HomeMy WebLinkAbout02. Sportsmanship Tournament RecapPlease read first – tips for completing your recap
1.During your recap, the slide “Overall Event Highlights & Successes” will be shown on
screen. The CSE will already have had a chance to review your entire recap.
2.You will have 10 minutes: 5 minutes for your presentation and 5 minutes for CSE to
ask questions.
3.Please change the date on the front page
4.Replace the survey images in the presentation with your own event survey graphics.
(You can use the Snipping Tool in Windows to do this.)
5.Feel free to re-size the images to fit the page/text. They should still be readable.
6.Add a few photos or marketing images to the presentation to break up the text.
7.Remove blank bullets from the document.
8.If you want feedback on your presentation send it to Laura a week in advance of when
the final recap is due, which is the Wednesday before the CSE meeting
9.Convert your PPT to ONE PDF before you email it to Laura, we cannot receive .zip files
or files larger than 5MB. You may also send it via DROPBOX.
10.Include all your documentation in ONE PDF – this includes P&L’s, budgets, etc.
11.If you have questions, don’t hesitate to email or call. lwaniuk@vailgov.com
PS: Delete this slide
Surveyed Event Recap: Vail Mountaineer Hockey
Club- 2018 Sportsmanship Tournament
January 2, 2018
39th Annual Sportsmanship Tournament- November 2018
Kristi Scheidegger
Phone: 970.331.6669
kristi@vailmountaineers.org
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Overall Event Highlights & Successes
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•List the top 4-6 successes you want to share with the CSE (consider this a snapshot for
your recap).
•Hosted 24 teams the first weekend of the tournament and had to turn away 5
teams, due to lack of available ice time.
•97% of survey respondents stayed in commercial lodging.
•52% of attendees participated in the Sportsmanship Tournament last year, but
48% were new to the tournament and visiting the area.
•Successfully partnered with local restaurants to host our Hospitality Room on
Saturdays at Dobson. (Garfinkel’s, Blue Moose, Pazzos , La Cantina, etc.)
Questions from CSE
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•The CSE will ask questions about your event and recap
•Leave this blank – it’s a placeholder
Attendance Estimate
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•Was this the attendance you expected?
•How would you impact attendance next year?
Visitor Type
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•Was this the visitor type split you expected? Yes, our tournament typically
attracts teams from Colorado who come stay overnight.
•Why or why not? Please explain.
•What steps would you take to optimize visitor mix for future events?
Overnight Visitor Profile: Overnight Visitors & Seasonal Residents Only
Only
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•What measures did you take to
encourage attendees to book
lodging in the Town of Vail?
Antlers at Vail was listed as our
premier lodging partner for the
tournament. Most hotels offered
were in Vail.
Overall Visitor Profile
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•Who was your anticipated target
demographic? Hockey teams ranging in
ages from Midgets (HS teams) to Squirts
(ages 8 -9).
•Did you reach your target demographic?
•Why or why not?
•What would you change to attract that
audience next year?
Role/Importance of Event in Intent to Visit Vail
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•What actions did you take this year to generate the number of overnight guests?
•How would you increase the number of overnight Vail guests coming for the event next
year?
NPS (Net Promoter Score)/Likelihood to Recommend
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•Do you think the NPS scores reflect the attendee event experience? No, I feel like the
number of survey respondents (165) is very low in comparison to the number of
attendees. Therefore, I think this data does not represent what the majority of people
experienced.
•What steps would you take to improve the NPS scores for your event next year?
Unfortunately, a large part of people’s negative feedback has to do with
game scheduling. Due to our ice time limitations, these will be difficult
to remedy until we get another sheet of ice in Eagle County.
Estimated Return on Investment (ROI) & Attendee Expenditures
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•What did your event do to encourage spending
in Vail? We provide a map of Vail highlighting
local restaurants and lodging establishments.
Event Strengths & Weaknesses
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•How did the event exceed expectations?
•What are areas for event improvement?
•How did this year’s event compare to previous years?
Vail Brand Compatibility
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•How did the event support the Vail Brand?
Brand Positioning:
•Town of Vail: The Premier International Mountain Resort Community
•Vail Mountain: Like nothing on earth
Community Contribution
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•How did the event impact Vail’s sense of community?
Topline Marketing Efforts
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•Include overview of top 3 successful marketing tactics or executions
•Please attach complete marketing plan to end of presentation.
Potential for Growth & Sponsorships/Media Exposure
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•How do you see the event evolving or growing next year?
•What sponsors do you plan to target next year? (Including existing and potential
sponsors)
•How will you leverage media exposure and extend the marketing reach next year?
Sustainability Efforts
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•What measures were taken at your event/program to support the
environmentally-friendly goals of the Town of Vail?
•What waste reduction methods were used during your event/program?
•How could you improve on sustainability efforts for next year’s event?
The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both
our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy,
resource efficiency, ecosystem protection, and community awareness and education.
Event Budget
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* Event producer to attach detailed budget for recap
Item $
Total Event Budget:
CSE Funds:
Cash Sponsorship (not CSE):
In-kind Sponsorship:
Marketing Budget:
Profit & Loss:
How did you use the CSE funds?
(marketing, operations, staff, venue, etc.)
Additional Information/Appendix
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•Provide detailed budget in the Appendix
•Provide final marketing plan in the Appendix
•Provide full version of the Survey Dashboard PDF in Appendix
•Provide any additional information or marketing materials you think the CSE would
benefit from