HomeMy WebLinkAbout10. PRReport.Feb2019 March 14, 2019 TO: Vail Local Marketing District Advisory Council FROM: Kristin Yantis and Amanda McNally, MYPR CC: Mia Vlaar, Town of Vail RE: February 2019 Public Relations Report In February, MYPR continued planning for summer 2019 while actively pitching the destination for stories to appear in late spring/early summer. Following are sample action items on behalf of the VLMD.
• Finalize details and start scheduling meetings for the March 5-7 Los Angeles media mission.
• Distributed “what’s new” for summer 2019 pitch to targeted media.
• Finalized themes, partners and dates for domestic summer press trips (see below for dates and hosting partners). Started outreach to secure participation in summer trips.
• Worked with Cactus to finalize list of target family influencers for summer 2019. MYPR will begin contacting potential partners in March to secure summer visits.
• Followed up on opportunities identified during January New York media mission.
• Secured Vail summer sponsorship/participation in the fall Travel Classics media event. Submitted copy for the website and additional sponsor content.
• Continued developing content and pitches for summer 2019 story opportunities.
• Met with the team at the Vail Valley Foundation to discuss summer 2019 events. Upcoming Agency Travel
• March 5-7 - Los Angeles Media Mission
• April 30 – May 3 – Mexico City Media Mission
• Sept. 26-29 – Travel Classics Sample Media Placements Each month we will provide the VLMDAC with highlight clips. The agency also will provide the VLMDAC with more comprehensive, analytic reports on a quarterly basis.
• ForbesTravelGuide – February 2019 Headline: Your Food & Drink Guide to Vail Link: https://stories.forbestravelguide.com/your-food-and-drink-guide-to-vail Note: Result of hosting writer Jennifer Kester summer 2019.
• MomTrends.com – February 2019 Headline: Planning Your Summer Trip to Vail Link: https://www.momtrends.com/travel-2/planning-your-summer-trip-vail Note: Result of meeting with editor during New York media event.
• MSN.com – February 2019 Headline: The Perfect Vacation for Every Week of Summer
Link: https://www.msn.com/en-us/travel/tripideas/the-perfect-vacation-for-every-week-of-summer/ss-BBTBKTD#image=11 Note: Result of MYPR pitching reporter Melissa Klurman. Upcoming Media Placements
• PeterGreenbergWorldwide.com
• TakingTheKids.com
• Triathlete Magazine
• Sherman’s Travel Upcoming Media Visits
• June 19-22 – Unexpected Vail Press Trip in conjunction with Hotel Talisa o Christina Garofalo, Sherman’s Travel
• June 26-30 – Mexico Press Trip
• September 13-16 – Luxury + Legacy Press Trip in conjunction with Four Seasons Vail Focus for March
• Update the summer media center on Vail.com.
• Los Angeles media mission March 5-7.
• Continue pitching summer media trips and individual visits.
• Follow up on what’s new pitch and continue developing content for summer pitches.
• Secure family influencers for summer 2019 and work with Cactus to narrow focus on active professional influencers.
• Work with Sylvia Rivera to finalize any details – content, images, etc. – for May Mexico City media mission.
• Finalize dates and hotel partner for June Mexico media trip.