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Home My WebLink About08. Unsettled _ Vail _2019 Request VAIL COMMISSION ON SPECIAL EVENTS $14,500K Fund Balance Application ✓Please review the Event Scorecards and use the criteria to tailor your application. ✓Handwritten applications will NOT be accepted. ✓Please email application as the original PDF file, scans will NOT be accepted. NAME OF EVENT: Unsettled Vail PROPOSED DATE(S): September 7 - 21, 2019 PRODUCING ENTITY: Unsettled, Inc AMOUNT OF FUNDING REQUESTED: $14,500 1.Name and Title of Person Completing the Application: Michael Youngblood, Co-founder and COO 2.Mailing Address: 152 Turnpike Road, Brevard, NC 28712 (permanent) Local: 1635 Golf Terrace, Vail, CO 3.Telephone: +1 864 382 9200 4.E-Mail Address: michael@beunsettled.co 5.Event and/or Organization Website: www.beunsettled.co CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 1 of 7 1.Event Description: a.Detailed description of the event and its activities. Where will the event be located within the Town of Vail? Since 2014, Unsettled has been running coworking retreats in 20 countries around the world. This would be our first event in the US. Our coworking retreats are either 2-week or 1-month retreats for professionals who can work remotely to spend their time living and working in a destination. Unsettled works with local partners to provide our guests with accommodations, a place to work, and a local experience to explore each world-class destination where we operate. In Vail, we would locate as much of the activities in and around Vail Village, which would be our hub for accommodations, a place for guests to open their laptops and be productive, and our gateway for local experiences and outdoor activity on this retreat. 2.Brand Fit: How does the event support or build the Vail Brand? Unsettled has been selective in where we operate to date. With destinations like Bali, Buenos Aires, Cape Town, Barcelona, Portugal, Tokoyo, and many more, we work with globally recognized destinations that are known not only for their places to visit but also as places where today’s knowledge workers, creative class, business owners, and professionals who can work remotely can live, work, and enjoy in new ways -- by living there in one place for 2 to 4 weeks at a time. We have also been able to attract significant media from the NYTs to the WSJ as the trends behind Unsettled are an interesting narrative around how rapidly lifestyles are changing based on how we live and work today. https://beunsettled.co/about-us/media/. We believe there’s a strong narrative for Vail and Unsettled to attract this kind of media attention and support the Vail brand as a destination with ample recreation and livability. 3.If you’ve already received funding from the CSE for 2019 please explain how these additional funds will be utilized? First time. CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 2 of 7 4.Potential: How will the event or program deliver an educational component? Unsettled’s DNA is rooted in experiential education for today’s working professionals. We use each location’s unique experiential qualities to help professionals break out of their work routines and discover inspiration, new perspective, and insights for work and lives. For example, after a day of working, participants -- and local professionals -- might go on a hike and along the hike, we are asking a series of intentional questions about the importance for professionals to step outside of the office, to meet new people from other industries, and to have a peer group to support their personal and professional growth. All the while, we ground that experience into the location's unique offering, in the case the mountains, valleys, rivers, trails, and abundant recreation opportunities available in Vail. 5.Potential: How will the event or program provide opportunities for intellectual dialogues and problem solving? Unsettled wouldn’t exist if not for how we engage people in intellectual dialogue about work and life today. Our Experience Team is consists of expert facilitators of meaningful conversations that bring professionals insights into their lives. On a given retreat, we host the following types of events: Orientation, Welcome Dinner, Local Cultural Experiences, Creative “Lunch” series (x 3 or 4), Self Reflection Sessions, Workshops on Professional Work Topics (x 2 or 3), and Local Experiences (x 3 - 5), among others, but these are defined by the intellectual dialogue that we facilitate. 6.How will the event or program enhance Leadership Skills: locally, nationally and internationally? Primarily by (1) establishing Vail as a leading destination for professionals to combine living and working, (2) for visiting guests who undergo our program that helps them understand how they live and work at their best when they are intentional about their lifestyle, and (3) for local professionals who we would open up the program to for full or part-time access (on a paid program basis) CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 3 of 7 and would get to participate in the workshops, experiences, and dialogue facilitated by Unsettled. 7.Producer Qualifications: Explain the event producer’s quality, knowledge, and resources to sustain and grow the event. Unsettled has run just shy of 100 of these coworking retreats in complex and challenging international environments. We have worked with hundreds of vendors and partners. We have trained dozens of employees in multiple countries to execute our logistics and philosophy. We have faced natural disasters, political disruptions, and economic challenges around the world, each time overcoming and producing events that receive praise in reviews from our customers and partners. We have worked with leading universities, corporations, and local partners. We have managed millions of dollars in budgets over the years and are currently working with one of the world’s most recognized creative brands to grow our retreat footprint. In nearly all of our locations, when a pilot retreat is successful, we return for multiple times throughout a year. CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 4 of 7 Attachments Budget: We anticipate having 20 full participants join us from outside of the Vail area who would pay for the full program as broken down below. All of these are estimates, but based on our research and experience, we believe we are close in each category. Some definitions and explanations: -Housing: Working in the shoulder season and reserving rooms for 14 to 30-day blocks, we generally receive well under published rates. -Coworking: For our first events, we either work with a local coworking space, one of our accommodations provider (e.g. an additional hotel room), or a local cafe or restaurant who can work with us in certain hours of the day. In Vail, we are interested in working with several parties to consider testing out a coworking space for a limited time frame and possibly longer. We are entrepreneurial. -Experience costs: Welcome dinner, workshop spaces, local adventures, etc. -Fixed costs: Our staffing costs, housing our staff, transport for our staff, etc. We divide this out across the anticipated number of participants. -Full participants: Guests from out of town paying the full price for everything. -Local Participants w/Coworking Memberships: Locals who pay for the experience and the coworking membership. -Local Participants w/out Coworking Memberships: Locals who pay for the experience, workshops, orientation, social sessions, and adventures, but not the coworking or housing. -Marketing: See attachment. -Scouting/Location Manager budget: Hire a local to work part-time leading up to and during the retreat. Full Participants 20 PER PERSON (Full Participants) Expected PP Revenues PP $3,000 Avg Housing Costs PP $1,500 Avg Coworking Costs PP* $250 Avg Experience Costs PP $200 Fixed Costs PP $300 CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 5 of 7 Local Participants w/Coworking Memberships 10 PER PERSON (Loca Participants W/Coworking) Expected PP Revenues PP $750 Avg Coworking Costs PP* $200 Avg experience Costs PP $200 Fixed Costs PP $50 Local Participants w/out Coworking 15 PER PERSON (Loca Participants W/Coworking) Expected PP Revenues PP $550 Avg experience Costs PP $200 Fixed Costs PP $50 Totals PER PERSON Total Revenues (approx) $75,000 Total Retreat Costs (approx) $55,000 Marketing budget (approx) $15,000 Scouting/Locationo Manager budget (approx) $7,500 Uses of CSE Funds Total Request: $14,500 Marketing: $10,000 Scouting: $2,000 Coworking: $2,500 Of the $14,500 request, $10,000 would be used for marketing Unsettled Vail. $2,000 would be used to hire a local to support in the design and setup stages. $2,500 would be used to support in the establishment of a popup coworking space, co-branded Unsettled and Vail. CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 6 of 7 Marketing Plan We have executed hundreds of thousands of dollars in marketing budgets to support our retreats. We regularly run marketing campaigns based on all of the following strategies. We are well practiced and prepared: ●Unsettled | Vail would live on Unsettled’s website. ●Unsettled | Vail would go out multiple times in our newsletter of approx 50,000 people ●Unsettled | Vail would go out across our social media channels of approx 150,000 followers ●We would run an Instagram ad campaign for Unsettled | Vail targeting both a US target audience of creatives and knowledge workers and an international one in strategic locations such as Mexico City, UK, and Europe, where there’s already an awareness of both Unsettled and Vail. ●We would run a Gooogle ad campaign for Unsettled | Vail targeting both a US target audience of creatives and knowledge workers and an international one in strategic locations such as Mexico City, UK, and Europe, where there’s already an awareness of both Unsettled and Vail. ●We would run a press campaign for Unsettled | Vail targeting media outlets across Colorado and major cities across the US and Canadian where we believe people would want to escape for a working retreat in Vail. CSE 2019 RFP – EE Fund Balance: 2/22/2019 Application Form Page 7 of 7