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HomeMy WebLinkAbout2018-10-10 CSE Meeting Minutes FINALCSE Minutes October 10, 2018 Page 1 of 3 DRAFT COMMISSION ON SPECIAL EVENTS MEETING Antlers at Vail, Lionshead Wednesday, October 10, 2018 @ 7:30a.m. AGENDA: Meeting materials can be accessed at the following link: http://bit.ly/2QzQKkQ CSE Members Present: Alison Wadey Mark Gordon Rayla Kundolf Marco Valenti Samantha Biszantz Kim Newbury Rediker Barry Davis TOV Staff Present: Ernest Saeger, Special Events Coordinator Mia Vlaar, Economic Development Director Matt Miano, Economic Development Coordinator Others Present: Lauren Miller (Alpine Arts Center), Michelle Stecher (Eagle River Youth Coalition), Lindsay Humprheys (Vail Veterans Program), Nanette Kuich (Betty Ford Alpine Gardens), Colleen Davis (Vail Centre), Alan Himelfarb (Starting Hearts), Liz James(Vail Centre), Amy Lewis (Education Foundation of Eagle County), Kris Sobel (Vail Symposium) Bob Bandoni, (Global Solutions Forum), Euginnia Seyferh (Ski and Snowboard Club of Vail), Kristi Scheidegger (Vail Mountaineer Hockey Club), Trista Sutter (Vail Mountaineer Hockey Club), Angela Mueller (Vail Farmers Market, Kris Kringle Market, Farm to Table Series, Fall Wine and Food Classic) Samantha Haberna (Vail Farmers Market, Kris Kringle Market, Farm to Table Series, Fall Wine and Food Classic), Chris Chantler (Taste of Vail), Sven Bean(LFA MMA), CSE Minutes October 10, 2018 Page 2 of 3 Christine Albertson(Pink Vail, Vail Health), Kirsten Helmsted, Meg Sheehan, Sanara Luppa (Can Do MS), Joel Rubinowitz (Vail Rec District), Brian Hall (Vail Family Fun Fest Apres Family Ski, Blue Creek), Beth Pappas (Vail Rec District), Leon Fell (King of the Mtn Volleyball), Sarah Franke (VVF), David Soran, Nikki McClintock (Vail Lacrosse Shootout), Helene Mattison (Kids Adventure Games, GenZ GameZ), Denise Cheng (Vail-BC Restaurant Week), Erinn Hoban (Vail Automotive Classic), Laurie Asmussen (Eagle Valley Events, Inc.), Joulles Wright (The Wild Rumpus), Mike McCormack (Outlier Offroad), Cahty Ethington (Roundup River Ranch), Corinne Hara (Vail Film Festival), Jason Balera (Say No More! Productions) CSE Chair, Barry Davis, called the meeting to order at 7:36AM. Administrative Items Approval of the Minutes of the CSE Meeting on October 3, 2018  Motion to approve the minutes of the CSE Regular Meeting on October 3, 2018 as presented. M/S/P: Gordon/Kundolf/. The motion passed 6-0, Wadey not present a. Review Survey Results b. Final 2019 CSE Budget c. CSE Deadlines & Meeting Reminders: • October 10: RFP Meeting #1 (The Antlers at Vail) – 7:30am-6:30pm • October 14: RFP Scoring due by 8:00pm • October 17: RFP Meeting #2 (The Antlers at Vail) – 7:30am-5:30pm • November 6: Presentation to Council of 2019 funding decisions – Time TBD • November 7: Regular CSE Meeting – 8:30am • November 13: CSE 2019 Allocations to be presented to VEAC- 8:00am • November 15: CSE 2018 Allocations to be presented to VLMDAC – 8:30am • December 17: Last day for Council call-up for funding decisions CSE Minutes October 10, 2018 Page 3 of 3 • Application Deadlines and Interview Dates for CSE applicants: Interviews at Town Council Work Session on Tuesday, December 4. Deadline for letters of interest due to the Assistant Town Manager, Patty McKenny, by Wednesday, November 28. o CSE members whose terms expire on December 31, 2018 are Barry Davis, Mark Gordon, Alison Wadey, & Marco Valenti Online Scoring and Process a. All completed scoring must be submitted via online portal no later than 8:00pm on Sunday, October 14. Review of 2018 RFP responses b. Education & Enrichment category – 7:45am-9:55am c. Communication, Recreation & Cultural category – 10:10am-5:40pm CSE Process Discussion and Review New Business and Community Input: Discussion to move 10th Mountain Parade to a CRC event ensued and all agreed to do so. Roundup River Ranch Super Hero Ski Day was discussed as being a potential EE event but ultimately the group agreed to leave it as a CRC event. America Days and Oktoberfest events were discussed as potentially becoming events not funded by CSE but rather town council moving forward. Rayla expressed that it is tricky with a continued flat budget to support these events asking for funding increases year in and year out. Mia made note that as of now we do not have a Holidaze event promoter. Kim noted that for certain events the CSE has little leeway in the decision making process and they must be funded. Mia suggested that a new rule where events could only increase their ask by 10% each year may be worth exploring. Mark mentioned that the Oktoberfest always yields a high ROI and then asked the question, is it worth risking one event that is established to help fund a new event that will bring greater risk due to the unknown.  Motion to adjourn at 5:26pm. M/S/P: Kundolf/ Rediker/ Unanimous. Motion passed 7-0 CSE 2018 RFP Presentation and Discussion Schedule Antlers at Vail, Condominiums and Conference Center - Lionshead; October 10, 2018 7:30 a.m. – 6:30 p.m. EDUCATION/ENRICHMENT (EE): cf: Lauren Merrill Community Art Events Jan 1-Dec 31 Alpine Arts Center $15,000 ● Explanation- Third year, formally utilizing CSE, offering year-round program (15) request 15K. Funding goes towards locals and tourists, kids and adults, $20 paid $29 subsidized through CSE funding, each participant takes home souvenir. Exact programming not quite set for 2019. Potentially partnering with other events such as Food Amphi Concerts, Vail Rec District et. al. Hoping to branch out on marketing efforts in future. Hoping to increase visual art offerings in Vail ● Q) Davis - Last year’s funding? A)$12,500 ● Q) Rediker -If not able to fund fully what would be consequence? A) Potentially less programming and less marketing ● Q) Kundolf - Do you have other Sponsors? Yes - Alpine Bank, hoping for $5000k for 2019 but hasn’t been located as of yet cf: Michelle Stecher & Carol Johnson Eagle River Valley Prevention and Family Education Jan 1-Dec 31 Eagle River Youth Coalition $5,000 ● Explanation of event: Education for health and safety within our community. Family and parent education offered for free for almost 10 years. (mental health focus) 550 attendees at first event last week. Free, free dinner, free child care, multiple languages. Also offering in-school prevention efforts. Began in high school and moving into younger grades. ● WOW Factor: Not here pitching huge event, not offering ROI, offering opportunities to partner with families, residents etc. and reduce spending through ancillary efforts by helping families. Other towns are participating (Eagle Avon, Gypsum) ● Q) Kundolf - How many events go on in Vail? A). Works at library, Vail Mountain. Still working on schedule. ● Q) Kundolf - What levels are other towns contributing at? $1K to $7500. Combined over 10K ● Comment from Wadey - Loved and was scared by event she attended and is excited about potential and wants to see more similar style events in Vail proper ● Comment from Davis- not a heads in beds event but sees other benefits to town ● Comment from Rediker - would like to see what events will actually will be in Vail cf: Lindsay Humphries Vail Veterans Program Winter Family Program & Winter Mountain Adventure 1/13, 3/8 Vail Veterans Program $20,000 ● Explanation: Shared moving story about family whose life was completely altered when he lost both his legs. Joined program in 2013 and 5 years later returned and now have 4 children. Vail and the mountain offered opportunity to move past injuries. Also developed community with other wounded Warriors. And generosity of spirit from within the town of Vail. They’re now returning to Vail to have their very first family vacation with all 4 kids and staying at Antlers. ● Partnering with veteran’s organization from Montana to help kids cope with issues that come along with parents who are injured ● Q) Wadey - What was the growth from last year? A) participants last year. Don’t want to see huge growth as it affects the effectiveness. 180 is estimate for this year (25 veterans, rest family members). We went from one program to over 15 annually ● Q) Davis - What is the economic impact? A) They pay retail. 12-day event. ● Comment from Valenti -they utilize a large number of rental properties as well. ● Q) Rediker - Is there a long-term impact with past participants still reaching out? A) Yes, they do! cf: Alan Himelfarb 7th Annual All You Need is Heart with Susan Ford 2/1 Starting Hearts $25,000 ● Explanation -2010 Susan Ford had cardiac arrest event. Since she has been very active in health fields and is making a triumphant return to Valley. Primary event will be an Evening with Susan Ford speaking on her family history. Will be held either at Marriott or Sebastian ● Q) Kundolf - What does the 25K go to? A) Very upscale gala event ● Q) Davis How many people to attend? A) Depends on where it will be held - Marriott - 600 Sebastian - 250 ● Q) Wadey - Will this go to the operational expenses? A) It will be used to underwrite costs and marketing to front range ● Q) Wadey - Do you have partnerships with other high-end demographic lists? A) Yes, we are reaching out to old time families from Vail that knew the Fords ● Q) Gordon - Is this the first year Susan Ford will be here? A) Yes Q) Event is a dinner and a speaker? A) Yes, the Screening event will be 2-3 weeks later ● Q) Macro - The funds will be to underwrite the event not the screening? A) Correct ● Q) Samantha - Budget said 120 sales but there is potential for 600? A) 120 was the number for the screening ● Heart and Soul Event: Looking to expand. Working with Mike Ortiz at Vail Rec. Expanding from 20 health and wellness vendors to over 50 and looking to double participation to 400. Working with Breck Grand Vacations. ● Expanding team competition - learning about and location of public access defibrillators ● Casting a wider net of marketing. Currently in 6 counties Working with numerous universities to expand reach ● Saeger- If courage classic is that weekend these two events can’t coexist ● Q) Kundolf - Funded 7K last year, now asking for 20K? Going towards what? A) Majority goes to Marketing to increase participation cf: Amy Kemp CampSight: An Innovation + marketing Unconference 4/10 – 4/12 CampSight $15,000 ● An unconference - outside of the box conferencing. Host breakout sessions in local businesses. 3 days of Marketing and innovation discussion. ● Q) Gordon - Are you looking to relocate from Breckenridge or is this new camp? A) Our vision is to host one in the fall and one in the spring. The spring camp would be hosted in Vail. Fall will stay in Breck. ● Q) Davis - Who comes to CampSight? A) Entrepreneurs, startups, and outdoor inspired brands are the focus. Primarily destination visitors. We bringing in international speakers to attract these attendees. ● Q) Kundolf - I don’t get this. Help me out? A) The way it is structured is it is a 3-day unconference with keynote speakers etc. including getting out into town with breakout sessions ● Q) Kundolf - What is the 15K for? A) Marketing and bringing in the right type of speakers (travel budget) ● Q) Samantha - Did you want the mountain to still be open? A) We like to have an outdoor activity so targeting end of ski season when things start to slow down was the goal ● Q) Gordon - Can it be during the week? A) Yes ● Q) Rediker - If we weren't able to fund at full level would you still be able to host? A) Yes Q) Are you open to partnering with other events? Taste of Vail is week before, could you piggy back and overlap? A) Absolutely Saeger had mentioned a potential crossover with Spring Back to Vail previously cf: Amy Lewis Project Funway 2/8 Efec $10,000 ● 2019 will be third year at Dobson. Video to show WOW factor- Create fashion using anything but fabric ● Working with Mondo Guerra from Project Runway along with a special guest from Project Runway ● Only major indoor event in February. Increases Vail’s position in fashion industry. All proceeds go back into the community and schools ● Drives residents back up the valley. Benefits local youth and they hope to sell out Dobson Arena in years in the future ● Q) Kundolf - Have you secured Dobson? A) Yes. Q) Out of attendance how do you get to $144K in revenue? A) People spend approx. $200 on food and rooms. Goal is to package with hotels. ● Q) Gordon - This is a one night of event with months leading up to it. What do you plan to do differently this year? A) Changing direction of stage, adding tables, expanding catering ● Q) Rediker -Who do you use for catering. A) Red Maple last year and hoping to use them again Rediker noted that the Vail Rec District does have a catering department. ● Q) Kundolf - What’s educational? A) Art and STEM programs in schools. Overall promotion of mission ● Q) Gordon - How many designers and models are students? A) 12 and under and 12-18 categories are all students cf: Colleen Davis Community and Destination Programmatic Support 5/1 – 9/30 Vail Centre $55,000 ● Been supporting for three years. Two main focuses. Community programming, destination learners. ● Community level- 2000 local professionals have joined in last 3 years. Over 80% of nonprofits. Found also that community members are bringing in people from outside the valley. ● Destination - out of state guests growing. As we become more well-known we are getting requests for custom programming. ● Q) Kundolf - Of your current partnerships (Duke and Creighton Universities) do they offer funding? A) No. We pay to bring them here but they offer a discounted rate ● Q) Kundolf -Are you planning to expand into other universities? A) Yes, we want to but want to be strategic and focused Q) Do you receive other In-kind donations from the town? A) Absolutely, the town has helped with the Grandview and Donovan rooms ● Q) Kundolf -You’re asking for little more money, what are you going to do with it? A) Marketing approach has changed and is reflected in level of programming and participants. Expanding community events and offering at least 2 more panel discussions. ● Q) Kundolf - How many events out of entire syllabus take place in Vail? A) 90% of course work is in Vail. Only times we aren’t in Vail is due to rooms being booked. ● Q) Samantha - You’re looking to improve classes, are you also looking at tuition price? A) Sweet spot is at $150- $200 so we need to compensate with funding to offer the level of programming we’d like. cf: Kris Sabel Vail Symposium Winter Season 12/6 – 4/18 Vail Symposium $45,000 ● Exercise your mind after exercising your body. Generate revenue through ticket sales and donor support. Up to 80% in sales and 20% in donors. On a roll, continue to improve year after year ● Q) Gordon - What percentage of events are in Vail? A) 70%, a little more in winter. a little less in Summer. Building space has become an issue but we are pursuing other venues including Vail Chapel and The Sebastian, another new partner ● Q) Kundolf - What’s the $45K for? A) We’ve hired another full-time staff member. Want to spend more on venues, more on food, more on travel (Speakers). We are also hoping to purchase a used van to help move gear. ● Q) Kundolf - ROI only $33K? A) Results show people live here and there isn’t a huge ROI cf: Bob Bandoni Global Solutions Forum 10/16 – 10/18 Shoulder to Shoulder $15,000 ● Experimenting increasing forum from internal partners to attract a broader audience in one that we hope to grow to be international by partnering with U of Denver business school. Didn’t ask for money for the experiment in 2018. Target is 50-100 participants. ● Q) Where at? A) Vail Mountain School, Vail Christian? Primary participants ● Gordon Q) Of school’s what percentage of public schools? A) No specific numbers but Continuing to reach out and trying to increase participation. Funding is hopefully to help locals participate ● Kundolf Q) If you are doing well with private schools have you reached out to Denver private schools? A) Yes, Kent Denver is coming along with 11 schools nationally and maybe one from Mexico ● Comment from Wadey - call principals and individual schools directly as opposed to superintendents cf: Nanette Kuich Betty Ford Alpine Gardens Programming 11/27 – 11/2 Betty Ford Alpine Gardens $30,000 -Roots grown and then to be hung from ceiling, with Nat Geo Photo Jim Richardson backdrop Q) Valenti - What happens to exhibit after the year? A) Compost pile. Q) Gordon- Last year funding went to a few exhibits? A) Correct. Still offering a year-round schedule of events surrounding this exhibit. Q) Kundolf - All Speakers are in building? A) When roots are in building hoping to use the Grandview room to host speakers Q) Gordon Without funding it won’t happen? A) We are committed to making it happen but we may shrink it back, it costs $20K just to grow the roots. Q) Gordon - When will roots arrive? A) Mid may, open in June Q) Gordon - Our funds will go only to roots exhibit not capital expenditures? A) Correct. roots will cost 60K and asking for half of that from Town. cf: Liz Campbell Travelogues at the Museum 12/20 – 4/1 Colorado Ski Museum $40,000 ● Exercise your mind after exercising your body. Generate revenue through ticket sales and donor support. Up to 80% in sales and 20% in donors. On a roll, continue to improve year after year ● Q) Gordon - What percentage of events are in Vail? A) 70%, a little more in winter. a little less in Summer. Building space has become an issue but we are pursuing other venues including Vail Chapel and The Sebastian, another new partner ● Q) Kundolf - What’s the $45K for? A) We’ve hired another full-time staff member. Want to spend more on venues, more on food, more on travel (Speakers). We are also hoping to purchase a used van to help move gear. ● Q) Kundolf - ROI only $33K? A) Results show people live here and there isn’t a huge ROI cf: Jeff Wiles 10th Mountain Parade 1/3-2/21 Vail Resorts $40,000 ● New event - 20-25 skiers ski down in a torchlight parade- ● Include an historical component along with people in 10th Mtn. Uniforms ● March through the village to the 10th Mountain Statue, offer hot cocoa etc. hoping to add some pizazz, including fireworks which is primary cost ● Started thinking Thursday and now wanting to move to Friday so as to not have conflict with other organizations but are flexible ● Q) What is money for? A) Uniforms primarily, cocoa, pins as well as fireworks ● Q) Why is this educational enrichment? Most guests don’t know what the 10th Mtn Division is and the important connection it has in our community ● Could we incorporate Lionshead? A) May be difficult to stage ● Q) Valenti - 15K for event at outset? A) Yes, and 10k there after ● Q) If we can’t fund can we try one event? A) We could but what if it’s a slam dunk would like to try 3-5 first year. ● Equal ask to what Vail Resorts is contributing? A) They would pay for labor, planning and execution Total EE Funding Requested: $315,000 CULTURAL/RECREATIONAL/COMMUNITY (CRC) cf: Euginnia Seyferth The Steadman Clinic Vail Cup 1/13 – 3/24 Ski and Snowboard Club Vail $6,000 ● Started as an international race and has been reimagined as an introduction to race for locals and visitors. Usually 300 kids per event. Hoping to increase the visitor percentages ● Events are free so that’s why we seek funding for bibs, Marketing, hill fees ● Q) Davis - How many kids participated last year? A) 350 but they participate on multiple days ● Q) Davis - No huge changes? A) No ● Q) Davis - Increasing from 2500 last year? A) We requested $5k last year and got $2500. Trying to increase sponsorship to cover increased labor costs etc. ● Q) Valenti - Mentioned destination guests, what percentage do they make up? A) Currently about 10% but reaching out to concierges at hotels and advertising in the Vail Daily etc. cf: Eddie Shipstad Vail Skating Festival 12/13 – 12/15 Vail Skating Festival $25,000 ● Phone Call Presentation: ● Ice Spectacular at Dobson ● 2-day clinic at Dobson with Olympic coaches and master rated coaches ● 2 free shows, one at Solaris and one at Arrabelle ● Brings all aspects of skating entertainment and education to residents and guests ● Generate revenue via ticket sales, in-kind usage of arena and utilize Dobson for two full days for clinics and practice, sponsorships ● Getting people to stay in Vail due to festival setting that occurs multiple days ● Skaters come in from around country IE- Florida skaters are coming in for 10 days ● Hoping to make this an annual event ● Will be filmed on TV8 and shown throughout the winter season and we will pitch to networks after the fact in hopes of signing them on for 2019 ● Q) Biszantz- Are your dates flexible with snow daze same timing? A) I think snow daze will help us and also feel it’s a slightly different crowd. We’ll draw a skating audience that will stay around for Vail. But yes, we are flexible but room rates are a bit more affordable during that time. In the future we’d love to see event grow to a 7-day event. cf: Trista Sutter Vail Sportsmanship Tournament 11/1 – 11/17 Vail Mountaineers Hockey Club $10,000 ● 40th annual tournament - now hosted at Dobson and Eagle - sold out every year due to lack of ice. Start games at 630am and go till midnight nonstop each day. ● Championship games always at Dobson which attracts viewers! ● 70 teams 4000 attendees ● 10k ask. 7500 to help with ice expenses. 2500 would cover 15% of officiating fees ($20K total) ● Estimated 300o room nights in 2017 ● Q) Dobson versus Eagle usage, does eagle chip in funding? A) Due to championship games Slightly more in Dobson but near 50-50. Yes, we get funding from Eagle, believe it was $1100 last year. ● Rediker Comment - Antlers will have its best November ever this year due to this year's’ tournament. cf: Trista Sutter Pucks, Pars and Poker 9/13 – 9/15 Vail Mountaineers Hockey Club $5,000 - Raised over $50K in 2018 last month. Utilizing Avs Alumni Association bringing out our community. - Had to pay Avs 10K to show up so asking for half of that. Q) Kundolf - $5K for half of Avs but you also want to increase Gordon eting? A) Yes. We will have this event no matter what but appreciate any assistance and will put funds towards the overall exposure with long lead magazines and front range Marketing. Also believe that the Avs will help due to their excitement level from having participate! Q) Vlaar - Any limitations on appearance fee? A) Really only covers travel fees and lodging for athletes. cf: Sven Bean Legacy Fighting Alliance 5/3 Legacy Fighting Alliance $22,500 ● Confirmed for 30 events on access TV and signed agreement with Shamrock Sports ad agency out of Maryland to help with sponsorships etc. ● Q) Davis - Level of production here in Vail? A) I believe it will be bigger a little more WOW factor. IE Digital wall, graphic package. Want to do more visually! Grow it from a production level. ● Q) Davis - Possible that with your new partnerships that we’d see a lesser event? A) Absolutely not, new partners are Korean and have huge international connections but want to step up our look. They have new attitude that allows us to spend money to ensure production will increase. ● Q) Rediker - Mentioned possibly two dates, what are you thinking? A) One in spring and we would need some separation so a minimum of 4-5 months apart. Town of Vail doesn’t want to pick a weekend that we don’t impact the spring event and Sven doesn't want to pick a bad weekend where the event would suffer. Doesn’t necessarily want it to be a total off weekend. ● Q) Rediker - Discussed Dobson or Lionshead mall? A) We could try to make something more festival like. But with weather not thinking outside is truly an option. Would like to take outdoor off table, Dobson is our home and we can only make event better. ● Q) Kundolf - Flexible on spring date and 4 mos. apart? A) Correct. Q) Funding is $22,500 is that for one event? That would be per event? ● Q) Vlaar - What did attendees think of timing? A) Little pushback because not everything was open so not true Vail experience, but minimal compared to the positive feedback. ● Q) Gordon - Should we consider moving to June? A) Vlaar -Ancillary benefit to town to keep in May. ● Q) Gordon to Sven - Would you be open to moving to better weekend? Yes, if TV was also good with it. cf: Craig Marshall World Pro Ski Tour 1/31 – 2/2 World Pro Ski Tour $10,000 ● Revenue includes lodging, food, drinks. Tito’s Vodka will throw 5 parties in three days! ● Looking for year over year partnership with high quality ski resorts and support from the town would be huge ● Q) Davis - Where are you at with Vail Resorts? A) We’ve gotten event approval on that date. Been in touch with ski club who is also on board. Just looking to confirm sponsorship dollars. ● Q) Davis - How many locations on the tour? A) In 2019 we are most likely looking at 4. ● Q) Davis -Commitments from top tier athletes? A) Because we haven’t confirmed or announced, no. Website does show who has competed in the past. ● Q) Davis - On Golden Peak, one discipline, two days of racing? A) Correct. Friday 2 hours of racing. Saturday 4 hours of competition. Open to anyone to qualify. ● Activation in local communities to attract competitors? Absolutely cf: Angela Mueller Kris Kringle Market 12/14 – 12/15 Ren Event Productions $5,000 ● Q) Kundolf - Will it be similar to what you did for Holidaze? 3 booths with a Christmas feel and businesses put tables out but didn’t have a total Christmas feel A) That is the general plan. Reached out to other vendors in hopes to grow. ● Q) Kundolf - 90% were Vail businesses, will there be an increase in outside vendors A) 30-40 vendors coming in from out of town as well as Meadow Drive businesses. ● Comment from Kundolf- encourage them to decorate like Christmas, didn’t have Christmas feel cf: Angela Mueller Taste of Vail Fall Wine and Food Classic 9/20 – 9/21 Ren Event Productions $35,000 ● Primarily draws a destination crowd that comes and spends money. ● Offered a hike up the mountain and it sold out 2 weeks prior in 2018 event ● All events ended with a brunch within the town of Vail ● Will have an article in Sunset, NY Times, and USA Today ● Comment from Davis - pleasantly surprised with the way this is trending ● Q) Biszantz - It really is focused on Southern Hemisphere? A) Yes, Napa is in crush. ● Comment from Biszantz - Would be nice to highlight that, it’s just not super obvious ● Q) Kundolf - Why the increase? A) Public relations travel to increase exposure ● Q) Vlaar – Are dates flexible because VVF may increase concerts into the fall? A) Somewhat, possibly ● Comment from Wadey - Southern wine budget was just a bar graph cf: Angela Mueller Vail Farmers Market Farm to Table Series 7/12 – 8/16 Ren Event Productions $14,000 ● Unique opportunity to highlight the greatest culinary experience utilizing produce and the like from the farmers market. Sells out quickly!! ● Q) Davis - Have chefs Integrate with farmers market vendors and interact while shopping? A) Yes ● Q) Kundolf - Because it is at capacity can you add another one or move forward an hour? A) We are working on the time factor ● Saeger - Note: August 16th may be Colorado Classic if dates conflict may need to move ● Last year’s funding was $9000 cf: Angela Mueller Vail Farmers Market & Art Show 6/16 – 10/6 Ren Event Production $45,000 ● last year funded $35,000, we ask for what we need to make it happen and make it happen well. ● Q) Davis - How does $10K increase help? A) We’ve added staff, traffic control and all helps event to happen well. ● May reduce market by one day as solution. ● Q) Kundolf - Fees? A) Tent fee for Meadow Drive is $295, outside of that is $1100 ● 25% new vendors every year ● Rediker comment: One of our most successful events and appreciate you have a plan if you don’t get full funding, please keep in mind we keep getting asked for more from all events and our budget remains flat ● Q) Davis - How many farms last year? A) 8 farms Q) Possible to do a micro market with all farms and a just few vendors? A) It would be very difficult but open to discussion. cf: Angela Mueller Taste of Vail Spring Wine & Food Classic 4/3 – 4/7 Ren Event Productions $58,000 ● Want to add ambient background to help energy and flow of events. ● Ice bars, fire pits to be added to hotel event ● Adding music to mountain top ● Chris Chantler - Also want to add stages to the grand tasting to highlight restaurants (focus really on presentation) also will be back at Marriott so we’ll have more space for vendors and patrons ● Q) Kundolf - I thought there was more wine than lamb. I do like the idea of staging, way back when the gala was black tie and that was exciting A) Chris - Millennial shift from black tie, we’d love to bring that back and working on a theme to insight that effort. Also, we have 58-60 wineries and not that many restaurants so that will always be an imbalance. 25 restaurants. ● Q) Biszantz - Aspen is what it is due to its relationship with distributors. Have you started those conversations? A) Yes, Andre from Matsuhisa is onboard and working with us to develop these relationships. Had lunch with 15 people showing up to join discussion. Food and Wine Magazine brings in huge sponsorship dollars due to their relationships more so than Aspen. Our event is more focused on relationship with the food and the restaurants. ● Comment from Kundolf- Would like to see people get dressed up and that the dress code goes up and it I want to feel comfortable with talking to vendors. cf: Christine Albertson Pink Vail 3/16 Vail Health $10,000 ● 8th Year - Biggest ski event to conquer cancer. 46 states ● Strong connection between visitors and locals ● All monies stay local at Shaw Cancer Center ● 21% front range 23% out of state 5% other mountain towns - rest are summit and eagle counties ● Q) Rediker - Do you do any additional events affiliated with this like a dinner the night before or a party the night before to spread it out over the weekend. A) We do a captain’s party 30 days out for captains of the teams and we do a party for the top fundraisers the Thursday before. We’ve discussed doing an open party but have found it tricky to determine who to invite. We provide tools and tips to team captains and businesses and leave it up to them to execute. cf: Meg Sheehan Ski for MS 2/23 Can Do MS $5,000 ● Comment from Kundolf - If you want banners put it out to donors or families that deal with MS and they may be willing and interested in contributing ● Comment from Earnest - Roundabout banners can’t have sponsorship logos on them cf: Kristen Horpedahl Rocky Mountain Burger Battle 6/27 Team Player Productions $25,000 ● Looking to bring Denver Burger Battle to a new town. ● Open it up to Mountain community establishments with top 2 moving on to Denver Burger Battle. ● Position it during the week so as not to affect weekend business ● Q) Davis - Where do you see it happening? A) Looking at Vail Village, similar footprint to beer fest, a bit smaller. Solaris would be first choice due to familiarity ● Q) Biszantz - Local chefs? A) We’d invite chefs from all mountain communities. That would drive room nights. ● Q) Biszantz - How does it work? A) We’ve worked with Shamrock in Denver, also talking with Sysco to help restaurants out. If not able to help we’ll help pay room night. We provide grills and coolers. Offer lots of public relations. ● Q) Kundolf – Are the sponsors the same as Denver? Q) Some have expressed interest but haven’t gone down that road. We will reach out to Vail vendors first! ● Q) Rediker - In the mountains is there another burger battle? A) Used to be one in Durango. Used to be one at Copper but no longer. cf: Kristen Horpedahl Vail Craft Beer Classic 6/13 – 6/16 Team Player Productions $68,000 ● going into third year. ● Brewers association looking to jump on board ● trying to increase prestige ● hopefully bringing Jameson’s onboard ● Add a qualifying contest to attend as a brewery potentially (probably not in year three) ● Q) Davis - What do you expect it to grow to this year? A) 500-1000 patrons ● Q) Biszantz - Open to changing the date? A) Yes, we’d like to push back one week. Don’t want to compete with Aspen and Frisco BBQ. Beneficial to patrons as well as sponsors. ● Q) Kundolf - You have big dreams and I appreciate it. In recap you mention everything that is going to happen, on Thursday and Friday. I don’t see any music? A) We dialed it down to be within the ‘toast of Vail”. We agree that it was loud. We want to be good neighbors. Also looking to add experiential opportunities and they all sell out. ● Q) Wadey – Is beer a part of it? A) Yes, all-inclusive ticket for food beer and spirits. Two votes, industry pros and patrons. Q) What time of day? A) Probably a 5-9pm type of event. But flexible. cf: Brian Hall Vail Family Fun Fest 6/22 – 8/3 $21,000 ● Wanting to work harder by communicating better with the hotels. Large staffs make it tricky but want to do early season orientations so they would have info and recognize us. ● Q) Kundolf - Funfest on Sundays? A) It is on Saturdays. ● Q) Kundolf - Also stated that if you don’t get funded it won’t happen? Have costs gone up? A) Asking 21k for summer and 30k for winter. I also need help from lodging partners. We need a critical mass to do it well and make a justifiable return. cf: Brian Hall Family Apre Ski at Lionshead-Vail 12/22 – 3/30 $30,000 ● Similar to summer but different because of environment. Done for many years at beaver creek. ● Q) Wadey - Pretty much a winter version? Yes, a little more theatrical and utilizing the winter elements. Similar ‘slow down and enjoy’ mentality. We become photo ops for kids. Connection between mountain and hotel. ● Q) Davis - It’s not meltdown time? A) No, it helps with meltdown time. ● Q) Vlaar - Dates are al when we are pretty busy? A) Yes, I want to do 16 but chose 8 to start and want to help with the overwhelming nature and take some stress off the instructors, etc. ● Q) Davis - Would you consider doing a smaller one? A) Yes, I’d consider anything. I need the hotels support too! ● Q) Valenti - Is it about 4k per event? A) Close, some things would carry over. Within 15% of that. ● Q) Biszantz - Is charging photo ops etc. a possibility? A) It isn’t worth nickel and diming and the experience is more valuable than the monetary valuable. Don’t want to become Disney World. Think it is of value to keep free and say its courtesy of TOV. cf: Beth Pappas Vail Whitewater Race Series 5/7 – 6/4 Vail Rec District $7,000 ● Asking of 1K less than last year because we can continue to use pinnies for years to come. ● Looking to build on momentum. Up 28% participants. Evenly split 50-50 local and out of town. 3 years ago, it was 94% local. ● Comment from Kundolf - All I know is from the first time they came to us it was 6 people standing there and now it is an event! cf: Sarah Franke GoPro Mountain Games 6/6 – 6/9 Vail Valley Foundation $85,000 ● Working on activation to smooth transition between Lionshead and Vail Village. Art gallery walk? ● Want it to be more than just athletics. Art and music ● Working on improving partnerships with town and vendors ● Comment from Kundolf - Reminder on tents and t-shirts ● Q) Davis - Anything new and exciting? A) Changing slack line that will add wow factor. A highline factor. Looking at adding a new bike event utilizing lower areas of mountain that would add spectator factor. Dogtown- build out that venue, add a live-stream to it. Add number of music acts and bring in some bigger bands. ● Q) Davis - Contract with Gopro? A) It is currently signed to go through this next year (2019). ● Q) Gordon - Any indication they are looking to get out? A) No, they love it and think it adds to their demographic and value the most. ● Q) Biszantz - Did anything ever happen with SUP event moving to Avon? A) We had looked at it but from spectator standpoint we probably won’t do it unless water levels dictate. ● Comment - Once details get locked in we’ll share with town and are ahead of schedule from previous years. cf: Leon Fell 47th Annual King of the Mountain Volleyball Tournament 6/14 – 6/16 $15,000 ● Creating better communication with Social Media and Bracket Buster app to help teams know when they are playing etc. ● Bringing in additional staff to help with parking ● WOW factor - Casey Jennings coming (Kerri Walsh’s husband) to see how and what we do. Will also bring in some of his guys to teach junior clinics that will bolster registration. ● Q) Biszantz - I’m wondering, it’s been at $15K then last year it went to $7500 and now back to $15K. A) Last year CSE dropped by half. Hoping to return to $15k to help operational costs and pay for the bracket system. Frees up more dollars from our budget to offer prize money. cf: Mark Foster Vail Lacrosse Tournament 6/17 – 6/19 $10,000 ● Entering 25th year. 3-day international tournament 2300 participants plus increase spectatorship(10K) ● 96% spend the night. 76% come just because of the event. ● Getting more small businesses involved ● $3 mill eco to valley, 1.6 to Vail itself. ● Q) Gordon - Last year at $5k this year $10k ask. What does that fund? A) Last year we used on media marketing but we didn’t get to fund other marketing channels, social media, print. So, we really want to put marketing team in better position. Also, would like to host event in center of town (possibly a concert) ● Q) Kundolf - Do you get any other funding? A) Yes. Avon provides in-kind trade but not financial. ● Comment from Rediker - the Eagle Vail field is operated by Vail Rec District. Conversation ensued about lodging, website desirability of event, where dollars are spent. cf: David Soran Vail Lacrosse Shootout 6/29 – 7/7 $20,000 ● 47th year. Brings best players from around the world. 8-day event, 3300 attendees. Estimate 3.1 million in revenue generated ● Social Media additions - trying to bring it into the 21st century. Target ads at demographics that don’t automatically sell out every year. ● Streamed events live last year, and brought in Lacrosse Talk Radio ● Davis - Q) Last year we funded 15 this year 20? We have to rent more fields, more rooms etc. Event costs go up. Trying to expand and attract ore ● Rediker - Entrance Fee A) Varies from 1800-2400 ● Gordon made a note that our budget has remained flat. ● Want to focus on branding, stay relevant ● Also started Vail Lacrosse Hall of Fame cf: Ariel Rosemberg Vail Summer Bluegrass Series 6/26 – 7/17 Lakeside Stride $50,000 ● Last year's event: 3000 people over the course of 4 weeks. Estimate about 60-70% came specifically for the event so about 50-200$ were spent per participant. ● 42% in bar sales increase over 2017 equal to $14K ● New to event, move out of Lionshead and over to Vail Village to not compete with third parties but open to Lionshead if we can discuss property and location. Prefer to discuss with CSE and council rather than third parties. ● Q) Davis - Where do you envision it? A) One of two places, either Solaris or Checkpoint Charlies. Don’t want location to be a detriment to event. ● Q) Cost of a tent? A) Working closely with tent company and building relationships and may bring out of Denver or summit county. ● Q) If we said no, we want to keep in Lionshead? A) It's a tough conversation, been very reliant on the town. If it is going to continue there isn’t the need for a third-party producer. ● Q) Understand that moving would help your income potential. You do realize that there is a fee to be in Solaris? Some other hoops to jump through as well. Earnest: no tent on gore Creek Drive. A) Tent has been an insurance plan but not necessary with the proper content. Always a risk. ● Q) Kundolf - Lionshead is activation for that entire village? Wadey - yes. Q) If you did move to Vail Village could you assist a group to play at a lunch hour at Lionshead. A) It would be my absolute pleasure to do that. cf: Chris Harguth PBR West Championships 7/18 – 7/21 $12,500 ● Expanding age group to include up to 16-year-old teams to help compete with Steamboat tournament ● Hoping to grow and bring additional out of state teams (UT, MT WY AZ) and we see those teams stay for a full week, not just the three-day tournament. ● Only utilizing Vail proper hotels as ‘Host Hotels’ moving forward ● Q) Rediker - Asked for clarification on fields. A) Battle Mountain, Fairgrounds. Eagle Vail. May have to move to Gypsum HS also. ● Q) Kundolf - Eagle sponsor, are they financial? A) Yes, they kick in about $2k covering cost of fields. Vail Valley partners were previously helping cover cost of fields but no longer ● Q) Davis -How many teams last year? A)35 in 2018, 42 in 2017, down due to Triple Crown Tournament in steamboat cf: Dan Cramer Kick It 3v3 Soccer World Championships 7/26 – 7/28 $40,000 ● Signed a 3-year deal with FC Schalke an international club from Germany ● Brought on marketing firm ● Q) from presenter - Are our dates good dates or could we move back to first week in August? A) Joel from Rec District would need to confirm- ● Q) From presenter - Can we provide marketing materials from TOV to distribute at all events? A) Earnest - yes, we can get you something ● Q) Gordon - You do 60 tournaments? A) Anticipate 65-75 in 2019 Q) Is our model similar to those 60+ markets? A) Typically, what we see is at local level we produce internally, at regional level, like Vail, we see greater support from those cities. Those book greater hotel rooms etc. Q) Did Disney pay you? A) Yes. But unique relationship. They charged gate receipts to spectators, not a model 3v3 wants. ● Kick it World Series Potential ● Q) Davis - Is Vail the best venue for World Series? A) I can’t say no and I’d say yes, it is very iconic and easily accessible and people love coming to Colorado. We also live here and can put resources behind it. ● Q) Wadey How many teams? A) 134 Q) Next year? aggressive estimate 200+ Can we get our logo on jersey? Yes, that is doable ● Q) Kundolf what was it at in 2017 A) 151 cf: Chris Huntington Vail Yeti Hockey Club 1/1 – 12/31 $15,000 ● 3 sold out games last year. Increased from 19 to 27 home games at Dobson for 2019 ● Teams from around country will be hosting as well as the New Zealand Ice Blacks will be here for 10 days training and playing the yeti 3-4 times. ● Offers college grads opportunities to continue to play and contribute to our community ● Increasing radio advertising and hired new promotions manager ● More we can do the better the ROI for the town. Without funding all would be reduced thus reducing impact so hopeful we can continue to grow in all facets ● Q) Wadey - On overall budget it's just a bar graph, can you please email Earnest more specifics? A) Yes, will email. ● Q) Wadey Are NZ staying in town? A0 Yes, Vail International Condos April 8-19th. Moving forward would like to host international tournament after ski resort closes ● Q) Biszantz - More locations for beer and food sales A) Yes, we added three more locations at end of last year. ● Q) Wadey - Are more Family nights an option - A) Dobson schedule dependent but yes. Also want to do more promotions during games etc. cf: Helene Mattison Kids Adventure Games 8/7 – 8/11 r $40,000 - families love event but looking for backups - Trying to fix issues to allow competitiveness in fair fashion (add a competitive wave) - Hope to achieve a national championship by 2020 - improve course, bigger better. Sponsors - don’t like being at Solaris. Not reaching their demographic and participants of event Q) Kundolf - To move it from Vail Village to Lionshead would be easier? A) Yes. That are the pro. Cons would be the course, would lose that gondola ride. Q) Percentage of Eagle county? A) 37%, 50 instate, remaining out of state Q)2020 big event how many other communities do this? A) Nobody does what we are doing. We travel to 10 races across the US. Q) National Sponsors? A) LL Bean, Hydro Flask, Kellogg’s Bar. Q) Biszantz - Why aren’t you at Mountain Expo plaza all 4 days? A) We tried to bring in a village area. At the time we had bikes staged there but we’ve moved bikes out of Gold Peak so now there is room. Some Vail Resorts questions. cf: Helene Mattison GenZ GameZ (working title) 5/27 – 5/28 $20,000 ● Gen Z 14-18-year olds. how to bring them to town. ● Medieval Games: teams of 12 -dueling stations - bragging rights and fun. ● Very fun and visual and athletic ● Group setting offers a comfort level for teenagers ● Proven concept ● Q) Davis - Not sure I completely understand that age group participating in combat style games? A) This is a sporting event. Gen Z reports are out about how they see themselves including larger groups where they can hide behind teammates. Would have to compete and win to advance to next level. Our least competitive group is the 14 y/o. Looking for something that appeals to those who are opting out. ● Kundolf and Rediker- Dates may be an issue with school still going on. Helene is open cf: Erinn Hoban Vail Automotive Classic 9/5 – 9/8 $7,000 ● Want help to reach locals better ● Thursday event at Pepe’s. Drew 47 registrants, none were locals. ● Q) Davis - Do you feel there is brand confusion between you and the Grand? A) Drivers know the Grand so no. Spectators don’t really care, they just look at the cars. Q) How do we grow our event to be comparable to Pebble Beach A) Took losing Wheels and Wings so now we can refocus, redirect our mission to being a car show. Refocus and align with mission statement of TOV. ● It’s going to be hard to grow event because we already max out space. Need to brainstorm more space and open to ideas and help from Vail. cf: Mike McCormack Vail Outlier Offroad Festival 9/27 – 9/29 $35,000 ● Drawing more from front range. as event continues and we want to expand to neighboring states AZ. UT. ● Youthful, vibrant unique event ● World Cup event is within the realm in the next few years if that is path we’d like to go down. ● Q) Davis - Think we are all interested in world stages, what would you need? A) Wouldn’t need much more to do a UCI event in 2020. Need to display operational acumen more so than dollars and cents. Q) If funding remained the same would we see similar growth in event excellence? A) We have a neat plan in the “mind cloud”. ● Q) Davis - What does event look like 30% better? A) Better and more vendors. better purses attracting better riders. ● 2018 purse was$ 5k Hoping for $10-15K in 2019. Although not a primary focus. ● Strider Races….ran out of time. cf: Cathy Ethington Roundup River Ranch Superhero Ski Day 3/9 Roundup River Ranch $4,000 ● Benefit to vail is through hospitality partnerships currently being worked on. ● Q)Davis Could this be an EE event? (Discussed later) ● Q) Kundolf What do the money’s go to? A) Funding the actual event ● Q) Biszantz - Does Vail resorts offer in kind trade? A) Currently working on that but it will be in Vail. ● Q) Davis - How many years? A) Third Q) Attendance A) Year 0ne - 200, Year Two - 250, Year Three goal 350 which is equivalent to our $50k goal in fundraising cf: Kerri Thelen Vail Valley Soccer Cup 10/4 – 10/6 $20,000 ● 2700 athletes, 10000 visitors. ● Increase ask from last year because we have a waitlist of over 50 teams and want to expand. Biggest hindrance is referees. We currently pay for room nights for refs. ● Rediker - If it grows are we maxed out of fields? A) There is a field we can still use and we can use fields in Avon but we fill beds using Room Rosters App. We do as much as possible to keep everything in Vail. ● Q) Kundolf - With increase funding, would it help benefit training referees? A) Yes, we would try and help train local referees as well as offset some of the lodging costs. ● Q) Rediker - The weekend you have it, is that flexible? A) No. There are no league games that weekend allowing us to host tournament. cf: Joulles Wright Wild Rumpus Vail 3/23 $60,000 Dollars would go to influencers, marketing, outreach. Q) Rediker - What drew you to Vail from Athens GA? A) It happened organically out of conversation that Vail needed a new event. Lots of potential to promote it and make it awesome. Q) Pretty big ask. If we weren’t able to give full amount what would that look like? A) Copied budget from Athens events and moved over, haven’t had opportunity to really dig in and look at hard costs. So yes, it could still happen. Q) Kundolf - 60K is a lot for a one-day event. As of now no sponsors, would that change? A) Absolutely, just getting here and getting into it. Q) Are you an event producer? A) I’m in music and film. Q) Davis - How much does Athens make it sponsorship? A) Not sure but believe it is around $30K Comment from Rediker: My brother lives in Athens and says it is a big thing. And at a time when Athens is normally quiet. Grown into a three-day event. Comment from Kundolf: Be prepared, many loopholes, deadlines etc. A) Confident that we’ll work well and get it done. cf: Austin Gavlak Après Vu 2/1 – ⅔ $100,000 ● Changing name to ‘Full Send’ if we are able to partner with marketing team (Jerry of Day and utilize their social media). ● Either ticketed or free depending on level of funding. ● Vail Resorts open to utilizing space. Also spoken with lodging partners. ● Flexible on dates and may be interested in moving back to march. ● Lyft as a potential sponsor. Also spoken with New Belgium. Roosa? ● Q) Kundolf - What are your March dates? A) Mid to late march but flexible ● Q) Rediker - Concert in ford park would be in parking lot? A) Correct. Ticketed vs. non-ticketed is major issue. Could do a combination of lower priced tickets with some funding. ● Q) Kundolf -See Biszantz, she’s a millennial, and you see me, what concert would we go to together and both enjoy? A) Boombox, Kamasi Washington, St Paul and Broken Bones ● Q) Davis Talk to Vail resorts about ski racing? A) Yes, confident that they can do it. ● Q) If you rebrand it when would you know? A) Wanted to see how this meeting went first. Whether Jerry of the Day was on board would be ultimate deciding factor and his marketing channels would be huge!!!! And far reaching!! ● Q) Rediker - $100k is biggest ask. If we got you some money can the event still happen? A) Yes, already modified it down to $80K. It would reduce the quality of entertainment level and increase risk but we could still pull it off. May result in higher ticket prices for different packages etc. We will have to generate revenue somewhere. ● Q) Davis - As an unproven event producer in Vail if we funded a much smaller amount to allow you a chance to prove yourself would you be interested? A) Open to the idea but would have to look at budget and my partner has a long track record of producing events in Vail. (Alex) cf: Corinne Hara Vail Film Festival 8/15 – 8/18 $65,000 ● Survived 2 years w/o but stronger together and hope to partner again with CSE ● Comment from Kundolf - My issues are this. There is no buzz, I didn’t know event happened and I don’t know about celebrities. ● A) Working on our marketing platform to address. ● Q) Gordon - for 15 years we were told we couldn’t move the dates and now we can? A) The thought was that the filmmakers were the draw and moving it to August would allow them to attend. Also, being outdoors would offer more sponsorships. ● Q) Kundolf - Initially surrounded skiing etc. A) In actuality film makers aren’t really athletes. We want to focus on them and willing to work with town to figure out what works the best. ● Q) Gordon - I felt that the last 2 years were stronger than previous years and the overall feel of it. Coming in at an additional $65k makes me feel slightly uncomfortable. If we could find some number in between would you be able to improve? A) Absolutely. Our goals are on marketing and bring in better celebrities ● Q) Valenti – Is date is somewhat flexible? A) Yes. Q) May? A) Cannes and Tribeca happen. Want to do something outside so August- September would be preference. cf: Denise Change $20.19 Vail-Beaver Creek Restaurant Week 9/27 – 10/6 $17,000 ● Q) Would it be cancelled if not enough funded? A) Vail and Beaver Creek each kicked in $7500k and helped with marketing which allowed us to move forward in 2018. ● Q) Will Beaver Creek match? A) We believe the answer is yes. cf: Laurie Asmussen Vail Arts Festival 6/21 – 6/23 $8,000 ● Ask for same amount as last year. We will work with what you give us and trying to change, grow and make it better. ● Q) Kundolf – Are sponsors from the Cherry Creek Arts Festival? A) No, we partnered with event producers and talking to some of the sponsors of their event. ● Rediker and Gordon both commented on raising the bar and the positive comments they heard in the community. ● Kundolf - agreed, and feel the level of artistry was much better. ● Q) Rediker - A possibility to work with Alpine Arts on one of the Vail art events and incorporate it? A) Yes, we have worked with them and continuing the conversation. cf: James Dieghan Gourmet on Gore 8/30 – 9/2 Highline $80,000 ● want to see more diversity. want to offer more options to allow people to ‘hang out in Vail’. Just some of the things we want to do but always dependent on funding. These are the things that will be affected by lower level of funding. ● Q) Biszantz - Do we really need two food festivals in the same month? What is the differentiator? Not ticketed, pay as you go. Our event is easily approachable on the fly and can be as simple as buying a glass of wine. More accessible. How many restaurants? A)18 on Saturday and Sunday. Q) How’s Monday? A) It’s great, more local and becoming more popular. Only day we have live music. Friday night tasting tour also growing. ● Q) Gordon - Familiar with Vail. Want to make sure you know our budget has remained flat? And you’ve increased yours all 2-3 years we’ve had flat budget. A) We always want to revisit and find ways to improve and all events are driven by budget. Point taken please know that our hope is always to make changes that will affect the consumer and the guest experience. Cf: James Dieghan Vail Oktoberfest 9/6 – 9/15 Highline $85,000 ● One of our biggest years with near records on Saturdays in both villages. ● Truly designed as a destination overnight event. ● Demographic is when a 20 something sits with an 80-year-old drinking beer. ● Two very different weekends. ● Talent cost is going up and just now getting some pushback for pay increases to keep the authenticity. We want more tables more beer tents. ● Increasing staffing and security with a 10hr drinking event. ● Q) Gordon - What would you think about just Lionshead? A) If either of the two were down in attendance then we would consider that but I don’t know how you can take it away when there is a need for it. People are coming in and spending money. I think it would be disappointing getting rid of one of the two considering how successful they both are. ● Comment from Davis - I‘d love to see the data from RRC on who’s coming and why. ● Q) Wadey - From feedback I’ve been hearing. Heard demographic isn’t correct, it’s just people that want to drink beer. What's the cop’s perception? Earnest - now it seems to be a positive event with the right demo and no issues from PD. No incidents requiring attention. We’ve also ended it a little bit earlier to keep from creating any potential noise issue. Cf: James Dieghan Vail America Days 7/4 Highline $80,000 ● No theme of yet but send ideas. ● Full gamut of demographics from young to old. ● Want to make it more green. Will require more Marketing. ● We pay fees for certain performers participating in the parade and would like to enhance the parade with more locals and more paid performers ● Safety!!! Huge concern and focus for continued improvement. ● Kundolf- Most creative parade we’ve had. ● Q) Biszantz - Still looking at alternative fireworks? A) Drones or lasers but unique challenge is that fireworks can be seen from everywhere, drone shows would limit the viewing corridor. Trying to find solutions to make it work without a central point. Short answer - yes but….we still want to it be accessible. ● Q) Biszantz - Fireworks are from a separate budget? A) Yes. Fireworks/ drone not a part of funding. ● Q) Kundolf - Insurance premiums going down? A) Yes, but only a few hundred dollars Total CRC Funding Requested: $1,265,000