HomeMy WebLinkAbout03. Global Solutions Forum RequestCSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 1 of 6
VAIL COMMISSION ON SPECIAL EVENTS
$14,500K Fund Balance Application
Please review the Event Scorecards and use the criteria to tailor your application.
Handwritten applications will NOT be accepted.
Please email application as the original PDF file, scans will NOT be accepted.
NAME OF EVENT: Global Solutions Forum
PROPOSED DATE(S): October 23 (evening) – Oct 25 (mid-day)
PRODUCING ENTITY: Students Shoulder-to-Shoulder
AMOUNT OF FUNDING REQUESTED: $5,000
Name and Title of Person Completing the Application: Robert Bandoni, Executive
Director
Mailing Address: 3000 Booth Creek Road, Vail, CO 81657
Telephone: 970-471-6277
1. E-Mail Address: rbandoni@shouldertoshoulder.com
2. Event and/or Organization Website: www.shouldertoshoulder.com
Submit PDF via email to: mmiano@vailgov.com
CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 2 of 6
1. Event Description:
a. Detailed description of the event and its activities. Where will the event be
located within the Town of Vail?
2. Brand Fit: How does the event support or build the Vail Brand?
3. If you’ve already received funding from the CSE for 2019 please explain
how these additional funds will be utilized?
4. Potential: How will the event or program deliver and educational
component??
Last year it was Antlers and Arrabelle.
Antlers remains a loyal partner. We are now negotiating between Arrabelle and Marriott.
This will be or second year of hosting the event in Lions Head Village. Antlers has
steadfastly supported our efforts with gifted rooms and discounted rates. Last year
Arrabelle added to the beautifully Vail-branded setting. With marketing support from
Colorado Sun and direct co-sponsorship from DU, the Vail brand is in the center of our
event, expanding its reach to a geographically integrated audience invested in contributing
to society.
This year we are determined to include the local public schools. This additional funding
will allow us to invite the community service directors from local public high schools and a
working colleague. The intention is to open up our resources to encourage community
engagement by our local schools on “global” issues in our own valley. Mostly importantly,
we want to put more funds into marketing. Last year’s event was powerful (and the
numbers met our goals)– yet so many locals urged us to push it harder through various
communication channels.
The event is meant to inspire its attendees through presentations of theory and practice
across all sectors. Both in content and method, its core purpose is to educate on principles
of ethics and leadership.
CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 3 of 6
5. Potential: How will the event or program provide opportunities for
intellectual dialogues and problem solving?
6. How will the event or program enhance Leadership Skills: locally,
nationally and internationally?
7. Producer Qualifications: Explain the event producer’s quality, knowledge
and resources to sustain and grow the event.
GSF is an international event. Last year’s attendees came from across multiple states and 5
countries. Colorado had the most attendees. Local schools (VCHS; VMS) sent attendees
along with multiple local businesses. Also, we brought in an international organization that
applies design thinking to social challenges as speakers and to work with local students and
Our Community Foundation. DU’s Daniel’s College of Business sponsored both undergrad
and graduate students to attend; and three professors presented. The event’s central
purpose is about educating for and nurturing generations of ethical leaders, beginning in
Along with our staff, we hired Ceil Folz Consulting to help us create this event. Their
growth-oriented approach guides us in developing partnerships (e.g. DU; Colorado Sun;
family foundations; and business sponsors – both locally and Denver-based) for purpose of
both sustainability and qualitative growth.
The Global Solution Forum brings together leaders from four sectors: business; education;
non-profit; and philanthropy. The purpose of this professional development event is to
inspire dialogue and collaboration about ethical leadership. The format is a weave
between keynote and plenary sessions, including presentations and panel discussions.
Various opportunities are deliberately scheduled to encourage cross-pollination between
sectors and small group idea generation.
CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 4 of 6
Budget:
• Provide a detailed event budget, including anticipated revenues and expenses. Explain how you intend to use the CSE funds.
Marketing:
• Attach a detailed description of your marketing plan and indicate how the
budget will support the plan, include strategy and execution details.
• SUBMISSION:
Submission:
Please submit PDF via email to: mmiano@vailgov.com
• Please limit files to a total of 2MB or less, larger size files will be rejected by the
Town of Vail email server, .zip files cannot be accepted. You can also submit via
dropbox or other file transfer service.
• Producers should submit the required information electronically in PDF format, (NO
HARD COPY IS REQUIRED) to Matt Miano by 12:00 p.m. on Friday, March 1, 2019.
• Qualifying applications will be reviewed and final funding allocations will be
determined by the CSE at the regular CSE meeting on Weds, March 6, 2019
• Applicants will be notified of status following the CSE Mtg on Weds. March 6, 2019.
CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 5 of 6
Attachment A: CSE Event Categories and Evaluation Criteria
Events receiving public funding for this Request for Proposal must fit our Educational and Enrichment Events category as defined below:
Educational and Enrichment Events
Goal: Promote leadership development, intellectual opportunities and health and well-being
• Shall be part of the CSE RFP process
• Potential to build the Vail Brand as an educational and well-being destination
• Local, regional, (and when appropriate) national and international media exposure
• Economic impact may be in the future: Potential to return economic benefits as
participants share their experiences to individuals and groups within their spheres of
influence
PLEASE SEE SCORECARDS ON FOLLOWING PAGES
CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 6 of 6
SCORECARD:
EDUCATIONAL AND ENRICHMENT EVENTS
Rating
Brand Opportunity 0-15
Timing 0-5
Demographic Fit:
Audience 0-10
Community Enrichment 0-10
Producer Qualifications 0-10
100
Potential to achieve one
or more of the
following:
Continues to evolve by delivering fresh content,
enhanced experiences
Achieves national/global recognition and
participation
Growth Potential
Marketing Strength
Extent and quality of promotional and marketing
"reach"
Criteria
Create a lasting impact on the community
Leverage media exposure and sponsorship
support
Enhance Leadership Skills: locally, nationally,
internationally
Foster a Health and Well Being reputation for Vail
Provide opportunities for intellectual dialogues
and problem solving
Deliver an educational component
Optimize calendar - "the right events at the right
time"
What is the community involvement opportunity
and/or lasting community benefit?
Builds the Vail Brand
Optimize quality of participants to improve future
economic opportunity
0-25
0-15
0-10
Maximum Score
Proven quality, knowledge and resources to
sustain and grow the event
2018 Global Solutions Forum Marketing Plan
Event Details:
October 24-28, 2018
Overview:
The Global Solutions Form promotes cross-sector collaboration in inspiring and
supporting ethical leadership. Now co-sponsored by Students Shoulder-to-Shoulder and
the University of Denver Daniels College of Business, the annual Forum provides key
institutions of social impact – education; business, non-profit, philanthropy –
opportunities to learn, share, and coordinate efforts in addressing pressing issues in
society. This year’s Forum will feature a Business Track and Education Track. All
attendees can attend any workshop regardless of track and will come together for
keynote presentations, lunchtime presentations, and networking events.
Goal:
Encourage attendance (particularly from regional/metro Denver business community)
and awareness of event and SSTS.
Tactics and Timeline:
TACTIC TASK DEADLINE PERSON(S)
RESPONSIBLE
NOTES/STATUS
Logo / invite
/ website
Finalize all digital
materials for distro.
ASAP Kate, Bill, DU Logo, invite and
website complete.
Business
email
outreach
Identify target outreach list
and send approved email
communication
ASAP – ongoing Kate, Michael, Bill,
Rosanna (DU)
Outreach is active
and ongoing
Public
Relations
Distribute press release
locally, announcing DU
partnership, tickets on
sale
August 30 Kate to draft and
distribute; approvals
from SSTS and DU
Complete – follow
ups are underway
Public
Relations
Follow up release
announcing Nick as
keynote, other confirmed
details
Week of Sept 10 Kate to draft and
send to SSTS and
DU for review
DU to distribute to
their own channels
Email Distribute dedicated
e-blasts to SSTS
audience:
1.Announce forum
2.Follow up / forum
reminder
1.Week of Sept
10
2.Week of Oct 8
3.Oct 22
4.Week of Nov 5
Kate to draft, Bob /
Bill to approve and
Bill to distribute
Can we segment a
communication to
alumni? Past
participants?
Kate will work with
DU on email blasts to
their databases
3.48 hour attendee
reminder
4.Post forum recap
Social
Media
Calendar of content
leading up to, during and
post event
Calendar due week of
Sept 10
Kate to draft, Bob/Bill
to
review/approve/post
Kate will work with
DU on social posts to
their audience
Advertising
(digital)
Facebook “boosted” ads;
LinkedIn ad buy
Run campaign for
three weeks starting
week of Sept 10
Kate to recommend
budget and direction;
Bill to help get ads
scheduled
Recommend modest
investment:
$100-$250
(depending on ad
performance). Target
regional / Denver
business community
Collateral Poster/Flyer for HR
employees, DU contacts
to post where appropriate
ASAP Bill to finalize poster
from invite creative
Kate will share with
DU and business
contacts
VIDEO:
Nick Craig on The Power of Leading From Purpose
YouTube Channel
PODCASTS:
Your Working Life
Price of Business
ARTICLES (branded PDFs attached) :
CEO Magazine:
You’ve Reached the Top. Now What? Pointers for Facing Life After the C-Suite
Forbes:
Want Sustainable, Double-Digit Growth? Find Your Purpose And Lead From It
Branded:
https://coreleader.com/wp-content/uploads/2018/09/Article_WantSustainableDoubleDigitGrowth_
Forbes_Handout_28August2018.pdf
Your Cause Is Not Your Purpose -- Here's How To Tell Them Apart
Branded:
https://coreleader.com/wp-content/uploads/2018/09/Article_YourCauseIsNotYourPurpose_Forbes
_handout_28Aug2018.pdf
Recruiter.com:
Are You Living Your Purpose as a Leader? Answer These 4 Questions to Find Out
Branded:
https://coreleader.com/wp-content/uploads/2018/09/Article_AreYouLivingYourPurpose_Recruiter
_handout_28Aug2018.pdf
Kate:
●Has press release about keynote speaker
○Asking speakers to share this press release
●This will be circulated by DU and used on social media, Kate will send to Nick’s
assistant and other people
●Will send calendar of posts
○Promote Asheville posts
○Tag partners and ask them to share on their end
●Going to suggest Linkedin ads
●Kate will reach out to speakers and DU (email newsletters, social etc) to make
sure they are being shared
●Kate will follow up with Rosanna about student rate ticket
●Kate will follow up with Rosanna about sending out to groups
Bob
●Can he copy Kate on what is happening with Jerry
●Can he ask for approved bio and headshot
To Do:
●We need to get speakers sharing this out
○Nick Craig
○Jerry
○DU
○Board (Bob CC all and include link to Forum)
○Will the resort push anything out for us?
●Major donors need to be given things to push out to their network. They also
need to be aware of tickets.
●Business sponsors need to push out to their network. They also need to be
aware of tickets.
●How can we mobilize SStS alumni group. Post in SSN FACEBOOK group. (Bill)
Maybe we can give 100 Amazon gift card contest
●KZYR: On Friday’s someone from the community takes over the radio and talks
about a topic. Kate working with KZYR on scheduling this
●We need DU to start sharing in their channels
●From sponsors ...they don’t want to give money because
○There is nothing from DU on their site
○There is nothing from keynotes on their social