HomeMy WebLinkAbout03. Spring Back to Vail PresentationSpring Back to Vail programming refresh for 2019:
Free Headliner Concerts at the Ford Park Concert Venue
Savor Vail: Shop. Sip. Save.
• A collaborative program with Town of Vail, Vail Chamber and Business Association, Vail Resorts, local Businesses
• Continue to grow the Savor Vail concept, started in Fall 2018, as a way to further incentivize guests to visit
retailers/galleries//bars/restaurants
• Springtime Surprise and Delights
• Integrate social content and programming via the Vail App, Facebook and Instagram
Lodging Program
• Coordinated effort with all lodging properties, Vail Resorts, Vail Valley Partnership and the Town of Vail
• Encourage lodging properties to package 3 night specials to encourage longer stays
Spring Back LIVE!
• Highlight and showcase Live Music throughout Vail April 11-14, 2019
World Pond Skimming Championships
• A Vail springtime tradition
OVERVIEW
Thursday, April 11, 2019
ALL DAY Savor Vail: Shop. Sip. Save. Vail Village/Lionshead
On Mountain Activations Vail Mountain
12-2PM Music on the Mountain Mid-Vail : On Mountain
Friday, April 12, 2019
9AM-4PM Savor Vail: Shop. Sip. Save. Vail Village/Lionshead
Interactive Partner Expo Village Mountain Plaza
On Mountain Activations Vail Mountain
4PM Concert Pre Parties Vail Village/Lionshead
6PM FREE Concert Ford Park Concert Venue
10:30PM After Dark Post Parties-Bars Vail Village/Lionshead
Saturday, April 13, 2019
9AM-4PM Savor Vail: Shop. Sip. Save. Vail Village/Lionshead
On Mountain Activations Vail Mountain
Interactive Partner Expo Village Mountain Plaza
4PM Concert Pre Parties Vail Village/Lionshead
6PM FREE Concert Ford Park Concert Venue
10:30PM After Dark Post Parties-Bars Vail Village/Lionshead
Sunday, April 14, 2019
ALL DAY Savor Vail: Shop. Sip. Save. Vail Village/Lionshead
On Mountain Activations Vail Mountain
12-5PM World Pond Skimming Championships Golden Peak
Interactive Partner Expo Village Golden Peak
PROPOSED SCHEDULE
PROPOSED BUDGET
SPRING BACK TO VAIL 2019
PRO FORMA
submitted to TOWN COUNCIL
[09-13-18]
2019 PRO FORMA
SPRING BACK TO VAIL
REVENUES:
Vail Resorts/Vail Mountain Funding 200,000.00
Sponsorships (Net)25,000.00
Town Council 300,000.00
Ticket Sales 38,500.00
F&B Sales 25,000.00
TOTAL REVENUES 588,500.00
SPRING BACK TO VAIL 2019
PRO FORMA
submitted to TOWN COUNCIL
[09-13-18]
EXPENSES:
SITE/LOCATION/OPERATIONS 542,510.00
Licenses/Permit/Venue Rentals 1,600.00
Labor 78,375.00
Security/Medical 12,500.00
Event Supplies 3,000.00
Equipment Rental 57,200.00
Talent/Bands/Production 279,660.00
Project Fee 101,500.00
Insurance 8,000.00
Adminstrative 675.00
MARKETING 2,650.00
SPONSORSHIP IMPLEMENTATION/FULFILLMENT 8,250.00
BRANDING 8,000.00
FOOD AND BEVERAGE 20,725.00
TRAVEL/LODGING 7,250.00
TOTAL EXPENSES 589,385.00
NET PROFIT (LOSS)(885.00)