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HomeMy WebLinkAbout02c. Colorado Classic RecapCSE RECAP REPORTCOLORADO CLASSIC VAILNovember 7, 2018 Professional cycling returns to the streets of VailCOLORADO CLASSICVAIL19,440 FANSATTENDED OVER 2 DAYS15MEN’S TEAMS 15WOMEN’S TEAMS174TOTAL RACERS20+COUNTRIES REPRESENTED4 TOUR DE FRANCE RIDERS COLORADO CLASSIC VAILHIGHLIGHTS 86NET PROMOTER SCORE(by those that came for the event)$2.8M ESTIMATEDECONOMIC IMPACT1.05MIMPRESSIONSfrom :30 PSA SPOTS on KUSA/KTVDwith 9News Highlights on 8/15, 16 and 17219KTOTALLIVE STREAM VIEWS4.1MIMPRESSIONSvia Digital and Social Media WORLDWIDEMEDIA COVERAGE200+ Million Households Worldwide250 Countries3MHOUSEHOLDS10REGIONAL STATES4HOURS LIVE COVERAGE200MHOUSEHOLDS2.5MUNIQUE VIEWERS5.5KUNIQUE USERS54KLIVE STREAMVIEWS COLORADOCLASSICVAILWINSMEDIA COVERAGEMEN’S AND WOMEN’S PROFESSIONAL CYCLING IN VAILECONOMIC IMPACTAREAS TO IMPROVERACE ATTENDANCEEASE OF ACCESSCOMMUNICATIONCONNECTION TO GRFAPERFORMANCESCOLLABORATION WITH PARTNERS INDEX/RESOURCESWEBSITE:coloradoclassic.comTOUR TRACKER COVERAGE:coloradoclassic.com/tour-tracker-liveFACEBOOK:ColoradoClassicProTWITTER: @CoClassicProINSTAGRAM: @coloradoclassicproTHANK YOU!