HomeMy WebLinkAbout2012-11-14 CSE Special Meeting MinutesCSE/Meeting Minutes November 14, 2012 Page 1 of 5
MINUTES:
Town of Vail: Commission on Special Events Meeting
The Grand View - Lionshead
__________________Wednesday, November 14, 2012 @ 8:30 a.m.______________
CSE Members Present: Jenn Bruno, Chairman
Cali Adkisson
Bobby Bank
Dave Chapman
Barry Davis
Sonny Kerstiens
Rayla Kundolf
TOV Staff Present: Sybill Navas, CSE Coordinator
Kelli McDonald, TOV Economic Development Director
Tammy Nagel, CSE Secretary (arrived at 11 a.m.)
Clare Hefferren, Economic Development Assistant
Others Present: Margaret Rogers, Vail Town Council Member
Adam Sutner, Strategic Consultant to the CSE
Jamie Gunion and Beth Pappas, Vail Recreation District
(VRD)
Scott Bluhm, Vail Valley Foundation (VVF)
Laurie Asmussen, Eagle Valley Events
Missy Johnson, Highline Sports and Entertainment (HSE)
Rob Levine, Vail Symposium
Cynthia Bruggeman, Speckled-Hound Consulting
Jen Radueg, NRC365
______________________________________________________________________
CSE Chair, Jenn Bruno, called the meeting to order at 8:30 a.m.
Administrative Items:
Motion to approve the Minutes of the meeting of November 7, 2012, as
presented.
M/S/P: Kundolf/Chapin/Unanimous
Funding Allocation Decisions for 2013 Events:
Sutner reviewed a PowerPoint presentation highlighting the CSE’s revised objectives,
alignment with the Vail Local Marketing District and the Vail Brand, and the optimization
of the calendar. Following discussion, the following funding decisions were made:
CSE/Meeting Minutes November 14, 2012 Page 2 of 5
Summer Mountain Games:
Motion to allocate $100,000.00 towards this event.
M/S/P: Kundolf/Adkisson/ vote 6/1(Davis opposed)
Snow DAZE:
Motion to allocate $50,000.00 towards this event.
M/S/P: Kundolf/Bank/Unanimous
Spring Back to Vail:
Motion to allocate $37,500.00 towards this event
M/S/P: Kundolf/Bank/Unanimous
Vail Lacrosse Shootout:
Motion to allocate $13,000.00 towards this event with the requirement the event
producer creates a “festival theme” which will help to bring the event into the
village, and provide a more visible integration with the community.
M/S/P: Kundolf/Adkisson/ vote 6/1(Bank opposed)
Winter Mountain Games:
Motion to allocate $50,000.00 towards this event
M/S/P: Kundolf/Bank/ vote 6/1 (Davis opposed)
Gourmet on the Gore:
Motion to allocate $50,000.00 towards this event
M/S/P: Kundolf/Bank/Unanimous
Kick-It 3v3 Soccer:
Motion to allocate $40,000.00 towards this event with the requirement the event
producer creates a “festival feel” which will help to bring the event into the village,
and provide a more visible integration with the community.
M/S/P: Kundolf/Davis/Unanimous
Keen Vail Kids Adventure Race:
Motion to allocate $25,000.00 towards this event.
M/S/P: Kundolf/Bank/Unanimous
Increased funding was allocated to facilitate a major expansion of this event, which has
sold out, with a large waiting list, in both of its first 2 years. The producer was directed to
look at ways to make the event more accessible to non-local participants.
Vail Restaurant “Month”:
Motion to allocate $21,500.00 towards this event with the requirement the event
producer change the name and reduce the duration of the event to 10 days from
October 11 – October 20, 2013.
M/S/P: Kundolf/Davis/Unanimous
CSE/Meeting Minutes November 14, 2012 Page 3 of 5
Taste of Vail:
Motion to allocate $30,000.00 towards this event.
M/S/P: Kundolf/Bank/Unanimous
Vail Film Festival:
Motion to allocate $40,000.00 towards this event.
M/S/P: Kundolf/Davis/Unanimous
Vail Valley Cup Soccer Tournament:
Motion to allocate $5,000.00 towards this event.
M/S/P: Kundolf/Davis/Unanimous
Vail Rocks:
Motion to approve the date of June 15, 2013 and allocate $25,000.00 towards
this event.
M/S/P: Kundolf/Adkisson/ Unanimous
HoliDAZE:
Motion to allocate $50,000.00 towards this event.
M/S/P: Kundolf/Bank/ Unanimous
Oktoberfest:
Motion to allocate $45,000.00 towards this event.
M/S/P: Kundolf/Davis/Unanimous
Vail Farmer’s Market and Art Festival:
Motion to allocate $35,000.00 towards this event.
M/S/P: Kundolf/Bank/Unanimous
America Cup
Motion to allocate $5,000.00 towards this event.
M/S/P: Kundolf/Davis/Unanimous
Vail America Days:
Motion to allocate $40,000.00 towards this event.
M/S/P: Kundolf/Davis/Unanimous
It was noted that there is a $29,500 credit towards fireworks in addition to this allocation,
due to the cancellation of the fireworks display in 2012 on account of the significant
drought conditions and associated fire danger.
Vail New Year’s Eve 2014:
Motion to allocate $10,000.00 towards this event.
M/S/P: Kundolf/Bank/Unanimous
CSE/Meeting Minutes November 14, 2012 Page 4 of 5
King of the Mountain Volleyball Tournament:
Moti on to allocate $7,000.00 towards this event with the requirement the event
producer activates an exhibition court in Solaris or Arrabelle. If the event
producer is unable to provide activation in either of those locations, the allocation
is then reduced to $4,000.00
M/S/P: Kundolf/Bank/Unanimous
Soul Music Festival:
Motion to allocate $40,000.00 towards this event with the requirement the event
producer work with a CSE approved local event producer and meet and work
cooperatively with CSE and VLMDAC representatives for marketing assistance.
M/S/P: Kundolf/Adkisson/ vote 5/2 (Bank and Kerstiens opposed)
SSCV Noram Cup:
Motion to allocate $2,000.00 towards this event.
M/S/P: Kundolf/Bank/Unanimous
Colorado Grand Finish Line and Concours:
Motion to allocate $2,000.00 towards this event.
M/S/P: Kundolf/Davis/Unanimous
Vail Arts Festival:
Motion to allocate $10,000.00 towards this event.
M/S/P: Kundolf/Bank/Unanimous
Lionshead Family Saturday Afternoon Club:
Motion to allocate $20,000.00 towards this event.
M/S/P: Kundolf/Adkisson/Unanimous
US Youth Fly Fishing National Championships:
Motion to allocate $2,500.00 towards this event.
M/S/P: Kundolf/ Kerstiens /Unanimous
PINK Vail:
Motion to allocate $10,000.00 towards this event.
M/S/P: Kundolf/Davi s/Unanimous
Vail Automotive Classic:
Motion to allocate $1,000.00 towards this event.
M/S/P: Kundolf/Adkisson/Unanimous
Vail Whitewater Park Kayak Demos:
Motion to allocate $2,000.00 towards this event.
M/S/P: Kundolf/Davis/Unanimous
CSE/Meeting Minutes November 14, 2012 Page 5 of 5
The Vail “Living Well” Summit:
Motion to recommend that the Vail Town Council allocate $25,000.00 towards
this event, based on CSE criteria.
M/S/P: Kundolf/Adkisson/Unanimous
Memorial Day Event:
Motion to recommend the Vail Town Council allocate $100,000.00 (not to
exceed) towards an as yet to be determined event which meets the CSE’s
criteria and will be developed in consideration of input received from marketing
research efforts.
M/S/P: Kundolf/Adkisson/Unanimous
Intercept Attendance and Marketing Liaison:
Motion to recommend the Vail Town Council allocate $50,000.00 towards the
development of a Intercept Survey and the development of a tool to accurately
measure attendance at events, and $15,000.00 towards staffing for an Event/
Marketing Liaison.
M/S/P: Kundolf/Adkisson/Unanimous
Falling Leaf 50 Mountain Bike Race, Ultra Race of Champions (ROC), Vail
Songwriters Festival, Vail Victory Races, Season of Song, Vail Global Energy
Forum, Beyond Living and Losing, Skating Club of Vail: Invitational and Mountain
Fun, Commando Bootcamp Games and Mutt’er Run and Carpenter’s Ball:
Motion to allocate $0.00 towards these events.
M/S/P: Kundolf/Bank/Unanimous
The CSE agreed that, should the USA Pro Cycling Challenge (USAPCC) not award a
stage to Vail in 2013, they would forward a recommendation to the Vail Local Marketing
District to fund the Tour of Vail with the funds that have been set-aside for the USAPCC.
Matters from CSE Members, not listed on the agenda:
McDonald reminded members of the VLMDAC marketing meeting on November 15,
2012 at 8:00 am at the Antlers Lodge.
New Business: None
Adjournment:
Motion to Adjourn @ 2:17 p.m.
M/S/P: Kerstiens /Kundolf/Unanimous
Next Regular CSE Meeting:
Wednesday, December 5, 2012 @ 8:30 a.m.
Vail Town Council Chambers