HomeMy WebLinkAbout06. Betty Ford Alpine Gardens RequestCSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 1 of 6
VAIL COMMISSION ON SPECIAL EVENTS
$14,500K Fund Balance Application
ü Please review the Event Scorecards and use the criteria to tailor your application.
ü Handwritten applications will NOT be accepted.
ü Please email application as the original PDF file, scans will NOT be accepted.
NAME OF EVENT: Soil & Farmers - An exhibit by National Geographic Photographer
Jim Richardson
PROPOSED DATE(S): June 27 - November 2, 2019
PRODUCING ENTITY: Betty Ford Alpine Gardens
AMOUNT OF FUNDING REQUESTED: $12,000
1. Name and Title of Person Completing the Application:
Nanette Kuich - Education Director
2. Mailing Address: 522 S. Frontage Rd. E., Vail, CO 81657
3. Telephone: 970-476-0103 x 7
4. E-Mail Address: Nanette@bettyfordalpinegardens.org
5. Event and/or Organization Website: bettyfordalpinegardens.org
Submit PDF via email to: mmiano@vailgov.com
CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 2 of 6
Soil &Farmers, photographic panels by world-renowned National Geographic
photographer Jim Richardson will be installed inside the Education Center and out in the
Gardens located in Ford Park to make human connections with individual farmers of the
world and how soil affects worldwide food production.
Simultaneously, the US Botanic Garden’s most popular 2015 exhibit, Exposed: The
Secret Life of Roots will travel for the first time to the Education Center and Women
Farmers, a photographic exhibit prepared by Jim Richardson illustrating the magnitude of
women farmers’ impact on world food production, will be displayed in the Vail Library and
the other three local libraries in our community.
Funding for The Women Farmers exhibits has already been found through a donor to Betty
Ford Alpine Gardens.
Betty Ford Alpine Gardens is one of the outstanding ways the Town of Vail meets
its mission to provide educational opportunities to citizens and guests. Betty Ford Alpine
Gardens is repeatedly rated in Trip Advisor’s Top 3 Things to do in Vail and has been given
their Certificate of Excellence for consistently earning great reviews from travelers. An
alluring reason to plan a vacation to Vail is being able to plan time for public, self-guided
and private tours of the Gardens. The Soil & Farmers, Roots and Women Farmers exhibits
as well as permanent exhibits and activities in the Education Center, Botanic and Children’s
Gardens are a new and fun part of these visits. Changing programs add an enticing benefit
for return visits to Vail as well.
The goal of BFAG’s Roots, Soil & Farmers and Women Farmers exhibits and
activities is to raise community and visitor awareness of historical and current agricultural
practices and their effects on food and ecosystem security. The relationships among wild
diversity, crop plants and agriculture, both positive and negative, will be presented in
programming and displays.
Learning is lifelong and self-motivated. BFAG is an informal learning institution that
provides individuals of different ages and personal identities with the tools needed to
become environmental stewards. Project elements are aimed toward visitors of all ages.
levels.
Additional funds will be used to generate 18 Indoor and 12 outdoor exhibit panels
designed by Nat Geo photographer Jim Richardson plus licensing fees to illustrate the
importance of farmers of the world and how soil affects plant growth and food production.
BFAG received a 2019 CSE E&E Grant for $20,000 of a $30,000 request. Total
expenses for the Exposed: The Secret Life of Roots exhibit and activities is estimated to be
$60,000. The previous $20,000 CSE Grant will be used to purchase the floor to ceiling
roots being grown for us by the Land Institute of Kansas, the highlight of the Roots exhibit.
An additional $5000 donor grant will be used for the Women Farmers library exhibit.
1. Event Description:
a. Detailed description of the event and its activities. Where will the event be
located within the Town of Vail?
2. Brand Fit: How does the event support or build the Vail Brand?
3. If you’ve already received funding from the CSE for 2019 please explain
how these additional funds will be utilized?
4. Potential: How will the event or program deliver and educational
component??
CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 3 of 6
Betty Ford Alpine Gardens provides unique outdoor and indoor settings with
engaged staff, free Roots theme based interpretive exhibits, materials, maps, treasure
hunts and tabletop activities to engage all ages of learners. More in-depth educational
opportunities include guided and self-guided tours, workshops, and expert speaker series.
Providing groups and families with interpretive materials reinforces learning through
conversation. The quality of interactions with the Gardens’ staff can also make a profound
difference in visitor learning.
The ability to inspire engagement and commitment is considered the most important
leadership skill. All motivation comes from within a person through what is consistent with
their values and vision. Betty Ford Alpine Gardens’ Roots, Soil & Farmers and Women
Farmers exhibits and activities encourage all visitors - local, national, and international - to
incorporate the urgent need to figure out a way to sustainably feed our planet into their
personal values. An educated and motivated visitor can then provide meaningful personal
and financial support to conservation projects and compel conservation action by their
legislators wherever their home may be.
Betty Ford Alpine Gardens is one of the world’s premier specialized botanical
gardens with a mission to deepen understanding of alpine plants and fragile mountain
environments. Established in 1986 in the Town of Vail’s Ford Park, it is the highest
elevation botanical garden in the world at 8,200 ft. (2,700 m). The gardens are available
free of charge and attract more than 100,000 visitors annually to view a unique collection of
alpine and mountain plants from around the world with related educational exhibits and
activities. The annual budget for Betty Ford Alpine Gardens is $1.3 million for the October
2018 – September 2019 fiscal year.
Betty Ford Alpine Gardens is repeatedly rated in Trip Advisor’s Top 3 Things to do
in Vail and has been given their Certificate of Excellence for consistently earning great
reviews from travelers. The annual Town of Vail Event Visitor Surveys also receive
excellent reviews for Betty Ford Alpine Gardens, with a 2018 Net Promoter Score of 90.
The Gardens are well thought of in the local community as well, receiving the Vail Valley
Partnership’s 2018 Nonprofit of the Year award.
An alluring reason to visit and vacation in Vail is being able to plan time for public,
self-guided and private tours and events in the Gardens. Changing annual themes and
associated activities encourage visitors to return again and again.
5. Potential: How will the event or program provide opportunities for
intellectual dialogues and problem solving?
6. How will the event or program enhance Leadership Skills: locally,
nationally and internationally?
7. Producer Qualifications: Explain the event producer’s quality, knowledge
and resources to sustain and grow the event.
CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 4 of 6
Sample of Soil & Farmers Outdoor Displays by National Geographic Photographer
Jim Richardson
Budget:
• Provide a detailed event budget, including anticipated revenues and expenses.
Explain how you intend to use the CSE funds.
Marketing:
• Attach a detailed description of your marketing plan and indicate how the
budget will support the plan, include strategy and execution details.
• SUBMISSION:
Submission:
Please submit PDF via email to: mmiano@vailgov.com
• Please limit files to a total of 2MB or less, larger size files will be rejected by the
Town of Vail email server, .zip files cannot be accepted. You can also submit via
dropbox or other file transfer service.
• Producers should submit the required information electronically in PDF format, (NO
HARD COPY IS REQUIRED) to Matt Miano by 12:00 p.m. on Friday, March 1, 2019.
• Qualifying applications will be reviewed and final funding allocations will be
CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 5 of 6
determined by the CSE at the regular CSE meeting on Weds, March 6, 2019
• Applicants will be notified of status following the CSE Mtg on Weds. March 6, 2019.
CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 6 of 6
Attachment A: CSE Event Categories and Evaluation Criteria
Events receiving public funding for this Request for Proposal must fit our Educational
and Enrichment Events category as defined below:
Ø Educational and Enrichment Events
Goal: Promote leadership development, intellectual opportunities and health and well-being
• Shall be part of the CSE RFP process
• Potential to build the Vail Brand as an educational and well-being destination
• Local, regional, (and when appropriate) national and international media exposure
• Economic impact may be in the future: Potential to return economic benefits as
participants share their experiences to individuals and groups within their spheres of
influence
PLEASE SEE SCORECARDS ON FOLLOWING PAGES
CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 7 of 6
Maximum Score
SCORECARD:
EDUCATIONAL AND ENRICHMENT EVENTS
Criteria Rating
Potential to achieve one
or more of the
following:
Enhance Leadership Skills: locally, nationally,
internationally
0-25
Foster a Health and Well Being reputation for Vail
Provide opportunities for intellectual dialogues
and problem solving
Deliver an educational component
Create a lasting impact on the community
Brand Opportunity
Builds the Vail Brand
0-15
Timing Optimize calendar - "the right events at the right
time"
0-5
Demographic Fit:
Audience
Optimize quality of participants to improve future
economic opportunity
0-10
Community Enrichment What is the community involvement opportunity
and/or lasting community benefit?
0-10
Growth Potential
Continues to evolve by delivering fresh content,
enhanced experiences
0-10
Achieves national/global recognition and
participation
Marketing Strength
Extent and quality of promotional and marketing
"reach"
0-15
Leverage media exposure and sponsorship
support
Producer Qualifications Proven quality, knowledge and resources to
sustain and grow the event
0-10
100