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HomeMy WebLinkAbout03. Spring Back to Vail PresentationSpring Back to Vail programming refresh for 2019: Free Headliner Concerts at the Ford Park Concert Venue Savor Vail: Shop. Sip. Save. • A collaborative program with Town of Vail, Vail Chamber and Business Association, Vail Resorts, local Businesses • Continue to grow the Savor Vail concept, started in Fall 2018, as a way to further incentivize guests to visit retailers/galleries//bars/restaurants • Springtime Surprise and Delights • Integrate social content and programming via the Vail App, Facebook and Instagram Lodging Program • Coordinated effort with all lodging properties, Vail Resorts, Vail Valley Partnership and the Town of Vail • Encourage lodging properties to package 3 night specials to encourage longer stays Spring Back LIVE! • Highlight and showcase Live Music throughout Vail April 11-14, 2019 World Pond Skimming Championships • A Vail springtime tradition OVERVIEW Thursday, April 11, 2019 ALL DAY Savor Vail: Shop. Sip. Save. Vail Village/Lionshead On Mountain Activations Vail Mountain 12-2PM Music on the Mountain Mid-Vail : On Mountain Friday, April 12, 2019 9AM-4PM Savor Vail: Shop. Sip. Save. Vail Village/Lionshead Interactive Partner Expo Village Mountain Plaza On Mountain Activations Vail Mountain 4PM Concert Pre Parties Vail Village/Lionshead 6PM FREE Concert Ford Park Concert Venue 10:30PM After Dark Post Parties-Bars Vail Village/Lionshead Saturday, April 13, 2019 9AM-4PM Savor Vail: Shop. Sip. Save. Vail Village/Lionshead On Mountain Activations Vail Mountain Interactive Partner Expo Village Mountain Plaza 4PM Concert Pre Parties Vail Village/Lionshead 6PM FREE Concert Ford Park Concert Venue 10:30PM After Dark Post Parties-Bars Vail Village/Lionshead Sunday, April 14, 2019 ALL DAY Savor Vail: Shop. Sip. Save. Vail Village/Lionshead On Mountain Activations Vail Mountain 12-5PM World Pond Skimming Championships Golden Peak Interactive Partner Expo Village Golden Peak PROPOSED SCHEDULE PROPOSED BUDGET SPRING BACK TO VAIL 2019 PRO FORMA submitted to TOWN COUNCIL [09-13-18] 2019 PRO FORMA SPRING BACK TO VAIL REVENUES: Vail Resorts/Vail Mountain Funding 200,000.00 Sponsorships (Net)25,000.00 Town Council 300,000.00 Ticket Sales 38,500.00 F&B Sales 25,000.00 TOTAL REVENUES 588,500.00 SPRING BACK TO VAIL 2019 PRO FORMA submitted to TOWN COUNCIL [09-13-18] EXPENSES: SITE/LOCATION/OPERATIONS 542,510.00 Licenses/Permit/Venue Rentals 1,600.00 Labor 78,375.00 Security/Medical 12,500.00 Event Supplies 3,000.00 Equipment Rental 57,200.00 Talent/Bands/Production 279,660.00 Project Fee 101,500.00 Insurance 8,000.00 Adminstrative 675.00 MARKETING 2,650.00 SPONSORSHIP IMPLEMENTATION/FULFILLMENT 8,250.00 BRANDING 8,000.00 FOOD AND BEVERAGE 20,725.00 TRAVEL/LODGING 7,250.00 TOTAL EXPENSES 589,385.00 NET PROFIT (LOSS)(885.00)