6 or more - 36%
45 - 54 2e%
Nights in the 1
area this trip 2 13%
55 - 64 _ 27X
3-5 76%
65-74 - 9%
6.5X17%
75 or older 1%
9 14 14%
15 or more
Gender
Male
Where are your Vail 79%
Female — 24%
lodging Avon; 11ti
accommodations
Beaver Creek 15%
State/Country
Colorado 38%
located?
Teres _ 9%
Other' 2%
Illinois - 7%
Nightly Rate (H
Edwards 11%
New York _ 8%
Palco
Average: $416
Summit County 1%
Maryland _ 6X
Median: $295
Eagle/Gypsum 1%
California _ 4%
Connecticut _4%
Survey technique Post -event web Overall sample size 195 (Please note that sample saes are smaller Por subgroups ) Number otyears event has taken place in Vail (including 2018) 46
International Lacrosse Promotions
Profit and Loss Standard
January 1 through August 30, 2018
Ordinary Income/Expense
Income
Advertisement
Sponsor Income
Team Fees Revenue
Misc. Income
Total Income
Expense
Administration Fees
Automobile Expense
Credit Card Service Charge
Entertainment
Field Expense
Insurance
Interest/Finance Charge
Lodging
Accounting
Charitable Contributions
Field Rental
Miscellaneous
Office Expense
Professional Fees
Program Costs
Promotional/Marketing
Referees
Rent
Scorekeeper
Staff Food
Telephone
Trainer Fees
Trainer supplies
Travel
Trophies
vending expense
Waste Removal
3:47 PM
08/26/18
Accrual Basis
Jan 1 -Aug 30, '18
9,107.05
21,635.10
142,593.45
251.84
173,587.44
15,371.25
2,450.24
1,623.10
381.00
17,634.27
98.00
304.72
33,430.40
475.00
761.96
20,285.00
218.40
0.00
162.50
5,441.12
12,051.14
39,024.69
350.00
0.00
11,634.99
0.00
6,966.70
762.35
400.00
1,455.31
0.00
3,060.00
Total Expense
Net Ordinary Income
Net Income
174,342.14
-754.70
-754.70
VAM
46TH
ANPWAL
2018
TOWN OF VAIL7
Vail Lacrosse Shootout Marketing Efforts
• Press releases
o Pre -tournament and daily press releases are sent out to local outlets and national
lacrosse media
• Social Media
o The Vail Lacrosse Shootout has a strong presence with thousands of followers
from across the country on multiple social media platforms, including:
■ Facebook
■ Twitter
■ Instagram
■ Snapchat
Our goal is to reach 3,500 through Facebook and Twitter in 2018 and to increase
our presence on Instagram and Snapchat
• Website
o The Shootout launched a new, more user-friendly website in 2017.
o New features included sponsor logos with links to their individual websites, field
locations with easy link to Google maps
o Continuous updating with current information, game schedules and event
highlights
• Email Marketing
o The Shootout sends out periodic marketing email blasts to tournament
participants with updates on the tournament, highlights of services offered by
various sponsors and promotional flyers from local Vail businesses.
• Poster
An 11 x17 tournament poster was made and hung in various businesses
throughout West Vail, Vail Village and Lions Head.
• Souvenir program
o Every year during the tournament, the Shootout prints approx. 3,000 5.5x8.5
souvenir programs with tournament information and sponsorship ads.
• Vail Recreation Database
o We distribute information and recruit participants for our youth clinic through the
Vail Recreation Database
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