HomeMy WebLinkAbout07. VLMD Group Sales Update Feb19
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: February 2019 Group Sales Dashboard
Key Performance Indicators:
New leads generated: 20 Last year: 27
YTD leads generated: 42 Last year: 38
Groups booked YTD: 10 Last year: 7
Room nights in system: 23,178 Last year: 42,017
Leads in system: 38 Last year: 49
Group Index (summer 2018): 94%
What’s Next (March):
MIC Tradeshow – Denver, CO
Connect Mountain Incentive Tradeshow – Lake Louise, Canada
Executive Summary:
VVP nominated as “Best Destination Marketing Organization” in Colorado by Colorado
Meetings & Events.
Two large programs booked for summer: Echocardiographic Symposium (820 room nights) &
ADP (1,442 room nights)
VVP attended/exhibited at 1 meeting
industry tradeshows:
50 Meeting Planner Attendees
31 One-on-one Sales Appointments
VVP hosted 0 site and 0 FAM tour to
drive group business to Vail
0 Meeting Planner Attendees
VVP hosted 1 client event in February
31 Meeting Planner Attendees
VVP attended/exhibited at 3 meeting
industry tradeshows:
1,780 Meeting Planner Attendees
113 One-on-one Sales Appointments
VVP hosted 0 site and 0 FAM tours to drive
group business to Vail
0 Meeting Planner Attendees
VVP hosted 1 client events
31 Meeting Planner Attendees