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HomeMy WebLinkAbout07. Eat Chat Parent RequestCSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 1 of 6 VAIL COMMISSION ON SPECIAL EVENTS $14,500K Fund Balance Application  Please review the Event Scorecards and use the criteria to tailor your application.  Handwritten applications will NOT be accepted.  Please email application as the original PDF file, scans will NOT be accepted. NAME OF EVENT: Eat Chat Parent __________________________________________________ PROPOSED DATE(S): August or September 2019 PRODUCING ENTITY: Eagle River Youth Coalition_______________ AMOUNT OF FUNDING REQUESTED:____$3000__________________________________ 1. Name and Title of Person Completing the Application: ____Carol Johnson__________________________________________ 2. Mailing Address: PO Box 4613 Edwards, CO 81632 3. Telephone: _____970-331-1487 – Carol’s cell_______________ 4. E-Mail Address: ___cjohnson@eagleyouth.org 5. Event and/or Organization Website: _______www.eagleyouth.org___________________________ Submit PDF via email to: mmiano@vailgov.com CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 2 of 6 1. Event Description: a. Detailed description of the event and its activities. Where will the event be located within the Town of Vail? 2. Brand Fit: How does the event support or build the Vail Brand? 3. If you’ve already received funding from the CSE for 2019 please explain how these additional funds will be utilized? 4. Potential: How will the event or program deliver and educational component?? I propose for the event to take place at the newly renovated Red Sandstone Elementary school – either in the library or gymnasium. Eat Chat Parent is a free mental health series and it fits the Vail Brand because it offers educational information about positive behavioral health for families. We emphasize pro social behaviors and attempt to guide families away from risk factors and negative behavior patterns. We are a resource for local families who are looking to solve problems, address tough issues, or just stay informed of important issues they might face at some point in their life. We will be able to enhance the event by purchasing a brand new documentary created by IndieFlix Productions. The documentary will cover a mental health topic (TBA). They offer amazing one hour films on the following topics: anxiety, bullying, social media or technology overuse. I would like to coordinate with Red Sandstone administration to see which topic is most important to them. In keeping with the Town of Vail mental health priorities, I think any of these topics will help your efforts. We could also partner with the Town of Vail police One Mind campaign and help promote your new mental health inititiative as well. CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 3 of 6 5. Potential: How will the event or program provide opportunities for intellectual dialogues and problem solving? 6. How will the event or program enhance Leadership Skills: locally, nationally and internationally? 7. Producer Qualifications: Explain the event producer’s quality, knowledge and resources to sustain and grow the event. The event offers leaders, or anyone willing to share their personal experience, in the Town of Vail to be on the expert panel. It also offers a chance to bring in a national or international speaker to contribute to the conversation. (Eat Chat Parent has collaborated with several national speakers this year). Please know that one need not be on the panel to be participate in answering questions for the audience. Audience members sometimes offer the best advice. I have been facilitating Eat Chat Parent for the past 3 years. Under my leadership, the event audience has grown 150%. We have expanded our reach, narrowed our topic to focus soley on mental health and are helping local families and youth bit by bit. Vail Health joined in 2018 as presenting sponsor, along with other sponsors: Vail Valley Cares, Colorado Office of Behavioral Health, Towns of Vail, Avon, Gypsum and Eagle, SAMSHA, Wells Fargo. In 2019 we saw Total Health Alliance, Slifer Smith and Frampton Foundation and Epic Promise join. Eat Chat Parent just keeps growing!!! We offer a healthy delicious dinner by Vail Resorts Epic Promise, certified childcare providers, experienced live interpreters. We also provide a folder full of resources. We collect anonymous evaluations to inform us if particpants enjoyed the presentation, if they will adopt any behavioral changes associated with the topic presented, what additional topics to offer in the future, and general demographic questions. A detailed analysis is provided upon request after each event, as well as a year-long summary. All participants, if agreed upon, are added to our database and are continually informed about our events and receive educational information year-round. After the movie is over, we will offer an expert panel discussion. This is when anyone from the audience (adults, parents, anyone who works with youth, youth 5th grade and up) can ask a question, or make a comment. We try to have a youth on the panel. It is during this portion of the Eat Chat Parent events that amazing connections are made, resources are offered and people know they are not alone. Conversations and problem solving continue after Eat Chat Parent events, whether it’s on a car ride, at the dinner table, via email, or face to face. CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 4 of 6 Budget: • Provide a detailed event budget, including anticipated revenues and expenses. Explain how you intend to use the CSE funds. Marketing: • Attach a detailed description of your marketing plan and indicate how the budget will support the plan, include strategy and execution details. • SUBMISSION: Submission: Please submit PDF via email to: mmiano@vailgov.com • Please limit files to a total of 2MB or less, larger size files will be rejected by the Town of Vail email server, .zip files cannot be accepted. You can also submit via dropbox or other file transfer service. • Producers should submit the required information electronically in PDF format, (NO HARD COPY IS REQUIRED) to Matt Miano by 12:00 p.m. on Friday, March 1, 2019. • Qualifying applications will be reviewed and final funding allocations will be determined by the CSE at the regular CSE meeting on Weds, March 6, 2019 • Applicants will be notified of status following the CSE Mtg on Weds. March 6, 2019. CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 5 of 6 Attachment A: CSE Event Categories and Evaluation Criteria Events receiving public funding for this Request for Proposal must fit our Educational and Enrichment Events category as defined below:  Educational and Enrichment Events Goal: Promote leadership development, intellectual opportunities and health and well-being • Shall be part of the CSE RFP process • Potential to build the Vail Brand as an educational and well-being destination • Local, regional, (and when appropriate) national and international media exposure • Economic impact may be in the future: Potential to return economic benefits as participants share their experiences to individuals and groups within their spheres of influence PLEASE SEE SCORECARDS ON FOLLOWING PAGES CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 6 of 6 SCORECARD: EDUCATIONAL AND ENRICHMENT EVENTS Rating Brand Opportunity 0-15 Timing 0-5 Demographic Fit: Audience 0-10 Community Enrichment 0-10 Producer Qualifications 0-10 100 Potential to achieve one or more of the following: Continues to evolve by delivering fresh content, enhanced experiences Achieves national/global recognition and participation Growth Potential Marketing Strength Extent and quality of promotional and marketing "reach" Criteria Create a lasting impact on the community Leverage media exposure and sponsorship support Enhance Leadership Skills: locally, nationally, internationally Foster a Health and Well Being reputation for Vail Provide opportunities for intellectual dialogues and problem solving Deliver an educational component Optimize calendar - "the right events at the right time" What is the community involvement opportunity and/or lasting community benefit? Builds the Vail Brand Optimize quality of participants to improve future economic opportunity 0-25 0-15 0-10 Maximum Score Proven quality, knowledge and resources to sustain and grow the event Eat Chat Parent Town of Vail Budget • IndieFlix Cost - $1500 • Regional panel speaker - $1500 Marketing, food, childcare, interpretation and resource materials are paid for by other sponsors: Vail Resorts Epic Promise, Vail Health, Total Health Alliance, Vail Valley Cares. The above budget will allow other sponsors to increase their efforts in different event area not including documentary and speaker fees. Marketing Plan Details: • Event Flier Dissemination to schools and throughout the community • Press Release, article, letter to the editor • Vail Daily Print Ads • KZYR/Pandora Radio ads • Newsletters: ERYC, VRI Employee, Vail Health, VVP, Schools • Social media posts, events, shares • Word of Mouth